{"id":7747,"date":"2014-11-12T06:00:20","date_gmt":"2014-11-11T21:00:20","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=7747"},"modified":"2014-12-15T05:47:28","modified_gmt":"2014-12-14T20:47:28","slug":"optimizing-entities","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/optimizing-entities\/","title":{"rendered":"SEO\u306f\u30c6\u30ad\u30b9\u30c8\u306e\u6700\u9069\u5316\u304b\u3089\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u6700\u9069\u5316\u3078 at #SemTechBiz 2014"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u5bfe\u8c61: \u4e0a\u7d1a]<\/p>\n<p>SemTechBiz 2014 \u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u306e\u7b2c2\u5f3e\u3067\u3059\u3002<br \/>\n<a href=\"\/\/www.suzukikenichi.com\/blog\/search-engines-evolve-into-answer-engines-with-semantic-web\/\">Barbara Starr\uff08\u30d0\u30fc\u30d0\u30e9\u30fb\u30b9\u30bf\u30fc\uff09\u6c0f\u306e\u30bb\u30c3\u30b7\u30e7\u30f3<\/a>\u30682\u672c\u7acb\u3066\u3067\u69cb\u6210\u3055\u308c\u305f\u3001Bill Slawski\uff08\u30d3\u30eb\u30fb\u30b9\u30ed\u30fc\u30b9\u30ad\uff09\u6c0f\u306b\u3088\u308b\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u3082\u30461\u3064\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"p60-b\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/semantic-search-tutorials.png\" alt=\"Semantic Search by  and Barbara Starr &amp; Bill Slawski\" \/><\/div>\n<h2>\u30c6\u30ad\u30b9\u30c8\u3092\u5bfe\u8c61\u306b\u3057\u3066\u3044\u305f\u6614\u306eSEO<\/h2>\n<p>\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u3092\u81ea\u5206\u304c\u521d\u3081\u3066\u59cb\u3081\u305f2005\u5e74\u5f53\u6642\u306eSEO\u306f\u3001title\u30bf\u30b0\u3084h1\u30bf\u30b0\u306e\u3088\u3046\u306a\u30bf\u30b0\u3067&#8221;\u30c6\u30ad\u30b9\u30c8&#8221;\u3092\u5bfe\u8c61\u306b\u3057\u305fSEO\u3060\u3063\u305f\u3002<\/p>\n<h3>\u305d\u306e\u5f53\u6642\u306eSEO\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/h3>\n<ul class=\"p40-b\">\n<li>URL\u69cb\u9020<\/li>\n<li>\u60c5\u5831\u8a2d\u8a08<\/li>\n<li>\u30da\u30fc\u30b8\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4f7f\u7528<\/li>\n<li>\u30b5\u30a4\u30c8\u30b9\u30d4\u30fc\u30c9<\/li>\n<li>\u6b63\u898f\u5316 \u306a\u3069<\/li>\n<\/ul>\n<h2>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u52a0\u308f\u3063\u305f\u73fe\u5728\u306eSEO<\/h2>\n<p><a href=\"\/\/www.suzukikenichi.com\/blog\/what-is-entity\/\">\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3<\/a>\u306b\u5bfe\u3059\u308bSEO\u304c\u4eca\u306f\u52a0\u308f\u3063\u305f\u3002<\/p>\n<h3>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/h3>\n<ul>\n<li>\u30b5\u30a4\u30c8\u306b\u3069\u3093\u306a\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u73fe\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>\u4f1a\u793e\u540d\u3084\u30c9\u30e1\u30a4\u30f3\u540d\u3067\u3069\u3093\u306a\u3075\u3046\u306b\u30b5\u30a4\u30c8\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\n<ul>\n<li>\u30b9\u30cb\u30da\u30c3\u30c8<\/li>\n<li>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/li>\n<li>\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5<\/li>\n<li>\u30ef\u30f3\u30dc\u30c3\u30af\u30b9<\/li>\n<\/ul>\n<\/li>\n<li>\u95a2\u9023\u3059\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3<\/li>\n<li>\u4e16\u306e\u4e2d\u306b\u65b0\u305f\u306b\u51fa\u3066\u304d\u305f\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3<\/li>\n<li>\u540c\u3058\u3060\u3063\u305f\u308a\u4f3c\u3066\u3044\u305f\u308a\u3059\u308b\u304c\u3001\u7121\u95a2\u4fc2\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3<\/li>\n<li><a href=\"\/\/www.suzukikenichi.com\/blog\/from-knowledge-graph-to-knowledge-vault\/\">\u30ca\u30ec\u30c3\u30b8\u30d9\u30fc\u30b9<\/a>\u3078\u306e\u767b\u9332<\/li>\n<\/ul>\n<div class=\"p40-b\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/bill-slawski-semtechbiz2014_mini.jpg\" alt=\"Bill Slawski speaking at SemTechBiz 2014\" \/><\/div>\n<h2>\u691c\u7d22\u7d50\u679c\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3<\/h2>\n<p><span class=\"i\">&#8220;What movie does Robert Duvall love the smell of napalm in the morning in?