{"id":6978,"date":"2013-04-23T06:10:25","date_gmt":"2013-04-22T21:10:25","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=6978"},"modified":"2013-04-23T06:06:29","modified_gmt":"2013-04-22T21:06:29","slug":"how-google-hanldes-empty-review-sites-in-search-results","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/how-google-hanldes-empty-review-sites-in-search-results\/","title":{"rendered":"\u691c\u7d22\u7d50\u679c0\u4ef6\u306e\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u30da\u30fc\u30b8\u3084\u30ec\u30d3\u30e5\u30fc\u4ef6\u65700\u4ef6\u306e\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u3092Google\u306f\u3069\u3046\u6271\u3046\u304b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u5bfe\u8c61: \u521d\u301c\u4e2d\u7d1a]<\/p>\n<p>\u691c\u7d22\u7d50\u679c\u304c0\u4ef6\u306e\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u30da\u30fc\u30b8\u3001\u3042\u308b\u3044\u306f\u691c\u7d22\u7d50\u679c\u306b\u9650\u3089\u305a\u30ec\u30d3\u30e5\u30fc\u4ef6\u6570\u304c0\u4ef6\u306e\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u304cGoogle\u306e\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304d\u305f\u5834\u5408Google\u306f\u3069\u306e\u3088\u3046\u306b\u5bfe\u51e6\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>Google\u306eMatt Cutts\uff08\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4\uff09\u6c0f\u304c\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/adocBLGQoYE?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p class=\"p40-t\">\u307e\u3068\u3081\u308b\u3068\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u691c\u7d22\u7d50\u679c0\u4ef6\u306e\u30da\u30fc\u30b8\u3092Google\u306f\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u3044\u308b\u304b<\/h2>\n<p>\u691c\u7d22\u7d50\u679c\u304c0\u4ef6\u306e\u30da\u30fc\u30b8\u3001\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306a\u3089\u30ec\u30d3\u30e5\u30fc\u304c1\u4ef6\u3082\u6295\u7a3f\u3055\u308c\u3066\u3044\u306a\u3044\u30da\u30fc\u30b8\u306f\u5b9f\u8cea\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6301\u3061\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u30da\u30fc\u30b8\u304cGoogle\u306e\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304d\u3066\u3001\u305d\u3046\u3068\u306f\u77e5\u3089\u305a\u306b\u305d\u308c\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u975e\u5e38\u306b\u4e0d\u6e80\u306b\u611f\u3058\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5f79\u7acb\u3064\u30ec\u30d3\u30e5\u30fc\u304c\u3042\u308b\u3068\u671f\u5f85\u3057\u3066\u30a2\u30af\u30bb\u30b9\u3057\u305f\u306e\u306b\u30ec\u30d3\u30e5\u30fc\u304c\u66f8\u304d\u8fbc\u307e\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u3089\u304c\u3063\u304b\u308a\u3057\u307e\u3059\u3002<br \/>\n\u304c\u3063\u304b\u308a\u3059\u308b\u3069\u3053\u308d\u304b\u3080\u3057\u308d\u6012\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>2009\u5e74\u306bMatt Cutts\u6c0f\u304c\u96c6\u3081\u305f\u300c\u30a6\u30a7\u30d6\u30b9\u30d1\u30e0\u30c1\u30fc\u30e0\u306b\u4eca\u5e74\u53d6\u308a\u7d44\u3093\u3067\u307b\u3057\u3044\u3053\u3068\u300d\u3068\u3044\u3046<a href=\"http:\/\/www.mattcutts.com\/blog\/webspam-in-2009\/\">\u30a2\u30f3\u30b1\u30fc\u30c8<\/a>\u306b\u5bfe\u3057\u3066\u6700\u3082\u591a\u304b\u3063\u305f\u306e\u306f\u300c<a href=\"http:\/\/www.mattcutts.com\/blog\/empty-review-sites\/\">\u7a7a\u306e\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u30da\u30fc\u30b8\u304c\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u3053\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068<\/a>\u300d\u3067\u3057\u305f\u3002<\/p>\n<p>\u691c\u7d22\u7d50\u679c\u304c\u306a\u3044\u30da\u30fc\u30b8\u3092\u81ea\u5206\u305f\u3061\u306e\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3055\u306a\u3044\u3088\u3046\u306bGoogle\u306f\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u306e<a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=ja&#038;answer=35769#2\">\u6280\u8853\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3067\u306f\u4e0b\u306e\u3068\u304a\u308a\u898f\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>robots.txt \u3092\u4f7f\u7528\u3057\u3066\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3084\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3042\u307e\u308a\u4fa1\u5024\u306e\u306a\u3044\u4ed6\u306e\u81ea\u52d5\u751f\u6210\u30da\u30fc\u30b8\u3092\u30af\u30ed\u30fc\u30eb\u3057\u306a\u3044\u3088\u3046\u5236\u5fa1\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<p>\u3082\u3057\u691c\u7d22\u7d50\u679c0\u4ef6\u306e\u30da\u30fc\u30b8\u304cGoogle\u306e\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304f\u308b\u306e\u3092\u767a\u898b\u3057\u305d\u308c\u304c\u4e0d\u9069\u5207\u3060\u3068\u5224\u65ad\u3057\u305f\u306a\u3089<a href=\"https:\/\/productforums.google.com\/forum\/#!forum\/webmaster-ja\">\u30d8\u30eb\u30d7\u30d5\u30a9\u30fc\u30e9\u30e0<\/a>\u3084<a href=\"https:\/\/www.google.com\/webmasters\/tools\/spamreport?hl=ja\">\u30b9\u30d1\u30e0\u30ec\u30dd\u30fc\u30c8<\/a>\u304b\u3089Google\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u305fGoogle\u306f\u691c\u7d22\u7d50\u679c\u306b\u51fa\u306a\u3044\u3088\u3046\u306b\u5bfe\u51e6\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p