{"id":8635,"date":"2016-05-11T06:00:42","date_gmt":"2016-05-10T21:00:42","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=8635"},"modified":"2016-06-14T03:57:52","modified_gmt":"2016-06-13T18:57:52","slug":"nailing-mobile-ux-better-customer-experiences","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/nailing-mobile-ux-better-customer-experiences\/","title":{"rendered":"\u6700\u9ad8\u306e\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068 from #SMX Munich 2016"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u301c\u4e2d\u7d1a]<\/p>\n<p>\u4eca\u9031\u306f\u30013\u6708\u306b\u53c2\u52a0\u3057\u305fSMX Munich 2016\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u30d6\u30ed\u30b0\u3067\u9023\u65e5\u30ec\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4eca\u65e5\u306f\u3001<a href=\"\/\/www.suzukikenichi.com\/blog\/mobile-look-user-perspective\/\">\u6628\u65e5<\/a>\u306b\u7d9a\u3044\u3066\u30e2\u30d0\u30a4\u30eb\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u30b9\u30d4\u30fc\u30ab\u30fc\u306f\u3001<a href=\"https:\/\/www.mobilemoxie.com\/\">MobileMoxie<\/a>\u306e<a href=\"https:\/\/twitter.com\/suzzicks\">Cindy Krum<\/a>\uff08\u30b7\u30f3\u30c7\u30a3\u30fb\u30af\u30e9\u30e0\uff09\u6c0f\u3067\u3059\u3002<br \/>\nKrum\u6c0f\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u306b\u3064\u3044\u3066\u8a9e\u308a\u307e\u3057\u305f\u3002<\/p>\n<div class=\"p60-b\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/smx-munich-cindy-krum.jpg\" alt=\"SMX Munich 2016\u3067\u8b1b\u6f14\u3059\u308bCindy Krum\" width=\"700\" height=\"461\" \/><\/div>\n<h2>UX\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p>\u88fd\u54c1\u306e\u30c7\u30b6\u30a4\u30f3\u3068\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u7570\u306a\u308b\u3002\u30de\u30eb\u30c1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u3001OS\u3001\u30d6\u30e9\u30a6\u30b6\uff0f\u30a2\u30d7\u30ea\u304c\u7570\u306a\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002\u305d\u308c\u305e\u308c\u3092\u8003\u3048\u308b\u3053\u3068\u306f\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u4ed5\u4e8b\u3002\u6211\u3005\u306e\u4ed5\u4e8b\u306f\u30c7\u30b6\u30a4\u30f3\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3002<\/p>\n<p class=\"p40-b\">\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3059\u3050\u306b\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u6c42\u3081\u3066\u3044\u308b\u306e\u3082\u304c\u624b\u306b\u5165\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u3002\u30e2\u30d0\u30a4\u30eb\u306e\u307b\u3046\u304c\u30a8\u30e9\u30fc\u306b\u5bfe\u3057\u3066\u6211\u6162\u3057\u306a\u3044\u50be\u5411\u306b\u3042\u308a\u3001PC\u3088\u308a\u3082\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u3002\u8868\u793a\u306b3\u79d2\u4ee5\u4e0a\u304b\u304b\u308b\u3068\u96e2\u8131\u3059\u308b\u3002<\/p>\n<h2>\u6700\u9ad8\u306e\u30e2\u30d0\u30a4\u30ebUX\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p>\u512a\u308c\u305f\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3068\u306f\u3001<\/p>\n<ul>\n<li>\u901f\u3044<\/li>\n<li>\u8aad\u307f\u3084\u3059\u3044<\/li>\n<li>\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9<\/li>\n<li>\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba&amp;\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/li>\n<li>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3&amp;\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc<\/li>\n<\/ul>\n<h3>\u901f\u3044<\/h3>\n<ul>\n<li><strong>\u901f\u3044\u8868\u793a<\/strong><br \/>\n<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=ja\">PageSpeed