&#8221;<\/span>\uff08\u30ed\u30d0\u30fc\u30c8\u30fb\u30c7\u30e5\u30f4\u30a1\u30eb\u304c\u3001\u30ca\u30d1\u30fc\u30e0\u5f3e\u306e\u81ed\u3044\u3092\u671d\u306b\u55c5\u3050\u306e\u304c\u597d\u304d\u3060\u3063\u305f\u6620\u753b\u306f\u4f55\uff1f\uff09\u3067\u691c\u7d22\u3059\u308b\u3068\u3001\u8a72\u5f53\u3059\u308b Apocalypse Now\uff08\u65e5\u672c\u8a9e\u540d: \u5730\u7344\u306e\u9ed9\u793a\u9332\uff09\u3068\u3044\u3046\u6620\u753b\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/apocalypse.png\" rel=\"lightbox\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/apocalypse-1.png\" alt=\"What movie does Robert Duvall love the smell of napalm in the morning in? \u306e\u691c\u7d22\u7d50\u679c\" \/><\/a><\/p>\n<h3>Google\u304c\u8a8d\u8b58\u3057\u3066\u3044\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30fb\u4e8b\u5b9f<\/h3>\n<ul class=\"p40-b\">\n<li><strong>Actor<\/strong>\uff08\u4ff3\u512a\uff09: Robert Duvall<\/li>\n<li><strong>Known for<\/strong>\uff08\u301c\u3067\u77e5\u3089\u308c\u3066\u3044\u308b\uff09:  love the smell of napalm in the morning in<\/li>\n<li><strong>Is A<\/strong>\uff08\u2026\u306f\u301c\u3067\u3042\u308b\uff09: Movie<\/li>\n<\/ul>\n<h2>\u691c\u7d22\u30af\u30a8\u30ea\u306b\u542b\u307e\u308c\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3<\/h2>\n<p>&#8220;seobythesea patent&#8221;\u3067\u691c\u7d22\u3059\u308b\u3068\u4e0a\u4f4d15\u306e\u7d50\u679c\u306f\u3059\u3079\u3066\u81ea\u5206\uff08\u30d3\u30eb\u30fb\u30b9\u30ed\u30fc\u30b9\u30ad\uff09\u306e\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/seobythesea-patent.png\" rel=\"lightbox\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/seobythesea-patent-1.png\" alt=\"seobythesea patent \u306e\u691c\u7d22\u7d50\u679c\" \/><\/a><\/p>\n<p class=\"p40-b\">\u300cseobythesea\u300d\u304c\u3001SEO by the Sea \u3068\u3044\u3046\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff09\u3092\u610f\u5473\u3059\u308b\u3068Google\u304c\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3<\/h2>\n<p>&#8220;Abraham Lincoln&#8221;\u3067\u691c\u7d22\u3059\u308b\u3068\u30ea\u30f3\u30ab\u30fc\u30f3\u306e\u751f\u5e74\u6708\u65e5\u3084\u8eab\u9577\u3001\u95a2\u9023\u3059\u308b\u4eba\uff08George Washington\u3084John F. Kennedy\uff09\u304c\u30ca\u30ec\u30c3\u30b8\u30d1\u30cd\u30eb\u306b\u8868\u793a\u3055\u308c\u308b<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/abraham-lincoln-knowledge-graph.png\" rel=\"lightbox\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/abraham-lincoln-knowledge-graph-1.png\" alt=\"Abraham Lincoln\u306e\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304f\u308b\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\" \/><\/a><\/p>\n<p class=\"p40-b\">\u30ea\u30f3\u30ab\u30fc\u30f3\u304c\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\uff08\u4eba\u7269\uff09\u3060\u3068\u3044\u3046\u3053\u3068\u3068\u30ea\u30f3\u30ab\u30fc\u30f3\u306b\u95a2\u3059\u308b\u4e8b\u5b9f\u3001\u95a2\u4fc2\u3059\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092Google\u306f\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u3059\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3<\/h2>\n<p>Tom Cruise movie\uff08\u30c8\u30e0\u30fb\u30af\u30eb\u30fc\u30ba \u6620\u753b\uff09\u3067\u691c\u7d22\u3059\u308b\u3068\u95a2\u9023\u3059\u308b\u30c8\u30e0\u30fb\u30af\u30eb\u30fc\u30ba\u306e\u6620\u753b\u304c\u30ab\u30eb\u30fc\u30bb\u30eb\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<div class=\"p40-b\"><a href=\"\/\/www.suzukikenichi.com\/images\/carousel-tom-cruise-movie.png\" rel=\"lightbox\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/carousel-tom-cruise-movie-1.png\" alt=\"Tom Cruise