{"id":710,"date":"2008-08-05T05:13:09","date_gmt":"2008-08-04T20:13:09","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=710"},"modified":"2010-09-08T05:00:39","modified_gmt":"2010-09-07T20:00:39","slug":"ben-gomes-talks-about-google-search-interface","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/ben-gomes-talks-about-google-search-interface\/","title":{"rendered":"\u30b0\u30fc\u30b0\u30eb Ben Gomes\u3001\u691c\u7d22\u30da\u30fc\u30b8\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306b\u3064\u3044\u3066\u8a9e\u308b"},"content":{"rendered":"<p>\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u306b\u7a4d\u6975\u7684\u306b\u60c5\u5831\u3092\u516c\u958b\u3057\u3066\u3044\u308bGoogle\u3002<\/p>\n<p>Amit Singhal\uff08\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30ac\u30eb\uff09\u6c0f\u306eGoogle\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u57fa\u672c\u539f\u5247\u3001<a href=\"\/\/www.suzukikenichi.com\/blog\/technologies-behind-google-ranking\/\">Udi Manber\uff08\u30a6\u30c7\u30a3\u30fb\u30de\u30f3\u30d0\u30fc\uff09\u6c0f\u306eGoogle\u691c\u7d22\u54c1\u8cea<\/a>\u306b\u7d9a\u3044\u3066\u3001\u4eca\u5ea6\u306fBen Gomes\uff08\u30d9\u30f3\u30fb\u30b4\u30e1\u30b9\uff09\u6c0f\u304cGoogle\u306e\u30b5\u30fc\u30c1\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3001\u691c\u7d22\u7d50\u679c\u306e\u753b\u9762\u306b\u3064\u3044\u3066<a href=\"http:\/\/googleblog.blogspot.com\/2008\/08\/search-quality-continued.html\" rel=\"nofollow\">\u516c\u5f0f\u30d6\u30ed\u30b0<\/a>\u3067\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Google\u304c\u30a6\u30a7\u30d6\u30b5\u30fc\u30c1\u3067\u76ee\u6307\u3059\u30b4\u30fc\u30eb\u306e\u57fa\u672c\u539f\u5247\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><span style=\"font-weight:bold;\">A small page<\/span>\uff08\u5c0f\u3055\u306a\u30da\u30fc\u30b8\uff09<br \/>\n\u691c\u7d22\u7d50\u679c\u304c\u3059\u3050\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u30da\u30fc\u30b8\u306e\u30b5\u30a4\u30ba\u3092\u6291\u3048\u3066\u6700\u4f4e\u9650\u306e\u6574\u3063\u305f\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3059\u308b\u3002<\/li>\n<li><span style=\"font-weight:bold;\">Complex algorithms with a simple presentation<\/span>\uff08\u8907\u96d1\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3001\u3067\u3082\u30b7\u30f3\u30d7\u30eb\u306a\u8868\u793a\uff09<br \/>\n\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u8907\u96d1\u3060\u3051\u308c\u3069\u3082\u691c\u7d22\u8005\u306b\u306f\u305d\u308c\u3092\u610f\u8b58\u3055\u305b\u306a\u3044\u3001\u76f4\u611f\u7684\u306b\u5206\u304b\u308b\u753b\u9762\u306b\u3059\u308b\u3002<\/li>\n<li><span style=\"font-weight:bold;\">Features that work everywhere<\/span>\uff08\u3069\u3053\u3067\u3082\u6a5f\u80fd\u3059\u308b\u7279\u5fb4\uff09<br \/>\n\u56fd\u3084\u8a00\u8a9e\u306b\u3068\u3089\u308f\u308c\u306a\u3044\u5171\u901a\u3067\u5229\u7528\u3067\u304d\u308b\u6a5f\u80fd\u3092\u958b\u767a\u3059\u308b\u3002<\/li>\n<li>\n<span style=\"font-weight:bold;\">Data driven decisions &#8211; experiment, experiment, experiment<\/span>\uff08\u30c7\u30fc\u30bf\u3067\u767a\u52d5\u3055\u308c\u308b\u6c7a\u5b9a\u3001\u3068\u306b\u304b\u304f\u5b9f\u9a13\u3001\u5b9f\u9a13\u3001\u5b9f\u9a13\uff09<br \/>\n\u898b\u8fbc\u307f\u3067\u306f\u306a\u304f\u3001\u3059\u3079\u3066\u304c\u5b9f\u9a13\u306b\u57fa\u3065\u3044\u305f\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3002<\/li>\n<\/ul>\n<p>Google\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u5207\u306a\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u53d6\u308a\u7d44\u307f\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u30b9\u30da\u30eb\u30df\u30b9\u306e\u8a02\u6b63\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u4eba\u6c17\u5973\u6027\u6b4c\u624b\u300cBritney