{"id":7283,"date":"2013-12-16T06:05:11","date_gmt":"2013-12-15T21:05:11","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=7283"},"modified":"2013-12-16T06:07:04","modified_gmt":"2013-12-15T21:07:04","slug":"google-promotes-authorities-in-the-individual-topic-areas","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-promotes-authorities-in-the-individual-topic-areas\/","title":{"rendered":"\u6570\u5343\u306b\u5206\u3051\u305f\u30b8\u30e3\u30f3\u30eb\u306e\u306a\u304b\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092Google\u306f\u4e0a\u4f4d\u8868\u793a\u3059\u308b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u5bfe\u8c61: \u4e0a\u7d1a]<\/p>\n<p>TWIT.TV\u304c\u4e3b\u50ac\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3TV\u756a\u7d44\u306bGoogle\u306e<a href=\"http:\/\/twit.tv\/show\/this-week-in-google\/227\">Matt Cutts\uff08\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\uff09\u6c0f\u304c\u51fa\u6f14<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u306a\u304b\u3067\u3001Matt Cutts\u6c0f\u306f\u4eca\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3053\u3068\u3068\u3057\u3066\u3001\u5404\u30b8\u30e3\u30f3\u30eb\u306b\u304a\u3044\u3066\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u30b5\u30a4\u30c8\u3092\u8a55\u4fa1\u3059\u308b\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u89e6\u308c\u3066\u3044\u307e\u3059\uff081:20:50\u8fba\u308a\u304b\u3089\uff09\u3002<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/twit.tv\/embed\/14288\" width=\"560\" height=\"280\" scrolling=\"no\" marginwidth=\"0\" marginheight=\"0\" hspace=\"0\" align=\"middle\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>\u5404\u5206\u91ce\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u8a55\u4fa1\u3059\u308b<\/h2>\n<blockquote><p>\u3044\u3044\u4eba\u305f\u3061\u3092\u9ad8\u304f\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u4e00\u751f\u61f8\u547d\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u3066\u3044\u308b\u6700\u4e2d\u3060\u3002<\/p>\n<p>\u3082\u3057\u3042\u306a\u305f\u304c\u3042\u308b\u5206\u91ce\u3067\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306a\u3089\u3001\u305f\u3068\u3048\u3070\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u691c\u7d22\u3057\u305f\u3089\u3001TWIT.TV\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u3092\u8fd4\u3057\u305f\u3044\u3068\u601d\u3046\u3060\u308d\u3046\u3002<\/p>\n<p>\u3060\u308c\u304c\u500b\u5225\u306e\u5c0f\u3055\u306a\u30b8\u30e3\u30f3\u30eb\u3067\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306a\u306e\u304b\u3001\u533b\u7642\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001\u65c5\u884c\u306a\u3069\u305d\u306e\u307b\u304b\u6570\u5343\u306e\u30c8\u30d4\u30c3\u30af\u306b\u5bfe\u3057\u3066\u3001\u305d\u3046\u3044\u3063\u305f\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u304c\u3042\u308b\u30b5\u30a4\u30c8\u3092\u3069\u3046\u3084\u3063\u305f\u3089\u691c\u7d22\u7d50\u679c\u306b\u78ba\u5b9f\u306b\u51fa\u305b\u308b\u304b\u3092\u79c1\u305f\u3061\u306f\u898b\u3064\u3051\u51fa\u305d\u3046\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><span class=\"i\">\uff3b\u305d\u308c\u306f\u4eba\u9593\u306e\u624b\u3067\u306f\u306a\u304f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3084\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\uff3d<\/span><br \/>\n\u305d\u3046\u3060\u3002\u4eba\u9593\u306e\u624b\u3067\u306f\u5927\u898f\u6a21\u306b\u3084\u308c\u306a\u3044\u3002<\/p>\n<p><span class=\"i\">\uff3b\u4f55\u304c\u533b\u7642\u3067\u4f55\u304c\u30b9\u30dd\u30fc\u30c4\u306a\u306e\u304b\u3001\u5206\u91ce\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3068\u601d\u3046\u3002\u305d\u308c\u3067\u3082\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3084\u308c\u308b\u306e\u304b\uff1f\uff3d<\/span><br \/>\n\u5b9f\u969b\u306b\u3084\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>PageRank\u306f\u3044\u308f\u3070\u5168\u4f53\u7684\u306a\u91cd\u8981\u5ea6\u3060\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30ba\u306f\u91cd\u8981\u5ea6\u304c\u3042\u308b\u30b5\u30a4\u30c8\u3060\u304b\u3089\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30ba\u304c\u3082\u3057\u3042\u306a\u305f\u306b\u30ea\u30f3\u30af\u3057\u305f\u3068\u3059\u308c\u3070\u3001\u3042\u306a\u305f\u3082\u307e\u305f\u91cd\u8981\u5ea6\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3060\u304c\u500b\u3005\u306e\u30c8\u30d4\u30c3\u30af\u306e\u72ed\u3044\u7bc4\u56f2\u306b\u6398\u308a\u4e0b\u3052\u59cb\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u30b8\u30a7\u30d5\u30fb\u30b8\u30e3\u30fc\u30d3\u30b9\uff08\u3053\u306e\u756a\u7d44\u306b\u4e00\u7dd2\u306b\u53c2\u52a0\u3057\u3066\u3044\u305f\u4eba\uff09\u304c\u79c1\u306b\u30ea\u30f3\u30af\u3057\u305f\u3068\u3059\u308c\u3070\u3001\u5f7c\u306f\u30b8\u30e3\u30fc\u30ca\u30ea\u30ba\u30e0\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u3060\u304b\u3089\u3001\u7d50\u679c\u3068\u3057\u3066\u79c1\u3082\u30b8\u30e3\u30fc\u30ca\u30ea\u30ba\u30e0\u306e\u5206\u91ce\u306b\u304a\u3044\u3066\u591a\u5c11\u306f\u95a2\u9023\u6027\u304c\u9ad8\u307e\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u3067\u304d\u308b\u3053\u3068\u306a\u3089\u5404\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u304c\u610f\u898b\u3084\u8003\u3048\u3092\u805e\u304d\u305f\u3044\u3068\u4eba\u3005\u306f\u672c\u5f53\u306f\u671b\u3093\u3067\u3044\u308b\u3060\u308d\u3046\u304b\u3089\u3001\u79c1\u305f\u3061\u306f\u305d\u3046\u3044\u3063\u305f\u30bf\u30a4\u30d7\u306e\u30c8\u30d4\u30c3\u30af\u3092\u8a55\u4fa1\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3002\n<\/p><\/blockquote>\n<p class=\"p30-t\">\u6570\u5343\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u5206\u3051\u3066\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u304c\u3042\u308b\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u958b\u767a\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u3001<a href=\"\/\/www.suzukikenichi.com\/blog\/you-and-a-with-matt-cutts-at-smx-advanced-2013\/#authority\">\u4eca\u5e746\u6708\u306eSMX Advanced\u3067<\/a>Matt Cutts\u6c0f\u306f\u660e\u304b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001<a href=\"\/\/www.suzukikenichi.com\/blog\/google-completes-algorithm-to-promote-authoritative-sites\/\">9\u6708\u306eSES San Francisco<\/a>\u3067\u3053\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5b8c\u6210\u3057\u305f\u3053\u3068\u3092\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u73fe\u5728\u3082\u306a\u304a\u958b\u767a\u306f\u7d9a\u3044\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<h2>\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306e\u5bfe\u8c61\u306b\u306a\u308b\u306e\u306f\u30b5\u30a4\u30c8\uff1f \u305d\u308c\u3068\u3082\u500b\u4eba\uff1f<\/h2>\n<p>\u305d\u308c\u305e\u308c\u306e\u5206\u91ce\u3067\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u308b\u306e\u306f\u3001\u30b5\u30a4\u30c8\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u305d\u308c\u3068\u3082\u500b\u4eba\uff08\u8457\u8005\uff09\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u3053\u3053\u304c\u306f\u3063\u304d\u308a\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e0b\u306f\u50d5\u304c\u6c17\u306b\u306a\u3063\u305f\u90e8\u5206\u306e\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30d7\u30c8\u3067\u3059\u3002<\/p>\n<blockquote><p>So, PageRank is sort of this global importance. The New York times is important so if they link to you then you must also be important. But you can start to drill down in individual topic areas and say okay if Jeff Jarvis links to me he is an expert in journalism and so therefore I might be a little bit more relevant in the journalistic field.