{"id":9104,"date":"2017-05-08T06:15:42","date_gmt":"2017-05-07T21:15:42","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=9104"},"modified":"2017-05-08T06:13:53","modified_gmt":"2017-05-07T21:13:53","slug":"google-has-no-single-authority-metric","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-has-no-single-authority-metric\/","title":{"rendered":"\u201c\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u201d\u3092\u8a55\u4fa1\u3059\u308b\u5358\u72ec\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306fGoogle\u306b\u306f\u5b58\u5728\u3057\u306a\u3044"},"content":{"rendered":"

[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n

Google \u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3001\u300cAuthority\uff08\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\uff09\u300d\u3068\u3044\u3046\u5358\u4e00\u306e\u6307\u6a19\u306f\u3042\u308a\u307e\u305b\u3093\u3002
\u975e\u5e38\u306b\u591a\u304f\u306e\u8981\u7d20\u3092\u3082\u3068\u306b\u3057\u3066\u3001Google \u306f\u4fe1\u983c\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002
\u307e\u305f\u3001\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306f\u30b5\u30a4\u30c8\u5168\u4f53\u3068\u3057\u3066\u3067\u306f\u306a\u304f\u3001\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u691c\u7d22\u306b\u304a\u3051\u308b\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3<\/h2>\n

\u691c\u7d22\u306e\u4e16\u754c\u306b\u304a\u3051\u308b\u201cauthority\u201d\u306f\u3001\u65e5\u672c\u8a9e\u3067\u306f\u3001\u300c\u6a29\u5a01\u300d\u3084\u300c\u4fe1\u983c\u6027\u300d\u3092\u8868\u3059\u8a00\u8449\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002
\u3068\u306f\u3044\u3048\u3001\u3074\u3063\u305f\u308a\u5408\u81f4\u3057\u305f\u5358\u8a9e\u304c\u65e5\u672c\u8a9e\u306b\u306a\u3044\u306e\u3067\u3001\u305d\u306e\u307e\u307e\u300c\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u300d\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

Google \u304c\u6700\u8fd1\u5b9f\u65bd\u3057\u305f\u30a2\u30a6\u30eb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u306e\u516c\u5f0f\u30a2\u30ca\u30a6\u30f3\u30b9\u8a18\u4e8b<\/a>\u3067\u306f\u3001\u201cauthority\u201d\u3068\u3044\u3046\u8a00\u8449\u304c2\u56de\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\uff08\u6b63\u78ba\u306b\u306f\u3001\u201cauthority\u201d\u306e\u5f62\u5bb9\u8a5e\u3067\u3042\u308b\u201cauthoritative\u201d\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u3002\u201cauthority\u201d\u306f\u540d\u8a5e\uff09\u3002<\/p>\n

we\u2019ve improved our evaluation methods and made algorithmic updates to surface more authoritative<\/strong> content.<\/p><\/blockquote>\n

We\u2019ve adjusted our signals to help surface more authoritative<\/strong> pages and demote low-quality content<\/p><\/blockquote>\n

\u203b\u5f37\u8abf\u306f\u50d5\u306b\u3088\u308b<\/p>\n

\u65e5\u672c\u8a9e\u306e\u7ffb\u8a33\u8a18\u4e8b<\/a>\u3067\u306f\u30011\u3064\u76ee\u306e\u201cto surface more authoritative content.\u201d\u306e\u90e8\u5206\u306f\u7701\u7565\u3055\u308c\u3066\u3044\u307e\u3059\u3002
2\u3064\u76ee\u306f\u6b21\u306e\u3088\u3046\u306b\u8a33\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\n

\u3088\u308a\u4fe1\u983c\u6027\u306e\u9ad8\u3044<\/strong>\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u3001\u4f4e\u54c1\u8cea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4e0b\u3052\u308b\u3088\u3046\u306b\u3001\u30b7\u30b0\u30ca\u30eb\u3092\u518d\u8abf\u6574\u3057\u307e\u3057\u305f\u3002<\/p><\/blockquote>\n<\/div>\n

\u4fe1\u983c\u6027\u3092\u6e2c\u308b\u6307\u6a19\u306f\u3042\u308b\u306e\u304b\uff1f<\/h2>\n

\u3055\u3066\u3001Google \u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u306f\u3001\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\/\u4fe1\u983c\u6027\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u304c\u5b58\u5728\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

PageRank \u307f\u305f\u3044\u306b\u3001Authority Rank \u306e\u3088\u3046\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u304c\u5b58\u5728\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f
\u305f\u3068\u3048\u3070\u3001\u300c\u3053\u306e\u30b5\u30a4\u30c8\u306f Authority Rank \u304c 5\u300d\u3067\u3001\u300c\u3053\u306e\u30b5\u30a4\u30c8\u306f Authority Rank \u304c 7\u300d\u306e\u3088\u3046\u306b\u6570\u5024\u5316\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