Insights<\/a> \u3084 <a href=\"http:\/\/www.webpagetest.org\/\">WebPageTest<\/a> \u3067\u30b9\u30d4\u30fc\u30c9\u3084\u554f\u984c\u70b9\u3092\u691c\u8a3c\u3059\u308b<\/li>\n<li><strong>\u3059\u3050\u306b\u5b8c\u4e86\u3059\u308b\u30d5\u30a9\u30fc\u30e0<\/strong><br \/>\n\u305f\u3068\u3048\u3070\u3001\u90f5\u4fbf\u756a\u53f7\u3067\u90fd\u9053\u5e9c\u770c\u304c\u81ea\u52d5\u5165\u529b\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3068CVR\u304c\u4e0a\u304c\u308b\u3002\u4e00\u822c\u7684\u306a\u30d5\u30a9\u30fc\u30e0\u9805\u76ee\u3092\u4e00\u62ec\u3067\u81ea\u52d5\u5165\u529b\u3059\u308b autocomplete\u5c5e\u6027\u3092\u4f7f\u3046\u306e\u3082\u3044\u3044\u3002<\/li>\n<li><strong>\u3059\u3070\u3084\u304f\u5b8c\u4e86\u3067\u304d\u308b\u8cfc\u5165<\/strong><br \/>\nAmazon\u306e1-Click\u6ce8\u6587\u306f\u3001\u6b21\u306e\u70b9\u3067\u7d20\u6674\u3089\u3057\u3044\u3002<\/p>\n<ul class=\"p20-b\">\n<li>\u30ea\u30d4\u30fc\u30bf\u3084\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u4fbf\u5229<\/li>\n<li>\u9762\u5012\u81ed\u3055\u3092\u6e1b\u3089\u3059\uff08\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u3067\u306f\u6307\u3067\u306e\u5165\u529b\u304c\u5927\u5909\uff09<\/li>\n<li>\u885d\u52d5\u8cb7\u3044\u3092\u8a98\u767a\u3059\u308b<\/li>\n<\/ul>\n<p>Amazon\u30ed\u30b0\u30a4\u30f3\uff06\u30da\u30a4\u30e1\u30f3\u30c8\u3084PayPal\u3092\u4f7f\u3046\u3068\u3088\u308a\u901f\u304f\u306a\u308b\u3002\u3053\u308c\u304b\u3089\u306f\u3001Android Pay\u3084Apple Pay\u3082\u3044\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/li>\n<\/ul>\n<h3>\u8aad\u307f\u3084\u3059\u3044<\/h3>\n<h4>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/h4>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3059\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u3067\u898b\u3084\u3059\u304f\u8868\u793a\u3055\u308c\u308b\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/readable-structured-data.png\" alt=\"kathleen edwards songs\u306e\u30af\u30a8\u30ea\u3067\u8868\u793a\u3055\u308c\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u691c\u7d22\u7d50\u679c\" width=\"717\" height=\"617\" \/><\/p>\n<h4>viewport<\/h4>\n<p>viewport\u3092\u8a2d\u5b9a\u3059\u308b\u3002viewport\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u306a\u3044\u3068\u6587\u5b57\u304c\u5c0f\u3055\u304f\u306a\u308a\u8aad\u3081\u306a\u3044\u3002<\/p>\n<h4>\u30d5\u30a9\u30f3\u30c8\u30b5\u30a4\u30ba<\/h4>\n<p>\u30d5\u30a9\u30f3\u30c8\u30b5\u30a4\u30ba\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u30c7\u30d0\u30a4\u30b9\uff08\u30b9\u30af\u30ea\u30fc\u30f3\u30b5\u30a4\u30ba\uff09\u306b\u5fdc\u3058\u3066\u53ef\u5909\u306b\u3059\u308b\u3002<\/p>\n<h4>\u9069\u5207\u306a\u30d0\u30ca\u30fc<\/h4>\n<p>\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3092\u4f7f\u308f\u306a\u3044\u3002<a href=\"http:\/\/googlewebmastercentral-ja.blogspot.jp\/2015\/07\/google-case-study-on-app-download-interstitials.html\">Google\u306e\u8abf\u67fb<\/a>\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u306fUX\u3092\u76f4\u5e30\u3092\u5897\u52a0\u3055\u305b\u308b\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306b\u306f\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3067\u306f\u306a\u304f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30d0\u30ca\u30fc\u3092\u4f7f\u3046\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30d0\u30ca\u30fc\u306e\u307b\u3046\u304c\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3002\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3092\u4f7f\u3046\u3068\u300c\u30b9\u30de\u30db\u5bfe\u5fdc\u300d\u306e\u30e9\u30d