{"id":7083,"date":"2013-07-17T06:05:45","date_gmt":"2013-07-16T21:05:45","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=7083"},"modified":"2015-07-06T04:50:46","modified_gmt":"2015-07-05T19:50:46","slug":"2013-search-engine-ranking-factors","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/2013-search-engine-ranking-factors\/","title":{"rendered":"\u3010\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0 2013\u5e74\u7248\u3011\u4e0a\u4f4d\u8868\u793a\u3068\u6700\u3082\u76f8\u95a2\u95a2\u4fc2\u304c\u9ad8\u3044\u306e\u306f\u30ea\u30f3\u30af\u3001\u6b21\u3044\u3067+1 from #MozCon 2013"},"content":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u50d5\u304c\u53c2\u52a0\u3057\u305f<a href=\"\/\/www.suzukikenichi.com\/blog\/photo-garally-of-mozcon2013\/\">MocCon 2013<\/a>\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306e1\u3064\u3092\u30ec\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u30c6\u30fc\u30de\u306f\u3001\u300c<strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0 2013\u5e74\u7248<\/strong>\u300d\u3067\u3059\u3002<\/p>\n<p>Moz\u72ec\u81ea\u306e\u8abf\u67fb\u65b9\u6cd5\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4e0a\u4f4d\u8868\u793a\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u3068\u30b5\u30a4\u30c8\u306b\u898b\u3089\u308c\u308b\u50be\u5411\u3092\u5206\u6790\u3057\u3001<strong>\u76f8\u95a2\u95a2\u4fc2<\/strong>\u3092\u5c0e\u304d\u51fa\u3057\u305f\u7d50\u679c\u3067\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/24036187\" width=\"512\" height=\"421\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/mattthemathman\/moz-2013-ranking-factors-matt-peters-mozcon-24036187\" title=\"Moz 2013 Ranking Factors - Matt Peters MozCon\" target=\"_blank\">Moz 2013 Ranking Factors &#8211; Matt Peters MozCon<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/mattthemathman\" target=\"_blank\">mattthemathman<\/a><\/strong> <\/div>\n<p class=\"p40-t p40-b\">\u4e3b\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2>\u76f8\u95a2\u95a2\u4fc2\u3068\u56e0\u679c\u95a2\u4fc2\u306f\u9055\u3046<\/h2>\n<p>\u672c\u984c\u306b\u5165\u308b\u524d\u306b\u3001<strong>\u76f8\u95a2\u95a2\u4fc2\u3068\u56e0\u679c\u95a2\u4fc2\u306f\u30a4\u30b3\u30fc\u30eb\u3067\u306f\u306a\u3044<\/strong>\u3068\u3044\u3046\u3053\u3068\u3092\u518d\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u8abf\u67fb\u306f<strong>\u4e0a\u4f4d\u8868\u793a\u30da\u30fc\u30b8\u30fb\u30b5\u30a4\u30c8\u3068\u5404\u8981\u56e0\u306e\u76f8\u95a2\u95a2\u4fc2\u3092\u5206\u6790<\/strong>\u3057\u305f\u3082\u306e\u3067\u3059\u3002<br \/>\n\u76f8\u95a2\u95a2\u4fc2\u304c\u9ad8\u304b\u3063\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u305d\u308c\u304c\u5fc5\u305a\u3057\u3082\u4e0a\u4f4d\u8868\u793a\u3068\u56e0\u679c\u95a2\u4fc2\u304c\u3042\u308b\u3001\u8a00\u3044\u63db\u3048\u308b\u3068\u4e0a\u4f4d\u8868\u793a\u306e\u539f\u56e0\u3001\u7406\u7531\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u6691\u3044\u65e5\u306b\u30b3\u30f3\u30d3\u30cb\u3067\u58f2\u308c\u308b\u5546\u54c1\u3092\u8abf\u3079\u3066\u307f\u305f\u3089\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u304c\u666e\u6bb5\u3088\u308a\u591a\u304f\u58f2\u308c\u3066\u3044\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3068\u304d\u3001\u300c\u6c17\u6e29\u304c\u4e0a\u304c\u308b\u3068\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u306e\u8ca9\u58f2\u91cf\u304c\u5897\u3048\u308b\u300d\u3068\u3044\u3046\u76f8\u95a2\u95a2\u4fc2\u304c\u898b\u3089\u308c\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u3001\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u306e\u8ca9\u58f2\u91cf\u304c\u5897\u3048\u308b\u3053\u3068\u306f\u6c17\u6e29\u304c\u4e0a\u304c\u308b\u3053\u3068\u306e\u56e0\u679c\u95a2\u4fc2\u306b\u306f\u306a\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u3092\u305f\u304f\u3055\u3093\u58f2\u3063\u305f\u3089\u6c17\u6e29\u304c\u4e0a\u304c\u308a\u307e\u3059\u304b\uff1f<br \/>\n\u3053\u3053\u6570\u5e74\u731b\u6691\u65e5\u304c\u5897\u3048\u305f\u7406\u7531\u306f\u3001\u30b3\u30f3\u30d3\u30cb\u3067\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u304c\u305f\u304f\u3055\u3093\u58f2\u308c\u305f\u304b\u3089\u3067\u3059\u304b\uff1f<br \/>\n\u305d\u3093\u306a\u306f\u305a\u306f\u3042\u308a\u307e\u305b\u3093\u306d\u3002<\/p>\n<p><span class=\"i\">\u30fb\u6c17\u6e29\u304c\u4e0a\u304c\u308b => \u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u304c\u58f2\u308c\u308b<\/span><\/p>\n<p>\u3068\u306f\u306a\u308b\u3051\u308c\u3069<\/p>\n<p><span class=\"i\">\u30fb\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u304c\u58f2\u308c\u308b => \u6c17\u6e29\u304c\u4e0a\u304c\u308b<\/span><\/p>\n<p>\u3068\u306f\u6c7a\u3057\u3066\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-t\">\u4e00\u65b9\u3067\u3001\u300c\u76f8\u95a2\u95a2\u4fc2 \uff1d \u56e0\u679c\u95a2\u4fc2\u300d\u3068\u5224\u65ad\u3067\u304d\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u80ba\u304c\u3093\u3067\u6b7b\u4ea1\u3059\u308b\u4eba\u3092\u8abf\u3079\u3066\u307f\u305f\u30891\u65e520\u672c\u4ee5\u4e0a\u55ab\u7159\u3059\u308b\u4eba\u304c\u591a\u304b\u3063\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u80ba\u304c\u3093\u306b\u3088\u308b\u9ad8\u3044\u6b7b\u4ea1\u7387\u3068\u55ab\u7159\u91cf\u304c\u591a\u3055\u306b\u76f8\u95a2\u95a2\u4fc2\u304c\u898b\u3089\u308c\u305f\u3068\u3057\u307e\u3059\u3002<br \/>\n\u3053\u306e\u3068\u304d\u3001\u55ab\u7159\u91cf\u304c\u591a\u3044\u3053\u3068\u306f\u80ba\u304c\u3093\u3068\u56e0\u679c\u95a2\u4fc2\u304c\u3042\u308b\u3001\u8a00\u3044\u63db\u3048\u308b\u3068\u55ab\u7159\u306f\u80ba\u304c\u3093\u306e\u539f\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3068\u3044\u3063\u305f\u3089\u3001\u304a\u305d\u3089\u304f\u306a\u3063\u3066\u3044\u305d\u3046\u3067\u3059\uff08\u3068\u3001\u4e16\u9593\u4e00\u822c\u3067\u306f\u8a00\u308f\u308c\u3066\u3044\u308b\uff09\u3002<\/p>\n<p class=\"p40-t\">\u4f8b\u306f\u3042\u304f\u307e\u3067\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u3042\u306a\u305f\u306b\u3057\u3063\u304b\u308a\u7406\u89e3\u3057\u3066\u307b\u3057\u3044\u3053\u3068\u306f\u3001\u300c\u76f8\u95a2\u6027\u304c\u3042\u308b\uff1d\u56e0\u679c\u95a2\u4fc2\u304c\u3042\u308b\u300d\u3068\u306f\u3001\u4ed6\u306b\u3082\u5341\u5206\u306a\u8abf\u67fb\u30c7\u30fc\u30bf\u304c\u306a\u3044\u3068\u65ad\u8a00\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>SEO\u306b\u7f6e\u304d\u63db\u3048\u308b\u3068\u3001\u4e0a\u4f4d\u8868\u793a\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u3001\u25ef\u25ef\u306e\u7279\u5fb4\u304c\u898b\u3089\u308c\u305f\u3001\u3060\u304b\u3089\u25ef\u25ef\u3092\u65bd\u7b56\u3059\u308c\u3070\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u308b\u3001\u3068\u306f\u307e\u3063\u305f\u304f\u8a00\u3048\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305d\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3051\u308c\u3069\u3001\u305d\u3046\u3058\u3083\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u305d\u3093\u306a\u5c11\u6570\u306e\u30c7\u30fc\u30bf\u306e\u5206\u6790\u304b\u3089\u3067\u306f\u307b\u3068\u3093\u3069\u4f55\u3082\u8a00\u3048\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305d\u3046\u306f\u3044\u3063\u3066\u3082\u3001\u76f8\u95a2\u95a2\u4fc2\u304c\u56e0\u679c\u95a2\u4fc2\u3092\u63a2\u308b\u5927\u304d\u306a\u30d2\u30f3\u30c8\u306b\u306a\u308b\u5834\u5408\u304c\u591a\u3044\u3053\u3068\u3082\u307e\u305f\u78ba\u304b\u3067\u3059\u3002<\/p>\n<p