{"id":9107,"date":"2017-05-10T06:15:59","date_gmt":"2017-05-09T21:15:59","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9107"},"modified":"2017-05-10T06:10:23","modified_gmt":"2017-05-09T21:10:23","slug":"structured-data-doesnt-boost-rankings-but-changes-how-pages-are-displayed-in-search-results","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/structured-data-doesnt-boost-rankings-but-changes-how-pages-are-displayed-in-search-results\/","title":{"rendered":"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3057\u306a\u3044\u304c\u691c\u7d22\u7d50\u679c\u3067\u306e\u898b\u3048\u65b9\u3092\u5909\u3048\u308b\u3002Google\u672a\u30b5\u30dd\u30fc\u30c8\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u306b\u306f\u5f79\u7acb\u305f\u306a\u3044"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>\u82f1\u8a9e\u7248\u306e\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30aa\u30d5\u30a3\u30b9\u30a2\u30ef\u30fc\u3067\u3001Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u304c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4f7f\u308f\u308c\u65b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<br \/>\u6b21\u306e3\u70b9\u306b\u95a2\u3057\u3066\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3057\u306a\u3044\u3002\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u3066\u3082\u9806\u4f4d\u304c\u4e0a\u304c\u308b\u3053\u3068\u306f\u306a\u3044\u3002<\/li>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u3088\u3046\u306b\u4e3b\u306b\u691c\u7d22\u7d50\u679c\u306e\u898b\u3048\u65b9\u306b\u304b\u304b\u308f\u308b\u3002<\/li>\n<li>Google 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class=\"p40-b\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u3001\u305d\u306e\u30da\u30fc\u30b8\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u3088\u308a\u7684\u78ba\u306b\u7406\u89e3\u3055\u305b\u308b\u3053\u3068\u306b\u306f\u5f79\u7acb\u3061\u307e\u3059\u3002<br \/>\u3057\u304b\u3057\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u81ea\u4f53\u304c\u76f4\u63a5\u7684\u306b\u9806\u4f4d\u30a2\u30c3\u30d7\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u691c\u7d22\u3067\u306e\u898b\u3048\u65b9\u3092\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u5909\u3048\u308b<\/h2>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u3044\u3061\u3070\u3093\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u898b\u3048\u65b9\u3092\u30ea\u30c3\u30c1\u306b\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002<br \/>Google \u304c\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u307b\u3068\u3093\u3069\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u3067\u306e\u8868\u793a\u5f62\u5f0f\u306b\u95a2\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u306f\u30c8\u30c3\u30d7\u30cb\u30e5\u30fc\u30b9\u306eAMP\u30ab\u30eb\u30fc\u30bb\u30eb\u3067\u3059\u3002<br \/><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/articles\">Articles\uff08\u8a18\u4e8b\uff09<\/a> \u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u63b2\u8f09\u3055\u308c\u308b\u306b\u306f\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/top-stories-amp-caousel-20170510.png\" alt=\"\u30c8\u30c3\u30d7\u30cb\u30e5\u30fc\u30b9\u306e AMP \u30ab\u30eb\u30fc\u30bb\u30eb\" width=\"333\" height=\"685\" \/><\/p>\n<p>\u3053\u3061\u3089\u306f\u30ec\u30b7\u30d4\u306e\u30ea\u30c3\u30c1\u30ab\u30fc\u30c9\u3067\u3059\u3002<br \/><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/recipes\">Recipes\uff08\u30ec\u30b7\u30d4\uff09<\/a> \u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/recipe-rich-cards-20170510.png\" alt=\"\u30ec\u30b7\u30d4\u30ea\u30c3\u30c1\u30ab\u30fc\u30c9\u306e\u30ab\u30eb\u30fc\u30bb\u30eb\" width=\"333\" height=\"685\" \/><\/p>\n<p>\u3053\u3061\u3089\u306f\u3001\u6614\u304b\u3089\u3042\u308b\u30aa\u30fc\u30bd\u30c9\u30c3\u30af\u30b9\u306a\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3067\u3059\u3002<br \/><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/reviews#review-snippets\">Reviews\/Ratings\uff08\u30ec\u30d3\u30e5\u30fc\/\u8a55\u4fa1\uff09<\/a>\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3057\u305f\u306d\uff08\u697d\u5929\u306f <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/products\">Products\uff08\u5546\u54c1\uff09\u3082\u8a2d\u5b9a\uff09<\/a>\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/rich-snippets-20170510.png\" alt=\"\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\" width=\"333\" height=\"685\" \/><\/p>\n<p>\u3053\u3061\u3089\u306f\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9\u3067\u3059\u3002<br \/>\u81ea\u30b5\u30a4\u30c8\u306e\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u7d50\u679c\u306b\u8a98\u5c0e\u3059\u308b\u306b\u306f\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/sitelinks-searchbox\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u8a2d\u5b9a<\/a>\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.suzukikenichi.com\/images\/sitelinks-search-box-20170510.png\" alt=\"\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9\" width=\"325\" height=\"330\" \/><\/p>\n<p class=\"p40-b\">\u691c\u7d22\u691c\u7d22\u306e\u898b\u3048\u65b9\u3092\u3088\u308a\u30d3\u30b8\u30e5\u30a2\u30eb\u306b\u3059\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092 <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/search-gallery\">\u3053\u306e\u307b\u304b\u306b\u3082\u305f\u304f\u3055\u3093<\/a> Google \u306f\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>Google \u672a\u30b5\u30dd\u30fc\u30c8\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u691c\u7d22\u306b\u5f79\u7acb\u305f\u306a\u3044<\/h2>\n<p>Google \u3092\u306f\u3058\u3081\u4e3b\u8981\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u4e2d\u5fc3\u7684\u306b\u63a1\u7528\u3057\u3066\u3044\u308b <a href=\"http:\/\/schema.org\/\">schema.org<\/a> \u306b\u306f\u81a8\u5927\u306a\u7a2e\u985e\u306e<a href=\"https:\/\/www.suzukikenichi.com\/blog\/difference-between-schemaorg-microdata-and-rdfa\/\">\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea<\/a>\u304c\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u3055\u3089\u306b\u65e5\u3005\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u306a\u304b\u3067 Google \u304c\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u306e\u306f\u3054\u304f\u4e00\u90e8\u3067\u3059\u3002<br \/>Google \u304c\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u306a\u3044\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u300c\u691c\u7d22\u306b\u300d\u5f79\u7acb\u3064\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u5b9f\u88c5\u3059\u308b\u3053\u3068\u304c\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u3053\u3068\u306f\u5f53\u7136\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30d7\u30e9\u30b9\u306b\u50cd\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p60-t\">\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u6607\u306b\u306f\u76f4\u63a5\u5f71\u97ff\u3057\u306a\u3044\u3068\u306f\u3044\u3048\u3001\u691c\u7d22\u7d50\u679c\u3067\u6ce8\u76ee\u5ea6\u3092\u4e0a\u3052\u3001\u30af\u30ea\u30c3\u30af\u7387\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u8ca2\u732e\u3057\u307e\u3059\u3002<br \/>\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306e\u30c8\u30d4\u30c3\u30af\u306b\u5408\u3063\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092 Google \u304c\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u7a4d\u6975\u7684\u306b\u5b9f\u88c5\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306e\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u304c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4f7f\u308f\u308c\u65b9\u306b\u3064\u3044\u30663\u70b9\u8aac\u660e\u3057\u305f\u3002\u300c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3057\u306a\u3044\u300d\u300c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u3088\u3046\u306b\u4e3b\u306b\u691c\u7d22\u7d50\u679c\u306e\u898b\u3048\u65b9\u306b\u304b\u304b\u308f\u308b\u300d\u300cGoogle \u304c\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u306a\u3044\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3057\u3066\u3044\u3066\u3082\u30d7\u30e9\u30b9\u306b\u4f5c\u7528\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u300d\u306e3\u3064\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1180],"tags":[667,831],"class_list":["post-9107","post","type-post","status-publish","format-standard","category-semantic-search","tag-rich-snippet","tag-rich-snippets-testing-tool"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=9107"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9107\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=9107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=9107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=9107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}