{"id":829,"date":"2008-08-14T05:00:17","date_gmt":"2008-08-13T20:00:17","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=829"},"modified":"2008-08-13T04:27:45","modified_gmt":"2008-08-12T19:27:45","slug":"use-dki-ongoogle-adwords","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/use-dki-ongoogle-adwords\/","title":{"rendered":"\u30a2\u30c9\u30ef\u30fc\u30ba\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u633f\u5165\u6a5f\u80fd\uff08DKI\uff09\u3092\u4f7f\u3063\u3066\u307f\u3088\u3046"},"content":{"rendered":"<p><span style=\"float: left; margin: 0px 20px 0px 0px;\"><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/adwds_bejinolym.jpg\" alt=\"\u300c\u5317\u4eac\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u300d\u3067\u63b2\u8f09\u3055\u308c\u308b\u30a2\u30c9\u30ef\u30fc\u30ba\u5e83\u544a\" \/><\/span>\u4e0a\u4f4d\u8868\u793a\u306b\u6642\u9593\u306e\u304b\u304b\u308bSEO\u3068\u9055\u3063\u3066\u3001\uff08\u4e71\u66b4\u306a\u8a00\u3044\u65b9\u3067\u3059\u304c\uff09\u304a\u91d1\u3055\u3048\u51fa\u305b\u3070\u3059\u3050\u306b\u3067\u3082\u4e0a\u4f4d\u8868\u793a\u304c\u3067\u304d\u308bPPC\u5e83\u544a\u306f\u3001\u304a\u304a\u3044\u306b\u6d3b\u7528\u3057\u305f\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>Google AdWords\u306b\u3057\u3066\u3082Overture\u306b\u3057\u3066\u3082\u3001\u5e83\u544a\u4f5c\u6210\u306fCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3092\u4e0a\u3052\u308b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\uff11\u3064\u306e\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u306b\u542b\u3081\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u306a\u308b\u3079\u304f\u30bf\u30a4\u30c8\u306b\u7d5e\u3063\u3066\u3001\u5e83\u544a\u306e\u30bf\u30a4\u30c8\u30eb\u3068\u6587\u7ae0\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u308c\u308b\u306e\u304c\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6570\u304c\u591a\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001\u4f5c\u6210\u3059\u308b\u5e83\u544a\u306e\u6570\u3082\u5897\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u304b\u306a\u308a\u306e\u52b4\u529b\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3093\u306a\u3068\u304d\u306b\u6d3b\u7528\u3057\u305f\u3044\u306e\u304c\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u81ea\u52d5\u633f\u5165\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u81ea\u52d5\u633f\u5165\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u81ea\u52d5\u7684\u306b\u5e83\u544a\u306e\u4e2d\u306b\u5dee\u3057\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300cW62H\u300d\u3067\u691c\u7d22\u3057\u305f\u3089\u3001\u5e83\u544a\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u300cau\u65b0\u6a5f\u7a2eW62H\u30c7\u30d3\u30e5\u30fc\u300d\u3068\u8868\u793a\u3057\u3001\u300cW64SA\u300d\u3067\u691c\u7d22\u3057\u305f\u3089\u3001\u5e83\u544a\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u300cau\u65b0\u6a5f\u7a2eW64SA\u30c7\u30d3\u30e5\u30fc\u300d\u3068\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u203b\u5b9f\u969b\u306b\u3053\u306e\u5e83\u544a\u304c\u51fa\u3066\u3044\u307e\u3059\u304c\u3001\u81ea\u52d5\u633f\u5165\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u306f\u5206\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f5c\u308b\u5e83\u544a\u306f\uff11\u3064\u3067\u6e08\u307f\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3088\u3063\u3066\u3001\u52d5\u7684\u306b\u5e83\u544a\u306e\u4e2d\u8eab\u304c\u5909\u5316\u3059\u308b\u306e\u3067\u3001\u6a5f\u7a2e\u540d\u3054\u3068\u306b\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Overture\u306e\u300c<span style=\"font-weight:bold;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u81ea\u52d5\u633f\u5165\u6a5f\u80fd<\/span>\u300d\u306f\u3001\u5e83\u544a\u306e\u4f5c\u6210\u9014\u4e2d\u3067\u305d\u3046\u3044\u3063\u305f\u6a5f\u80fd\u304c\u3042\u308b\u3053\u3068\u3092\u77e5\u3089\u305b\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u5229\u7528\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3057\u77e5\u3089\u306a\u3051\u308c\u3070\u3001<a href=\"http:\/\/ov.yahoo.co.jp\/support\/faq\/ss\/adgroup\/ad_kyw.html\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>Google\u306b\u3082\u307e\u3063\u305f\u304f\u540c\u69d8\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001\u300c<span style=\"font-weight:bold;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u633f\u5165\u6a5f\u80fd<\/span>\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u3082\u77e5\u3063\u3066\u3044\u305f\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u82f1\u8a9e\u3067\u306f\u300c<span style=\"font-weight:bold;\">DKI(Dynamic Keyword