{"id":7143,"date":"2013-09-02T06:00:45","date_gmt":"2013-09-01T21:00:45","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=7143"},"modified":"2013-09-01T16:30:07","modified_gmt":"2013-09-01T07:30:07","slug":"local-search-ranking-factors-2013","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/local-search-ranking-factors-2013\/","title":{"rendered":"Google\u306e\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u306e\u4e0a\u4f4d\u8868\u793a\u306b\u6700\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306f\u4f55\u304b\uff1f\u30102013\u5e74\u7248\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3011"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u5bfe\u8c61: \u4e2d\u301c\u4e0a\u7d1a]<\/p>\n<p>Google\u306e\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u6700\u65b0\u7248\u3092\u3053\u306e\u8a18\u4e8b\u3067\u306f\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u50d5\u304c7\u6708\u306b\u53c2\u52a0\u3057\u305f<a href=\"\/\/www.suzukikenichi.com\/blog\/photo-garally-of-mozcon2013\/\">MozCon 2013<\/a>\u3067\u306f\u3001\u3053\u306e\u8abf\u67fb\u3092\u884c\u3063\u305fDavid Mihm\uff08\u30c7\u30a4\u30d3\u30c3\u30c9\u30fb\u30df\u30e0\uff09\u6c0f\u81ea\u3089\u304c\u3001\u8abf\u67fb\u7d50\u679c\u306e\u6982\u8981\u3068\u4e3b\u8981\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3057\u307e\u3057\u305f\uff08\u30d6\u30ed\u30b0\u3067\u306f\u30ec\u30dd\u30fc\u30c8\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u307e\u305b\u3093\uff09\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/david-mihm-mozcon-1.png\" rel=\"lightbox\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/david-mihm-mozcon.png\" alt=\"End-to-End Local Optimization\n by David Mihm \" \/><\/a><\/p>\n<p>MozCon\u5f8c\u306bMihm\u6c0f\u306fMoz\u516c\u5f0f\u30b5\u30a4\u30c8\u3067\u8abf\u67fb\u30c7\u30fc\u30bf\u306e\u8a73\u7d30\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li><a href=\"http:\/\/moz.com\/local-search-ranking-factors\">Local Search Ranking Factors 2013 &#8211; Local SEO and How to Rank in Google<\/a><\/li>\n<\/ul>\n<p class=\"p40-b\">\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h2>Google\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u30102013\u5e74\u7248\u3011<\/h2>\n<p>\u8abf\u67fb\u306f\u3001\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c835\u4eba\u306b\u5bfe\u3057\u3066\u3001\u5185\u5bb9\u7684\u306b8\u3064\u306b\u5206\u985e\u3057\u305f\u8981\u56e0\u304c\u3069\u306e\u304f\u3089\u3044\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u306e\u691c\u7d22\u9806\u4f4d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u56de\u7b54\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u308c\u3092\u96c6\u8a08\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/localrankingfactors-2.png\" rel=\"lightbox\"><img decoding=\"async\" itemprop=\"image\" src=\"\/\/www.suzukikenichi.com\/images\/localrankingfactors-3.png\" alt=\"\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0 2013\u5e74\u7248\" \/><\/a><\/p>\n<h3>\u30d7\u30ec\u30a4\u30b9\u30da\u30fc\u30b8\uff0819.6%\uff09<\/h3>\n<p>Google\u30d7\u30ec\u30a4\u30b9\u30da\u30fc\u30b8\u306b\u767b\u9332\u3057\u3066\u3044\u308b\u60c5\u5831<\/p>\n<ul>\n<li>\u9069\u5207\u306a\u30ab\u30c6\u30b4\u30ea\u3092\u9078\u629e\u3057\u3066\u3044\u308b\u304b<\/li>\n<li>\u30d3\u30b8\u30cd\u30b9\u540d\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u5165\u3063\u3066\u3044\u308b\u304b<\/li>\n<li>\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u5834\u6240\u304b\u3089\u306e\u8ddd\u96e2<\/li>\n<\/ul>\n<p class=\"p30-b\">\u306a\u3069<\/p>\n<h3>\u5916\u90e8\u30b5\u30a4\u30c8\u306b\u3042\u308b\u60c5\u5831\uff0816%\uff09<\/h3>\n<p>\u5916\u90e8\u306e\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u60c5\u5831<\/p>\n<ul>\n<li>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\uff08\u7c73\u56fd\u306a\u3089Yelp\u3084Zagat\u306a\u3069\uff09\u306b\u767b\u9332\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>\u767b\u9332\u3055\u308c\u3066\u3044\u308b\u3068\u304d\u306fNAP\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6570<\/li>\n<\/ul>\n<p