class=\"p40-b p40-t\">\u3055\u3066\u524d\u7f6e\u304d\u304c\u9577\u304f\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u672c\u984c\u306b\u5165\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0 2013\u5e74\u7248<\/h2>\n<h3>\u30ea\u30f3\u30af<\/h3>\n<h4 class=\"f13pt\">\u30da\u30fc\u30b8\u30ec\u30d9\u30eb\u306e\u30ea\u30f3\u30af<\/h4>\n<ul>\n<li>Page Authority\u306b\u3082\u3063\u3068\u3082\u9ad8\u3044\u76f8\u95a2\u95a2\u4fc2\u304c\u898b\u3089\u308c\u305f<\/li>\n<li>Page Authority\u304c\u3001\u30ea\u30f3\u30af\u3060\u3051\u3067\u306a\u304f\u4eca\u56de\u306e\u3059\u3079\u3066\u306e\u8abf\u67fb\u9805\u76ee\u306e\u306a\u304b\u3067\u3044\u3061\u3070\u3093\u9ad8\u3044\u76f8\u95a2\u95a2\u4fc2\u3092\u793a\u3057\u305f<\/li>\n<li>\u30ea\u30f3\u30af\u306e\u591a\u69d8\u6027\u306f\u4f9d\u7136\u3068\u3057\u3066\u91cd\u8981<\/li>\n<\/ul>\n<p class=\"p20-b\">\u3010\u9234\u6728\u88dc\u8db3\u3011<br \/>\n\u300cPage Authority (PA)\u300d\u3068\u306f\u3001Moz\u72ec\u81ea\u306e\u6307\u6a19\u3067\u3059\u3002\u4e3b\u306b\u30ea\u30f3\u30af\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u7b97\u51fa\u3055\u308c\u308b\u30b9\u30b3\u30a2\u3067\u3059\u3002<br \/>\n\u76f8\u95a2\u95a2\u4fc2\u3068\u56e0\u679c\u95a2\u4fc2\u306f\u9055\u3046\u3068\u3057\u3066\u3082\u3001\u3084\u3063\u3071\u308a\u30ea\u30f3\u30af\u306f\u4eca\u3067\u3082\u5f37\u3044\u3068\u3044\u3046\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h4 class=\"f13pt\">\u30c9\u30e1\u30a4\u30f3\u30ec\u30d9\u30eb\u306e\u30ea\u30f3\u30af<\/h4>\n<ul class=\"p40-b\">\n<li>\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306b\u5bfe\u3059\u308b\u30eb\u30fc\u30c8\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u306e\u30ea\u30f3\u30af\u306e\u6570\u306b\u3082\u3063\u3068\u3082\u9ad8\u3044\u76f8\u95a2\u95a2\u4fc2\u304c\u307f\u3089\u308c\u305f<\/li>\n<\/ul>\n<h3>\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8<\/h3>\n<ul>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5b8c\u5168\u4e00\u81f4\u3057\u305f\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3067\u306e\u30eb\u30fc\u30c8\u30c9\u30e1\u30a4\u30f3\u3078\u306e\u30ea\u30f3\u30af\u306e\u6570\u3068\u3001\u90e8\u5206\u4e00\u81f4\u3067\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3067\u306e\u30eb\u30fc\u30c8\u30c9\u30e1\u30a4\u30f3\u3078\u306e\u30ea\u30f3\u30af\u6570\u304c\u3001\u540c\u3058\u6570\u5024\u3067\u3082\u3063\u3068\u3082\u76f8\u95a2\u95a2\u4fc2\u304c\u9ad8\u3044<\/li>\n<li>\u5185\u90e8\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306e\u76f8\u95a2\u95a2\u4fc2\u306f\u3001\u5916\u90e8\u30ea\u30f3\u30af\u306e\u76f8\u95a2\u95a2\u4fc2\u306b\u6bd4\u3079\u308b\u3068\u8457\u3057\u304f\u4f4e\u3044<\/li>\n<\/ul>\n<p class=\"p40-b\">\u3010\u9234\u6728\u88dc\u8db3\u3011<br \/>\n\u3084\u3063\u3071\u308a\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\uff1f<\/p>\n<h3>\u30b5\u30a4\u30c8\u30b9\u30d4\u30fc\u30c9<\/h3>\n<ul>\n<li>\u30ec\u30b9\u30dd\u30f3\u30b9\u30bf\u30a4\u30e0\u306b\u306f\u30de\u30a4\u30ca\u30b9\u306e\u76f8\u95a2\u95a2\u4fc2\u304c\u3042\u3063\u305f<\/li>\n<li>\u30c8\u30fc\u30bf\u30eb\u306e\u30ed\u30fc\u30c9\u30bf\u30a4\u30e0\u306b\u306f\u76f8\u95a2\u95a2\u4fc2\u306f\u898b\u3089\u308c\u306a\u304b\u3063\u305f<\/li>\n<\/ul>\n<p>\u3010\u9234\u6728\u88dc\u8db3\u3011<br \/>\n1\u3064\u3081\u306f\u3001\u8868\u793a\u30b9\u30d4\u30fc\u30c9\u304c\u9045\u3044\u30da\u30fc\u30b8\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u4f4e\u304b\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br 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