{"id":8108,"date":"2015-06-12T06:00:27","date_gmt":"2015-06-11T21:00:27","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=8108"},"modified":"2015-10-18T13:53:31","modified_gmt":"2015-10-18T04:53:31","slug":"length-of-url-doesnt-matter-but-structure-does-matter","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/length-of-url-doesnt-matter-but-structure-does-matter\/","title":{"rendered":"Google\u3067\u3001URL\u306e\u9577\u3055\u306f\u554f\u984c\u306b\u306a\u3089\u306a\u3044\u304c\u968e\u5c64\u306e\u6df1\u3055\u306f\u91cd\u8981 from #SMX Advanced 2015"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u5168\u54e1]<\/p>\n<p>Google\u691c\u7d22\u306b\u304a\u3044\u3066\u3001URL\u306e\u9577\u3055\u306f\u554f\u984c\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\n\u3057\u304b\u3057URL\u306e\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u306e\u968e\u5c64\u306e\u6df1\u3055\u306f\u3001URL\u306e\u767a\u898b\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"al-c\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/googlebot-kun-1.png\" alt=\"Googlebot\u30af\u30f3\" \/><\/div>\n<h2>Google\u306e\u30a4\u30ea\u30fc\u30ba\u6c0f\u304cSMX\u3067\u8a00\u3063\u305f\u3053\u3068<\/h2>\n<p>Google\u306eGary Illyes\uff08\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30fc\u30ba\uff09\u6c0f\u306f<a href=\"\/\/www.suzukikenichi.com\/blog\/ama-with-google-gary-illyes-at-smx-advanced-2015\/\">SMX Advanced 2015\u306eQ&amp;A\u30bb\u30c3\u30b7\u30e7\u30f3<\/a>\u3067\u3001URL\u69cb\u9020\u306b\u3064\u3044\u3066\u306e\u8cea\u554f\u306b\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<br \/>\n\u50d5\u306f\u30ec\u30dd\u30fc\u30c8\u8a18\u4e8b\u3067\u6b21\u306e\u3088\u3046\u306b\u66f8\u304d\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>URL\u306e\u9577\u3055\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u95a2\u4fc2\u3057\u306a\u3044\u3002<br \/>\n\u3057\u304b\u3057URL\u306e\u767a\u898b\u306b\u5f79\u7acb\u3064\u3053\u3068\u304c\u3042\u308b\u3002<\/p><\/blockquote>\n<p class=\"p20-t\">1\u3064\u76ee\u306f\u3068\u3082\u304b\u304f\u3068\u3057\u3066\u30012\u3064\u76ee\u306e\u300cURL\u306e\u767a\u898b\u306b\u5f79\u7acb\u3064\u3053\u3068\u304c\u3042\u308b\u300d\u306f\u3069\u3046\u3044\u3046\u3053\u3068\u3092\u8a00\u3063\u3066\u3044\u305f\u306e\u304b\u660e\u78ba\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<br \/>\n\u30a4\u30ea\u30fc\u30ba\u6c0f\u306e\u767a\u8a00\u3092\u3059\u3079\u3066\u306f\u3063\u304d\u308a\u3068\u805e\u304d\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u539f\u56e0\u3067\u3059\u3002<\/p>\n<p>\u3082\u3084\u3082\u3084\u3057\u3066\u3044\u305f\u306e\u3067\u3001\u30ec\u30dd\u30fc\u30c8\u8a18\u4e8b\u3092\u66f8\u3044\u305f\u5f8c\u306b\u30a4\u30ea\u30fc\u30ba\u6c0f\u306b\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002<br \/>\n\u307e\u305f\u3001\u305d\u306e\u5834\u306b\u3044\u305fJenniffer Slegg\uff08\u30b8\u30a7\u30cb\u30d5\u30a1\u30fc\u30fb\u30b9\u30ec\u30c3\u30b0\uff09\u6c0f\u304cTheSEMPost\u306b<a href=\"http:\/\/www.thesempost.com\/the-importance-of-url-structure-according-to-google\/\">\u3053\u306e\u4ef6\u306b\u95a2\u3057\u3066\u8a18\u4e8b<\/a>\u3092\u66f8\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u30a4\u30ea\u30fc\u30ba\u6c0f\u304b\u3089\u306e\u8aac\u660e\u3068TheSEMPost\u306e\u8a18\u4e8b\u3092\u3082\u3068\u306b\u3001Google\u306eURL\u69cb\u9020\u306e\u6271\u3044\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h2>URL\u306e\u9577\u3055\u306f\u554f\u984c\u306b\u306a\u3089\u306a\u3044<\/h2>\n<p>URL\u306e\u9577\u3055\u306fGoogle\u306b\u3068\u3063\u3066\u306f\u91cd\u8981\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u77ed\u3044\u304b\u3089\u3044\u3044\u3001\u9577\u3044\u304b\u3089\u60aa\u3044\u3068\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Google\u306eJohn Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u306f\u3001<a