{"id":7847,"date":"2015-01-20T06:15:56","date_gmt":"2015-01-19T21:15:56","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=7847"},"modified":"2015-01-20T11:07:11","modified_gmt":"2015-01-20T02:07:11","slug":"google-updates-guidelines-for-schemaorg","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-updates-guidelines-for-schemaorg\/","title":{"rendered":"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092Google\u304c\u66f4\u65b0 \u2015 JSON-LD\u62bc\u3057\u3001schema.org\u306f\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u5411\u3051\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/blog\/how-to-specify-your-social-profiles-to-google-knowledge-graph\/\">\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u3067\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb \u30ea\u30f3\u30af\u306e\u8868\u793a\u6a5f\u80fd<\/a>\u306e\u63d0\u4f9b\u3084<a href=\"\/\/www.suzukikenichi.com\/blog\/google-revamps-structured-data-testing-tool-with-support-of-json-ld\/\">\u65b0\u3057\u3044\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb<\/a>\u306e\u516c\u958b\u3068\u540c\u6642\u306b\u3001<a href=\"https:\/\/developers.google.com\/webmasters\/structured-data\/\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3092Google\u306f\u66f4\u65b0\u3057\u307e\u3057\u305f\uff08\u4eca\u306e\u3068\u3053\u308d\u82f1\u8a9e\u3060\u3051\u3067\u306e\u63d0\u4f9b\uff09\u3002<\/p>\n<p class=\"p60-b\">\u3072\u3068\u3068\u304a\u308a\u76ee\u3092\u901a\u3057\u3066\u50d5\u304c\u500b\u4eba\u7684\u306b\u6c17\u306b\u306a\u3063\u305f\u3053\u3068\u3092\u3053\u306e\u8a18\u4e8b\u3067\u306f\u66f8\u304d\u307e\u3059\u3002<\/p>\n<h2>JSON-LD\u3092\u30d7\u30c3\u30b7\u30e5<\/h2>\n<p>schema.org\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/difference-between-schemaorg-microdata-and-rdfa\/\">\u30b7\u30f3\u30bf\u30c3\u30af\u30b9<\/a>\u3068\u3057\u3066\u6b21\u306e3\u3064\u3092Google\u306f\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>Microdata<\/li>\n<li>RDFa (RDFa Lite)<\/li>\n<li>JSON-LD<\/li>\n<\/ul>\n<p>\u65b0\u3057\u3044\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u306f\u3001\u3053\u306e3\u3064\u306e\u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u306e\u306a\u304b\u304b\u3089<a href=\"\/\/www.suzukikenichi.com\/blog\/definitive-guide-of-schema-org-using-jsonld\/\">JSON-LD<\/a>\u306e\u5229\u7528\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u30b3\u30fc\u30c9\u306e<strong>\u30b5\u30f3\u30d7\u30eb\u304c\u307b\u307c\u3059\u3079\u3066JSON-LD<\/strong>\u3092\u4f7f\u3063\u305f\u3082\u306e\u3067\u3059\u3002<br \/>\nJSON-LD\u306b\u52a0\u3048\u3066\u3001Microdata\u3082\u4f7f\u3063\u305f\u4f8b\u304c\u3054\u304f\u4e00\u90e8\u306b\u3042\u308b\u3060\u3051\u3067\u3059<\/p>\n<p><a href=\"https:\/\/developers.google.com\/webmasters\/structured-data\/events\/performers\">\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u306b\u8868\u793a\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u8b1b\u6f14\u8005\u306e\u8aac\u660e\u30da\u30fc\u30b8<\/a>\u3067\u306f\u6b21\u306e\u3088\u3046\u306b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>The following examples show how to mark up concert event information. All examples are shown in JSON-LD syntax, which we recommend. Alternatively, you can mark up your events in microdata or RDFa syntax if you prefer.