Search Engine Land \u306e Danny Sullivan\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30f4\u30a1\u30f3\uff09\u6c0f\u306b\u3088\u308c\u3070<\/a>\u3001\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u305d\u306e\u3082\u306e\u3092\u8868\u3059\u6307\u6a19\u3092 Google \u306f\u4f7f\u3063\u3066\u3044\u306a\u3044\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

We have no one signal that we\u2019ll say, \u2018This is authority.\u2019 We have a whole bunch of things that we hope together help increase the amount of authority in our results<\/p><\/blockquote>\n

\u300c\u3053\u308c\u304c\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3060\u300d\u3068\u8a00\u3046\u3088\u3046\u306a\u3001\u5358\u4e00\u306e\u30b7\u30b0\u30ca\u30eb\u306f\u79c1\u305f\u3061\uff08Google\uff09\u306b\u306f\u306a\u3044\u3002\u691c\u7d22\u7d50\u679c\u3067\u306e\u4fe1\u983c\u6027\uff08\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\uff09\u306e\u5ea6\u5408\u3044\u304c\u5897\u3059\u306e\u306b\u5f79\u7acb\u3064\u3060\u308d\u3046\u3068\u79c1\u305f\u3061\u304c\u8003\u3048\u308b\u3001\u975e\u5e38\u306b\u591a\u304f\u306e\u8981\u7d20\u304c\u3042\u308b\u3002<\/p><\/blockquote>\n

\u300c\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u300d\u3092\u793a\u3059\u30ba\u30d0\u30ea\u305d\u306e\u3082\u306e\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3092 Google \u306f\u6301\u3063\u3066\u3044\u306a\u3044\u3068\u306e\u3053\u3068\u3067\u3059\u3002
\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u3082\u3068\u306b\u3057\u3066\u7dcf\u5408\u7684\u306b\u5224\u65ad\u3059\u308b\u3001\u300c\u6982\u5ff5\u7684\u306a\u3082\u306e\u300d\u3068\u3057\u3066\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u3068\u3089\u3048\u308b\u3068\u3088\u3055\u305d\u3046\u3067\u3059\u3002<\/p>\n

\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u3093\u306a\u8981\u7d20\u3092\u5177\u4f53\u7684\u306b\u4f7f\u3063\u3066\u3044\u308b\u304b\u306f\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u305b\u3093\u3002
\u30ea\u30f3\u30af\u3060\u3063\u305f\u308a\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3060\u3063\u305f\u308a\u3001\u30c8\u30d4\u30c3\u30af\u306b\u3088\u3063\u3066\u306f\u65b0\u3057\u3055\u3001\u305d\u3046\u3044\u3063\u305f\u3082\u306e\u304c\u305f\u3068\u3048\u3070\u95a2\u4fc2\u3057\u3066\u304f\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\uff08\u50d5\u306e\u500b\u4eba\u7684\u306a\u60f3\u50cf\u3067\u3059\uff09\u3002<\/p>\n

\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u300c\u3053\u306e\u30b5\u30a4\u30c8\u306f\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u300d\u3001\u300c\u3053\u306e\u30da\u30fc\u30b8\u306f\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u4f4e\u3044\u300d\u3068\u5358\u7d14\u306b\u8a08\u6e2c\u3059\u308b\u3088\u3046\u306a\u5358\u72ec\u306e\u6307\u6a19\u3092 Google \u304c\u691c\u7d22\u306b\u7528\u3044\u3066\u3044\u306a\u3044\u306e\u306f\u78ba\u304b\u306a\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306f\u30b5\u30a4\u30c8\u5358\u4f4d\uff1f\u30da\u30fc\u30b8\u5358\u4f4d\uff1f<\/h2>\n

\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u5358\u72ec\u3067\u793a\u3059\u30b7\u30b0\u30ca\u30eb\u304c\u5b58\u5728\u3057\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u7d50\u679c\u3092 Google \u306f\u63d0\u4f9b\u3057\u3088\u3046\u52aa\u529b\u3057\u3066\u3044\u307e\u3059\u3002
\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\/\u4fe1\u983c\u6027\u306f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u5171\u6709\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f
\u305d\u308c\u3068\u3082\u30da\u30fc\u30b8\u3054\u3068\u306b\u5224\u65ad\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

Google \u306b\u3088\u308c\u3070\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306f\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u5224\u65ad\u3055\u308c\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002
\u3064\u307e\u308a\u3001\u300c\u3053\u306e\u30b5\u30a4\u30c8\u306f\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u300d\u3068\u3044\u3046\u8868\u73fe\u306f\u6b63\u3057\u3044\u3068\u306f\u8a00\u3048\u306a\u3044\u3088\u3046\u3067\u3059\u3002
YouTube \u3060\u304b\u3089\u3001Twitter \u3060\u304b\u3089\u3001\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\uff08\uff1d\u30da\u30fc\u30b8\uff09\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u3068\u8a00\u3046\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u306e\u3068\u540c\u3058\u3067\u3059\u3002<\/p>\n

