{"id":8591,"date":"2016-04-05T06:15:39","date_gmt":"2016-04-04T21:15:39","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=8591"},"modified":"2016-04-05T06:13:50","modified_gmt":"2016-04-04T21:13:50","slug":"search-quality-evaluator-guidelines-mar-28-2016","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/search-quality-evaluator-guidelines-mar-28-2016\/","title":{"rendered":"Google\u304c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u66f4\u65b0\u3001E-A-T\u306e\u5f37\u8abf\u3068\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524a\u6e1b\u306e2\u3064\u304c\u7279\u306b\u76ee\u3092\u5f15\u304f\u5909\u66f4"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u30fb\u4e2d\u30fb\u4e0a\u7d1a]<\/p>\n<p>Google\u306f\u30012015\u5e7411\u6708\u306b\u521d\u3081\u3066\u4e00\u822c\u516c\u958b\u3057\u305f<a href=\"\/\/www.suzukikenichi.com\/blog\/google-publishes-search-quality-guidelines\/\">\u5b8c\u5168\u306a\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<br \/>\n\u516c\u958b\u6642\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u65e5\u4ed8\u306f\u300cNovember 12, 2015\u300d\uff082015\u5e7411\u670812\u65e5\uff09\u3067\u3057\u305f\u304c\u3001\u73fe\u884c\u7248\u306f\u300cMarch 28, 2016\u300d\uff082016\u5e743\u670828\u65e5\uff09\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"p60-b\">\n<img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/searchqualityevaluatorguidelines_Mar-28-2016.png\" alt=\"General Guidelines - March 28, 2016\" width=\"796\" height=\"491\" \/><\/div>\n<h2>\u5927\u304d\u306a\u5909\u66f4\u70b9\u306f2\u3064 \u2015\u2015 E-A-T\u306e\u5f37\u8abf\u3068\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524a\u6e1b<\/h2>\n<p>\u66f4\u65b0\u7248\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u50d5\u306f\u307e\u3060\u307b\u3068\u3093\u3069\u8aad\u3093\u3067\u3044\u306a\u3044\u306e\u3067\u3059\u304c\u3001<a href=\"http:\/\/www.thesempost.com\/updated-google-quality-rater-guidelines-eat\/\">The SEM Post\u306eJennifer Slegg<\/a>\uff08\u30b8\u30a7\u30cb\u30d5\u30a1\u30fc\u30fb\u30b9\u30ec\u30c3\u30b0\uff09\u6c0f\u306b\u3088\u308c\u3070\u3001\u6b21\u306e2\u70b9\u304c\u7279\u306b\u76ee\u3092\u5f15\u304f\u5909\u66f4\u3060\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<ul>\n<li>E-A-T\u306e\u5f37\u8abf<\/li>\n<li>\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u95a2\u9023\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u524a\u6e1b<\/li>\n<\/ul>\n<h3>E-A-T\u306e\u5f37\u8abf<\/h3>\n<p>\u300cE-A-T\u300d\u3068\u306f\u4ee5\u4e0b\u306e3\u8981\u7d20\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>E<\/strong>xpertise<\/li>\n<li><strong>A<\/strong>uthoritativeness<\/li>\n<li><strong>T<\/strong>rustworthiness<\/li>\n<\/ul>\n<p>\u65e5\u672c\u8a9e\u3067\u306f\u305d\u308c\u305e\u308c\u3001\u300c\u5c02\u9580\u6027\u300d\u300c\u6a29\u5a01\u6027\u300d\u300c\u4fe1\u983c\u6027\u300d\u3068\u3044\u3063\u305f\u610f\u5473\u5408\u3044\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u4e00\u822c\u516c\u958b\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u300c2014\u5e743\u670831\u65e5\u300d\u7248\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u521d\u3081\u3066\u767b\u5834\u3057\u307e\u3057\u305f\u3002<br \/>\n\u3053\u308c\u4ee5\u964d\u306e\u7248\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u542b\u3081\u3001\u9ad8\u54c1\u8cea\u306a\u30da\u30fc\u30b8\u3084\u30b5\u30a4\u30c8\u306b\u6c42\u3081\u3089\u308c\u308b\u6761\u4ef6\u3068\u3057\u3066\u898f\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u66f4\u65b0\u7248\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001E-A-T\u3092\u6b21\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4ee5\u524d\u3068\u306f\u82e5\u5e72\u5909\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>The amount of expertise, authoritativeness, and trustworthiness (E-A-T) that a webpage\/website has is very important. MC quality and amount, website information, and website reputation all inform the E-A-T of a website.\n<\/p><\/blockquote>\n<blockquote><p>\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\/\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u6301\u3064\u5c02\u9580\u6027\u3068\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027 (E-A-T) \u306e\u91cf\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u91cf\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306f\u3059\u3079\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eE-A-T\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<p class=\"p30-t\">\u9ad8\u54c1\u8cea\u306a\u30da\u30fc\u30b8\/\u30b5\u30a4\u30c8\u306b\u306fE-A-T\u304c\u8981\u6c42\u3055\u308c\u307e\u3059\u3002<br \/>\n\u9006\u306b\u3044\u3048\u3070E-A-T\u304c\u6b20\u5982\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\/\u30b5\u30a4\u30c8\u306f\u4f4e\u54c1\u8cea\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002\n<\/p>\n<p>E-A-T\u306f\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u3044\u305f\u308b\u3068\u3053\u308d\u3067\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u66f4\u65b0\u7248\u306e\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u4ee5\u524d\u306b\u3082\u5897\u3057\u3066\u3001E-A-T\u306e\u91cd\u8981\u6027\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\"><a