<\/p><\/blockquote>\n<blockquote><p>\u30b3\u30f3\u30b5\u30fc\u30c8\u30a4\u30d9\u30f3\u30c8\u306e\u60c5\u5831\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u65b9\u6cd5\u3092\u4ee5\u4e0b\u306b\u8aac\u660e\u3057\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u4f8b\u306f\u3001<strong>\u79c1\u305f\u3061\u304c\u63a8\u5968\u3059\u308bJSON-LD\u306e\u30b7\u30f3\u30bf\u30c3\u30af\u30b9<\/strong>\u3067\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u307b\u3046\u304c\u3088\u3051\u308c\u3070\u3001\u4ee3\u308f\u308a\u306bMicrodata\u3084RDFa\u306e\u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p><\/blockquote>\n<p><span class=\"small\">\u203b\u5f37\u8abf\u306f\u50d5\u306b\u3088\u308b<\/span><\/p>\n<p class=\"p30-t\">schema.org\u306e\u6982\u8981\u3092\u8aac\u660e\u3057\u305f\u30da\u30fc\u30b8\u306b\u306f\u6b21\u306e\u3088\u3046\u306b\u66f8\u3044\u3066\u3042\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>Google is in the process of adding JSON-LD support to more markup-powered features. So far, JSON-LD is supported for all Knowledge Graph features, sitelink search boxes, and Event Rich Snippets; Google recommends the use of JSON-LD for those features.<\/p><\/blockquote>\n<blockquote><p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3067\u5b9f\u88c5\u3067\u304d\u308b\u3001\u3055\u3089\u306b\u591a\u304f\u306e\u6a5f\u80fd\u306b\u5bfe\u3057\u3066JSON-LD\u306e\u30b5\u30dd\u30fc\u30c8\u3092Google\u306f\u8ffd\u52a0\u3057\u3066\u3044\u308b\u904e\u7a0b\u3067\u3059\u3002\u4eca\u306e\u3068\u3053\u308d\u3001\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u306e\u3059\u3079\u3066\u306e\u6a5f\u80fd\u3068\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3067JSON-LD\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306b\u5bfe\u3057\u3066\u306fJSON-LD\u306e\u5229\u7528\u3092Google\u306f\u63a8\u5968\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<p class=\"p30-b\">\u300c\u4e0d\u90fd\u5408\u304c\u306a\u3044\u9650\u308a\u306f\u3001JSON-LD\u3092\u4f7f\u3044\u306a\u3055\u3044\u300d\u3068\u8a00\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u50d5\u306b\u306f\u53d7\u3051\u6b62\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u300c\u3059\u3079\u3066\u3092JSON-LD\u3067\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3082\u306a\u3044<\/h3>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u3059\u3079\u3066\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u304a\u3044\u3066JSON-LD\u3092\u4f7f\u3063\u305f\u307b\u3046\u304c\u3044\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\nJSON-LD\u3092\u63a8\u5968\u3057\u3064\u3064\u3082\u3001\u6b21\u306e\u3088\u3046\u306b\u7d9a\u3051\u307e\u3059\u3002<\/p>\n<blockquote><p>For the remaining Rich Snippets types and breadcrumbs, Google recommends the use of microdata or RDFa.<\/p><\/blockquote>\n<blockquote><p>\uff08\u30a4\u30d9\u30f3\u30c8\u3092\u9664\u3044\u305f\uff09\u6b8b\u308a\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u8868\u793a\u306b\u5bfe\u3057\u3066\u306f\u3001Microdata\u307e\u305f\u306fRDFa\u306e\u5229\u7528\u3092Google\u306f\u63a8\u5968\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<p>\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u7cfb\u306f\u4f9d\u7136\u3068\u3057\u3066Microdata\u304bRDFa\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4e8b\u5b9f\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u8aac\u660e\u30da\u30fc\u30b8\u306b\u306fJSON-LD\u3092\u7528\u3044\u305f\u4f8b\u306f\u306a\u304f\u3001\u3059\u3079\u3066Microdata\u3068RDFa\u3067\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">JSON-LD\u3092\u4f7f\u3048\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u3068Google\u306f\u8a00\u3063\u3066\u306f\u3044\u307e\u3059\u304c\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u3082\u5bfe\u5fdc\u3055\u305b\u308b\u304b\u3069\u3046\u304b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u306e\u62e1\u5f35\u306b\u4f7f\u308f\u308c\u3001\u5927\u624b\u4f01\u696d\u5411\u3051\uff1f<\/h2>\n<p>Google\u306f\u3001<strong>\u76ee\u306b\u898b\u3048\u308b\u5f62\u3067\u306f<\/strong>\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u6b21\u306e2\u3064\u306e\u7528\u9014\u3067\