{"id":6857,"date":"2013-01-30T06:00:19","date_gmt":"2013-01-29T21:00:19","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=6857"},"modified":"2014-12-15T05:54:53","modified_gmt":"2014-12-14T20:54:53","slug":"how-to-markup-breadcrumbs-with-schema-org","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/how-to-markup-breadcrumbs-with-schema-org\/","title":{"rendered":"schema.org\u3092\u4f7f\u3063\u305f\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u8a2d\u5b9a\u65b9\u6cd5"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u5bfe\u8c61: \u4e0a\u7d1a]<\/p>\n<p>schema.org\u306e\u4ed5\u69d8\u306b\u5f93\u3063\u305f\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u3053\u306e\u8a18\u4e8b\u3067\u306f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p40-t\">\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3092\u793a\u3059\u305f\u3081\u306e\u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u9069\u5207\u306b\u8a18\u8ff0\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u3070\u304b\u308a\u306b<a href=\"\/\/www.suzukikenichi.com\/blog\/google-displays-wrong-breadcrums-as-rich-snippets\/\">\u9593\u9055\u3063\u305f\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u304cGoogle\u306e\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a<\/a>\u3055\u308c\u3066\u3057\u307e\u3063\u305f\u3068\u3044\u3046\u30c8\u30e9\u30d6\u30eb\u4e8b\u4f8b\u3092\u5148\u65e5\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\n<\/p>\n<p>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3067\u3042\u308b\u3053\u3068\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u4f1d\u3048\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u306f\u3044\u304f\u3064\u304b\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306fschema.org\u3092\u4f7f\u3044\u307e\u3059\u3002<br \/>\n\u516c\u5f0f\u30b5\u30a4\u30c8\u3067\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u306f<a href=\"http:\/\/schema.org\/WebPage\">\u3053\u3061\u3089<\/a>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u884c\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p class=\"p40-t\">\u4e0b\u306e\u3088\u3046\u306a\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3060\u3063\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<p class=\"box-gray\"><span class=\"blue underline\">TOP<\/span> &gt; <span class=\"blue underline\">\u30a4\u30bf\u30ea\u30a2\u6599\u7406<\/span> &gt; <span class=\"blue underline\">\u30d1\u30b9\u30bf<\/span> &gt; \u30ab\u30eb\u30dc\u30ca\u30fc\u30e9<\/p>\n<p>HTML\u306e\u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u306f\u3082\u3063\u3068\u3082\u30d7\u30ec\u30fc\u30f3\u306a\u72b6\u614b\u3060\u3068\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p><code><\/p>\n<pre>&lt;a href=\"\/\">TOP&lt;\/a&gt; &gt;\r\n&lt;a href=\"\/italian\/\"&gt;\u30a4\u30bf\u30ea\u30a2\u6599\u7406&lt;\/a&gt; &gt;\r\n&lt;a href=\"\/italian\/pasta\/\"&gt;\u30d1\u30b9\u30bf&lt;\/a&gt; &gt;\r\n&lt;a href=\"\/italian\/pasta\/carbonara.html\"&gt;\u30ab\u30eb\u30dc\u30ca\u30fc\u30e9&lt;\/a&gt;<\/pre>\n<p><\/code><\/p><\/blockquote>\n<p>\u3053\u308c\u306b\u3001schema.org\u3092\u7528\u3044\u3066\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u7528\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p><code><\/p>\n<pre>&lt;body itemscope itemtype=\"http:\/\/schema.org\/WebPage\"&gt;\r\n\u2026\u2026\r\n&lt;div itemprop=\"breadcrumb\"&gt;\r\n&lt;a href=\"\/\"&gt;TOP&lt;\/a&gt; &gt;\r\n&lt;a href=\"\/italian\/\"&gt;\u30a4\u30bf\u30ea\u30a2\u6599\u7406&lt;\/a&gt; &gt;\r\n&lt;a href=\"\/italian\/pasta\/\"&gt;\u30d1\u30b9\u30bf&lt;\/a&gt; &gt;\r\n&lt;a href=\"\/italian\/pasta\/carbonara.html\"&gt;\u30ab\u30eb\u30dc\u30ca\u30fc\u30e9&lt;\/a&gt;\r\n&lt;\/div&gt;<\/pre>\n<p><\/code><\/p><\/blockquote>\n<p>\u5909\u66f4\u70b9\u306f2\u3064\u3067\u3059\u3002<\/p>\n<ol>\n<li>body\u30bf\u30b0\u306b\u3001<code>itemscope