{"id":8616,"date":"2016-04-25T06:00:09","date_gmt":"2016-04-24T21:00:09","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=8616"},"modified":"2016-04-25T05:41:22","modified_gmt":"2016-04-24T20:41:22","slug":"schema-org-vs-data-vocabulary-org-breadcrumb-markup","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/schema-org-vs-data-vocabulary-org-breadcrumb-markup\/","title":{"rendered":"\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u305f\u3081\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u306f schema.org \u3068 data-vocabulary.org \u306e\u3069\u3061\u3089\u3092\u4f7f\u3046\u3079\u304d\u304b\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/review-rich-snippets-20160425.png\" alt=\"\u30ec\u30d3\u30e5\u30fc\u30fb\u8a55\u4fa1\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\" width=\"565\" height=\"187\" \/><\/p>\n<p class=\"p60-b\">Google\u691c\u7d22\u3067\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u3057\u3066\u3001\u65e7\u5f0f\u306e <a href=\"http:\/\/www.data-vocabulary.org\/\">data-vocabulary.org<\/a> \u3092\u4eca\u3067\u3082\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u73fe\u5728Google\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u4ed5\u69d8\u3068\u3057\u3066\u306e <a href=\"http:\/\/schema.org\/\">schema.org<\/a> \u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n<h2>schema.org \u5bfe data-vocabulary.org<\/h2>\n<p>Google\u306eJohn Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u304cTwitter\u3067\u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3089 schema.org \u3068 data-vocabulary.org \u306e\u5229\u7528\u306b\u3064\u3044\u3066\u8cea\u554f\u3092\u53d7\u3051\u3001\u305d\u308c\u306b\u5bfe\u3057\u3066\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"ja\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/Ck_eMrkg\">@Ck_eMrkg<\/a> I&#39;d use the markup as in our docs: <a href=\"https:\/\/t.co\/IUvzMZGv2W\">https:\/\/t.co\/IUvzMZGv2W<\/a><\/p>\n<p>&mdash; John Mueller (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/720185092107288576\">2016\u5e744\u670813\u65e5<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"ja\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/Ck_eMrkg\">@Ck_eMrkg<\/a> No, AFAIK these are just used for the snippets, not for ranking.<\/p>\n<p>&mdash; John Mueller (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/720196680218492928\">2016\u5e744\u670813\u65e5<\/a><\/p><\/blockquote>\n<div class=\"p30-t\">\n<blockquote><p>[\u30d5\u30a9\u30ed\u30ef\u30fc] schema.org \u306e\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3068 data-vocabulary.org \u306e\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306b\u3064\u3044\u3066\u3001\u4eca\u306e\u3042\u306a\u305f\u306e\u898b\u89e3\u306f\u3069\u3093\u306a\u3075\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\n<\/p><\/blockquote>\n<\/div>\n<div class=\"p30-b\">\n<blockquote><p>[\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f] \u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u79c1\u306a\u3089\u4f7f\u3046\u3002<br \/>\n<a href=\"https:\/\/developers.google.com\/structured-data\/breadcrumbs\">https:\/\/developers.google.com\/structured-data\/breadcrumbs<\/a><\/p><\/blockquote>\n<\/div>\n<blockquote><p>[\u30d5\u30a9\u30ed\u30ef\u30fc] \u3082\u30461\u3064\u3060\u3051\u8cea\u554f\u3067\u3059\u3002data-vocabulary.org \u306e\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u306e\u5e73\u5747\u8a55\u4fa1\u3092\u4f7f\u3046\u3068\u3001\u30de\u30a4\u30ca\u30b9\u306e\u8a55\u4fa1\u3092Google\u304b\u3089\u53d7\u3051\u307e\u3059\u304b\uff1f<\/p><\/blockquote>\n<div class=\"p40-b\">\n<blockquote><p>[\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f] \u305d\u3046\u3044\u3046\u3053\u3068\u306f\u306a\u3044\u3002\u79c1\u304c\u77e5\u308b\u304b\u304e\u308a\u3067\u306f\u3001\u305d\u308c\u3089\u306f\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u4f7f\u308f\u308c\u308b\u3060\u3051\u3067\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u3002<\/p><\/blockquote>\n<\/div>\n<h2>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3082\u30ec\u30d3\u30e5\u30fc\u3082schema.org\u304c\u73fe\u5728\u306e\u4ed5\u69d8<\/h2>\n<p>\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u30fb\u8a55\u4fa1\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306a\u3069\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/difference-between-schemaorg-microdata-and-rdfa\/\">\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea<\/a>\u3068\u3057\u3066\u3001schema.org\u3092Google\u306f\u73fe\u5728\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/blog\/google-finally-supports-breadcrumbs-with-schema-org\/\">schema.org\u3067\u306e\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8<\/a>\u306f\u3001\u6628\u5e746\u6708\u306b\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/schema-org-breadcrumbs.png\" alt=\"\u691c\u7d22\u7d50\u679c\u306e\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\" width=\"590\" height=\"196\" \/><\/p>\n<p>\u30ec\u30d3\u30e5\u30fc\u30fb\u8a55\u4fa1\u306f\u3001schema.org\u306e\u516c\u958b\u3068\u540c\u6642\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u4eca\u5e74\u306e2\u6708\u304b\u3089\u306f\u3001<a href=\"\/\/www.suzukikenichi.com\/blog\/google-shows-review-and-rating-rich-snippets-marked-up-by-json-ld-in-search-results\/\">\u30ec\u30d3\u30e5\u30fc\u30fb\u8a55\u4fa1\u306e\u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u3068\u3057\u3066JSON-LD<\/a>\u3082\u4f7f\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u306f\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u305f\u3081\u306e\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u3068\u3057\u3066 