{"id":9396,"date":"2018-01-16T06:15:22","date_gmt":"2018-01-15T21:15:22","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9396"},"modified":"2018-01-16T11:22:18","modified_gmt":"2018-01-16T02:22:18","slug":"web-marketing-insights-from-2017-to-carry-you-into-2018","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/web-marketing-insights-from-2017-to-carry-you-into-2018\/","title":{"rendered":"\u300c\u55b6\u696d\u4e2d\u300d\u306b\u95a2\u5fc3\u304c\u3042\u308b\u691c\u7d22\u304c3\u500d\u5897\u3001\u30b9\u30de\u30db\u30e6\u30fc\u30b6\u30fc\u306e3\u5206\u306e2\u306f\u73fe\u5728\u5730\u306b\u5408\u308f\u305b\u3066\u60c5\u5831\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u4f01\u696d\u304b\u3089\u8cfc\u5165\u3059\u308b\u3001\u306a\u30692018\u5e74\u306e\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3066\u305f\u30442017\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u00d77"},"content":{"rendered":"

[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n

2017 \u5e74\u306b\u516c\u958b\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u308b\u3055\u307e\u3056\u307e\u306a\u8abf\u67fb\u30c7\u30fc\u30bf\u304b\u3089\u300112\u500b\u306e\u6ce8\u76ee\u3059\u3079\u304d\u30c8\u30ec\u30f3\u30c9<\/a>\u3092 Google \u304c\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n

\"marketing_insights_from_2017_to_carry_you_into_2018.png\"<\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u3001\u691c\u7d22\u3084\u30e2\u30d0\u30a4\u30eb\u306a\u3069\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u95a2\u4fc2\u304c\u6df1\u3044\u3082\u306e\u30927\u3064\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002
2018\u5e74\u306e\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

2018\u5e74\u306e\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3066\u305f\u30442017\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u00d77<\/h2>\n

Search interest in “open now” has tripled in the past two years.<\/p><\/blockquote>\n

\n

\u300c\u55b6\u696d\u4e2d\u300d\u306b\u95a2\u5fc3\u304c\u3042\u308b\u691c\u7d22\u304c\u904e\u53bb2\u5e74\u9593\u30673\u500d\u306b\u5897\u3048\u305f\u3002<\/p><\/blockquote>\n<\/div>\n

Nearly 2\/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.<\/p><\/blockquote>\n

\n

\u30b9\u30de\u30db\u30e6\u30fc\u30b6\u30fc\u306e\u307b\u307c 3\u5206\u306e2 \u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u304c\u73fe\u5728\u5730\u306b\u5408\u308f\u305b\u3066\u60c5\u5831\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u4f01\u696d\u304b\u3089\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p><\/blockquote>\n<\/div>\n

3 in 4 smartphone owners turn to search first to address their immediate needs.<\/p><\/blockquote>\n

\n

\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u6240\u6709\u8005\u306e4\u4eba\u306b3\u4eba\u306f\u3001\u5dee\u3057\u8feb\u3063\u305f\u30cb\u30fc\u30ba\u3092\u89e3\u6c7a\u3059\u308b\u306e\u306b\u307e\u305a\u691c\u7d22\u306b\u983c\u308b\u3002<\/p><\/blockquote>\n<\/div>\n

95% vehicle buyers use digital as source of information. In fact, twice as many start their research online versus at a dealer.<\/p><\/blockquote>\n

\n

\u81ea\u52d5\u8eca\u8cfc\u5165\u8005\u306e 95% \u306f\u60c5\u5831\u6e90\u3068\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u3092\u5229\u7528\u3059\u308b\u3002\u5b9f\u969b\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8abf\u3079\u59cb\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u30ab\u30fc\u30c7\u30a3\u30fc\u30e9\u30fc\u306e2\u500d\u591a\u3044\u3002<\/p><\/blockquote>\n<\/div>\n

1 in 3 travelers across countries are interested in using digital assistants to research or book travel.<\/p><\/blockquote>\n

\n

\uff08\u8abf\u67fb\u5bfe\u8c61\u306e\uff09\u56fd\u3059\u3079\u3066\u306b\u308f\u305f\u308b\u3068\u3001\u65c5\u884c\u8005\u306e3\u4eba\u306b1\u4eba\u306f\u65c5\u884c\u3092\u8abf\u3079\u305f\u308a\u4e88\u7d04\u3057\u305f\u308a\u3059\u308b\u306e\u306b\u30c7\u30b8\u30bf\u30eb\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/p><\/blockquote>\n<\/div>\n

Paid YouTube mobile advertizing is 84% more likely to receive viewer’s attention than TV advertising.<\/p><\/blockquote>\n

\n

YouTube \u306e\u6709\u6599\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306fTV \u5e83\u544a\u3088\u308a\u3082 84% \u9ad8\u304f\u8996\u8074\u8005\u306e\u6ce8\u76ee\u3092\u5f15\u304d\u3084\u3059\u3044\u3002<\/p><\/blockquote>\n<\/div>\n

53% of visits are abandoned if a mobile site takes longer than 3 seconds to load.<\/p><\/blockquote>\n

\n

\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u304c\u8aad\u307f\u8fbc\u307f\u306b3\u79d2\u4ee5\u4e0a\u304b\u304b\u308b\u3068 53% \u306e\u8a2a\u554f\u8005\u304c\u96e2\u8131\u3059\u308b\u3002<\/p><\/blockquote>\n<\/div>\n

\u53c2\u7167\u5143\u8a18\u4e8b\u306b\u306f\u3001\u3053\u306e\u307b\u304b\u306b\u3082\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u306b\u95a2\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u3082\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002
\u95a2\u4fc2\u3059\u308b\u4eba\u306f\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u30c8\u30ec\u30f3\u30c9\u306e\u30c7\u30fc\u30bf\u57fa\u3068\u306a\u3063\u305f\u30ec\u30dd\u30fc\u30c8\u3082\u8a18\u4e8b\u30da\u30fc\u30b8\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002
\u30d7\u30ec\u30bc\u30f3\u306e\u8cc7\u6599\u306b\u3082\u4f7f\u3048\u307e\u3059\u306d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

2017 \u5e74\u306b\u516c\u958b\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u308b\u3055\u307e\u3056\u307e\u306a\u8abf\u67fb\u30c7\u30fc\u30bf\u304b\u3089\u300112\u500b\u306e\u6ce8\u76ee\u3059\u3079\u304d\u30c8\u30ec\u30f3\u30c9\u3092 Google \u304c\u307e\u3068\u3081\u305f\u3002\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u3001\u691c\u7d22\u3084\u30e2\u30d0\u30a4\u30eb\u306a\u3069\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u95a2\u4fc2\u304c\u6df1\u3044\u3082\u306e\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[],"class_list":["post-9396","post","type-post","status-publish","format-standard","category-mobile-seo"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=9396"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9396\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=9396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=9396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=9396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}