{"id":9958,"date":"2019-05-21T06:50:42","date_gmt":"2019-05-20T21:50:42","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9958"},"modified":"2019-05-21T08:32:50","modified_gmt":"2019-05-20T23:32:50","slug":"google-updates-the-search-quality-raters-guidelines-on-may-16-2019","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-updates-the-search-quality-raters-guidelines-on-may-16-2019\/","title":{"rendered":"\u30102019\u5e745\u670816\u65e5\u3011Google\u304c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u66f4\u65b0\u3001\u3084\u3084\u5927\u304d\u3081\u306e\u5909\u66f4\u70b9\u306f3\u3064"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092 2019 \u5e74 5 \u6708 16 \u65e5\u4ed8\u3051\u3067 Google \u306f\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/general-guidelies-may_16_2019.png\" alt=\"General Guidelines May 16, 2019\" width=\"700\" height=\"510\" \/><\/p>\n<p>\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001Google \u691c\u7d22\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u8a55\u4fa1\u8005\u304c\u53c2\u7167\u3059\u308b\u89e3\u8aac\u66f8\u3067\u3059\u3002<br \/>\u3082\u3068\u3082\u3068\u306f\u975e\u516c\u958b\u3067\u3057\u305f\u304c\u3001<a href=\"https:\/\/webmasters.googleblog.com\/2015\/11\/updating-our-search-quality-rating.html\">2015 \u5e74 11 \u6708\u306b\u4e00\u822c\u516c\u958b<\/a>\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u4e0d\u5b9a\u671f\u306b\u5185\u5bb9\u304c\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u50d5\u81ea\u8eab\u306f\u6700\u65b0\u7248\u3092\u307e\u3060\u8aad\u3081\u3066\u3044\u307e\u305b\u3093\u3002<br \/><a href=\"http:\/\/www.thesempost.com\/google-updates-quality-rater-guidelines\/\">The SEM Post \u306e\u3000Jennifer Slegg<\/a>\uff08\u30b8\u30a7\u30cb\u30d5\u30a1\u30fc\u30fb\u30b9\u30ec\u30c3\u30b0\uff09\u304c\u66f4\u65b0\u524d\u5f8c\u306e\u5dee\u5206\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6700\u65b0\u7248\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u306f\u5927\u304d\u306a\u5909\u66f4\u70b9\u306f\u306a\u3044\u3088\u3046\u3067\u3059\u3002<br \/>\u3057\u3044\u3066\u6319\u3052\u308b\u3068\u3001\u6b21\u306e 3 \u70b9\u304c\u6bd4\u8f03\u7684\u7279\u7b46\u3059\u3079\u304d\u5909\u66f4\u306b\u306a\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<ul>\n<li>E-A-T \u304b\u3089\u30da\u30fc\u30b8\u54c1\u8cea\u3078<\/li>\n<li>\u8457\u8005\u306e\u5c02\u9580\u6027\u8981\u4ef6\u306e\u7de9\u548c<\/li>\n<li>\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3078\u306e\u8a00\u53ca<\/li>\n<\/ul>\n<p class=\"p60-b\">The SEM Post \u306e\u8a18\u4e8b\u3092\u53c2\u7167\u3057\u3066\u3001\u304a\u304a\u307e\u304b\u306b\u5909\u66f4\u70b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>E-A-T \u304b\u3089\u30da\u30fc\u30b8\u54c1\u8cea\u3078<\/h2>\n<p>&#8220;E-A-T&#8221; \u3068\u3044\u3046\u5c02\u9580\u7528\u8a9e\u306e\u4f7f\u7528\u304c\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u5185\u3067\u6e1b\u308a\u307e\u3057\u305f\u3002<br \/>\u4ee3\u308f\u308a\u306b &#8220;Page Quality&#8221;\uff08\u30da\u30fc\u30b8\u54c1\u8cea\uff09\u3068\u3044\u3046\u4e00\u822c\u7684\u306a\u7528\u8a9e\u306b\u7f6e\u304d\u63db\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>E-A-T\u306f\u3001\u6b21\u306e\u982d\u6587\u5b57\u3092\u7d44\u307f\u5408\u308f\u305f\u8a00\u8449\u3067\u3059\u3002<\/p>\n<ul>\n<li>Expertise\uff08\u5c02\u9580\u6027\uff09<\/li>\n<li>Authoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/li>\n<li>Trustworthiness\uff08\u4fe1\u983c\u6027\uff09<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.suzukikenichi.com\/blog\/e-a-t\/\">\u9ad8\u54c1\u8cea\u306a\u30b5\u30a4\u30c8\u306b\u6c42\u3081\u3089\u308c\u308b\u6761\u4ef6\u3068\u3057\u3066 E-A-T \u306f\u5b9a\u7fa9\u3055\u308c<\/a>\u3001\u305d\u306e\u5f8c<a