{"id":9233,"date":"2017-08-30T06:15:36","date_gmt":"2017-08-29T21:15:36","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9233"},"modified":"2019-03-11T05:59:54","modified_gmt":"2019-03-10T20:59:54","slug":"gary-gives-best-practices-for-image-seo-and-video-seo","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/gary-gives-best-practices-for-image-seo-and-video-seo\/","title":{"rendered":"Google\u30b2\u30a4\u30ea\u30fc\u304c\u30a2\u30c9\u30d0\u30a4\u30b9\u3059\u308b\u753b\u50cfSEO\u3068\u52d5\u753bSEO\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9 #inhouseseo #GoogleDanceTokyo"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5fc5\u305a\u3057\u3082\u6587\u5b57\u60c5\u5831\u3060\u3051\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<br \/>\u6642\u306b\u306f\u3001\u753b\u50cf\u3084\u52d5\u753b\u306e\u307b\u3046\u304c\u9069\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\u305d\u3053\u3067\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u753b\u50cf\u3068\u52d5\u753b\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u5148\u9031\u958b\u50ac\u3055\u308c\u305f <a href=\"https:\/\/www.facebook.com\/events\/1123806004340890\/1391677437553744\/\">ISM Spin-off #2<\/a> \u3068 <a href=\"https:\/\/webmaster-ja.googleblog.com\/2017\/07\/google-dance-tokyo-2017.html\">Google Dance Tokyo 2017<\/a> \u3067\u30b2\u30b9\u30c8\u306b\u62db\u304b\u308c\u305f Google \u306e Gary Illyes\uff08\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30a7\u30fc\u30b7\u30e5\uff09\u306b\u3088\u308b\u30a2\u30c9\u30d0\u30a4\u30b9\u3067\u3059\u3002<br \/>Q&amp;A \u30bb\u30c3\u30b7\u30e7\u30f3\u4e2d\u3067\u8a9e\u3089\u308c\u305f\u3082\u306e\u306b\u52a0\u3048\u3066\u3001\u30b2\u30a4\u30ea\u30fc\u304b\u3089\u76f4\u63a5\u805e\u3044\u305f\u3053\u3068\u3082\u542b\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"p60-b\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/kazushi-and-gary-in-kimono.jpg\" alt=\"\" width=\"800\" height=\"688\" \/><br \/>Google Dance Tokyo \u3067\u306e\u6d74\u8863\u59ff\u306e\u9577\u5c71\u3055\u3093\uff08\u5de6\uff09\u3068\u30b2\u30a4\u30ea\u30fc\uff08\u53f3\uff09<\/div>\n<h2>\u753b\u50cf\u306e\u6700\u9069\u5316<\/h2>\n<p>\u753b\u50cf\u306e\u6700\u9069\u5316\u306b\u95a2\u3057\u3066\u306f\u3001<a href=\"https:\/\/support.google.com\/webmasters\/answer\/114016?hl=ja\">\u30d8\u30eb\u30d7\u8a18\u4e8b<\/a>\u3084<a href=\"https:\/\/webmaster-ja.googleblog.com\/2012\/05\/to-z.html\">\u516c\u5f0f\u30d6\u30ed\u30b0\u8a18\u4e8b<\/a>\u3067\u3059\u3067\u306b\u8aac\u660e\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3068\u5927\u5dee\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>\u30c6\u30ad\u30b9\u30c8\u60c5\u5831<\/h3>\n<p>\u4f55\u306e\u753b\u50cf\u306a\u306e\u304b\u3092 Google \u304c\u7406\u89e3\u3059\u308b\u306b\u306f\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<br \/>\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u3068\u306f\u5177\u4f53\u7684\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u753b\u50cf\u5468\u56f2\u306e\u30c6\u30ad\u30b9\u30c8<\/li>\n<li>\u753b\u50cf\u306e\u30ad\u30e3\u30d7\u30b7\u30e7\u30f3<\/li>\n<li>alt \u5c5e\u6027<\/li>\n<li>\u30d5\u30a1\u30a4\u30eb\u540d<\/li>\n<\/ul>\n<p><strong>\u753b\u50cf\u306e\u5468\u56f2\u306b\u3042\u308b\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u753b\u50cf\u306e\u7406\u89e3\u306b\u7279\u306b\u5f79\u7acb\u3064<\/strong>\u3068\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\u3069\u3093\u306a\u753b\u50cf\u306a\u306e\u304b\u3092\u8aac\u660e\u3059\u308b\u6587\u5b57\u60c5\u5831\u3092\u5fc5\u305a\u8ffd\u52a0\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5199\u771f\u3060\u3051\u3092\u63b2\u8f09\u3057\u3066\u7d42\u308f\u308a\u3068\u3044\u3046\u306e\u306f\u3001SEO \u8996\u70b9\u304b\u3089\u306f\u597d\u307e\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3082\u3063\u3068\u3082\u3001\u5199\u771f\u306e\u8aac\u660e\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u6709\u76ca\u306a\u60c5\u5831\u306b\u306a\u308a\u307e\u3059\u306d\u3002<\/p>\n<h3>\u753b\u50cf\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<\/h3>\n<p>\u753b\u50cf\u306e\u767a\u898b\u306b\u306f\u753b\u50cf\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<br \/>\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u4f7f\u3063\u3066\u3044\u308b\u753b\u50cf\u306a\u3089\u3070\u3001\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u7d4c\u7531\u3067\u9001\u4fe1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u753b\u50cf\u8a8d\u8b58<\/h3>\n<p>Google \u306f\u73fe\u5728\u3001\u753b\u50cf\u8a8d\u8b58\u306e\u6280\u8853\u3092\u691c\u7d22\u3067\u3082\u7528\u3044\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u753b\u50cf\u8a8d\u8b58\u3092\u5e38\u306b\u4f7f\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u73fe\u72b6\u3067\u306f\u975e\u5e38\u306b\u7a00\u3060\u3068\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\u753b\u50cf\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u624b\u304c\u304b\u308a\u304c\u4e4f\u3057\u3044\u3068\u304d\u3001\u3042\u308b\u3044\u306f\u88dc\u8db3\u7684\u306b\u4f7f\u3046\u304f\u3089\u3044\u3068\u601d\u308f\u308c\u307e\u3059\u3002<br \/>\u753b\u50cf\u54c1\u8cea\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u307e\u3067\u306b\u306f\u5229\u7528\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<h3>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/h3>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u753b\u50cf\u691c\u7d22\u3067\u76ee\u7acb\u305f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u6700\u8fd1\u3067\u306f\u30e2\u30d0\u30a4\u30eb\u753b\u50cf\u691c\u7d22\u3067\u300c<a href=\"https:\/\/www.suzukikenichi.com\/blog\/badges-on-google-image-search\/\">\u30d0\u30c3\u30b8<\/a>\u300d\u6a5f\u80fd\u304c\u5c0e\u5165\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\u305d\u308c\u3088\u308a\u524d\u306b\u306f\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-now-supports-product-rich-snippets-in-image-search\/\">\u5546\u54c1<\/a>\u3001\u305d\u3057\u3066<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-mobile-image-search-displays-rich-results-for-recipes-and-movies\/\">\u30ec\u30b7\u30d4\u3068\u52d5\u753b<\/a>\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u63d0\u4f9b\u304c\u753b\u50cf\u691c\u7d22\u3067\u3082\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"video-seo\">\u52d5\u753b\u306e\u6700\u9069\u5316<\/h2>\n<p>\u753b\u50cf\u306b\u6bd4\u3079\u3066\u52d5\u753b\u306e\u5185\u5bb9\u7406\u89e3\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u753b\u50cf\u8a8d\u8b58<\/h3>\n<p>\u9759\u6b62\u753b\u3068\u306f\u3053\u3068\u306a\u308a\u3001\u52d5\u753b\u3067\u306f\u753b\u50cf\u8a8d\u8b58\u306e\u6280\u8853\u306f\u4f7f\u308f\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u52d5\u753b\u306f\u8907\u6570\u306e\u30d5\u30ec\u30fc\u30e0\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<br \/>\u52d5\u753b\u306f\u30d5\u30ec\u30fc\u30e0\u304c\u591a\u3044\u305f\u3081\u8907\u96d1\u306b\u306a\u308b\u3001\u52d5\u753b\u5168\u4f53\u306e\u5185\u5bb9\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u3059\u3079\u3066\u306e\u30d5\u30ec\u30fc\u30e0\u3092\u89e3\u6790\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306a\u3069\u306e\u7406\u7531\u304b\u3089\u3001\u73fe\u72b6\u3067\u306f\u753b\u50cf\u8a8d\u8b58\u3092\u52d5\u753b\u306b\u5fdc\u7528\u3059\u308b\u306e\u306f\u56f0\u96e3\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u52d5\u753b\u3060\u3051\u3068\u3044\u3046\u72b6\u6cc1\u306f