{"id":9324,"date":"2017-11-28T06:15:58","date_gmt":"2017-11-27T21:15:58","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9324"},"modified":"2017-11-28T06:12:03","modified_gmt":"2017-11-27T21:12:03","slug":"google-warns-against-misleading-use-of-event-markup","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-warns-against-misleading-use-of-event-markup\/","title":{"rendered":"\u8aa4\u89e3\u3092\u62db\u304f\u30a4\u30d9\u30f3\u30c8 \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306bGoogle\u304c\u8b66\u544a\u3001\u30af\u30fc\u30dd\u30f3\/\u30d0\u30a6\u30c1\u30e3\u30fc\u306b\u30a4\u30d9\u30f3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u306f\u3044\u3051\u306a\u3044"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p class=\"p60-b\">\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4e0d\u9069\u5207\u306a\u4f7f\u3044\u65b9\u306b\u5bfe\u3057\u3066 Google \u306f<a href=\"https:\/\/webmasters.googleblog.com\/2017\/11\/a-reminder-about-event-markup.html\">\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u6ce8\u610f\u3092\u559a\u8d77<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30af\u30fc\u30dd\u30f3\/\u30d0\u30a6\u30c1\u30e3\u30fc\u306b\u30a4\u30d9\u30f3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u306f\u3044\u3051\u306a\u3044<\/h2>\n<p>\u30a4\u30d9\u30f3\u30c8 (Event) \u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u6587\u5b57\u3069\u304a\u308a\u3001\u30b3\u30f3\u30b5\u30fc\u30c8\u3084\u30b9\u30dd\u30fc\u30c4\u5927\u4f1a\u3001\u304a\u796d\u308a\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u305f\u3081\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u3059\u3002<br \/>\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u3092\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u8868\u793a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/event-rich-snippets.png\" alt=\"\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\" width=\"616\" height=\"205\" \/><\/p>\n<p>\u3068\u3053\u308d\u304c\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u30af\u30fc\u30dd\u30f3\u3084\u30d0\u30a6\u30c1\u30e3\u30fc\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u76ee\u7684\u3067\u60aa\u7528\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u304c\u5b58\u5728\u3059\u308b\u3088\u3046\u3067\u3059\u3002<br \/>\u3053\u3061\u3089\u306f\u3001\u516c\u5f0f\u30d6\u30ed\u30b0\u8a18\u4e8b\u304c\u63b2\u8f09\u3057\u3066\u3044\u308b\u4e0d\u9069\u5207\u306a\u4f8b\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/nope-nope-nope.png\" alt=\"\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u3092\u30a4\u30d9\u30f3\u30c8\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u4f7f\u3063\u3066\u3044\u308b\u9593\u9055\u3063\u305f\u4f8b\" width=\"623\" height=\"107\" \/><\/p>\n<blockquote>\n<ul>\n<li>10\u670812\u65e5 &#8211; 10\u670825\u65e5 \u9001\u6599\u7121\u6599<\/li>\n<li>10\u6708 &#8211; 11\u6708 \u5b66\u751f\u306f 12% \u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8<\/li>\n<li>10\u670815\u65e5 &#8211; 10\u670830\u65e5 30 \u30c9\u30eb\u4ee5\u4e0a\u306e\u3059\u3079\u3066\u306e\u6ce8\u6587\u306f 3% \u5272\u5f15\u304d<\/li>\n<\/ul>\n<\/blockquote>\n<p class=\"p30-t\">\u5e45\u5e83\u3044\u610f\u5473\u3067\u306f\u30a4\u30d9\u30f3\u30c8\u3068\u8a00\u3048\u3070\u30a4\u30d9\u30f3\u30c8\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u672c\u6765\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u201c\u50ac\u3057\u7269\u201d\u3068\u3057\u3066\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u306a\u3044\u3067\u3059\u306d\u3002<\/p>\n<p class=\"p40-b\">\u3053\u3046\u3057\u305f\u4e0d\u9069\u5207\u306a\u4f7f\u3044\u65b9\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u8aa4\u89e3\u3092\u62db\u304d\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u4f4e\u4e0b\u3055\u305b\u307e\u3059\u3002<br \/>\u305d\u3053\u3067\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u3044\u76ee\u7684\u3067\u4f7f\u7528\u3059\u308b\u3088\u3046\u306b Google \u306f\u901a\u9054\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd\u306f\u624b\u52d5\u5bfe\u7b56\u306e\u5bfe\u8c61<\/h2>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/events#content-guidelines\">\u30a4\u30d9\u30f3\u30c8\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30b3\u30f3\u30c6\u30f3\u30c4 \u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u306b\u3001\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u306a\u3044\u306e\u306b\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u4f7f\u7528\u4f8b\u3068\u3057\u3066\u300c\u30af\u30fc\u30dd\u30f3\u30fb\u30d0\u30a6\u30c1\u30e3\u30fc\u300d\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u307e\u3059\uff084\u3064\u76ee\u3002\u30af\u30fc\u30dd\u30f3\u30fb\u30d0\u30a6\u30c1\u30e3\u30fc\u4ee5\u5916\u306e\u4e0d\u9069\u5207\u306a\u4f7f\u7528\u4f8b\u30823\u3064\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\uff09\u3002<\/p>\n<blockquote>\n<ul>\n<li>Don\u2019t promote non-event products or services such as &#8220;Trip package: San Diego\/LA, 7 nights&#8221; as events.