9\u30eb\u304c\u8868\u793a\u3055\u308c\u306a\u304f\u306a\u308b\u3002<\/p>\n<p><strong>\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u306e\u4ee3\u66ff\u7b56:<\/strong><\/p>\n<ul>\n<li>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30d0\u30ca\u30fc<\/li>\n<li>\u30ed\u30b0\u30a4\u30f3\u5f8c\u306e\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb<\/li>\n<li>bit.ly\u306e\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb<\/li>\n<li>robots.txt\u3067\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u306eJS\u3092\u30d6\u30ed\u30c3\u30af\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u306f\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3092\u898b\u305b\u306a\u3044\uff09<\/li>\n<\/ul>\n<p>iOS\u3067\u306f\u3001<a href=\"https:\/\/developer.apple.com\/library\/ios\/documentation\/AppleApplications\/Reference\/SafariWebContent\/PromotingAppswithAppBanners\/PromotingAppswithAppBanners.html\">Smart App Banners<\/a> \u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30d0\u30ca\u30fc\u3068\u3057\u3066\u4f7f\u3048\u308b\u3002<br \/>\nChrome\u3067\u306f\u3001<a href=\"https:\/\/developers.google.com\/web\/updates\/2015\/03\/increasing-engagement-with-app-install-banners-in-chrome-for-android\">App Install Banners<\/a> \u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30d0\u30ca\u30fc\u3068\u3057\u3066\u4f7f\u3048\u308b\u3002<\/p>\n<p>Bit.ly \u306e\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u5229\u7528\u3057\u3001\u30a2\u30d7\u30ea\u30fbAndroid\u30fbiOS\u30fbPC\u306b\u632f\u308a\u5206\u3051\u308b\u3002<br \/>\n[\u9234\u6728\u6ce8: Bit.ly\u3092\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3068\u3001\u30a2\u30d7\u30ea\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3078\u306e\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3089\u3057\u3044\u3002]<\/p>\n<p>\u305f\u3060\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u3060\u307e\u3059\u3088\u3046\u306a\u3053\u3068\u306f\u3057\u3066\u306f\u3044\u3051\u306a\u3044\u3002<\/p>\n<h3>\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9<\/h3>\n<p>\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u52d5\u304f\u3088\u3046\u306b\u3059\u308b\u3002<\/p>\n<p>\u30e2\u30d0\u30a4\u30eb\u306e\u30e1\u30fc\u30eb\u3092\u4f7f\u3044\u3084\u3059\u304f\u3059\u308b\u3002OS\u3084\u30e1\u30fc\u30eb\u30a2\u30d7\u30ea\u306b\u3088\u3063\u3066\u3001\u30e1\u30fc\u30eb\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u304c\u7570\u306a\u3063\u3066\u304f\u308b\u3002CSS\u3067\u8a2d\u5b9a\u3067\u304d\u308b\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3082\u30a6\u30a7\u30d6\u7248\u3068\u30a2\u30d7\u30ea\u7248\u3067\u306f\u8868\u793a\u304c\u7570\u306a\u3063\u3066\u304f\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<h3>\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba&amp;\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/h3>\n<p>\u30a8\u30e9\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u308f\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u3002\u5c02\u9580\u7684\u306a\u8aac\u660e\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306f\u7406\u89e3\u3067\u304d\u306a\u3044\u3002<br \/>\n\u30a2\u30d7\u30ea\u304c\u4f55\u304b\u3092\u5b9f\u884c\u3059\u308b\u3068\u304d\u306f\u3001\u5fc5\u305a\u30e6\u30fc\u30b6\u30fc\u306e\u8a31\u53ef\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u3059\u308b\u3002<br \/>\n\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8a00\u8a9e\u3067\u8868\u793a\u3059\u308b\u3002Chrome\u3067\u306f\u8a2d\u5b9a\u3067\u304d\u308b\u3002<br 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