Spears\uff08\u30d6\u30ea\u30c8\u30cb\u30fc\u30fb\u30b9\u30d4\u30a2\u30fc\u30ba\uff09\u300d\u304c\u4ee3\u8868\u4f8b\u3067\u3059\u3002<\/p>\n<p><a href=\"http:\/\/www.google.com\/jobs\/britney.html\" rel=\"nofollow\">Britney Spears\u306e\u5165\u529b\u9593\u9055\u3044\u306e\u30c7\u30fc\u30bf<\/a>\u3092\u84c4\u7a4d\u3057\u3066\u3001\u8aa4\u3063\u305f\u30b9\u30da\u30eb\u3067\u691c\u7d22\u3057\u3066\u3082\u4fee\u6b63\u3092\u63d0\u793a\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u65e5Google\u3067\u306e\u3001\u8d64\u6587\u5b57\u306e\u300c<span style=\"color: #ff0000;\">\u3082\u3057\u304b\u3057\u3066:<\/span>\u300d\u3067\u3059\u306d\u3002<br \/>\n\u203b\u82f1\u8a9e\u3067\u306f\u3001\u300c<span style=\"color: #ff0000;\">did you mean:<\/span>\u300d<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/didyoumean.jpg\" alt=\"\u30b0\u30fc\u30b0\u30eb\u300c\u3082\u3057\u304b\u3057\u3066\u300d\" \/><\/p>\n<p>\u4eca\u306f\u3001\u6b63\u3057\u3044\u3068\u601d\u308f\u308c\u308b\u30b9\u30da\u30eb\u306b\u4fee\u6b63\u3057\u305f\u3046\u3048\u3067\u306e\u691c\u7d22\u7d50\u679c\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u3001\u8a08\u753b\u4e2d\u3067\u3059\u3002<\/p>\n<p>\u6b21\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u8868\u793a\u3055\u308c\u308b\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u3067\u3059\u3002<\/p>\n<p>\u901a\u5e38\u3001\u691c\u7d22\u7d50\u679c\u306e\u30bf\u30a4\u30c8\u30eb\u306fHTML\u306eTitle\u30bf\u30b0\u3067\u8a18\u8ff0\u3055\u308c\u305f\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<span style=\"font-weight:bold;\">\u30bf\u30a4\u30c8\u30eb\u304c\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3044\u3068\u304d\u306f\u3001Title\u30bf\u30b0\u3092\u7121\u8996\u3057\u3066\u3001\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u5224\u65ad\u3057\u3066\u3075\u3055\u308f\u3057\u3044\u30bf\u30a4\u30c8\u30eb\u3092\u8868\u793a<\/span>\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3059\u3067\u306b\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>Title\u30bf\u30b0\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u3072\u304d\u3064\u3051\u3066\u3001CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3092\u4e0a\u3052\u308b\u306e\u306b\u3068\u3066\u3082\u5927\u5207\u306a\u8981\u7d20\u3067\u3059\u304c\u3001<span style=\"font-weight:bold;\">Google\u304c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u5224\u65ad\u3057\u3066\u3001\u3088\u308a\u9069\u5207\u3068\u601d\u308f\u308c\u308b\u30bf\u30a4\u30c8\u30eb\u3092SERPs\u306b\u8868\u793a<\/span>\u3057\u3066\u3057\u307e\u3046\u3093\u3067\u3059\u306d\u3002<\/p>\n<p>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u9069\u3057\u305fTitle\u30bf\u30b0\u3067\u306e\u30bf\u30a4\u30c8\u30eb\u3067\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u3068\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"text-decoration:underline;\">Title\u30bf\u30b0\u306e\u91cd\u8981\u5ea6\u304c\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u4e0b\u304c\u3063\u305f<\/span>\u3001\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u306d\u3002<\/p>\n<p>\u6b21\u306f\u3001<a