href=\"http:\/\/web-tan.forum.impressrd.jp\/e\/2014\/03\/14\/17098\/page\/1#f5\">URL\u306f2,000\u6587\u5b57\u4ee5\u5185\u306b\u53ce\u3081\u308b<\/a>\u3088\u3046\u306b\u3068\u304b\u3064\u3066\u63a8\u5968\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n2,000\u6587\u5b57\u3068\u3044\u3046\u5236\u9650\u306f\u3001Internet Explorer\u3067\u6271\u3048\u308bURL\u6587\u5b57\u9577\u304c2083\u6587\u5b57\u3060\u304b\u3089\u3060\u3068\u63a8\u6e2c\u3055\u308c\u307e\u3059\u3002<br \/>\n\u666e\u901a\u306b\u3084\u3063\u3066\u3044\u308c\u3070\u30012,000\u6587\u5b57\u3092\u8d85\u3048\u308b\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3089URL\u304c\u9577\u3059\u304e\u308b\u304b\u3069\u3046\u304b\u3092\u5fc3\u914d\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p class=\"p40-b\">\u3068\u306f\u3044\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u77ed\u3044\u307b\u3046\u304c\u899a\u3048\u3066\u3082\u3089\u3044\u3084\u3059\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\n\u307e\u305f\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u7387\u306fURL\u304c\u77ed\u3044\u307b\u3046\u304c\u9ad8\u3044\u3068\u3044\u3046\u3088\u3046\u306a\u8a71\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\uff08\u805e\u3044\u305f\u3060\u3051\u3067\u3059\u304c\uff09\u3002<\/p>\n<h2>URL\u306e\u968e\u5c64\u306f\u554f\u984c\u306b\u306a\u308b<\/h2>\n<p>\u4e00\u65b9\u3067\u3001URL\u306e\u968e\u5c64\u306f\u554f\u984c\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u542b\u307e\u308c\u308b\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u304c\u5c11\u306a\u3044\u307b\u3046\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u6b21\u306e\u3088\u3046\u306b\u30a4\u30ea\u30fc\u30ba\u6c0f\u306f\u50d5\u306b\u8aac\u660e\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>What I meant is that it&#8217;s a signal for us how far a page is from the root. For instance, we know that example.com\/ is important, so example.com\/animals\/ must be less important, and example.com\/animals\/puppies\/ even less important.<\/p><\/blockquote>\n<blockquote><p>\u30eb\u30fc\u30c8\u304b\u3089\u3069\u306e\u304f\u3089\u3044\u96e2\u308c\u3066\u3044\u308b\u304b\u3092\u30b7\u30b0\u30ca\u30eb\u306b\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u50d5\u306f\u8a00\u3063\u3066\u3044\u305f\u3093\u3060\u3002\u305f\u3068\u3048\u3070\u3001example.com\/ \u306f\u91cd\u8981\u3060\u3068\u308f\u304b\u3063\u3066\u3044\u308b\u3002example.com\/animals\/ \u306f\u305d\u308c\u3088\u308a\u306f\u91cd\u8981\u3058\u3083\u306a\u304f\u306a\u308b\u3002example.com\/animals\/puppies\/ \u306f\u3055\u3089\u306b\u91cd\u8981\u3058\u3083\u306a\u304f\u306a\u308b\u3002<\/p><\/blockquote>\n<p class=\"p20-t\"><strong>\u3053\u3053\u3067\u3044\u3046\u300c\u91cd\u8981\u300d\u306f\u3001\u8a55\u4fa1\u304c\u9ad8\u3044\u3001\u8a00\u3044\u63db\u3048\u308c\u3070\u4e0a\u4f4d\u8868\u793a\u306b\u5f79\u7acb\u3064\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\nURL\u306e\u767a\u898b\u306b\u304a\u3044\u3066\u91cd\u8981\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/strong><br \/>\n\u968e\u5c64\u304c\u6d45\u3044\u307b\u3046\u304c\u3001\u5148\u306b\u767a\u898b\u3057\u3066\u3082\u3089\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u6b21\u306e3\u3064\u306eURL\u306bGooglebot\u304c\u521d\u3081\u3066\u51fa\u4f1a\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u4e0a\u304b\u3089\u512a\u5148\u7684\u306b\u6700\u521d\u306e\u30af\u30ed\u30fc\u30eb\u3092\u5b9f\u884c\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306a\u3093\u3060\u308d\u3046\u3068\u50d5\u306f\u89e3\u91c8\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>example.com\/<\/li>\n<li>example.com\/animals\/<\/li>\n<li>example.com\/animals\/puppies\/<\/li>\n<\/ol>\n<p