<\/p><\/blockquote>\n<p>\u7279\u5b9a\u30b8\u30e3\u30f3\u30eb\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u8a55\u4fa1\u3059\u308b\u4ed5\u7d44\u307f\u3068\u5bfe\u6bd4\u3057\u3066PageRank\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002<br \/>\n\u305d\u3057\u3066PageRank\u306e\u5bfe\u8c61\u3068\u3057\u3066\u3001\u30b5\u30a4\u30c8\u3068\u3057\u3066\u306e\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30ba\u306e\u540d\u524d\u3092\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u3053\u306e\u5f8c\u306b\u51fa\u3066\u304f\u308b\u8aac\u660e\u304c\u3001\u540c\u3058\u304f\u30b5\u30a4\u30c8\u3092\u5bfe\u8c61\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u500b\u4eba\u3092\u5bfe\u8c61\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u66d6\u6627\u3067\u3059\u3002<\/p>\n<p>\u500b\u4eba\u3068\u3057\u3066\u306eJeff Jarvis\uff08\u30b8\u30a7\u30d5\u30fb\u30b8\u30e3\u30fc\u30d3\u30b9\uff09\u306e\u540d\u524d\u3092Matt Cutts\u6c0f\u306f\u6319\u3052\u3066\u3044\u308b\u304b\u3089\u3067\u3059\uff08\u201cme\u201d\u3084\u201cI\u201d\u304c\u300c\u79c1\u306e\u30b5\u30a4\u30c8\u300d\u306e\u3053\u3068\u306a\u306e\u304b\u300c\u79c1\u500b\u4eba\u300d\u306e\u3053\u3068\u306a\u306e\u304b\u6587\u8108\u304b\u3089\u3067\u306f\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002\u3069\u3061\u3089\u3068\u3082\u53d7\u3051\u53d6\u308c\u305d\u3046\u3067\u3059\u3002\uff09\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3060\u3068\u50d5\u306f\u3053\u308c\u307e\u3067\u7406\u89e3\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3082\u3057\u500b\u4eba\u3092\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306e\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b\u306a\u3089\u3001SEO\u754c\u9688\u3092\u6700\u8fd1\u306b\u304e\u308f\u305b\u308b\u3053\u3068\u304c\u3042\u308bAuthorRank\uff08\u30aa\u30fc\u30b5\u30fc\u30e9\u30f3\u30af\uff09\u306b\u3072\u3087\u3063\u3068\u3059\u308b\u3068\u95a2\u4fc2\u3059\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u52d8\u3050\u308a\u305f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p40-t\">\n\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u771f\u5263\u306b2014\u5e74\u306f\u53d6\u308a\u7d44\u307f\u305f\u3044\u3082\u306e\u3067\u3059\u3002<br \/>\n\u305d\u306e\u9053\u306e\u6a29\u5a01\u3042\u308b\u4eba\u304c\u66f8\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<br \/>\n\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u4e0a\u4f4d\u8868\u793a\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TWIT.TV\u304c\u4e3b\u50ac\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3TV\u756a\u7d44\u306bGoogle\u306eMatt Cutts\uff08\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\uff09\u6c0f\u304c\u51fa\u6f14\u3057\u3001\u5404\u5206\u91ce\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306b\u5bfe\u3057\u3066\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u958b\u767a\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u3053\u3068\u3092\u8a71\u3057\u305f\u3002\u5206\u91ce\u306f\u6570\u5343\u3042\u308a\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u81ea\u52d5\u7684\u306b\u5224\u5225\u3055\u308c\u308b\u3002\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306e\u5bfe\u8c61\u304c\u30b5\u30a4\u30c8\u306a\u306e\u304b\u500b\u4eba\u306a\u306e\u304b\u304c\u4e0d\u660e\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[529,865],"class_list":["post-7283","post","type-post","status-publish","format-standard","category-google-seo","tag-authority","tag-author-authority"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/7283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=7283"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/7283\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=7283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=7283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=7283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}