\u4eba\u6c17\u304c\u3042\u308b\u30b5\u30a4\u30c8\u306e\u5834\u5408\u306f\u3001\u65b0\u898f\u306b\u516c\u958b\u3057\u305f\u30da\u30fc\u30b8\u3067\u3082\u3001\u6bd4\u8f03\u7684\u7c21\u5358\u306b\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u3053\u3068\u3092\u50d5\u305f\u3061\u306f\u77e5\u3063\u3066\u3044\u307e\u3059\u3002
\u30c9\u30e1\u30a4\u30f3\u30d1\u30ef\u30fc\u304c\u5f37\u3044\u304b\u3089\u3068\u50d5\u305f\u3061\u306f\u8003\u3048\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u5fc5\u305a\u3057\u3082\u305d\u3046\u3044\u3063\u305f\u3053\u3068\u3067\u306f\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002
\u4eba\u6c17\u304c\u3042\u308b\u30b5\u30a4\u30c8\u306f\u3001\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u30da\u30fc\u30b8\u304c\u3059\u3067\u306b\u305f\u304f\u3055\u3093\u5b58\u5728\u3057\u3001\u305d\u3046\u3044\u3063\u305f\u30da\u30fc\u30b8\u304c\u65b0\u898f\u306b\u516c\u958b\u3057\u305f\u30da\u30fc\u30b8\u306b\u3082\u30d7\u30e9\u30b9\u306b\u4f5c\u7528\uff08\u305f\u3068\u3048\u3070\u5185\u90e8\u30ea\u30f3\u30af\u306b\u3088\u308b PageRank \u306e\u53d7\u3051\u6e21\u3057\uff09\u3057\u3066\u3044\u308b\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6\u3084\u30de\u30eb\u30a6\u30a7\u30a2\u611f\u67d3\u306a\u3069\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u53ca\u3076\u6307\u6a19\u304c\u5b58\u5728\u3057\u306a\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002
\u3057\u304b\u3057\u3001\u4e00\u822c\u7684\u306b\u306f\u3001\u500b\u3005\u306e\u30da\u30fc\u30b8\u5358\u4f4d\u3067 Google \u306f\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n

\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u4ee5\u524d\u306f\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u5f71\u97ff\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3057\u305f\u3002
\u3067\u3059\u304c\u3001\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u7d44\u307f\u8fbc\u307e\u308c\u305f\u73fe\u5728\u306e\u30da\u30f3\u30ae\u30f3<\/a>\u306f\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u8a55\u4fa1\u3059\u308b\u3088\u3046\u306b\u6539\u826f\u3055\u308c\u305f\u306e\u3092\u899a\u3048\u3066\u3044\u308b\u4eba\u3082\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306b\u8a71\u3092\u623b\u3059\u3068\u3001\u305d\u3046\u3044\u3063\u305f\u5358\u72ec\u306e\u6307\u6a19\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306f\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u8868\u3059\u5358\u4e00\u6307\u6a19\u304c\u306a\u304f\u3066\u3082\u3084\u308b\u3053\u3068\u306f\u540c\u3058<\/h2>\n

\u300c\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u300d\u3068\u3044\u3046\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3092 Google \u304c\u4f7f\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001SMX West 2017 \u306e AMA \u30bb\u30c3\u30b7\u30e7\u30f3<\/a> \u3067 Gary Illyes\uff08\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30a7\u30fc\u30b7\u30e5\uff09\u6c0f\u3082\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u3057\u305f\u306d\u3002<\/p>\n

Q. \u30da\u30fc\u30b8\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3 \u3084 \u30c9\u30e1\u30a4\u30f3\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3 \u3068\u3044\u3046\u30b7\u30b0\u30ca\u30eb\u3092 Google \u306f\u6301\u3063\u3066\u3044\u306a\u3044\u306e\u304b\uff1f<\/strong><\/p>\n

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Moz \u306e Open Site Explorer \u30ec\u30dd\u30fc\u30c8\u3059\u308b DA (Domain Authority) \u306e\u3088\u3046\u306b\u30c9\u30e1\u30a4\u30f3\u306e\u8a55\u4fa1\u3092\u6570\u5024\u5316\u3057\u305f\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002
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Google \u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3001\u300cAuthority\uff08\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\uff09\u300d\u3068\u3044\u3046\u5358\u4e00\u306e\u6307\u6a19\u306f\u5b58\u5728\u3057\u306a\u3044\u3002\u975e\u5e38\u306b\u591a\u304f\u306e\u8981\u7d20\u3092\u3082\u3068\u306b\u3057\u3066\u3001Google \u306f\u4fe1\u983c\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3002\u307e\u305f\u3001\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306f\u30b5\u30a4\u30c8\u5168\u4f53\u3068\u3057\u3066\u3067\u306f\u306a\u304f\u3001\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u5224\u65ad\u3055\u308c\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[529],"class_list":["post-9104","post","type-post","status-publish","format-standard","category-google-seo","tag-authority"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=9104"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/9104\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=9104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=9104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=9104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}