class=\"p30-b\">\u306a\u3069<\/p>\n<h3>\u30da\u30fc\u30b8\u4e0a\u306e\u8981\u7d20\uff0818.8%\uff09<\/h3>\n<p>\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306b\u5b58\u5728\u3059\u308b\u8981\u7d20\uff08SEO\u3067\u3044\u3046\u5185\u90e8\u8981\u56e0\uff09<\/p>\n<ul>\n<li>NAP\u304c\u3042\u308b\u304b\u3069\u3046\u304b<\/li>\n<li>title\u30bf\u30b0\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n<li>\u30c9\u30e1\u30a4\u30f3\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3<\/li>\n<\/ul>\n<p class=\"p30-b\">\u306a\u3069<\/p>\n<h3>\u30ea\u30f3\u30af\uff0814.4%\uff09<\/h3>\n<p>\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af<\/p>\n<ul>\n<li>\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8<\/li>\n<li>\u30ea\u30f3\u30af\u5143\u30c9\u30e1\u30a4\u30f3\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3<\/li>\n<li>\u30ea\u30f3\u30af\u5143\u30c9\u30e1\u30a4\u30f3\u306e\u6570<\/li>\n<\/ul>\n<p class=\"p30-b\">\u306a\u3069<\/p>\n<h3>\u30ec\u30d3\u30e5\u30fc\uff0810.3%\uff09<\/h3>\n<p>\u30ec\u30d3\u30e5\u30fc\u306e\u72b6\u6cc1<\/p>\n<ul>\n<li>\u30ec\u30d3\u30e5\u30fc\u306e\u6570<\/li>\n<li>\u30ec\u30d3\u30e5\u30fc\u306e\u5897\u3048\u65b9<\/li>\n<li>\u3055\u307e\u3056\u307e\u306a\u30b5\u30a4\u30c8\u306b\u30ec\u30d3\u30e5\u30fc\u304c\u6295\u7a3f\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<p class=\"p30-b\">\u306a\u3069<\/p>\n<h3>\u30bd\u30fc\u30b7\u30e3\u30eb\uff086.3%\uff09<\/h3>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u95a2\u4fc2\u3059\u308b\u30b7\u30b0\u30ca\u30eb<\/p>\n<ul>\n<li>Google+\u3067\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3<\/li>\n<li>Facebook\u306e\u3044\u3044\u306d\uff01<\/li>\n<li>Twitter\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/li>\n<\/ul>\n<p class=\"p30-b\">\u306a\u3069<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30fb\u30e2\u30d0\u30a4\u30eb\uff086.1%\uff09<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u8d77\u3053\u3057\u305f\u884c\u52d5\u3084\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u884c\u52d5<\/p>\n<ul>\n<li>\u691c\u7d22\u7d50\u679c\u3067\u306e\u30af\u30ea\u30c3\u30af\u7387<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb\u3067\u306eClick to call(\u30af\u30ea\u30c3\u30af\u30fb\u30c8\u30a5\u30fc\u30fb\u30b3\u30fc\u30eb)<\/li>\n<li>\u30c1\u30a7\u30c3\u30af\u30a4\u30f3<\/li>\n<\/ul>\n<p class=\"p30-b\">\u306a\u3069<\/p>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff088.3%\uff09<\/h3>\n<p>\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u5fdc\u3058\u305f\u691c\u7d22\u7d50\u679c\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/p>\n<ul>\n<li>\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3084\u597d\u307f<\/li>\n<li>\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u5834\u6240<\/li>\n<\/ul>\n<p class=\"p60-b\">\u306a\u3069<\/p>\n<h2>\u57fa\u790e\u3068\u306a\u308b\u306e\u306f\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30ec\u30d3\u30e5\u30fc<\/h2>\n<p>MozCon\u3067\u306eMihm\u6c0f\u306e\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308c\u3070\u3001\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u790e\u3068\u306a\u308b\u8981\u56e0\u306f\u4ee5\u4e0b\u306e2\u3064\u3068\u306e\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u7d71\u4e00\u3057\u305f\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6570<\/li>\n<li>\u30ec\u30d3\u30e5\u30fc\u306e\u6570<\/li>\n<\/ul>\n<p><a href=\"\/\/www.suzukikenichi.com\/blog\/what-is-citation\/\">\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u304c\u3001\u4f9d\u7136\u3068\u3057\u3066\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u6301\u3061\u307e\u3059\u3002<br \/>\n\u3082\u3063\u3068\u8a00\u3048\u3070\u3001\u7d71\u4e00\u3055\u308c\u305fNAP\uff08\u540d\u524d\u30fb\u4f4f\u6240\u30fb\u96fb\u8a71\u756a\u53f7\uff09\u3067\u306e\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u9375\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7c73\u56fd\u3067\u306f\u3001Google\u30de\u30c3\u30d7\u306b\u5730\u56f3\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308binfogroup\u3068Newustar\u3001acxicom\u3001factural\u3068\u3044\u3063\u305f1\u6b21\u30c7\u30fc\u30bf\u30d7\u30ed\u30d0\u30a4\u30c0\u306e\u767b\u9332\u60c5\u5831\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u308b\u304b\u304c\u3069\u3046\u304b\u304c\u7279\u306b\u975e\u5e38\u306b\u91cd\u8981\u3060\u3068\u306e\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<p>\u65e5\u672c\u3067\u306f\u3001\u30bc\u30f3\u30ea\u30f3\u304cGoogle\u30de\u30c3\u30d7\u306b\u5730\u56f3\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3053\u3068\u306f<a href=\"http:\/\/www.google.co.jp\/help\/legalnotices_maps.html\">\u516c\u958b<\/a>\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4ed6\u306b\u3082\u63d0\u4f9b\u5143\u304c\u3042\u308b\u306e\u304b\u3069\u3046\u304b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\">\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u30011\u6b21\u30c7\u30fc\u30bf\u30d7\u30ed\u30d0\u30a4\u30c0\u306b\u9650\u3089\u305a\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308bNAP\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u3066\u304d\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30ec\u30d3\u30e5\u30fc\u306f1\u3064\u306e\u5834\u6240\u306b\u305f\u304f\u3055\u3093\u306e\u30ec\u30d3\u30e5\u30fc\u304c\u96c6\u307e\u308b\u3088\u308a\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30b5\u30a4\u30c8\u306b\u307e\u3093\u3079\u3093\u306a\u304f\u30ec\u30d3\u30e5\u30fc\u304c\u96c6\u307e\u308b\u307b\u3046\u304c\u597d\u307e\u3057\u3044\u3068\u306e\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<p>\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u30b8\u30e3\u30f3\u30eb\u306b\u306a\u308b\u3068\u3001\u57fa\u790e\u306e\u8981\u56e0\u306b\u52a0\u3048\u3066\u4ee5\u4e0b\u3082\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u88ab\u30ea\u30f3\u30af\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3068\u591a\u69d8\u6027<\/li>\n<li>\u30ec\u30d3\u30e5\u30fc\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3068\u591a\u69d8\u6027<\/li>\n<li>\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3068\u591a\u69d8\u6027<\/li>\n<\/ul>\n<p class=\"p40-t\">\u5185\u90e8\u8981\u56e0\u3084\u88ab\u30ea\u30f3\u30af\u306a\u3069\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u691c\u7d22\u3068\u540c\u3058\u8981\u56e0\u304c\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u306b\u3082\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u3063\u305f\u308a\u3001Google\u30d7\u30ec\u30a4\u30b9\u304cGoogle+\u30ed\u30fc\u30ab\u30eb\u30da\u30fc\u30b8\u306b\u79fb\u884c\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u3082\u5909\u5316\u304c\u6fc0\u3057\u3044\u4e16\u754c\u3067\u3059\u3002\n<\/p>\n<p>\u305d\u306e\u6642\u3005\u306e\u52d5\u304d\u306f\u6c17\u306b\u3057\u3064\u3064\u3082\u3001\u632f\u308a\u56de\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u306e\u30b5\u30a4\u30c8\u3082\u904b\u55b6\u3057\u3066\u3044\u304d\u305f\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u8abf\u67fb\u306e\u6700\u65b0\u7248\u3092Moz\u304c\u516c\u958b\u3057\u305f\u3002\u30d7\u30ec\u30a4\u30b9\u30da\u30fc\u30b8\u3084\u30da\u30fc\u30b8\u4e0a\u306e\u8981\u7d20\u3001\u5916\u90e8\u30b5\u30a4\u30c8\u306b\u3042\u308b\u60c5\u5831\u3001\u30ea\u30f3\u30af\u304c\u6bd4\u8f03\u7684\u5927\u304d\u306a\u5f71\u97ff\u529b\u3068\u6301\u3061\u305d\u3046\u3060\u3002\u57fa\u790e\u306b\u306a\u308b\u8981\u56e0\u306f\u3001\u7d71\u4e00\u3057\u305f\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6570\u3068\u30ec\u30d3\u30e5\u30fc\u306e\u6570\u306e2\u3064\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[694],"class_list":["post-7143","post","type-post","status-publish","format-standard","category-google-seo","tag-local-search"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/7143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=7143"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/7143\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=7143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=7143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=7143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}