{"id":7347,"date":"2014-02-04T12:00:23","date_gmt":"2014-02-04T03:00:23","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=7347"},"modified":"2016-08-17T06:01:39","modified_gmt":"2016-08-16T21:01:39","slug":"small-screen-big-conversion","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/small-screen-big-conversion\/","title":{"rendered":"\u5c0f\u3055\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u30b9\u30de\u30db\u3067\u5927\u304d\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30c4 from Conversion Conference Boston 2013"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u5bfe\u8c61: \u4e2d\u301c\u4e0a\u7d1a]<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/ConversionConference1.png\" alt=\"Conversion Conferenc\u30ed\u30b4\" \/><\/p>\n<p>Conversation Conference\u304b\u3089\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u3092<a href=\"\/\/www.suzukikenichi.com\/blog\/secrets-to-increase-conversion-rate-for-mobile\/\">\u6628\u65e5<\/a>\u306b\u5f15\u304d\u7d9a\u304d\u4eca\u65e5\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u30bf\u30a4\u30c8\u30eb\u306f\u3001&#8221;Small Screen, Big Conversions&#8221;\uff08\u5c0f\u3055\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u3067\u5927\u304d\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\uff09\u3067\u3059\u3002<br \/>\n\u6628\u65e5\u3068\u540c\u69d8\u306b\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p60-b\">\u3067\u306f\u884c\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u5c0f\u3055\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u3067\u5927\u304d\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092<\/h2>\n<h3>\u30e2\u30d0\u30a4\u30eb\u306e\u5229\u7528\u72b6\u6cc1<\/h3>\n<p>\u30e2\u30d0\u30a4\u30eb\u5229\u7528\u3060\u3051\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li>\u7c73\u56fd\u3067\u306f2010\u5e74\u306f1,400\u4e07\u4eba<\/li>\n<li>\u7c73\u56fd\u3067\u306f2015\u5e74\u306f7\u51048,800\u4e07\u4eba\u3068\u4e88\u6e2c<\/li>\n<\/ul>\n<p>\u30e2\u30d0\u30a4\u30eb\u3092\u5fc5\u305a\u3057\u3082\u5916\u51fa\u5148\u3067\u4f7f\u3063\u3066\u3044\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p>\n<ul>\n<li>93%\u304c\u5bb6\u3067<\/li>\n<li>87%\u304c\u5916\u51fa\u5148\u3067<\/li>\n<li>77%\u304c\u5e97\u5185\u3067<\/li>\n<li>86%\u304cTV\u3092\u898b\u306a\u304c\u3089<\/li>\n<li>59%\u304c\u5f85\u3061\u6642\u9593\u306b<\/li>\n<li>48%\u304c\u98df\u3079\u306a\u304c\u3089<\/li>\n<li>44%\u304c\u8cb7\u3044\u7269\u3092\u3057\u306a\u304c\u3089<\/li>\n<li>43%\u304c\u65c5\u884c\u4e2d\u306b<\/li>\n<li>39%\u304c\u5165\u6d74\u4e2d\u306b<\/li>\n<\/ul>\n<p>\u30bf\u30d6\u30ec\u30c3\u30c8\u306e\u5229\u7528\u306f\u3001PC\u3084\u30b9\u30de\u30db\u3068\u7570\u306a\u308a\u591c\u306b\u5897\u3048\u308b\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/device-usage.png\" rel=\"lightbox\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/device-usage-2.png\" alt=\"\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306e\u6642\u9593\u5e2f\u5229\u7528\u72b6\u6cc1\u306e\u30b0\u30e9\u30d5\" \/><\/a><\/p>\n<ul class=\"p40-b\">\n<li>\u30ea\u30d3\u30f3\u30b0\u30eb\u30fc\u30e0\u3067\u4f7f\u3046<\/li>\n<li>\u30e1\u30fc\u30eb\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u30ea\u30c6\u30fc\u30eb\u304c\u76ee\u7684<\/li>\n<li>\u3053\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u3046\u306e\u304c\u3044\u3064\u3082\u597d\u304d<\/li>\n<\/ul>\n<h3>\u6709\u6599\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316<\/h3>\n<p>\u30c7\u30d0\u30a4\u30b9\u306b\u5fdc\u3058\u3066\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u30fb\u30af\u30a8\u30ea\u30fb\u884c\u52d5\u304c\u7570\u306a\u308b<\/p>\n<h4 class=\"f10em\">\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306e\u5e83\u544a\u8cbb\u7528\u306e\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8<\/h4>\n<ul>\n<li>PC: 