{"id":9693,"date":"2018-10-12T07:30:12","date_gmt":"2018-10-11T22:30:12","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9693"},"modified":"2018-10-12T07:34:06","modified_gmt":"2018-10-11T22:34:06","slug":"google-searchliaison-posted-an-update-about-core-algorithm-updates","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-searchliaison-posted-an-update-about-core-algorithm-updates\/","title":{"rendered":"Google\u3001\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u30a2\u30c9\u30d0\u30a4\u30b9\u2015\u2015\u7279\u5225\u306a\u5bfe\u5fdc\u306f\u4e0d\u8981\u3001\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u8aad\u3080"},"content":{"rendered":"

[\u30ec\u30d9\u30eb: ALL]<\/p>\n

Google \u306e Danny Sullivan<\/a>\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\uff09\u6c0f\u304c\u904b\u7528\u3059\u308b Search Liaison<\/a>\uff08\u30b5\u30fc\u30c1 \u30ea\u30a8\u30be\u30f3\uff09\u306e Twitter \u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3001\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u4e00\u9023\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u6295\u7a3f\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u66f4\u65b0\u60c5\u5831<\/h2>\n

\u30b5\u30ea\u30d0\u30f3\u6c0f\u306f\u3001\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u307e\u305a\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

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\u4ee5\u4e0b\u306f\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u306e\u66f4\u65b0\u60c5\u5831\u3067\u3059\u3002<\/p>\n

\u4ee5\u524d\u306b\u3082\u8aac\u660e\u3057\u305f\u3088\u3046\u306b\u3001\u691c\u7d22\u7d50\u679c\u306e\u6539\u5584\u3092\u76ee\u7684\u3068\u3057\u305f\u5909\u66f4\u3092\u6bce\u65e51\u3064\u304b2\u3064\u4ee5\u4e0a Google \u306f\u901a\u5e38\u30ea\u30ea\u30fc\u30b9\u3057\u3066\u3044\u307e\u3059\u3002\u5927\u591a\u6570\u306f\u307b\u3068\u3093\u3069\u6c17\u4ed8\u304b\u306a\u3044\u3088\u3046\u306a\u5909\u66f4\u3067\u3059\u304c\u3001\u691c\u7d22\u3092\u7740\u5b9f\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u306b\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p><\/blockquote>\n<\/div>\n

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\u3068\u304d\u306b\u306f\u3001\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3088\u308a\u9855\u8457\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u6240\u6709\u8005\u304c\u53d6\u308c\u308b\u3088\u3046\u306a\u5b9f\u884c\u53ef\u80fd\u306a\u5bfe\u5fdc\u304c\u3042\u308b\u3068\u79c1\u305f\u3061\u304c\u611f\u3058\u305f\u3068\u304d\u306f\u3001\u305d\u3046\u3057\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u6b63\u5f0f\u306b\u767a\u8868\u3059\u308b\u3053\u3068\u3092\u5fc3\u304c\u3051\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Speed Update\uff08\u30b9\u30d4\u30fc\u30c9 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff09\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u6570\u304b\u6708\u524d\u306b\u524d\u3082\u3063\u3066\u544a\u77e5\u3001\u30a2\u30c9\u30d0\u30a4\u30b9<\/a>\u3057\u307e\u3057\u305f\u3002<\/p><\/blockquote>\n<\/div>\n

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\u3068\u304d\u306b\u306f\u3001\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5bfe\u3057\u3066\u5e45\u5e83\u3044\u5909\u66f4\u3092\u52a0\u3048\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u3044\u3063\u305f\u5909\u66f4\u306b\u3064\u3044\u3066\u3082\u60c5\u5831\u3092\u4f1d\u3048\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u7279\u306b\u4fee\u6b63\u3059\u3079\u304d\u3053\u3068\u306f\u306a\u3044\u3057\u3001\u554f\u984c\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u6240\u6709\u8005\u306b\u8aa4\u3063\u3066\u5909\u3048\u3088\u3046\u3068\u3057\u3066\u307b\u3057\u304f\u306a\u3044\u304b\u3089\u3067\u3059\u3002
https:\/\/twitter.com\/searchliaison\/status\/1024691872025833472<\/a><\/p><\/blockquote>\n<\/div>\n

