{"id":9720,"date":"2018-11-06T06:15:11","date_gmt":"2018-11-05T21:15:11","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9720"},"modified":"2018-11-06T06:01:20","modified_gmt":"2018-11-05T21:01:20","slug":"google-testing-multifaceted-featured-snippets-on-desktop-search","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-testing-multifaceted-featured-snippets-on-desktop-search\/","title":{"rendered":"PC\u691c\u7d22\u3067\u306e\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3092Google\u304c\u30c6\u30b9\u30c8\u4e2d\u3002\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u540c\u58eb\u306e\u4e89\u3044\u304c\u59cb\u307e\u308b\u304b\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p class=\"p60-b\">\u7c73 Google (google.com) \u306e\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u3067\u5c0e\u5165\u3055\u308c\u305f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-introduces-multifaceted-featured-snippets\/\">\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8 (multifaceted featured snippets) <\/a>\u304c\u3001PC \u691c\u7d22\u3067\u30c6\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<h2>\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u306e\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8<\/h2>\n<p>\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u4eca\u5e743\u6708\u306b\u5c0e\u5165\u3055\u308c\u305f\u3082\u306e\u3067\u30012\u3064\u306e\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u540c\u6642\u306b\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<br \/>\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u3060\u3051\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u306f\u300cbenfits of honey\u300d\uff08\u306f\u3061\u307f\u3064\u306e\u52b9\u80fd\uff09\u306e\u30af\u30a8\u30ea\u3067\u51fa\u3066\u304f\u308b\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3067\u3059\u3002<br \/>\u5e83\u544a\uff08&#8221;Ad&#8221; \u306e\u30e9\u30d9\u30eb\u304c\u4ed8\u3044\u3066\u3044\u308b\uff09\u306e\u4e0b\u306b2\u3064\u4e26\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/multifaceted-featured-snippets-mobile1.png\" alt=\"\u300cbenfits of honey\u300d\u306e\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\" width=\"400\" height=\"1896\" \/><\/p>\n<p>\u3053\u3061\u3089\u306f\u300chealthy food\u300d\uff08\u4f53\u306b\u3044\u3044\u98df\u3079\u3082\u306e\uff09\u306e\u30af\u30a8\u30ea\u3067\u51fa\u3066\u304f\u308b\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<div class=\"p40-b\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/multifaceted-featured-snippets-mobile2.png\" alt=\"\u300chealthy food\u300d\u306e\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\" width=\"400\" height=\"1641\" \/><\/div>\n<h2>PC \u691c\u7d22\u306e\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8<\/h2>\n<p>\u4e00\u65b9PC\u691c\u7d22\u3067\u306f\u3001\u540c\u3058\u30af\u30a8\u30ea\u3067\u3082\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u51fa\u3066\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306f1\u3064\u3060\u3051\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/multifaceted-featured-snippets-pc1.png\" alt=\"\u300cbenfits of honey\u300d\u306ePC\u691c\u7d22\u7d50\u679c\" width=\"661\" height=\"864\" \/><\/p>\n<p>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u51fa\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/multifaceted-featured-snippets-pc2.png\" alt=\"\u300chealthy food\u300d\u306ePC\u691c\u7d22\u7d50\u679c\" width=\"648\" height=\"902\" \/><\/p>\n<p>\u3068\u3053\u308d\u304c\u3001PC \u691c\u7d22\u3067\u306e\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u76ee\u6483\u4f8b\u304c\u76f8\u6b21\u3044\u3067\u3044\u307e\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"ja\">\n<p lang=\"en\" dir=\"ltr\">Seeing multiple Featured Snippets on Google desktop (looks like a test, not a full roll-out)&#8230; <a href=\"https:\/\/t.co\/rtanCPc9ek\">pic.twitter.com\/rtanCPc9ek<\/a><\/p>\n<p>&mdash; Dr. Pete Meyers (@dr_pete) <a href=\"https:\/\/twitter.com\/dr_pete\/status\/1053679558975807488?ref_src=twsrc%5Etfw\">2018\u5e7410\u670820\u65e5<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"ja\">\n<p lang=\"en\" dir=\"ltr\">Anyone else seeing double FS? &#x1f633;<a href=\"https:\/\/twitter.com\/hashtag\/seo?src=hash&amp;ref_src=twsrc%5Etfw\">#seo<\/a> <a href=\"https:\/\/t.co\/fHpOQQGVd4\">pic.twitter.com\/fHpOQQGVd4<\/a><\/p>\n<p>&mdash; Taylor Robinson (@taylor_seo) <a