href=\"https:\/\/www.suzukikenichi.com\/blog\/search-quality-evaluator-guidelines-mar-28-2016\/\">\u305d\u306e\u91cd\u8981\u6027\u304c\u9ad8\u3081\u3089\u308c\u3066<\/a>\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u6700\u65b0\u7248\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u3082 E-A-T \u306f\u7528\u3044\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u591a\u304f\u306e\u5834\u6240\u3067 Page Quality \u304c\u4ee3\u308f\u308a\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u7406\u7531\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u304c\u3001\u8a55\u4fa1\u8005\u304c\u8aa4\u89e3\u3057\u306a\u3044\u3088\u3046\u306b\u7279\u6b8a\u306a\u5c02\u9580\u7528\u8a9e\u306e\u4f7f\u7528\u3092\u907f\u3051\u305f\u306e\u304b\u3001Expertise\/Authoritativeness\/Trustworthiness \u306b\u9650\u5b9a\u3055\u308c\u305a\u3001\u3082\u3063\u3068\u5e45\u5e83\u3044\u89d2\u5ea6\u304b\u3089\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u3088\u3046\u306b\u3057\u305f\u306e\u304b\u3001\u305d\u3093\u306a\u7406\u7531\u3092\u50d5\u306f\u60f3\u50cf\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">\u3082\u3063\u3068\u3082 E-A-T \u3068\u3044\u3046\u7528\u8a9e\u304c\u6e1b\u3063\u305f\u304b\u3089\u3068\u8a00\u3063\u3066\u3001\u3053\u306e\u8981\u7d20\u304c\u91cd\u8981\u306a\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u8457\u8005\u306e\u5c02\u9580\u6027\u8981\u4ef6\u306e\u7de9\u548c<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u8457\u8005\u306e\u5c02\u9580\u6027 (Expertise) \u304c\u307b\u307c\u3042\u3089\u3086\u308b\u30b5\u30a4\u30c8\u306b\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306a\u50be\u5411\u304c\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u66f4\u65b0\u306e\u305f\u3073\u306b\u5f37\u307e\u3063\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u6700\u65b0\u7248\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001&#8221;\u975e&#8221; YMYL \u30b5\u30a4\u30c8\u3067\u306f\u5c02\u9580\u6027\u304c\u3055\u307b\u3069\u8981\u6c42\u3055\u308c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/www.suzukikenichi.com\/blog\/ymyl-on-general-guidelines-v4\/\">YMYL \u306f \u201cYour Money or Your Life\u201d \u306e\u7565<\/a>\u3067\u304a\u91d1\u3084\u5065\u5eb7\u3001\u6cd5\u5f8b\u306a\u3069\u4eba\u306e\u751f\u6d3b\u3001\u751f\u6b7b\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3046\u308b\u5206\u91ce\u3092\u8868\u3057\u307e\u3059\u3002<br \/>YMYL \u306b\u8a72\u5f53\u3059\u308b\u30b5\u30a4\u30c8\u306b\u306f\u7279\u306b\u9ad8\u3044\u54c1\u8cea\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u9ad8\u54c1\u8cea\u6027\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u305f\u8457\u8005\uff08\u500b\u4eba\u3001\u4f01\u696d\uff09\u306e\u5c02\u9580\u6027\u3082\u554f\u308f\u308c\u307e\u3059\uff08\u7d20\u4eba\u304b\u3089\u3001\u5065\u5eb7\u3084\u304a\u91d1\u306b\u95a2\u3059\u308b\u3053\u3068\u3092\u6559\u3048\u3066\u307b\u3057\u3044\u3068\u306f\u601d\u3044\u307e\u305b\u3093\u3088\u306d\uff09\u3002<\/p>\n<p>\u3067\u3059\u304c\u3001YMYL \u306b\u306f\u7a0b\u9060\u3044\u3088\u3046\u306a\u30b8\u30e3\u30f3\u30eb\u306e\u30b5\u30a4\u30c8\u3067\u306f\u5c02\u9580\u6027\u306f\u3055\u307b\u3069\u6c42\u3081\u3089\u308c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\u305f\u3068\u3048\u3070\u3001\u65e5\u5e38\u306e\u51fa\u6765\u4e8b\u3092\u500b\u4eba\u304c\u6c17\u8efd\u306b\u66f8\u3044\u3066\u3044\u308b\u96d1\u8a18\u30d6\u30ed\u30b0\u3067\u306f\u9ad8\u5ea6\u306a\u5c02\u9580\u6027\u306f\u4e0d\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n<p