Google \u306b\u3068\u3063\u3066\u306f\u5185\u5bb9\u7406\u89e3\u304c\u304b\u306a\u308a\u53b3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/h3>\n<p><strong>\u52d5\u753b\u306e\u5185\u5bb9\u7406\u89e3\u306b\u304a\u3044\u3066\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u3082\u306e\u3059\u3054\u304f\u52a9\u3051\u306b\u306a\u308b<\/strong>\u3068\u30b2\u30a4\u30ea\u30fc\u306f\u8a00\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u52d5\u753b\u306e\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u60c5\u5831\u3092 Google \u306f\u5229\u7528\u3067\u304d\u307e\u3059\u3002<br \/>\u52d5\u753b\u306e\u767a\u898b\u306b\u3082\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u753b\u50cf\u7406\u89e3\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u79d8\u8a23\u3068\u3057\u3066\u3001<strong>\u53ef\u80fd\u306a\u9650\u308a\u591a\u304f\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b<\/strong>\u3053\u3068\u3092\u30b2\u30a4\u30ea\u30fc\u306f\u5f37\u304f\u63a8\u5968\u3057\u3066\u3044\u307e\u3057\u305f\u3002<br \/><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/videos\">\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u304c\u6307\u793a\u3057\u3066\u3044\u308b\u5fc5\u9808\u304a\u3088\u3073\u63a8\u5968\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u4ee5\u5916\u306b\u3082\u3001<a href=\"http:\/\/schema.org\/VideoObject\">schema.org<\/a> \u3067\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u8ffd\u52a0\u3067\u304d\u308b\u3082\u306e\u306f\u3059\u3079\u3066\u8ffd\u52a0\u3057\u305f\u307b\u3046\u304c\u305d\u306e\u5206\u3001\u3088\u308a\u591a\u304f\u306e\u624b\u304c\u304b\u308a\u3092 Google \u306b\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<\/h3>\n<p>\u753b\u50cf\u3068\u540c\u69d8\u306b\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306e\u9001\u4fe1\u3082\u624b\u52a9\u3051\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\u52d5\u753b\u306e\u767a\u898b\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u305d\u306e\u52d5\u753b\u304c\u3069\u3093\u306a\u52d5\u753b\u306a\u306e\u304b\u306e\u30d2\u30f3\u30c8\u3068\u3057\u3066\u3082\u5229\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u52d5\u753b\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3082\u5fd8\u308c\u305a\u306b\u9001\u4fe1\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p class=\"p60-t\">\u4ee5\u4e0a\u3067\u3059\u3002<\/p>\n<p>\u6280\u8853\u304c\u9032\u6b69\u3057\u3066\u3044\u308b\u3068\u306f\u3044\u3048\u3001\u753b\u50cf\u3001\u7279\u306b\u52d5\u753b\u306e\u7406\u89e3\u306b\u95a2\u3057\u3066\u306f Google \u306f\u307e\u3060\u307e\u3060\u50d5\u305f\u3061\u304c\u4fe1\u983c\u3067\u304d\u308b\u30ec\u30d9\u30eb\u306b\u306f\u5230\u9054\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u306e\u304c\u50d5\u306e\u6b63\u76f4\u306a\u611f\u60f3\u3067\u3059\u3002<br \/>\u753b\u50cf\u3060\u3051\u3001\u52d5\u753b\u3060\u3051\u3068\u3044\u3046\u306e\u306f\u73fe\u72b6\u3067\u306f\u4e0d\u8db3\u3067\u3059\u3002<br \/>\u6587\u5b57\u306b\u3088\u308b\u88dc\u8db3\u304c\u3069\u3046\u3057\u3066\u3082\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b2\u30a4\u30ea\u30fc\u306f\u89e6\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u201c\u6587\u5b57\u8d77\u3053\u3057\u201d\u3082\u4f75\u7528\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\u6587\u5b57\u306b\u8d77\u3053\u3055\u308c\u305f\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u306b\u3088\u3063\u3066 Google 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