{"id":9867,"date":"2019-03-01T07:10:05","date_gmt":"2019-02-28T22:10:05","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9867"},"modified":"2019-03-01T07:00:09","modified_gmt":"2019-02-28T22:00:09","slug":"google-make-it-clear-how-they-use-click-data-on-serps","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-make-it-clear-how-they-use-click-data-on-serps\/","title":{"rendered":"Google\u306f\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u691c\u7d22\u7d50\u679c\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u6c7a\u5b9a\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u21d2\u3069\u30fc\u3067\u3082\u3044\u3044&#x1f609;"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<blockquote><p>\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u306e\u30c7\u30fc\u30bf\u3092 Google \u306f\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304b\uff1f \u3082\u3063\u3068\u8a00\u3048\u3070\u3001\u30af\u30ea\u30c3\u30af\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/p><\/blockquote>\n<p class=\"p30-t\">\u9577\u3089\u304f\u306e\u9593\u3001\u8ad6\u4e89\u306b\u7684\u306b\u306a\u3063\u3066\u3044\u308b\u30c6\u30fc\u30de\u3067\u3059\u3002<\/p>\n<p class=\"p60-b\"><a href=\"https:\/\/searchengineland.com\/googles-ctr-answer-just-what-youd-expect-and-this-is-why-seos-go-bananas-313176\">Search Engine Land \u306e\u53d6\u6750<\/a>\u306b\u5bfe\u3057 Google \u304c\u3042\u3089\u305f\u3081\u3066\u30b3\u30e1\u30f3\u30c8\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u3055\u307e\u3056\u307e\u306a\u76ee\u7684\u3067 Google \u306f\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u3044\u308b<\/h2>\n<p>Google \u306e\u30b3\u30e1\u30f3\u30c8\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<blockquote><p>As we\u2019ve commented on before, we use interactions in a variety of ways, such as for personalization, evaluation purposes and training data. We have nothing new or further to share here other than what we\u2019ve long said: having great, engaging content is the right path for success. We\u2019d encourage site owners to focus on that big picture<\/p><\/blockquote>\n<div class=\"p40-b\">\n<blockquote><p>\u3053\u308c\u307e\u3067\u306b\u3082\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u304d\u305f\u3088\u3046\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3084\u8a55\u4fa1\u76ee\u7684\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u7528\u30c7\u30fc\u30bf\u306e\u3088\u3046\u306a\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u79c1\u305f\u3061\u306f\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u6b63\u3057\u3044\u9053\u306f\u3001\u3059\u3070\u3089\u3057\u304f\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u5f15\u304d\u4ed8\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3068\u79c1\u305f\u3061\u306f\u305a\u3063\u3068\u8a00\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u8cea\u554f\u306b\u5bfe\u3057\u3066\u306f\u3001\u3053\u308c\u4ee5\u4e0a\u306b\u8a73\u3057\u3044\u3053\u3068\u3082\u65b0\u3057\u3044\u3053\u3068\u3082\u8a00\u3048\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5168\u4f53\u50cf\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u3088\u3046\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u306f\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<p>\u203b\u8aad\u307f\u3084\u3059\u3044\u3088\u3046\u306b\u6539\u884c\u3092\u8ffd\u52a0<\/p><\/div>\n<h2>\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u308b\u3001\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u306e\u5229\u7528\u76ee\u7684<\/h2>\n<p>\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u306e\u30c7\u30fc\u30bf\u3092\u6b21\u306e\u76ee\u7684\u306b\u304a\u3044\u3066\u306f\u3001Google \u306f\u305f\u3057\u304b\u306b\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u65b0\u3057\u3044\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3084\u6a5f\u80fd\u306e\u8a55\u4fa1<\/li>\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/li>\n<li>\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u7528\u30c7\u30fc\u30bf<\/li>\n<\/ul>\n<h3>\u65b0\u3057\u3044\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3084\u6a5f\u80fd\u306e\u8a55\u4fa1<\/h3>\n<p>\u65b0\u3057\u3044\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5c0e\u5165\u3084\u65b0\u3057\u3044\u691c\u7d22\u6a5f\u80fd\u306b\u3064\u3044\u3066\u306f\u3001\u305f\u3068\u3048\u3070\u6b21\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u5229\u7528\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u3069\u3046\u304b<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u3057\u3066\u30da\u30fc\u30b8\u306b\u8a2a\u554f\u3057\u305f\u5f8c\u306b\u623b\u3063\u3066\u304d\u305f\u304b<\/li>\n<li>\u691c\u7d22\u7d50\u679c\u306e\u5225\u306e\u30da\u30fc\u30b8\u306b\u8a2a\u554f\u3057\u305f\u304b<\/li>\n<li>\u30af\u30a8\u30ea\u3092\u5909\u3048\u3066\u518d\u691c\u7d22\u3057\u305f\u304b etc.<\/li>\n<\/ul>\n<p>\u65b0\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306e\u691c\u7d22\u7d50\u679c\u3084\u65b0\u6a5f\u80fd\u3092\u5c0e\u5165\u3057\u305f\u691c\u7d22\u7d50\u679c\u3092\u3054\u304f\u4e00\u90e8\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3060\u3051\u898b\u305b\u3066\uff08\u3044\u308f\u3086\u308b\u3001\u201cBacket Test\u201d\uff09\u3001\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3092\u793a\u3059\u304b\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002<br \/>\u30e6\u30fc\u30b6\u30fc\u306b\u652f\u6301\u3055\u308c\u308b\u7d50\u679c\u304c\u5f97\u3089\u308c\u308c\u3070\u5c0e\u5165\u306b\u81f3\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u53cd\u5bfe\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u597d\u307e\u306a\u3044\u691c\u7d22\u7d50\u679c\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u5224\u65ad\u3059\u308c\u3070\u3001\u5c0e\u5165\u3092\u898b\u9001\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u3067\u306f\u306a\u304f\u3001\u5951\u7d04\u3057\u3066\u3044\u308b\u8a55\u4fa1\u8005\u306b\u4f9d\u983c\u3057\u3066\u3001\u73fe\u5728\u306e\u691c\u7d22\u7d50\u679c\u3068\u65b0\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u691c\u7d22\u7d50\u679c\u3092\u96a3\u540c\u58eb\u306b\u4e26\u3079\u3066\u6bd4\u8f03\u3057\u3001\u3069\u3061\u3089\u304c\u95a2\u9023\u6027\u30fb\u54c1\u8cea\u304c\u9ad8\u3044\u691c\u7d22\u7d50\u679c\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3084\u308a\u65b9\u3082\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u6bd4\u8f03\u306e\u305f\u3081\u306e\u5c02\u7528\u306e\u30c4\u30fc\u30eb\u304c\u3042\u308b\uff09\u3002<\/p>\n<p>\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001<strong>\u500b\u3005\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u76f4\u63a5\u5909\u66f4\u3059\u308b\u76ee\u7684\u3067\u306f\u8a55\u4fa1\u7d50\u679c\u304c\u4f7f\u308f\u308c\u306a\u3044<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>2 \u4f4d\u306e\u7d50\u679c\u306e\u65b9\u304c\u3053\u306e\u30af\u30a8\u30ea\u3067\u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u304b\u3089\u30011 \u4f4d\u306b\u4e0a\u3052\u3088\u3046\u3068\u306f\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\u3042\u304f\u307e\u3067\u3082\u3001<strong>\u5168\u4f53\u7684\u306a\u60c5\u5831\u3068\u3057\u3066\u53ce\u96c6\u3057\u6539\u5584\u306b\u5f79\u7acb\u3066\u3089\u308c<\/strong>\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u306b\u8a55\u4fa1\u76ee\u7684\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u4f7f\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u6700\u8fd1\u3067\u306f <a href=\"https:\/\/www.reddit.com\/r\/TechSEO\/comments\/ao3fmk\/i_am_gary_illyes_googles_chief_of_sunshine_and\/efxzwqd\/\">Reddit \u306e AMA \u3067\u30b2\u30a4\u30ea\u30fc\u304c\u8aac\u660e<\/a>\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/h3>\n<p>\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u30da\u30fc\u30b8\u306f\u3001\u901a\u5e38\u306e\u691c\u7d22\u7d50\u679c\u3088\u308a\u3082\u4e0a\u4f4d\u306b\u63b2\u8f09\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u305f\u3060\u3057\u3053\u308c\u306f\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u3060\u3051\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<br \/>\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u691c\u7d22\u300d\u3068\u3082\u547c\u3070\u308c\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-demystifies-personalized-results\/\">\u7bc4\u56f2\u306b\u304a\u3044\u3066\u3082\u7a0b\u5ea6\u306b\u304a\u3044\u3066\u3082\u73fe\u5728\u306f\u304b\u306a\u308a\u5c0f\u3055\u3044<\/a>\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u306f\u771f\u5b9f\u3067\u3059\u3002<\/p>\n<h3>\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u7528\u30c7\u30fc\u30bf<\/h3>\n<p>\u4eca\u56de Google \u306e\u30b3\u30e1\u30f3\u30c8\u306b\u542b\u307e\u308c\u3066\u3044\u305f\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u76ee\u7684\u3068\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3067\u3057\u3087\u3046\u306d\u3002<\/p>\n<p class=\"p30-b\">\u81a8\u5927\u306a\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u4e0e\u3048\u3001\u30d1\u30bf\u30fc\u30f3\u3092\u5b66\u7fd2\u3055\u305b\u3066\u3001\u3053\u308c\u307e\u3067\u306b\u306a\u304b\u3063\u305f\u3082\u306e\u3067\u3082\u4e88\u6e2c\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\u672a\u77e5\u306e\u30af\u30a8\u30ea\u306b\u5f37\u3044\u306e\u304c\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u63a1\u7528\u3057\u305f <a href=\"https:\/\/www.suzukikenichi.com\/blog\/rankbrain-its-ai-based-new-google-search-algorithm\/\">RankBrain<\/a> \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3059\u306d\u3002<br \/>RankBrain \u306e\u958b\u767a\u30fb\u6539\u826f\u306e\u305f\u3081\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u7528\u30c7\u30fc\u30bf\u3068\u3057\u3066\u3082\u3001\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u304c\u7528\u3044\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h2>\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u7d50\u679c\u306b\u672c\u5f53\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u3066\u3044\u306a\u3044\u306e\u304b\uff1f<\/h2>\n<blockquote><p>\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u306f\u8a55\u4fa1\u76ee\u7684\u3067\u306f\u4f7f\u308f\u308c\u3066\u3044\u308b\u306e\u306f\u308f\u304b\u308b\u3068\u3057\u3066\u3001\u76f4\u63a5\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u52d5\u304b\u3059\u3053\u3068\u306f\u672c\u5f53\u306b\u306a\u3044\u306e\u304b\uff1f<br \/>\u3044\u3084\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u7d50\u679c\u306f\u9806\u4f4d\u304c\u4e0a\u304c\u308b\u3057\u3001\u691c\u7d22\u7d50\u679c\u306b\u76f4\u5e30\u3057\u3066\u304f\u308b\u30da\u30fc\u30b8\u306f\u9806\u4f4d\u304c\u4e0b\u304c\u308b\u3067\u3057\u3087\u3002<br \/>\u691c\u8a3c\u3057\u305f\u3089\u305d\u3046\u3044\u3046\u7d50\u679c\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p><\/blockquote>\n<p class=\"p30-t\">\u3053\u3046\u3057\u305f\u7591\u5ff5\u306f\u6570\u5e74\u524d\u304b\u3089\u5e38\u306b\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>Google \u306f\u5426\u5b9a\u3057\u3066\u3044\u307e\u3059\u304c\u3001\uff08\u691c\u8a3c\u30c7\u30fc\u30bf\u304b\u3089\uff09\u4fe1\u3058\u306a\u3044\u4eba\u3082\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">Google \u304c\u6b63\u3057\u3044\u306e\u304b\u3001\u691c\u8a3c\u3057\u3066\u78ba\u304b\u3081\u305f\u4eba\u304c\u6b63\u3057\u3044\u306e\u304b\u3001\u3053\u306e\u8a18\u4e8b\u3067\u306f\u8ad6\u3058\u307e\u305b\u3093\u3002<br 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