movie \u3067\u51fa\u3066\u304f\u308b\u30ab\u30eb\u30fc\u30bb\u30eb\" \/><\/a><\/div>\n<h2>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u76e3\u67fb<\/h2>\n<h3>Wikipedia\u306e\u5229\u7528<\/h3>\n<ul>\n<li>\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u767b\u5834\u3057\u3066\u3044\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u8abf\u3079\u308b<\/li>\n<li>\u305d\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u95a2\u4fc2\u3059\u308b\u5c5e\u6027\u60c5\u5831\u3092Wikipedia\u3067\u8abf\u3079\u308b<\/li>\n<li>\u95a2\u4fc2\u3059\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u305d\u306e\u60c5\u5831\u3092Wikipedia\u3067\u8abf\u3079\u308b<\/li>\n<\/ul>\n<p class=\"p30-b\">Google\u306f\u3001\u4e3b\u8981\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068\u3057\u3066Wikipedia\u304b\u3089\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3084\u4e8b\u5b9f\u3092\u62bd\u51fa\u3057\u3066\u3044\u308b\u3002<br \/>\n\u3057\u305f\u304c\u3063\u3066Wikipedia\u306f\u3001\u305d\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u95a2\u3059\u308b\u4e8b\u5b9f\u3068\u305d\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u95a2\u9023\u3059\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u8abf\u67fb\u3067\u304d\u308b\u91cd\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u3067\u3042\u308b\u3002<\/p>\n<h3>\u691c\u7d22\u7d50\u679c\u3067\u9069\u5207\u306a\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u8abf\u3079\u308b<\/h3>\n<ul>\n<li>\u30b5\u30a4\u30c8\u540d\u3068\u30c9\u30e1\u30a4\u30f3\u540d\u3067\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/li>\n<li>\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u306e\u60c5\u5831<\/li>\n<li>\u30ed\u30fc\u30ab\u30eb\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0<\/li>\n<\/ul>\n<h3>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u76e3\u67fb\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/h3>\n<p>\u30a2\u30d1\u30fc\u30c8\u3092\u4ef2\u4ecb\u3059\u308b\u4e0d\u52d5\u7523\u30b5\u30a4\u30c8\u304c\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u3057\u3066\u9069\u5207\u306b\u8a8d\u8b58\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u691c\u7d22\u7d50\u679c\u3067\u767a\u898b\u3057\u305f\u3002<br \/>\n\u30db\u30c6\u30eb\u30b5\u30a4\u30c8\u3068\u6df7\u540c\u3055\u308c\u3066\u3001\u30db\u30c6\u30eb\u95a2\u9023\u306e\u691c\u7d22\u3067\u30ed\u30fc\u30ab\u30eb\u7d50\u679c\u306b\u51fa\u3066\u3044\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u8abf\u67fb\u306b\u3088\u3063\u3066\u6b21\u306e\u3088\u3046\u306b\u5bfe\u51e6\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\uff08\u30db\u30c6\u30eb\u3067\u306f\u306a\u304f\u30a2\u30d1\u30fc\u30c8\u65a1\u65cb\uff09\u3092\u3001\u3088\u308a\u660e\u78ba\u306b\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u305f<\/li>\n<li>\u60c5\u5831\u8a2d\u8a08\u3084\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u6574\u3048\u305f<\/li>\n<li>FAQ\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u4f8b: \u8fd1\u304f\u306e\u5b66\u6821\u3084\u5e7c\u7a1a\u5712\u30fb\u4fdd\u80b2\u5712\u306e\u60c5\u5831\uff09\u3092\u4f5c\u3063\u305f<\/li>\n<li>\u305d\u306e\u307b\u304b\u306e\u6f5c\u5728\u7684\u306a\u5229\u70b9\u3084\u554f\u984c\u70b9\uff08\u4ea4\u901a\u6a5f\u95a2\uff09\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u305f<\/li>\n<\/ul>\n<h3>\u7d50\u679c<\/h3>\n<p class=\"p40-b\">\u30db\u30c6\u30eb\u306e\u30ed\u30fc\u30ab\u30eb\u7d50\u679c\u306b\u51fa\u306a\u304f\u306a\u3063\u305f\u3002<br \/>\n\u3088\u308a\u591a\u304f\u306e\u5730\u7406\u7684\u60c5\u5831\u304c\u52a0\u308f\u3063\u305f\u3002<br \/>\n\u4ea4\u901a\u306e\u4fbf\u304c\u826f\u3044\u3053\u3068\u3092\u8868\u73fe\u3067\u304d\u305f\u3002<br \/>\n\u5b66\u6821\u3084\u8a17\u5150\u65bd\u8a2d\u304c\u5fc5\u8981\u306a\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002<br 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