class=\"p60-t\">\u3068\u3044\u3046\u3053\u3068\u3067\u3001URL\u69cb\u9020\u3001\u5225\u306e\u8a00\u3044\u65b9\u3092\u3059\u308b\u3068\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u968e\u5c64\u306e\u6570\u306fURL\u306e\u767a\u898b\u306b\u91cd\u8981\u3067\u3059\u3002<br \/>\n\u30eb\u30fc\u30c8\u306b\u8fd1\u3044\u307b\u3069\u3001\u3064\u307e\u308a\u968e\u5c64\u304c\u6d45\u3044\u307b\u3069\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3068\u3044\u3063\u3066\u3082\u3001\u666e\u6bb5\u306e\u904b\u7528\u3067\u6c17\u306b\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u306f\u306a\u3044\u306e\u304b\u306a\u3068\u3082\u50d5\u306f\u601d\u3044\u307e\u3059\u3002<br \/>\n100\u500b\u3082200\u500b\u3082\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3067\u533a\u5207\u3089\u308c\u3066\u3044\u308c\u3070\u4f55\u3089\u304b\u306e\u5f71\u97ff\u304c\u51fa\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u30013\u30014\u500b\u304f\u3089\u3044\u306a\u3089\u30eb\u30fc\u30c8URL\u3068\u306e\u5dee\u7570\u3092\u611f\u3058\u308b\u307b\u3069\u3067\u306f\u306a\u3044\u3093\u3058\u3083\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3010UPDATE\u3011<br \/>\n<a href=\"https:\/\/support.google.com\/webmasters\/answer\/156184?hl=ja\">\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306e\u30d8\u30eb\u30d7\u8a18\u4e8b<\/a>\u306b\u6b21\u306e\u3088\u3046\u306a\u8aac\u660e\u304c\u3042\u308b\u3053\u3068\u3092\u3001\u8aad\u8005\u306e\u306f\u308b\u304b\u3055\u3093\u304c\u30b3\u30e1\u30f3\u30c8\u3067\u6559\u3048\u3066\u304f\u308c\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u304c\u9069\u5207\u306b\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u901a\u5e38 Google \u306e\u30a6\u30a7\u30d6\u30af\u30ed\u30fc\u30e9\u306f\u30b5\u30a4\u30c8\u306e\u307b\u3068\u3093\u3069\u306e\u30da\u30fc\u30b8\u3092\u691c\u51fa\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u3067\u3082\u3001\u7279\u306b\u30b5\u30a4\u30c8\u304c\u6b21\u306e\u3044\u305a\u308c\u304b\u306e\u6761\u4ef6\u306b\u8a72\u5f53\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u30b5\u30a4\u30c8\u306e\u30af\u30ed\u30fc\u30eb\u3092\u6539\u5584\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30b5\u30a4\u30c8\u306e\u30b5\u30a4\u30ba\u304c\u975e\u5e38\u306b\u5927\u304d\u3044\u3002<\/strong> \u305d\u306e\u5834\u5408\u3001\u65b0\u3057\u3044\u30da\u30fc\u30b8\u3084\u66f4\u65b0\u3055\u308c\u305f\u3070\u304b\u308a\u306e\u30da\u30fc\u30b8\u306e\u4e00\u90e8\u304c Google \u306e\u30a6\u30a7\u30d6\u30af\u30ed\u30fc\u30e9\u306b\u3088\u308b\u30af\u30ed\u30fc\u30eb\u5bfe\u8c61\u304b\u3089\u6f0f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/blockquote>\n<p class=\"p20-t\">\u3082\u306e\u3059\u3054\u304f\u898f\u6a21\u304c\u5927\u304d\u3044\u30b5\u30a4\u30c8\u3067\u3082\u306e\u3059\u3054\u3044\u6570\u306e\u30da\u30fc\u30b8\u304c\u77ed\u671f\u9593\u306b\u516c\u958b\u3055\u308c\u308b\u3088\u3046\u306a\u72b6\u6cc1\u3067\u306f\u3001\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u968e\u5c64\u304c\u6d45\u3044URL\u304b\u3089\u5148\u306b\u30af\u30ed\u30fc\u30eb\u3092\u59cb\u3081\u3001\u53cd\u5bfe\u306b\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u968e\u5c64\u304c\u6df1\u3044URL\u306f\u5f8c\u56de\u3057\u306b\u306a\u3063\u3066\u300c\u30af\u30ed\u30fc\u30eb\u5bfe\u8c61\u304b\u3089\u6f0f\u308c\u308b\u3053\u3068\u300d\u304c\u3072\u3087\u3063\u3068\u3057\u305f\u3089\u3042\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<\/p>\n<p>\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u8a18\u4e8b\u306e\u6700\u5f8c\u306b\u66f8\u3044\u305f\u3088\u3046\u306b\u4e00\u822c\u7684\u306a\u30b5\u30a4\u30c8\u3067\u306f\u6c17\u306b\u304b\u3051\u308b\u5fc5\u8981\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<br 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