href=\"https:\/\/twitter.com\/taylor_seo\/status\/1055225271673008128?ref_src=twsrc%5Etfw\">2018\u5e7410\u670824\u65e5<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"ja\">\n<p lang=\"en\" dir=\"ltr\">2 featured snippets ! <a href=\"https:\/\/twitter.com\/glenngabe?ref_src=twsrc%5Etfw\">@glenngabe<\/a>  <a href=\"https:\/\/twitter.com\/rustybrick?ref_src=twsrc%5Etfw\">@rustybrick<\/a>  <a href=\"https:\/\/twitter.com\/bill_slawski?ref_src=twsrc%5Etfw\">@bill_slawski<\/a>  <a href=\"https:\/\/twitter.com\/joshbachynski?ref_src=twsrc%5Etfw\">@joshbachynski<\/a>  <a href=\"https:\/\/twitter.com\/Rahulnowonline?ref_src=twsrc%5Etfw\">@Rahulnowonline<\/a> <a href=\"https:\/\/t.co\/gpsvQqd5GU\">pic.twitter.com\/gpsvQqd5GU<\/a><\/p>\n<p>&mdash; Sanket Kedari (@kedari_sanket) <a href=\"https:\/\/twitter.com\/kedari_sanket\/status\/1056119152253915136?ref_src=twsrc%5Etfw\">2018\u5e7410\u670827\u65e5<\/a><\/p><\/blockquote>\n<p class=\"p30-t p30-b\">\u3069\u3046\u3084\u3089 PC \u691c\u7d22\u3067\u306e\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u5c0e\u5165\u3092 Google \u306f\u30c6\u30b9\u30c8\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u306e\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3067\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u304c\u3055\u3089\u306b\u4e0b\u306b\u8ffd\u3044\u3084\u3089\u308c\u307e\u3059\u3002<br \/>\u3055\u3089\u306b\u3001\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u540c\u58eb\u306e\u4e89\u3044\u304c\u59cb\u307e\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u3082\u3068\u3082\u3068\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u9078\u3070\u308c\u3066\u3044\u3066\u3001\u305d\u306e\u30af\u30a8\u30ea\u306e\u7d50\u679c\u304c\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u5909\u5316\u3057\u30011\u3064\u76ee\u306e\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a CTR \u304c\u4e0b\u304c\u3063\u305f\u3068\u3044\u3046\u4e8b\u4f8b\u3082\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"ja\">\n<p lang=\"en\" dir=\"ltr\">OK, here is some GSC data for a client that is part of a double featured snippet. Note, they are still #1 above the 2nd FS. You can clearly see when they won the FS &amp;  see CTR drop when the double FS hits the SERPs. Position remains steady at 1, but CTR drops from ~40% to ~28%. <a href=\"https:\/\/t.co\/ZI1CchtGWi\">pic.twitter.com\/ZI1CchtGWi<\/a><\/p>\n<p>&mdash; Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1056950644790214656?ref_src=twsrc%5Etfw\">2018\u5e7410\u670829\u65e5<\/a><\/p><\/blockquote>\n<p class=\"p40-t\">\u65e5\u672c\u3067\u306f\u4eca\u306e\u3068\u3053\u308d\u3001\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u3067\u3082 PC \u691c\u7d22\u3067\u3082\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u5c0e\u5165\u3055\u308c\u3066\u3044\u306a\u3044\u306f\u305a\u3067\u3059\uff08\u767a\u898b\u3057\u305f\u3089\u6559\u3048\u3066\u304f\u3060\u3055\u3044\uff09\u3002<br \/>\u6765\u305f\u308b\u3079\u304d\u65e5\u306b\u5099\u3048\u3066\u3001\u7c73 Google \u3067\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u3069\u306e\u3088\u3046\u306b\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u4f7f\u308f\u308c\u308b\u306e\u304b\u306b\u6ce8\u8996\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7c73 Google (google.com) \u306e\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u3067\u5c0e\u5165\u3055\u308c\u305f\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8 (multifaceted featured snippets) \u304c PC \u691c\u7d22\u3067\u30c6\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u3060\u3002\u30de\u30eb\u30c1\u30d5\u30a1\u30bb\u30c3\u30c8\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u3068\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u304c\u3055\u3089\u306b\u4e0b\u306b\u8ffd\u3044\u3084\u3089\u308c\u308b\u3002\u3055\u3089\u306b\u3001\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u540c\u58eb\u306e\u4e89\u3044\u304c\u59cb\u307e\u308a\u305d\u3046\u3060\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1179],"tags":[1305,1390],"class_list":["post-9720","post","type-post","status-publish","format-standard","category-google-seo","category-mobile-seo","tag-1305","tag-multifaceted-featured-snippets"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=9720"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9720\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=9720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=9720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=9720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}