class=\"p40-b\">\n\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u306f\u306a\u304f\u4e0d\u9069\u5207\u3068\u5224\u65ad\u3057\u305f\u500b\u3005\u306e\u30da\u30fc\u30b8\u3092\u691c\u7d22\u7d50\u679c\u304b\u3089\u524a\u9664\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u30da\u30fc\u30b8\u3092\u30b5\u30a4\u30c8\u7ba1\u7406\u8005\u306f\u3069\u3046\u5229\u7528\u3059\u3079\u304d\u304b<\/h2>\n<p>\u3055\u3066\u3001Matt Cutts\u6c0f\u304c\u8aac\u660e\u3057\u305f\u306e\u306f\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u5411\u3051\u3066\u306e\u8a71\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u50d5\u305f\u3061\u30b5\u30a4\u30c8\u7ba1\u7406\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u3068\u3089\u3048\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u50d5\u304b\u3089\u306f\u6b21\u306e2\u3064\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n<ol class=\"p30-b\">\n<li>\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306e\u7d50\u679c\u3092\u3080\u3084\u307f\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u306a\u3044<\/li>\n<li>\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306e\u7d50\u679c\u3092\u305d\u306e\u307e\u307e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u306a\u3044<\/li>\n<\/ol>\n<h3>1. \u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306e\u7d50\u679c\u3092\u3080\u3084\u307f\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u306a\u3044<\/h3>\n<p>\u30da\u30fc\u30b8\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u7d50\u679c\u3092\u305d\u306e\u307e\u307e\u6b8b\u3057\u3066\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u308b\u30b5\u30a4\u30c8\u3092\u898b\u304b\u3051\u307e\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u6570\u304c\u591a\u3044\u307b\u3046\u304c\u8a55\u4fa1\u304c\u4e0a\u304c\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u5c11\u306a\u304f\u3068\u3082\u4eca\u306f\u9593\u9055\u3063\u305f\u8a8d\u8b58\u3067\u3059\u3002<br \/>\n\u4f4e\u54c1\u8cea\u306a\u30da\u30fc\u30b8\u3092\u91cf\u7523\u3057\u3066\u3082\u8a55\u4fa1\u306f\u4e0a\u304c\u308b\u3069\u3053\u308d\u304b\u4e0b\u304c\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3092\u7121\u9020\u4f5c\u306b\u751f\u6210\u3059\u308b\u3053\u3068\u306f\u691c\u7d22\u7d50\u679c0\u4ef6\u306e\u30da\u30fc\u30b8\u304cGoogle\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u308b\u539f\u56e0\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7a7a\u3063\u307d\u306e\u30da\u30fc\u30b8\u3001\u7a7a\u3067\u306f\u306a\u3044\u306b\u3057\u3066\u3082\u691c\u7d22\u7d50\u679c\u306e\u7f85\u5217\u3060\u3051\u306e\u30da\u30fc\u30b8\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u304c\u5897\u3048\u308b\u3068\u305d\u308c\u3053\u305d<a href=\"\/\/www.suzukikenichi.com\/blog\/tag\/panda-update\/\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u306b\u4f4e\u54c1\u8cea\u8a55\u4fa1\u3092\u53d7\u3051\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3063\u3068\u3082Google\u4ee5\u524d\u306b\u3001\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u306f\u3001\u691c\u7d22\u7d50\u679c\u304c\u306a\u3044\u30da\u30fc\u30b8\u306f\u4e0d\u6e80\u306b\u3057\u304b\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\n\u30ec\u30d3\u30e5\u30fc\u304c\u306a\u3044\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306f\u9593\u9055\u3044\u306a\u304f\u4fe1\u7528\u5ea6\u3092\u843d\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u901a\u5e38\u306f\u3001\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306e\u7d50\u679c\u306fGooglebot\u304c\u30af\u30ed\u30fc\u30eb\u3057\u306a\u3044\u3088\u3046\u306b<a href=\"\/\/www.suzukikenichi.com\/blog\/how-to-create-robotstxt\/\">robots.txt<\/a>\u3067\u30d6\u30ed\u30c3\u30af\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u9023\u52d5\u3059\u308b\u5927\u898f\u6a21\u306a\u30b5\u30a4\u30c8\u3067\u306f\u3001\u3044\u308f\u3070\u5185\u90e8\u7684\u306a\u691c\u7d22\u7d50\u679c\u30921\u3064\u306e\u56fa\u5b9a\u30da\u30fc\u30b8\u3068\u3057\u3066\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u666e\u901a\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5834\u5408\u3001\u62bd\u51fa\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c0\u4ef6\u307e\u305f\u306f\u6975\u7aef\u306b\u5c11\u306a\u3044\u30da\u30fc\u30b8\u304c\u6570\u591a\u304f\u3067\u304d\u3042\u304c\u308b\u3088\u3046\u306a\u3089\u3001\u305d\u3082\u305d\u3082\u751f\u6210\u3057\u306a\u3044\u304b<a href=\"\/\/www.suzukikenichi.com\/blog\/how-to-use-meta-noindex-nofollow-noarchive\/\">noindex\u30bf\u30b0<\/a>\u3092\u8a18\u8ff0\u3057\u3066\u304a\u304f\u3068\u5b89\u5168\u3067\u3059\u3002<\/p>\n<p class=\"p30-b\">\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3082\u305d\u3046\u3067\u3059\u3057\u3001\u307b\u304b\u306e\u30bf\u30a4\u30d7\u306eUGC\u7cfb\u30b5\u30a4\u30c8\u3067\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u304c\u5c11\u306a\u3044\u5834\u5408\u306b\u3082\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3>2. 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