<\/li>\n<li>Don\u2019t add short-term discounts or purchase opportunities, such as: &#8220;Concert \u2014 buy your tickets now,&#8221; or &#8220;Concert &#8211; 50% off until Saturday.&#8221;<\/li>\n<li>Don\u2019t mark business hours as events, such as: &#8220;Adventure park open 8 AM to 5PM.&#8221;<\/li>\n<li><strong>Don&#8217;t mark coupons or vouchers as events, such as: &#8220;5% off your first order.&#8221;<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n<blockquote>\n<ul>\n<li>\u300c\u30d1\u30c3\u30af\u30c4\u30a2\u30fc: \u30b5\u30f3\u30c7\u30a3\u30a8\u30b4\u30fb\u30ed\u30b5\u30f3\u30bc\u30eb\u30b9 7\u6cca\u300d\u306e\u3088\u3046\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u5ba3\u4f1d\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/li>\n<li>\u300c\u30b3\u30f3\u30b5\u30fc\u30c8 &#8211; \u4eca\u3059\u3050\u8cfc\u5165\u300d\u3084\u300c\u30b3\u30f3\u30b5\u30fc\u30c8 &#8211; \u571f\u66dc\u65e5\u307e\u3067 50% \u30aa\u30d5\u300d\u306e\u3088\u3046\u306b\u3001\u77ed\u671f\u9593\u306e\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u3084\u8cfc\u5165\u6a5f\u4f1a\u3092\u52a0\u3048\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/li>\n<li>\u300c\u30a2\u30c9\u30d9\u30f3\u30c1\u30e3\u30fc\u30d1\u30fc\u30af\u306f\u5348\u524d8\u6642\u304b\u3089\u5348\u5f8c5\u6642\u307e\u3067\u958b\u6f14\u4e2d\u300d\u306e\u3088\u3046\u306b\u3001\u55b6\u696d\u6642\u9593\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/li>\n<li><strong>\u300c\u521d\u56de\u6ce8\u6587\u306f 5% \u30aa\u30d5\u300d\u306e\u3088\u3046\u306b\u3001\u30af\u30fc\u30dd\u30f3\u3084\u30d0\u30a6\u30c1\u30e3\u30fc\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n<p class=\"p30-t\">\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u9055\u53cd\u3057\u305f\u5834\u5408\u306f\u3001\u624b\u52d5\u306e\u5bfe\u7b56\u304c\u4e0e\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u624b\u52d5\u5bfe\u7b56\u304c\u4e0e\u3048\u3089\u308c\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u306b\u306f\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u8868\u793a\u3055\u308c\u306a\u304f\u306a\u308a\u307e\u3059\uff08\u901a\u5e38\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u5f71\u97ff\u3057\u306a\u3044\uff09\u3002<br \/>\n\u554f\u984c\u3092\u4fee\u6b63\u3057\u305f\u306e\u3061\u518d\u5be9\u67fb\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u4fe1\u3057\u3001\u89e3\u9664\u3057\u3066\u3082\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">\u3053\u3093\u306a\u4e71\u7528\u304c\u30a4\u30d9\u30f3\u30c8 \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u3042\u308b\u3093\u3067\u3059\u306d\u3002<br \/>\u60f3\u50cf\u3082\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u3002<br \/>\u30d6\u30ed\u30b0\u3067\u8b66\u544a\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u30011\u30642\u3064\u3067\u306f\u306a\u304f\u554f\u984c\u306b\u306a\u308b\u304f\u3089\u3044\u306e\u898f\u6a21\u3067\u767a\u751f\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u306b\u9650\u3089\u305a\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u3057\u3063\u304b\u308a\u3068\u5b88\u3063\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b<a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/prototype#common-sd-errors\">\u300e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u300f<\/a>\u3092 Web\u62c5\u5f53\u8005Forum \u306e\u9023\u8f09\u30b3\u30e9\u30e0\u3067\u4ee5\u524d\u306b\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002\u3053\u3061\u3089\u3082\u518d\u70b9\u691c\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/webtan.impress.co.jp\/e\/2017\/08\/18\/26565#item01\">\u30b0\u30fc\u30b0\u30eb\u5411\u3051\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u3088\u304f\u3042\u308b15\u306e\u9593\u9055\u3044\u2015\u2015\u624b\u52d5\u5bfe\u7b56\u306e\u539f\u56e0\u306b\u3082\uff01<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4e0d\u9069\u5207\u306a\u4f7f\u3044\u65b9\u306b\u5bfe\u3057\u3066 Google \u306f\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u6ce8\u610f\u3092\u559a\u8d77\u3057\u305f\u3002\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u30af\u30fc\u30dd\u30f3\u3084\u30d0\u30a6\u30c1\u30e3\u30fc\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u76ee\u7684\u3067\u4f7f\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1180],"tags":[667,1037,1076],"class_list":["post-9324","post","type-post","status-publish","format-standard","category-google-seo","category-semantic-search","tag-rich-snippet","tag-event","tag-structured-data"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=9324"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9324\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=9324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=9324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=9324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}