{"id":9531,"date":"2018-05-25T07:30:44","date_gmt":"2018-05-24T22:30:44","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9531"},"modified":"2018-05-25T07:27:31","modified_gmt":"2018-05-24T22:27:31","slug":"podcast-is-the-next-seo","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/podcast-is-the-next-seo\/","title":{"rendered":"\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u72d9\u3044\u76ee\u306eSEO\uff1fGoogle\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u30922\u500d\u306b\u3059\u308b\u3068\u767a\u8a00"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>\u8fd1\u3044\u5c06\u6765\u3001\u4eca\u3088\u308a\u3082\u305a\u3063\u3068\u591a\u304f\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u304c\u691c\u7d22\u7d50\u679c\u306b\u51fa\u73fe\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<blockquote><p>\u30dd\u30c3\u30c8\u30ad\u30e3\u30b9\u3092\u8074\u304f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u4eca\u5f8c2\u5e74\u9593\u3067\u500d\u306b\u3059\u308b<\/p><\/blockquote>\n<p class=\"p30-t p60-b\">Google \u306e \u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8 \u30d7\u30ed\u30c0\u30af\u30c8 \u30de\u30cd\u30fc\u30b8\u30e3\u3067\u3042\u308b Zack Reneau-Wedeen \u6c0f\u306f <a href=\"https:\/\/blog.pacific-content.com\/exclusive-inside-the-new-google-podcasts-strategy-that-could-double-audiences-worldwide-b556cdc26e43\">Pacific Content \u3068\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/a>\u306e\u306a\u304b\u3067\u3053\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8\u3057\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2>\u691c\u7d22\u3068 Google \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3067\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u767a\u898b\u3057\u8074\u304f<\/h2>\n<p>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u898b\u4ed8\u3051\u305f\u308a\u8074\u3044\u305f\u308a\u3059\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u624b\u6bb5\u304c\u3042\u308a\u307e\u3059\u3002<br \/>Google \u691c\u7d22\u3068 Google \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3082\u305d\u306e\u306a\u304b\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>Google \u30a2\u30d7\u30ea\u306e\u691c\u7d22\u7d50\u679c\u306b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u306e\u30b7\u30ea\u30fc\u30ba\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/podcast1.png\" alt=\"hackable podcast \u306e\u691c\u7d22\u7d50\u679c\" width=\"450\" height=\"900\" \/><\/p>\n<p>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u518d\u751f\u7528\u306e\u30a2\u30d7\u30ea\u306f\u4e0d\u8981\u3067\u3059<br \/>\u691c\u7d22\u7d50\u679c\u304b\u3089\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u8074\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff08Google \u30a2\u30d7\u30ea\u304c\u5185\u8535\u3059\u308b\u4e00\u6a5f\u80fd\uff09\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/podcast2.png\" alt=\"\u691c\u7d22\u7d50\u679c\u304b\u3089\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u8074\u304f\" width=\"450\" height=\"900\" \/><\/p>\n<p>\u3088\u304f\u8074\u304f\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306f\u30db\u30fc\u30e0\u753b\u9762\u306b\u30a2\u30a4\u30b3\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/podcast3.png\" alt=\"\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u30db\u30fc\u30e0\u753b\u9762\u306b\u8ffd\u52a0\" width=\"450\" height=\"900\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/podcast4.png\" alt=\"\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30db\u30fc\u30e0\u753b\u9762\u30a2\u30a4\u30b3\u30f3\" width=\"450\" height=\"231\" \/><\/p>\n<p>Google \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304b\u3089\u3082\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u63a2\u3057\u518d\u751f\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/podcast5.png\" alt=\"Google \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3067\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u63a2\u3059\" width=\"450\" height=\"502\" \/><\/p>\n<div class=\"p40-b\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/podcast6.png\" alt=\"\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u518d\u751f\" width=\"450\" height=\"900\" \/><\/div>\n<h2>\u691c\u7d22\u7d50\u679c\u3067\u306e\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u5897\u3084\u3059<\/h2>\n<p>\u691c\u7d22\u7d50\u679c\u3067\u306e\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u7d50\u679c\u3001\u3082\u3063\u3068\u5e45\u5e83\u304f\u8a00\u3048\u3070\u201c\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u201d\u306e\u7d50\u679c\u304c\u4eca\u5f8c\u306f\u5897\u3048\u3066\u3044\u304f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6587\u5b57\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3051\u3067\u306f\u306a\u304f\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u753b\u50cf\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4eca\u306e\u691c\u7d22\u7d50\u679c\u306b\u306f\u5f53\u7136\u306e\u3088\u3046\u306b\u63b2\u8f09\u3055\u308c\u307e\u3059\u3002<br \/>\u3067\u3059\u304c\u3001\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u7a00\u3067\u3059\u3002<br \/>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u5e83\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u9732\u51fa\u304c\u6b20\u304b\u305b\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u304c\u6587\u5b57\u3067\u3082\u52d5\u753b\u3067\u3082\u753b\u50cf\u3067\u3082\u306a\u304f\u3066\u97f3\u58f0\u3067\u3042\u3063\u3066\u3082\u306a\u3093\u3089\u4e0d\u601d\u8b70\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u73fe\u72b6\u3067\u306f\u3001\u30af\u30a8\u30ea\u306b\u300cPodcast\u300d\u3092\u660e\u793a\u7684\u306b\u542b\u3081\u306a\u3044\u3068\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u7d50\u679c\u306f\u51fa\u3066\u3053\u306a\u3044\u3088\u3046\u3067\u3059\u3002<br \/>\u3068\u3053\u308d\u304c\u300c\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u99b4\u67d3\u307f\u304c\u8584\u3044\u306e\u304c\u5b9f\u60c5\u3067\u3059\uff08\uff08\u7279\u306b Android \u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3002Podcast \u306f\u3082\u3068\u3082\u3068 Apple \u304c\u3053\u306e\u540d\u524d\u3067\u63d0\u4f9b\u3092\u59cb\u3081\u305f\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\uff09\u3002<\/p>\n<p>\uff08\u305d\u306e\u8a00\u8449\u3092\u77e5\u3089\u306a\u3044\u304c\u305f\u3081\u306b\uff09\u300cPodcast\u300d\u3092\u691c\u7d22\u30af\u30a8\u30ea\u306b\u542b\u3081\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u4eba\u306e\u540d\u524d\u3084\u4e00\u822c\u7684\u306a\u30c8\u30d4\u30c3\u30af\u306e\u691c\u7d22\u3067\u3042\u3063\u3066\u3082\u3001\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3075\u3055\u308f\u3057\u3051\u308c\u3070\u691c\u7d22\u7d50\u679c\u306b\u51fa\u305d\u3046\u3068 Google \u306f\u8003\u3048\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4eca\u306f\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30b7\u30ea\u30fc\u30ba\u3068\u3057\u3066\u4e00\u89a7\u304c\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304d\u307e\u3059\u304c\u3001\u5358\u4f53\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u3057\u3066\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3042\u306a\u305f\u304c\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u306a\u3089 Google \u691c\u7d22\u3068 Google \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3067\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u5e83\u3081\u3066\u3044\u3053\u3046\u3068\u3044\u3046 Google \u306e\u8a08\u753b\u306f\u975e\u5e38\u306b\u697d\u3057\u307f\u306a\u30cb\u30e5\u30fc\u30b9\u306a\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h2>RSS \u30d5\u30a3\u30fc\u30c9\u3067\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u308b<\/h2>\n<p>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\uff08\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3092 Google \u306b\u9069\u5207\u306b\u7406\u89e3\u3055\u305b\u308b\u306b\u306f RSS \u30d5\u30a3\u30fc\u30c9\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>RSS \u30d5\u30a3\u30fc\u30c9\u3092\u9069\u5207\u306b\u69cb\u6210\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30bf\u30a4\u30c8\u30eb\u3084\u4f5c\u8005\u3001\u30ab\u30c6\u30b4\u30ea\u3001\u8aac\u660e\u6587\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u3092 Google \u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\u30c6\u30ad\u30b9\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u305d\u306e\u307e\u307e\u3067\u306f Google \u306e\u5185\u5bb9\u7406\u89e3\u306b\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002<br \/>RSS \u30d5\u30a3\u30fc\u30c9\u304c\u624b\u52a9\u3051\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<pre style=\"overflow-x: auto\"><code class=\"green\">\r\n&lt;?xml version=\"1.0\" encoding=\"UTF-8\"?&gt;\r\n&lt;rss version=\"2.0\" xmlns:googleplay=\"http:\/\/www.google.com\/schemas\/play-podcasts\/1.0\"\r\n     xmlns:itunes=\"http:\/\/www.itunes.com\/dtds\/podcast-1.0.dtd\"&gt;\r\n  &lt;channel&gt;\r\n    &lt;title&gt;Dafna's Zebra Podcast&lt;\/title&gt;\r\n    &lt;googleplay:author&gt;Dafna&lt;\/googleplay:author&gt;\r\n    &lt;description&gt;A pet-owner's guide to the popular striped equine.&lt;\/description&gt;\r\n    &lt;googleplay:image href=\"http:\/\/www.example.com\/podcasts\/dafnas-zebras\/img\/dafna-zebra-pod-logo.jpg\"\/&gt;\r\n    &lt;language&gt;en-us&lt;\/language&gt;\r\n    &lt;link&gt;https:\/\/www.example.com\/podcasts\/dafnas-zebras\/&lt;\/link&gt;\r\n    &lt;item&gt;\r\n      &lt;title&gt;Top 10 myths about caring for a zebra&lt;\/title&gt;\r\n      &lt;description&gt;Here are the top 10 misunderstandings about the care, feeding, and breeding of these lovable striped animals.&lt;\/description&gt;\r\n      &lt;pubDate&gt;Tue, 14 Mar 2017 12:00:00 GMT&lt;\/pubDate&gt;\r\n      &lt;enclosure url=\"https:\/\/www.example.com\/podcasts\/dafnas-zebras\/audio\/toptenmyths.mp3\"\r\n                 type=\"audio\/mpeg\" length=\"34216300\"\/&gt;\r\n      &lt;itunes:duration&gt;30:00&lt;\/itunes:duration&gt;\r\n      &lt;guid&gt;dzpodtop10&lt;\/guid&gt;\r\n    &lt;\/item&gt;\r\n    &lt;item&gt;\r\n      &lt;title&gt;Keeping those stripes neat and clean&lt;\/title&gt;\r\n      &lt;description&gt;Keeping your zebra clean is time consuming, but worth the effort.&lt;\/description&gt;\r\n      &lt;pubDate&gt;Fri, 24 Feb 2017 12:00:00 GMT&lt;\/pubDate&gt;\r\n      &lt;enclosure url=\"https:\/\/www.example.com\/podcasts\/dafnas-zebras\/audio\/cleanstripes.mp3\"\r\n                 type=\"audio\/mpeg\" length=\"26004388\"\/&gt;\r\n      &lt;itunes:duration&gt;22:48&lt;\/itunes:duration&gt;\r\n      &lt;guid&gt;dzpodclean&lt;\/guid&gt;\r\n    &lt;\/item&gt;\r\n  &lt;\/channel&gt;\r\n&lt;\/rss&gt;<\/code><\/pre>\n<p class=\"p30-t\">\u307e\u305f\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-supports-content-based-actions-through-google-assistant\/\">RSS \u30d5\u30a3\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b\u3068\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306f Actions on Google \u306b\u3082\u5bfe\u5fdc<\/a>\u3057\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u7528\u306e RSS\u30d5\u30a3\u30fc\u30c9 \u306e\u69cb\u6210\u306f<a href=\"https:\/\/developers.google.com\/actions\/content-actions\/podcasts\">\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u8aac\u660e<\/a>\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br 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