86.1%<\/li>\n<li>\u30bf\u30d6\u30ec\u30c3\u30c8: 8.9%<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb: 5%<\/li>\n<\/ul>\n<h4 class=\"f10em\">\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306eCPC<\/h4>\n<ul>\n<li>PC: $0.56<\/li>\n<li>\u30bf\u30d6\u30ec\u30c3\u30c8: $0.46<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb $0.30<\/li>\n<\/ul>\n<h4 class=\"f10em\">\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306eCTR<\/h4>\n<ul>\n<li>PC: 0.95%<\/li>\n<li>\u30bf\u30d6\u30ec\u30c3\u30c8: 1.31%<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb: 1.25%<\/li>\n<\/ul>\n<h4 class=\"f10em\">\u6700\u9069\u5316\u306e\u30b3\u30c4<\/h4>\n<ul class=\"p40-b\">\n<li>\u30c7\u30d0\u30a4\u30b9\u306b\u7279\u5316\u3057\u305f\u5e83\u544a<\/li>\n<li>\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u5e83\u544a<\/li>\n<li>\u30c7\u30d0\u30a4\u30b9\u306b\u7279\u5316\u3057\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/li>\n<li>\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u914d\u4fe1<\/li>\n<li>\u30a8\u30f3\u30cf\u30f3\u30b9\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n<li>\u30df\u30b9\u30b9\u30da\u30eb<\/li>\n<li>\u62e1\u5f35<\/li>\n<\/ul>\n<h3>E\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316<\/h3>\n<h4 class=\"f10em\">\u958b\u5c01\u7387\uff08\u5e73\u5747\u5024\u3068\u306e\u6bd4\u8f03\uff09<\/h4>\n<ul>\n<li>iPad: \uff0b73%<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb: \uff0b34%<\/li>\n<li>PC: \u22129.5%<\/li>\n<li>Web\u30e1\u30fc\u30eb: \u221211%<\/li>\n<\/ul>\n<p>\u30e2\u30d0\u30a4\u30eb\u306e\u958b\u5c01\u7387\u306f\u5e74\u3005\u4e0a\u304c\u3063\u3066\u3044\u308b\u3002\u4e00\u65b9PC\u306f\u4e0b\u304c\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30e2\u30d0\u30a4\u30eb\u306e\u958b\u5c01\u7387\u306f48.64%\u3002<br \/>\nPC\u306eCTOR\u304c22.56%\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u306eCTOR\u306f11.07%\u3002<\/p>\n<p>\u958b\u5c01\u7387\u306f\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u3082\u914d\u4fe1\u304b\u3089\u6642\u9593\u304c\u305f\u3066\u3070\u305f\u3064\u307b\u3069\u4e0b\u304c\u308b\u30025\u6642\u9593\u305f\u3064\u30684%\u4ee5\u4e0b\u306b\u843d\u3061\u308b\u3002<\/p>\n<p>\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u30e1\u30fc\u30eb\u3092\u958b\u304f\u304b\uff1f \u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u300198%\u304c1\u3064\u306e\u30c7\u30d0\u30a4\u30b9\u3060\u3051\u3067\u3068\u56de\u7b54\u3002<\/p>\n<h4 class=\"f10em\">\u30e2\u30d0\u30a4\u30eb\u306e\u30e1\u30fc\u30eb\u304c\u8aad\u307f\u306b\u304f\u3044\u7406\u7531<\/h4>\n<ul>\n<li>\u305f\u304f\u3055\u3093\u30b9\u30af\u30ed\u30fc\u30eb\u3044\u306a\u3044\u3068\u3044\u3051\u306a\u3044<\/li>\n<li>\u30ec\u30a4\u30a2\u30a6\u30c8\u304c\u30e2\u30d0\u30a4\u30eb\u5411\u304d\u3058\u3083\u306a\u3044<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u591a\u3059\u304e\u308b<\/li>\n<li>\u30ea\u30f3\u30af\u304c\u4f7f\u3044\u3065\u3089\u3044<\/li>\n<li>\u753b\u50cf\u304c\u81ea\u52d5\u7684\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u306a\u3044<\/li>\n<li>\u5b57\u304c\u8aad\u3081\u306a\u3044<\/li>\n<\/ul>\n<h4 class=\"f10em\">\u6700\u9069\u5316\u306e\u30b3\u30c4<\/h4>\n<ul class=\"p40-b\">\n<li>\u5927\u5207\u306a\u3053\u3068\u3092\u5192\u982d\u306b\u66f8\u304f<\/li>\n<li>\u30ab\u30e9\u30e0\u306e\u5e45\u306f\u6700\u5927500\u301c600px<\/li>\n<li>\u30d5\u30a9\u30f3\u30c8\u30b5\u30a4\u30ba\u3092\u5927\u304d\u304f<\/li>\n<li>\u753b\u50cf\u306b\u6587\u5b57\u3092\u66f8\u304b\u306a\u3044 &#8212; \u30ba\u30fc\u30e0\u3059\u308b\u3068\u30ae\u30b6\u30ae\u30b6\u306b\u306a\u3063\u3066\u8aad\u3081\u306a\u3044<\/li>\n<li>\u753b\u50cf\u306b\u306falt\u5c5e\u6027\u3092\u3064\u3051\u308b<\/li>\n<li>\u96fb\u8a71\u756a\u53f7\u306f\u30d7\u30ec\u30fc\u30f3\u306e\u30c6\u30ad\u30b9\u30c8\u3067<\/li>\n<li>\u30b7\u30f3\u30d7\u30eb\u306aCTA\u30921\u3064\u3060\u3051<\/li>\n<\/ul>\n<h3>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316<\/h3>\n<h4 