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u691c\u7d22\u7d50\u679c\u306e\u8868\u73fe\u3092\u8c4a\u304b\u306b\u3059\u308b<\/li>\n<li>\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u3092\u62e1\u5f35\u3059\u308b<\/li>\n<\/ul>\n<p>1\u3064\u76ee\u306e\u300c\u691c\u7d22\u7d50\u679c\u306e\u8868\u73fe\u3092\u8c4a\u304b\u306b\u3059\u308b\u300d\u6a5f\u80fd\u306b\u306f\u6b21\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ec\u30d3\u30e5\u30fc\u3084\u30ec\u30b7\u30d4\u3001\u5546\u54c1\u60c5\u5831\u306a\u3069\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8<\/li>\n<li>\u691c\u7d22\u7d50\u679c\u3067\u306e\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u8868\u793a<\/li>\n<li>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9\uff08\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/google-sitelinks-search-box\/\">\u89e3\u8aac<\/a>\uff09<\/li>\n<\/ul>\n<p>2\u3064\u76ee\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/knowledge-graph-is-now-available-in-japanese\/\">\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5<\/a>\u306e\u62e1\u5f35\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u7d44\u7e54\u306e\u30ed\u30b4\uff08\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/google-support-for-the-schema-org-markup-for-organization-logos\/\">\u89e3\u8aac<\/a>\uff09<\/li>\n<li>\u4f01\u696d\u306e\u96fb\u8a71\u756a\u53f7\u3084\u5e97\u8217\u306e\u60c5\u5831\uff08\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/onebox-of-contact-number-and-hours\/\">\u89e3\u8aac<\/a>\uff09<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3078\u306e\u30ea\u30f3\u30af\uff08\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/how-to-specify-your-social-profiles-to-google-knowledge-graph\/\">\u89e3\u8aac<\/a>\uff09<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\uff08Web\u62c5\u3067\u306e<a href=\"http:\/\/web-tan.forum.impressrd.jp\/e\/2014\/03\/28\/17212#d3\">\u89e3\u8aac<\/a>\uff09<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac\u5834\u6240<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u306e\u30c1\u30b1\u30c3\u30c8\u8ca9\u58f2\u60c5\u5831<\/li>\n<li>\u30a2\u30d7\u30ea\u3067\u306e\u97f3\u697d\u518d\u751f<\/li>\n<li>\u30a2\u30d7\u30ea\u3067\u306e\u52d5\u753b\u518d\u751f<\/li>\n<li>\u30ec\u30d3\u30e5\u30fc\u306e\u8868\u793a<\/li>\n<\/ul>\n<p>\u6c17\u4ed8\u304f\u3068\u3001schema.org\u3067\u5b9f\u88c5\u3067\u304d\u308b\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u306e\u62e1\u5f35\u6a5f\u80fd\u304c\u3053\u3093\u306a\u306b\u305f\u304f\u3055\u3093\u5897\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u306e\u6d41\u308c\u306f\u4eca\u5f8c\u3082\u7d9a\u304f\u306b\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u306e\u306f\u3001\u4e00\u822c\u7684\u306b\u5927\u624b\u4f01\u696d\u3084\u540d\u306e\u3068\u304a\u3063\u305f\u5e97\u8217\u3084\u7d44\u7e54\u56e3\u4f53\u3001\u6709\u540d\u4eba\u3067\u3059\u3002<br \/>\n\u4e2d\u5c0f\u4f01\u696d\u3084\u8857\u306a\u304b\u306e\u304a\u5e97\u3001\u666e\u901a\u306e\u4eba\u306b\u5bfe\u3057\u3066\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u304c\u51fa\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u3046\u8003\u3048\u308b\u3068\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u306f\u7570\u306a\u308a\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6069\u6075\u3092\u5b9f\u611f\u3067\u304d\u308b\u306e\u306f\u5927\u4f01\u696d\u3084\u8457\u540d\u4eba\u306a\u3069\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u306b\u63b2\u8f09\u3055\u308c\u308b\u3088\u3046\u306a<a href=\"\/\/www.suzukikenichi.com\/blog\/what-is-entity\/\">\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3<\/a>\u306b\u9650\u3089\u308c\u307e\u3059\u3002<\/p>\n<p 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