\u4eca\u5e74\u306f\u30012\u3064\u306e\u5e83\u7bc4\u56f2\u306a\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u516c\u8868\u3057\u307e\u3057\u305f\u2015\u20154\u6708\u30688\u6708\u3067\u3059\u3002\u516c\u8868\u3067\u304d\u308b\uff08\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\uff09\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3082\u30461\u3064\u3042\u308a\u307e\u3059\u2015\u20159\u670824\u65e5\u306e\u9031\u306b\u958b\u59cb\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u5b8c\u5168\u306a\u5c55\u958b\u306b\u306f1\u9031\u9593\u3082\u3057\u304f\u306f\u305d\u308c\u4ee5\u4e0a\u304b\u304b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p><\/blockquote>\n

\u3010\u9234\u6728\u88dc\u8db3\u3011\u203b4\u6708\u306f\u3053\u308c<\/a>\u30678\u6708\u306f\u3053\u308c<\/a>\u30023\u6708\u306b\u3082\u3042\u3063\u305f<\/a>\u3051\u3069\u8a00\u53ca\u3057\u3066\u3044\u306a\u3044<\/p>\n

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\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u66f4\u5f8c\u306b\u3001\u4ee5\u524d\u3088\u308a\u3082\u9806\u4f4d\u304c\u3075\u308b\u308f\u306a\u3044\u4eba\u305f\u3061\u304c\u3001\u4f55\u304b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u4f9d\u7136\u3068\u3057\u3066\u611f\u3058\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3053\u3068\u306f\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u53ef\u80fd\u306a\u9650\u308a\u6700\u9ad8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u78ba\u5b9f\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u3053\u3068\u3092\u79c1\u305f\u3061\u306f\u63a8\u5968\u3057\u307e\u3059\u3002\u305d\u308c\uff08\u6700\u9ad8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u304c\u3001\u79c1\u305f\u3061\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u9ad8\u304f\u8a55\u4fa1\u3057\u3088\u3046\u3068\u76ee\u6307\u3057\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002<\/p><\/blockquote>\n<\/div>\n

\n

Here\u2019s an update about updates — updates to our search algorithms. As explained before, each day, Google usually releases one or more changes designed to improve our results. Most have little noticeable change but help us continue to incrementally improve search\u2026.<\/p>\n

— Google SearchLiaison (@searchliaison) 2018\u5e7410\u670811\u65e5<\/a><\/p><\/blockquote>\n

\n

Sometimes, an update may be more noticeable. We aim to confirm those when we feel there is actionable information that content owners might take. For example, when our Speed Update happened, with gave months of advanced notice and advice\u2026.https:\/\/t.co\/Nwi8I9rooP<\/a><\/p>\n

— Google SearchLiaison (@searchliaison) 2018\u5e7410\u670811\u65e5<\/a><\/p><\/blockquote>\n

\n

Sometimes, we make broad changes to our core algorithm. We inform about those because the actionable advice is that there is nothing in particular to \u201cfix,\u201d and we don\u2019t want content owners to mistakenly try to change things that aren\u2019t issues\u2026. https:\/\/t.co\/ohdP8vDatr<\/a><\/p>\n

— Google SearchLiaison (@searchliaison) 2018\u5e7410\u670811\u65e5<\/a><\/p><\/blockquote>\n

\n

This year, we shared about two broad core algorithm updates we had: in April and August. We also had a further update we can confirm, one that began the week of Sept. 24. With any broad core update, the full rollout time might be over the course of a week or longer\u2026.<\/p>\n

— Google SearchLiaison (@searchliaison) 2018\u5e7410\u670811\u65e5<\/a><\/p><\/blockquote>\n

\n
\n

We understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you\u2019re offering the best content you can. That\u2019s what our algorithms seek to reward\u2026.<\/p>\n

— Google SearchLiaison (@searchliaison) 2018\u5e7410\u670811\u65e5<\/a><\/p><\/blockquote>\n<\/div>\n

\u826f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u305f\u3081\u306e\u30a2\u30c9\u30d0\u30a4\u30b9<\/h2>\n

\u30b5\u30ea\u30d0\u30f3\u6c0f\u306f\u7d9a\u3051\u3066\u3001\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u76ee\u6307\u3057\u3066\u3044\u308b\u826f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u307e\u3059<\/p>\n