Insertion\uff09<\/span>\u300d\u3068\u547c\u3076\u3053\u306e\u6a5f\u80fd\u306f\u3001\u305a\u3063\u3068\u4ee5\u524d\u304b\u3089\u3042\u3063\u305f\u306e\u3067\u3059\u304cAdWords\u304c\u6b63\u5f0f\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3088\u3046\u306a\u3063\u305f\u306e\u306f\u3001\uff11\u5e74\u307b\u3069\u524d\u3067\u3059\u3002<\/p>\n<p>\u77e5\u308b\u4eba\u305e\u77e5\u308b\u6a5f\u80fd\u3060\u3063\u305f\u3093\u3067\u3059\u306d\u3002<\/p>\n<p>DKI\u306e\u3053\u3068\u3092\u805e\u3044\u3066\u3001\u3088\u304f\u5206\u304b\u3089\u306a\u304b\u3063\u305f\u3053\u3068\u3092AdWords\u306e\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u306b\u554f\u3044\u5408\u308f\u305b\u305f\u3068\u3053\u308d\u3001\u300c\u672a\u30b5\u30dd\u30fc\u30c8\u3067\u56de\u7b54\u3067\u304d\u307e\u305b\u3093\u300d\u3068\u3001\u8fd4\u4e8b\u3092\u3082\u3089\u3063\u305f\u7d4c\u9a13\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u65e5\u306fDKI\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u633f\u5165\u6a5f\u80fd\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u89e3\u8aac\u3068\u8a00\u3063\u3066\u3082\u3001\u6b63\u5f0f\u306b\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u306e\u3067<a href=\"http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=74996&#038;hl=ja\">\u30d8\u30eb\u30d7<\/a>\u3092\u898b\u308c\u3070\u5206\u304b\u308a\u307e\u3059\u3002\uff08\u7b11\uff09<\/p>\n<p>\u5e83\u544a\u306e\u4e2d\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8868\u793a\u3055\u305b\u305f\u3044\u90e8\u5206\u306b\u3001<span style=\"color: #ff0000; font-weight: bold;\">{keyword:\uff0a\uff0a\uff0a\uff0a\uff0a}<\/span>\u3068\u8a18\u8ff0\u3059\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n<p><span style=\"text-decoration:underline;\">\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u306b\u767b\u9332\u3057\u3066\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u4e00\u81f4\u3059\u308b\u3068\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u633f\u5165\u30bf\u30b0\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u4ee3\u5165<\/span>\u3055\u308c\u305f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u306e\u30bf\u30a4\u30c8\u30eb\u3001\u672c\u6587\u3001URL\u306e\u3069\u3053\u3067\u3082\u4f55\u30f6\u6240\u3067\u3082\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\uff0a\uff0a\uff0a\uff0a\uff0a\u300d\u306e\u3068\u3053\u308d\u306b\u306f\u3001\u65e2\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u65e2\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u9069\u5207\u306a\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u633f\u5165\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3001\u767b\u9332\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4ee3\u5165\u3059\u308b\u3068\u6587\u5b57\u6570\u3092\u30aa\u30fc\u30d0\u30fc\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u3068\u304d\uff08\u5e83\u544a\u30bf\u30a4\u30c8\u30eb\u306f\u534a\u89d225\u6587\u5b57\u4ee5\u5185\u3001\u5e83\u544a\u30c6\u30ad\u30b9\u30c8\u306f\u534a\u89d235\u6587\u5b57\u4ee5\u5185\uff09\u306b\u3001\u4ee3\u308f\u308a\u306b\u633f\u5165\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u300ckeyword\u300d\u306e\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u306e\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3001\u5e83\u544a\u8868\u793a\u306e\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u5909\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u8a73\u3057\u304f\u306f<a href=\"http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=74996&#038;hl=ja\">\u30d8\u30eb\u30d7<\/a>\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3067\u3082\u65e5\u672c\u8a9e\u306b\u306f\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u306f\u306a\u3044\u306e\u3067\u3001\u633f\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u65e5\u672c\u8a9e\u306e\u6642\u306b\u306f\u3069\u308c\u3092\u4f7f\u3063\u3066\u3082\u540c\u3058\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u306f\u3001\u50d5\u306f\u3053\u306eDKI\u3092\u77e5\u3063\u3066\u306f\u3044\u305f\u3082\u306e\u306e\u4f7f\u3063\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u7406\u7531\u306f\u3001DKI\u3092\u4f7f\u3063\u305f\u5834\u5408\u306f<span style=\"text-decoration:underline;\">\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u8a55\u4fa1\u306b\u3064\u306a\u304c\u3089\u306a\u3044<\/span>\u3068\u805e\u3044\u3066\u3044\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u5b9f\u969b\u306f\u9055\u3046\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002<br 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Google AdWords\u306b\u3057\u3066\u3082Overture\u306b\u3057\u3066\u3082\u3001\u5e83\u544a\u4f5c\u6210\u306fCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3092\u4e0a\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[438,465,466,467],"class_list":["post-829","post","type-post","status-publish","format-standard","category-adwords","tag-google-adwords","tag-465","tag-dki","tag-dymamic-keyword-insertion"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=829"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/829\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}