class=\"p40-b\">\u3068\u306f\u3044\u3048\u3001\u691c\u7d22\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u91cd\u8996\u3059\u308b\u50d5\u305f\u3061\u306e\u30b5\u30a4\u30c8\u3067\u306f\u5c02\u9580\u6027\u306f\u91cd\u8981\u3060\u3068\u50d5\u306f\u8003\u3048\u307e\u3059\u3002<\/p>\n<h2>\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3078\u306e\u8a00\u53ca<\/h2>\n<p>\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3078\u306e\u8a00\u53ca\u304c\u62e1\u5927\u3057\u307e\u3057\u305f\u3002<br \/>\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3067\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u963b\u5bb3\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u306f\u54c1\u8cea\u304c\u4f4e\u3044\u3068\u307f\u306a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u3092\u90aa\u9b54\u3059\u308b<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-rolls-out-interstitial-update-on-schedule\/\">\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3092\u8868\u793a\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30da\u30fc\u30b8\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u8a55\u4fa1\u3092\u4e0b\u3052\u3089\u308c\u308b<\/a>\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u6700\u65b0\u7248\u306e\u4e3b\u3060\u3063\u305f\u5909\u66f4\u70b9\u306f\u4ee5\u4e0a\u3067\u3059\u3002<br \/><a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/insidesearch\/howsearchworks\/assets\/searchqualityevaluatorguidelines.pdf\">\u539f\u672c\u306f\u3053\u3061\u3089\u304b\u3089\u5165\u624b<\/a>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6700\u5f8c\u306b\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3059\u3002<br \/>\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u691c\u7d22\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u76ee\u7684\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<br \/>\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u60f3\u5b9a\u3069\u304a\u308a\u306b\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u30de\u30cb\u30e5\u30a2\u30eb\u3068\u8a00\u3044\u5909\u3048\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u6c17\u3092\u4ed8\u3051\u305f\u3044\u306e\u306f\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u57fa\u3065\u3044\u305f\u8a55\u4fa1\u8005\u306e\u8a55\u4fa1\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u76f4\u63a5\u5909\u3048\u308b\u3053\u3068\u306f\u306a\u3044\u70b9\u3067\u3059\u3002<br \/>\u4f4e\u3044\u30b9\u30b3\u30a2\u3092\u8a55\u4fa1\u8005\u304c\u4ed8\u3051\u305f\u30da\u30fc\u30b8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u3001\u305d\u306e\u30b9\u30b3\u30a2\u306b\u57fa\u3065\u3044\u3066\u4e0b\u3052\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u8a55\u4fa1\u8005\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u6539\u5584\u306e\u305f\u3081\u306e\u60c5\u5831\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092 2019 \u5e74 5 \u6708 16 \u65e5\u4ed8\u3051\u3067 Google \u306f\u66f4\u65b0\u3057\u305f\u3002\u6700\u65b0\u7248\u306b\u306f\u5927\u304d\u306a\u5909\u66f4\u70b9\u306f\u306a\u3044\u304c\u3001\u3057\u3044\u3066\u6319\u3052\u308b\u3068\u3001\u6b21\u306e 3 \u70b9\u304c\u6bd4\u8f03\u7684\u7279\u7b46\u3059\u3079\u304d\u5909\u66f4\u306b\u306a\u308b\u2015\u2015E-A-T \u304b\u3089\u30da\u30fc\u30b8\u54c1\u8cea\u3078\u30fb\u8457\u8005\u306e\u5c02\u9580\u6027\u8981\u4ef6\u306e\u7de9\u548c\u30fb\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3078\u306e\u8a00\u53ca<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329],"class_list":{"0":"post-9958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-seo","7":"tag-google-rating-guideline"},"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=9958"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9958\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=9958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=9958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=9958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}