class=\"f10em\">\u30e6\u30fc\u30b6\u30fc\u306e\u4e0d\u6e80\u70b9<\/h4>\n<ul>\n<li>\u9045\u3044<br \/>\n\t&#8211; 74%\u304c\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3067\u306f5\u79d2\u4ee5\u4e0a\u304b\u304b\u308b\u3068\u53bb\u308b\u3068\u56de\u7b54<br \/>\n\t&#8211; m\u30b3\u30de\u30fc\u30b9\u306f\u5e73\u5747\u3057\u3066\u8868\u793a\u306b9.86\u79d2\u304b\u304b\u3063\u3066\u3044\u308b<\/li>\n<li>\u30af\u30e9\u30c3\u30b7\u30e5\u3059\u308b<\/li>\n<li>\u8aad\u307f\u3065\u3089\u3044<\/li>\n<li>\u6a5f\u80fd\u304c\u306a\u3044<\/li>\n<li>\u6b32\u3057\u3044\u3082\u306e\u304c\u306a\u3044<\/li>\n<\/ul>\n<h4 class=\"f10em\">\u6700\u9069\u5316\u306e\u30b3\u30c4<\/h4>\n<ul class=\"p40-b\">\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u91cd\u8996\u3059\u308b<\/li>\n<li>\u753b\u50cf\u3092\u5727\u7e2e\u3059\u308b<\/li>\n<li>Flash\u3092\u4f7f\u308f\u306a\u3044<\/li>\n<li>\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u3046\u307e\u304f\u4f7f\u3046<\/li>\n<li>\u6587\u5b57\u30b5\u30a4\u30ba\u306f\u6700\u4f4e15pt<\/li>\n<li>\u96fb\u8a71\u756a\u53f7\u3068\u4f4f\u6240\u3092\u66f8\u304f<\/li>\n<li>CTA\u3092\u7f6e\u304f<\/li>\n<li>\u30bf\u30c3\u30c1\u3057\u3084\u3059\u3044\u5834\u6240\u3068\u3057\u306b\u304f\u3044\u5834\u6240\u3092\u8003\u616e\u3059\u308b<\/li>\n<\/ul>\n<h3>\u30d5\u30a9\u30fc\u30e0\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316<\/h3>\n<p>\u30e2\u30d0\u30a4\u30eb\u306e\u30ab\u30b4\u843d\u3061\u7387\u306f97%\u3002<\/p>\n<h4 class=\"f10em\">\u6700\u9069\u5316\u306e\u30b3\u30c4<\/h4>\n<ul>\n<li>\u30e9\u30d9\u30eb\u306f\u5165\u529b\u30dc\u30c3\u30af\u30b9\u306e\u4e0a\u304b\u4e2d\u3001\u5de6\u306b\u306f\u7f6e\u304b\u306a\u3044\uff08<a href=\"\/\/www.suzukikenichi.com\/blog\/mobile-efo-place-labels-above-field\/\">\u3053\u3061\u3089\u3092\u53c2\u7167<\/a>\uff09<\/li>\n<li>HTML5\u306einput type\u3092\u4f7f\u3046<\/li>\n<li>\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\uff08\u5165\u529b\u88dc\u52a9\uff09\u6a5f\u80fd\u3068\u81ea\u52d5\u4fee\u6b63\u6a5f\u80fd\u3092\u4ed8\u3051\u308b<\/li>\n<\/ul>\n<p class=\"p60-t\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u5bfe\u8c61\u306b\u3057\u305f\u6700\u9069\u5316\u306f\u4eca\u307e\u3055\u306b\u65ec\u306e\u30c6\u30fc\u30de\u3067\u3059\u3002<br \/>\n\u7279\u306b\u3001\u30b9\u30de\u30db\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u30a2\u30c3\u30d7\u306b\u7d5e\u3063\u3066\u3001\u6628\u65e5\u3001\u4eca\u65e5\u30682\u65e5\u9023\u7d9a\u3067\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002<br \/>\n\u3042\u306a\u305f\u306e\u30b9\u30de\u30db\u5bfe\u5fdc\u6226\u7565\u306b\u305c\u3072\u3044\u304b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6628\u65e5\u306b\u5f15\u304d\u7d9a\u304dConversation Conference\u304b\u3089\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u3002\u30c6\u30fc\u30de\u306f\u3001\u5c0f\u3055\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u30b9\u30de\u30db\u3067\u5927\u304d\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30c4\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[758,930],"tags":[125,1087,1088],"class_list":["post-7347","post","type-post","status-publish","format-standard","category-site-design-and-conversion","category-conferences","tag-125","tag-conversion-conference-boston-2013","tag-conversion-conference"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/7347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=7347"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/7347\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=7347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=7347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=7347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}