schema.org \u306e\u767b\u5834\u4ee5\u524d\u306b\u5e45\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u305f data-vocabulary.org \u3084 microformats\u3001GoodRelations\u306a\u3069\u3092\u4eca\u3067\u3082\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001Google\u304c\u73fe\u5728\u516c\u958b\u3057\u3066\u3044\u308b<a href=\"https:\/\/developers.google.com\/structured-data\/\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u306b\u306f schema.org \u3060\u3051\u304c\u8f09\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u3067\u3001data-vocabulary.org \u3084 microformats \u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u308f\u3056\u308f\u3056 schema.org \u306b\u5165\u308c\u66ff\u3048\u308b\u5fc5\u8981\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\n\u305d\u306e\u307e\u307e\u3067\u3082\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u53e4\u3044\u307e\u307e\u306b\u3057\u3066\u304a\u304d\u305f\u304f\u306a\u3044\u3068\u3044\u3046\u306e\u3067\u3042\u308c\u3070\u3001\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067 schema.org \u306b\u66f4\u65b0\u3057\u3066\u3082\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\">\u3067\u3059\u304c\u3001\u65b0\u305f\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001schema.org \u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<br \/>\n\u3042\u3048\u3066\u6614\u306e\u4ed5\u7d44\u307f\u3092\u4f7f\u3046\u7406\u7531\u306f\u901a\u5e38\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u5f71\u97ff\u305b\u305a<\/h2>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u5f71\u97ff\u3057\u306a\u3044\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u3053\u3067\u306f\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3057\u306a\u3044\u3053\u3068\u30922\u3064\u306e\u5074\u9762\u304b\u3089\u518d\u78ba\u8a8d\u3057\u3066\u304a\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044<\/h3>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u304c\u76f4\u63a5\u7684\u306b\u8a55\u4fa1\u3092\u62bc\u3057\u4e0a\u3052\u308b\u8981\u56e0\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\n\u76f4\u63a5\u7684\u306a\u6210\u679c\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3084\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3060\u3051\u3067\u3059\u3002<\/p>\n<p>\u9593\u63a5\u7684\u306b\u306f\u3001\u305f\u3068\u3048\u3070\u6b21\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u691c\u7d22\u7d50\u679c\u3067\u306e\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u308b<\/li>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u7406\u89e3\u3092\u52a9\u3051\u308b\uff08\u305f\u3068\u3048\u3070\u3001\u201cJFK\u201d\u304c\u300c\u4eba\u7269\u300d\u306a\u306e\u304b\u300c\u7a7a\u6e2f\u300d\u306a\u306e\u304b\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3067\u304d\u308b\uff09<\/li>\n<\/ul>\n<p>\u305f\u3060\u3057\u7e70\u308a\u8fd4\u3057\u307e\u3059\u304c\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u305d\u308c\u81ea\u4f53\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u4e0a\u6607\u306b\u7e4b\u304c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>\u53e4\u3044 data-vocabulary.org \u3067\u3082\u30de\u30a4\u30ca\u30b9\u8a55\u4fa1\u306b\u306f\u306a\u3089\u306a\u3044<\/h3>\n<p>schema.org \u306e\u5229\u7528\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u304c\u3001data-vocabulary.org \u3084 microformats \u3082Google\u306f\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u5148\u307b\u3069\u66f8\u3044\u305f\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<p>schema.org \u3092\u4f7f\u3063\u3066\u3044\u308b\u30da\u30fc\u30b8\u304c data-vocabulary.org \u3092\u4f7f\u3063\u3066\u3044\u308b\u30da\u30fc\u30b8\u3088\u308a\u3082\u512a\u9047\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u6280\u8853\u7684\u3001\u54c1\u8cea\u7684\u306b\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3066\u3044\u308c\u3070\u3069\u3061\u3089\u3092\u4f7f\u3063\u3066\u3044\u3066\u3082\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u8868\u793a\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305fdata-vocabulary.org \u3092\u3044\u307e\u3060\u306b\u4f7f\u3063\u3066\u3044\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u8a55\u4fa1\u304c\u4e0b\u304c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p60-t\">\u3053\u306e\u8a18\u4e8b\u3067\u8aac\u660e\u3057\u305f\u3053\u3068\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u305d\u308c\u306a\u308a\u306b\u7cbe\u901a\u3057\u3066\u3044\u308c\u3070\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u3060\u3063\u305f\u306f\u305a\u3067\u3059\u3002<br \/>\n\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u3044\u59cb\u3081\u305f\u3070\u304b\u308a\u3001\u3053\u308c\u304b\u3089\u4f7f\u3044\u306f\u3058\u3081\u308b\u3068\u3044\u3046\u4eba\u306e\u53c2\u8003\u306b\u3057\u3066\u3082\u3089\u3048\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u691c\u7d22\u3067\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u3057\u3066\u3001\u65e7\u5f0f\u306e data-vocabulary.org \u3092\u4eca\u3067\u3082\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3057\u304b\u3057\u3001\u73fe\u5728Google\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u4ed5\u69d8\u3068\u3057\u3066\u306e schema.org \u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u308b\u3002\u3060\u304c\u3001data-vocabulary.org 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