href=\"\/\/www.suzukikenichi.com\/blog\/google%E3%81%AE%E6%A4%9C%E7%B4%A2%E7%B5%90%E6%9E%9C%E3%82%92%E8%A7%A3%E5%89%96-%E8%A9%B3%E7%B4%B0%E8%A7%A3%E8%AA%AC\/\">snippet\uff08\u30b9\u30cb\u30da\u30c3\u30c8\uff09<\/a>\u3067\u3059\u3002<\/p>\n<p>\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u51fa\u305f\u30da\u30fc\u30b8\u3092\u7c21\u6f54\u306b\u8aac\u660e\u3059\u308b\uff12\u884c\u306e\u8aac\u660e\u6587\u3067\u3059\u3002<\/p>\n<p>\u305f\u3044\u3066\u3044\u306e\u5834\u5408\u3001\u30b9\u30cb\u30da\u30c3\u30c8\u306fMeta Description\u30bf\u30b0\u306e\u8a18\u8ff0\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u304c\u3001Google\u306f\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u542b\u307e\u308c\u305f\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u90e8\u5206\u3001\u90e8\u5206\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c<span style=\"font-weight:bold;\">keywords-in-context\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u30a4\u30f3\u30fb\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff09<\/span>\u300d\u3068\u3044\u3046\u6280\u8853\u7528\u8a9e\u3067\u547c\u3070\u308c\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/blog\/dated-google-snippet\/\">\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u6a2a\u306b\u8868\u793a\u3059\u308b\u65e5\u4ed8<\/a>\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u306e\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>Google\u306f\u3001\u540c\u610f\u8a9e\u306e\u8a8d\u8b58\u306b\u3082\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u30b9\u30bf\u30d0\u300d\u3067\u691c\u7d22\u3059\u308b\u3068\u3001\u300c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u300d\u304c\u30dc\u30fc\u30eb\u30c9\u3067\u5f37\u8abf\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/sutaba.jpg\" alt=\"\u30b9\u30bf\u30d0\u3067\u691c\u7d22\u3057\u3066\u3082\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\" \/><\/p>\n<p>Google\u304c\u3001\u300c\u30b9\u30bf\u30d0\u300d\u3068\u300c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u300d\u304c\u540c\u3058\u3082\u306e\u3092\u8868\u3059\u3068\u7406\u89e3\u3057\u3066\u3044\u308b\u8a3c\u62e0\u3067\u3059\u306d\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306e\u5411\u4e0a\u3068\u3057\u3066\u3001\u3053\u306e\u30d6\u30ed\u30b0\u3067\u304a\u306a\u3058\u307f\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/about-google-sitelinks\/\">Sitelinks\uff08\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\uff09<\/a>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/sitelinks_suzukikenichi.jpg\" alt=\"suzukikenichi\u3067\u8868\u793a\u3055\u308c\u308b\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" \/><\/p>\n<p>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3092\u8003\u616e\u3057\u305fSEO\u306f\u3001\u4eca\u5f8c\u307e\u3059\u307e\u3059\u5927\u5207\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>Ben Gomes\u6c0f\u306e\u8a71\u3092\u805e\u3044\u3066\u3001\u3042\u306a\u305f\u306eSEO\u306b\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u306b\u7a4d\u6975\u7684\u306b\u60c5\u5831\u3092\u516c\u958b\u3057\u3066\u3044\u308bGoogle\u3002 Amit Singhal\uff08\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30ac\u30eb\uff09\u6c0f\u306eGoogle\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u57fa\u672c\u539f\u5247\u3001Udi Manber\uff08\u30a6\u30c7\u30a3\u30fb\u30de\u30f3\u30d0\u30fc\uff09\u6c0f\u306eGoogle\u691c\u7d22\u54c1\u8cea\u306b\u7d9a\u3044\u3066\u3001\u4eca\u5ea6\u306fBen G\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[181,396,437,558,606,122,149,168],"class_list":["post-710","post","type-post","status-publish","format-standard","category-google-seo","tag-title","tag-udi-manber","tag-amit-singhal","tag-558","tag-user-interface","tag-serps","tag-snippet","tag-sitelinks"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}