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\u3059\u3070\u3089\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u30a2\u30c9\u30d0\u30a4\u30b9\u3068\u3057\u3066\u306f\u3001\u79c1\u305f\u3061\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u826f\u3044\u958b\u59cb\u70b9\u3067\u3059\u3002\u8a55\u4fa1\u8005\u306f\u3001\u79c1\u305f\u3061\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u826f\u3044\u7d50\u679c\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u3088\u3046\u306b\u601d\u3048\u308b\u304b\u3069\u3046\u304b\u306b\u95a2\u3057\u3066\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3057\u3066\u304f\u308c\u308b\u4eba\u3005\u3067\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u66f4\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u304b\u3081\u308b\u306e\u3092\u624b\u52a9\u3051\u3057\u3066\u304f\u308c\u308b\u624b\u6bb5\u3067\u3059\u3002
\nhttps:\/\/www.google.com\/search\/howsearchworks\/mission\/web-users\/<\/a><\/p><\/blockquote>\n<\/div>\n

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\n\u3010\u91cd\u8981\u70b9\u3011\u30da\u30fc\u30b8\u304c\u3069\u306e\u3088\u3046\u306b\u9806\u4f4d\u4ed8\u3051\u3055\u308c\u308b\u304b\u3092\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u5236\u5fa1\u3057\u307e\u305b\u3093\u3002\u8a55\u4fa1\u8005\u304b\u3089\u306e\u30c7\u30fc\u30bf\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u306f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u305d\u3046\u3067\u306f\u306a\u304f\u3001\u98df\u4e8b\u3092\u3057\u305f\u4eba\u304b\u3089\u8a55\u4fa1\u30ab\u30fc\u30c9\u3092\u30ec\u30b9\u30c8\u30e9\u30f3\u304c\u53d7\u3051\u53d6\u308b\u3088\u3046\u306a\u3082\u306e\u3068\u3057\u3066\u3001\u8a55\u4fa1\u8005\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u79c1\u305f\u3061\u306f\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002\u8a55\u4fa1\u8005\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u30ec\u30b7\u30d4\u306b\u76f8\u5f53\u3059\u308b\u79c1\u305f\u3061\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u306e\u306b\u5f79\u7acb\u3064\u306e\u3067\u3059\u3002
\nhttps:\/\/www.google.com\/search\/howsearchworks\/mission\/web-users\/<\/a><\/p><\/blockquote>\n<\/div>\n

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\u826f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u8a55\u4fa1\u4ed8\u3051\u3059\u308b\u306e\u304b\u3092\u5b66\u3079\u308c\u3070\u3001\u81ea\u8eab\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3059\u308b\u624b\u52a9\u3051\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u3001\u304a\u305d\u3089\u304f\u691c\u7d22\u3067\u3082\u826f\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3053\u3061\u3089<\/a>\u3067\u5165\u624b\u3067\u304d\u307e\u3059\u3002<\/p><\/blockquote>\n<\/div>\n

\n
\n

For advice on great content, a good starting point is to review our search quality rater guidelines. Raters are people who give us feedback on if our algorithms seem to be providing good results, a way to help confirm our changes are working well\u2026.https:\/\/t.co\/bVOAoKgDP2<\/a><\/p>\n

— Google SearchLiaison (@searchliaison) 2018\u5e7410\u670811\u65e5<\/a><\/p><\/blockquote>\n

\n

Important: search raters have no control over how pages rank. Rater data is not used in our algorithms. Rather, we use them as a restaurant might get feedback cards from diners. The feedback helps us know if our search \u201crecipes\u201d seem to be working\u2026.https:\/\/t.co\/bVOAoKgDP2<\/a><\/p>\n

— Google SearchLiaison (@searchliaison) 2018\u5e7410\u670811\u65e5<\/a><\/p><\/blockquote>\n

\n

If you understand how raters learn to assess good content, that might help you improve your own content — and, in turn, perhaps do better in search. You can find the raters guidelines here:https:\/\/t.co\/MDdKOyEjrv<\/a><\/p>\n

— Google SearchLiaison (@searchliaison) 2018\u5e7410\u670811\u65e5<\/a><\/p><\/blockquote>\n<\/div>\n

\u307e\u3068\u3081<\/h2>\n

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