href=\"\/\/www.suzukikenichi.com\/blog\/e-a-t\/\">E-A-T\u306b\u95a2\u3059\u308b\u8aac\u660e\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\uff08\u3059\u3054\u304f\u91cd\u8981\u3067\u3059\uff01\uff09\u3002<\/p>\n<h3>\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u95a2\u9023\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u524a\u6e1b<\/h3>\n<p>Supplementary Content\u306b\u95a2\u9023\u3059\u308b\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u524a\u6e1b\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u300cSupplementary Content\u300d\u3068\u306f\u88dc\u52a9\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<br \/>\n\u4ee3\u8868\u7684\u306a\u306e\u306f\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30e1\u30cb\u30e5\u30fc\u3067\u3059\u3002<br \/>\n\u307b\u304b\u306b\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u306a\u3089\u95a2\u9023\u8a18\u4e8b\u3001EC\u30b5\u30a4\u30c8\u306a\u3089\u304a\u3059\u3059\u3081\u5546\u54c1\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u524d\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u306f\u3001<a href=\"\/\/www.suzukikenichi.com\/blog\/what-are-important-to-be-rated-as-highest-quailty-pages\/\">\u6700\u9ad8\u54c1\u8cea\u306e\u30da\u30fc\u30b8\u306b\u5fc5\u9808\u306a\u8981\u7d20<\/a>\u306b\u300c\u5f79\u306b\u7acb\u3064\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u307e\u305f\u3001\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6b20\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u54c1\u8cea\u304c\u4f4e\u3044\u7406\u7531\u306b\u3082\u6319\u3052\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u3001\u66f4\u65b0\u7248\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5fc5\u8981\u6027\u306b\u307b\u3068\u3093\u3069\u89e6\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u826f\u304f\u306a\u3044\u4f7f\u308f\u308c\u65b9\u3068\u3057\u3066\u3001\u6b21\u306e2\u70b9\u306b\u89e6\u308c\u3066\u3044\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5229\u7528\u3092\u3058\u3083\u307e\u3059\u308b<\/li>\n<li>\u76ee\u7acb\u3061\u3059\u304e\u3066\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u6c17\u3092\u305d\u3089\u305b\u3066\u3057\u307e\u3046<\/li>\n<\/ul>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u3046\u3048\u3067\u3001\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5fc5\u9808\u306e\u8981\u7d20\u3067\u306f\u306a\u304f\u306a\u3063\u305f\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002<br \/>\n\u4f7f\u3046\u306a\u3089\u3042\u304f\u307e\u3067\u3082\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u624b\u52a9\u3051\u3059\u308b\u7528\u9014\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u304b\u306d\u3002<\/p>\n<p class=\"p60-t\">E-A-T\u304c\u3088\u308a\u5f37\u8abf\u3055\u308c\u305f\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3061\u4fe1\u983c\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306b\u4eca\u307e\u3067\u305a\u3063\u3068\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u50d5\u305f\u3061\u306b\u306f\u5b09\u3057\u3044\u5909\u66f4\u3067\u3059\u3002<br \/>\n\u300c\u5c02\u9580\u6027\u300d\u300c\u6a29\u5a01\u6027\u300d\u300c\u4fe1\u983c\u6027\u300d\u3092\u9ad8\u3081\u308b\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u5f15\u304d\u7d9a\u304d\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>Google\u304c\u914d\u5e03\u3057\u3066\u3044\u308b\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f<a href=\"http:\/\/static.googleusercontent.com\/media\/www.google.com\/ja\/\/insidesearch\/howsearchworks\/assets\/searchqualityevaluatorguidelines.pdf\">\u3053\u3061\u3089\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u306e\u8a18\u4e8b\u3067\u89e6\u308c\u305f2\u70b9\u4ee5\u5916\u306b\u3082\u3001\u7279\u7b46\u3059\u3079\u304d\u5909\u66f4\u70b9\u306b\u6c17\u4ed8\u3044\u305f\u3089\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u306f\u30012015\u5e7411\u6708\u306b\u521d\u3081\u3066\u4e00\u822c\u516c\u958b\u3057\u305f\u5b8c\u5168\u306a\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u66f4\u65b0\u3057\u305f\u3002\u300cE-A-T\u306e\u5f37\u8abf\u300d\u3068\u300c\u88dc\u52a9\u30b3\u30f3\u30c6\u30f3\u30c4\u95a2\u9023\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u524a\u6e1b\u300d\u306e2\u70b9\u304c\u7279\u306b\u76ee\u3092\u5f15\u304f\u5909\u66f4\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329],"class_list":["post-8591","post","type-post","status-publish","format-standard","category-google-seo","tag-google-rating-guideline"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/8591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=8591"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/8591\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=8591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=8591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=8591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}