{"id":9852,"date":"2019-02-21T06:45:53","date_gmt":"2019-02-20T21:45:53","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9852"},"modified":"2019-02-21T06:41:27","modified_gmt":"2019-02-20T21:41:27","slug":"google-figting-against-disinformation-on-search-with-eat-and-ymyl","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-figting-against-disinformation-on-search-with-eat-and-ymyl\/","title":{"rendered":"\u507d\u60c5\u5831\u3092\u691c\u7d22\u7d50\u679c\u304b\u3089\u6392\u9664\u3059\u308bGoogle\u306e\u6226\u3044\u306e\u9375\u306fE-A-T\u3068YMYL"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>\u507d\u306e\u60c5\u5831\u3092\u6392\u9664\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u89e3\u8aac\u3057\u305f<a href=\"https:\/\/www.blog.google\/documents\/33\/HowGoogleFightsDisinformation.pdf\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/a>\u3092 Google \u306f<a href=\"https:\/\/www.blog.google\/around-the-globe\/google-europe\/fighting-disinformation-across-our-products\/\">\u516c\u958b<\/a>\u3057\u307e\u3057\u305f\u3002<br \/>\u3069\u3053\u305e\u306e\u56fd\u306e\u5927\u7d71\u9818\u304c\u597d\u3093\u3067\u4f7f\u3046 \u201c\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u201d \u3082\u507d\u60c5\u5831\u306e 1 \u3064\u306b\u542b\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u3068\u30cb\u30e5\u30fc\u30b9\u3001\u305d\u3057\u3066 YouTube \u3068\u5e83\u544a\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u507d\u306e\u60c5\u5831\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b Google \u304c\u3069\u306e\u3088\u3046\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u304b\u304c\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u3068\u30cb\u30e5\u30fc\u30b9\u306b\u95a2\u308f\u308b\u90e8\u5206\u306f\u3001\u50d5\u305f\u3061\u306b\u3082\u95a2\u4fc2\u3057\u3066\u304f\u308b\u5185\u5bb9\u3067\u3059\u3002<br \/>\u3068\u306f\u3044\u3048\u3001\u30b5\u30a4\u30c8\u7ba1\u7406\u8005\u5411\u3051\u3067\u306f\u306a\u304f\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u6587\u66f8\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308a\u3001\u76ee\u65b0\u3057\u3044\u3053\u3068\u304c\u66f8\u304b\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u305b\u3093\uff08\u3080\u3057\u308d\u8aad\u307f\u7d42\u308f\u308c\u3070\u3001\u300c\u3042\u3042\u3001\u305d\u3046\u3060\u3088\u306d\u300d\u306e\u611f\u60f3\u3067\u7d42\u308f\u308b\u7a0b\u5ea6\uff09\u3002<br \/>\u305d\u308c\u3067\u3082\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/e-a-t\/\">E-A-T<\/a> \u3084 <a href=\"https:\/\/www.suzukikenichi.com\/blog\/ymyl-on-general-guidelines-v4\/\">YMYL<\/a> \u3068\u3044\u3046\u7528\u8a9e\u304c\u51fa\u3066\u304f\u308b\u306e\u3067\u654f\u611f\u306b\u53cd\u5fdc\u3059\u308b\u4eba\u3082\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p class=\"p60-b\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u7279\u306b YMYL \u3068 EAT \u304c\u767b\u5834\u3059\u308b\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u7d5e\u3063\u3066\u3053\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>E-A-T \u3092\u6301\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u8868\u793a<\/h2>\n<p>\u3044\u304f\u3064\u304b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7528\u3044\u3066\u3001\u30a6\u30a7\u30d6\u691c\u7d22\u304a\u3088\u3073Google\u30cb\u30e5\u30fc\u30b9\u306b\u304a\u3044\u3066\u507d\u306e\u60c5\u5831\u304c\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u3053\u306a\u3044\u3088\u3046\u306b\u5bfe\u7b56\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u305d\u306e\u3046\u3061\u306e 1 \u3064\u304c\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3059\u3002<\/p>\n<p>\u81ea\u52d5\u5316\u3055\u308c\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6c7a\u5b9a\u3057\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u51fa\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<br \/>\u7d50\u679c\u7684\u306b\u3001\u4f4e\u54c1\u8cea\u3060\u3063\u305f\u308a\u8aa4\u3063\u305f\u60c5\u5831\u3092\u610f\u56f3\u7684\u306b\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3057\u305f\u308a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4e0b\u306b\u8ffd\u3044\u3084\u3089\u308c\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u3068\u307e\u308a\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Google \u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8da3\u65e8\u3001\u8a00\u3044\u63db\u3048\u308b\u3068\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e<strong>\u4e8b\u5b9f\u306e\u6b63\u78ba\u6027\u3092\u8b58\u5225\u3057\u307e\u305b\u3093<\/strong>\uff08\u3064\u307e\u308a\u3001\u672c\u5f53\u304b\u30a6\u30bd\u304b\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u5224\u65ad\u3057\u3066\u3044\u306a\u3044\uff09\u3002<br \/>\u3057\u304b\u3057\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff08expertise, authority, trustworthiness\u3001\u307f\u3093\u306a\u5927\u597d\u304d E-A-T \u3067\u3059\uff01\uff09\u3092\u793a\u3059\u5146\u5019\u3092\u6301\u3064\u30b5\u30a4\u30c8\u3092\u691c\u51fa\u3067\u304d\u308b\u3088\u3046\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306e\u3088\u3046\u306a\u624b\u6bb5\u3067\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092 Google \u306f\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>\u4fe1\u983c\u6027\u3068\u6a29\u5a01\u6027\u304c\u3042\u308b\u30b7\u30b0\u30ca\u30eb\u3092\u691c\u51fa\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u2015\u2015\u3082\u3063\u3068\u3082\u6709\u540d\u306a\u306e\u304c PageRank<\/li>\n<li>\u7d76\u3048\u9593\u306e\u306a\u3044\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u6539\u5584\u2015\u20152017 \u5e74\u3060\u3051\u3067 200,000 \u500b\u306e\u30c6\u30b9\u30c8\u3092\u8a55\u4fa1\u8005\u306e\u529b\u3092\u501f\u308a\u3066\u5b9f\u65bd\u3002\u305d\u306e\u3046\u3061 2,400 \u500b\u4ee5\u4e0a\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\u3092\u5b9f\u969b\u306b\u5c0e\u5165\u3057\u305f\u3002<\/li>\n<li>\u8a55\u4fa1\u8005\u306e\u5354\u529b\u2015\u2015\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u8a55\u4fa1\u8005\u306e\u529b\u3092\u501f\u308a\u3066\u3044\u308b\u3002\u8a55\u4fa1\u8005\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a2a\u554f\u3057\u305f\u30b5\u30a4\u30c8\u304c\u63a2\u3057\u6c42\u3081\u3066\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306b\u57fa\u3065\u3044\u3066\u691c\u7d22\u7d50\u679c\u304c\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/li>\n<li>\u8a55\u4fa1\u306e\u5229\u7528\u2015\u2015\u8a55\u4fa1\u8005\u306b\u3088\u308b\u8a55\u4fa1\u306f\u3001\u500b\u3005\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u5f71\u97ff\u3057\u306a\u3044\u3002\u691c\u7d22\u7d50\u679c\u54c1\u8cea\u306e\u57fa\u6e96\u3092\u5224\u65ad\u3059\u308b\u624b\u52a9\u3051\u306b\u306a\u308b\u3002\u3053\u308c\u306f\u3001\u9ad8\u54c1\u8cea\u306e\u57fa\u6e96\u306b\u898b\u5408\u3046\u7d50\u679c\u3092\u4e16\u754c\u898f\u6a21\u3067\u8a8d\u8b58\u3067\u304d\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u958b\u767a\u306b\u5f79\u7acb\u3064\u3002\u8a55\u4fa1\u306e\u4ed5\u7d44\u307f\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u306b\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u4f5c\u6210\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u6bd4\u8f03\u8a55\u4fa1\u2015\u2015\u8a55\u4fa1\u8005\u306f\u3001Google \u304c\u691c\u7d22\u306b\u5c0e\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u6539\u826f\u306e\u8a55\u4fa1\u3082\u884c\u3046\u3002\u5c0e\u5165\u524d\u3068\u5c0e\u5165\u5f8c\u306e\u691c\u7d22\u7d50\u679c\u3092\u4e26\u3079\u3066\u3001\u3069\u3061\u3089\u3092\u597d\u3080\u304b\u3068\u305d\u306e\u7406\u7531\u3092\u5c0b\u306d\u308b\u3002\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u305d\u306e\u6539\u826f\u306e\u5c0e\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306e\u91cd\u8981\u306a\u6307\u6a19\u306b\u306a\u308b\u3002<\/li>\n<\/ul>\n<h2>YMYL \u306f\u7279\u306b\u53b3\u3057\u304f\u8a55\u4fa1<\/h2>\n<p>2014 \u5e74\u306b\u5c0e\u5165\u3057\u305f \u201cYour Money or Your Life\u201d\u3001\u901a\u79f0 YMYL \u3068\u547c\u3076\u30ab\u30c6\u30b4\u30ea\u306b\u5c5e\u3059\u308b\u60c5\u5831\u306b\u95a2\u3057\u3066\u306f\u3001\u4fe1\u983c\u6027\u3068\u5b89\u5168\u6027\u3092\u7279\u306b\u53b3\u3057\u304f\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>YMYL \u306f\u304a\u91d1\u306e\u3084\u308a\u53d6\u308a\u3068\u533b\u7642\u3001\u6cd5\u5f8b\u306b\u95a2\u308f\u308b\u30b8\u30e3\u30f3\u30eb\u3067\u3059\u3002<br \/>\u73fe\u5728\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u3082 YMYL \u306b\u542b\u307e\u308c\u307e\u3059\u3002<br \/>\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u306b\u306f\u516c\u958b\u3055\u308c\u3066\u3044\u3066\u516c\u5f0f\u306a\u60c5\u5831\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>YMYL \u306b\u95a2\u308f\u308b\u30c8\u30d4\u30c3\u30af\u3067\u3042\u308b\u3068 Google \u304c\u5224\u65ad\u3057\u305f\u5834\u5408\u306f\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027 (E-A-T) \u306e\u3088\u3046\u306a\u8981\u7d20\u3092\u8a55\u4fa1\u3059\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u304c\u3088\u308a\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p60-b\">\u8a55\u4fa1\u8005\u306b\u3082\u3001YMYL \u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3057\u3066\u306f\u54c1\u8cea\u3068\u4fe1\u983c\u6027\u306b\u95a2\u3057\u3066\u3088\u308a\u6ce8\u610f\u3057\u3066\u8a55\u4fa1\u3059\u308b\u3088\u3046\u306b\u4f9d\u983c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u691c\u7d22\u3001\u7279\u306b YMYL \u3068 E-A-T \u306b\u95a2\u4fc2\u3059\u308b\u90e8\u5206\u306f\u4ee5\u4e0a\u306e\u3068\u304a\u308a\u3067\u3059\u3002<br \/><a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.co.uk\/en\/uk\/insidesearch\/howsearchworks\/assets\/searchqualityevaluatorguidelines.pdf\">\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u306e\u629c\u7c8b\u7248\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u306d\u3002<\/p>\n<p>YMYL \u3068 E-A-T \u4ee5\u5916\u306b\u306f\u3001\u507d\u60c5\u5831\u3092\u6392\u9664\u3059\u308b\u306b\u81f3\u3063\u305f\u80cc\u666f\u3084\u30b9\u30d1\u30e0\u5bfe\u7b56\u306b\u3088\u308b\u507d\u60c5\u5831\u306e\u524a\u9664\u306a\u3069\u306b\u3082\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u89e6\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u8208\u5473\u304c\u3042\u308b\u65b9\u306f\u305d\u3061\u3089\u3082\u8aad\u3080\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u507d\u306e\u60c5\u5831\u3092\u6392\u9664\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u89e3\u8aac\u3057\u305f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092 Google \u306f\u516c\u958b\u3057\u305f\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u7279\u306b YMYL \u3068 EAT 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