itemtype=\"http:\/\/schema.org\/WebPage\"<\/code> \u306e\u5c5e\u6027\u3092\u4ed8\u3051\u308b<\/li>\n<li>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3092 <code>itemprop=\"breadcrumb\"<\/code> \u306e\u5c5e\u6027\u3067\u304f\u304f\u308b<\/li>\n<\/ol>\n<p>\u96e3\u3057\u3044\u3053\u3068\u306f\u306a\u3044\u3067\u3059\u306d\u3002<br \/>\nCMS\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u3044\u3058\u308c\u3070\u3059\u3079\u3066\u306e\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306b\u4e00\u62ec\u3067\u9069\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4ed8\u8a18\u3057\u3066\u3044\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001schema.org\u3067\u5b9f\u88c5\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"p40-t\">\u3055\u3066\u3001\u76db\u308a\u4e0a\u304c\u3063\u305f\u3068\u3053\u308d\u306b\u6c34\u3092\u5dee\u3059\u3088\u3046\u3067\u306a\u3093\u3067\u3059\u304c\u3001\u3053\u3053\u304b\u3089\u306f\u6b8b\u5ff5\u306a\u304a\u77e5\u3089\u305b\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u305f\u5f8c\u306f<a href=\"\/\/www.suzukikenichi.com\/blog\/rich-snippet-testing-tool-revamped-and-changed-to-structured-data-testing-tool\/\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb<\/a>\u3067\u6b63\u3057\u304f\u66f8\u3051\u3066\u3044\u308b\u304b\u30c1\u30a7\u30c3\u30af\u3001\u2026\u2026\u3068\u3044\u304d\u305f\u3044\u3068\u3053\u308d\u306a\u306e\u3067\u3059\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/checking-schema-org-breadcrumb.png\" rel=\"lightbox\"><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/checking-schema-org-breadcrumb-1.png\" alt=\"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067schema.org\u306e\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3092\u30c1\u30a7\u30c3\u30af\" \/><\/a><\/p>\n<p>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3067\u3042\u308b\u3053\u3068\u306f\u6b63\u3057\u304f\u8a8d\u8b58\u3067\u304d\u3066\u3044\u308b\u3088\u3046\u306a\u306e\u3067\u3059\u304c\u3001\u691c\u7d22\u7d50\u679c\u306eURL\u90e8\u5206\u304c\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306b\u7f6e\u304d\u63db\u308f\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u306f\u3001schema.org\u306e\u3059\u3079\u3066\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u307e\u3060\u5b8c\u5168\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044\u304b\u3089\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u6b21\u306e\u3088\u3046\u306b<a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=ja&#038;answer=1211158\">\u30d8\u30eb\u30d7<\/a>\u306b\u66f8\u304b\u308c\u3066\u307e\u3059\u3002<\/p>\n<blockquote>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30c6\u30b9\u30c8 \u30c4\u30fc\u30eb\u306b\u691c\u7d22\u7d50\u679c\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u306e\u306f\u306a\u305c\u3067\u3059\u304b\u3002<\/strong><\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30c6\u30b9\u30c8 \u30c4\u30fc\u30eb\u306f\u73fe\u5728\u3001Google \u304c\u3069\u3046\u3044\u3063\u305f\u60c5\u5831\u3092\u81ea\u5206\u306e\u30da\u30fc\u30b8\u304b\u3089\u62bd\u51fa\u3059\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3057\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3092\u76ee\u7684\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002Google \u3067\u306f\u3001schema.org \u3092\u4f7f\u7528\u3057\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u7d50\u679c\u3067\u3069\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u3001\u30c4\u30fc\u30eb\u306e\u6539\u5584\u306b\u52aa\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u30c4\u30fc\u30eb\u304c\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044\u306e\u306f\u307e\u3060\u8a31\u5bb9\u3067\u304d\u308b\u3068\u3057\u3066\u3001\u3055\u3089\u306b\u60aa\u3044\u3053\u3068\u306b\u306f\u691c\u7d22\u7d50\u679c\u306b\u3082\u51fa\u3066\u3053\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><a href=\"http:\/\/cam-white.com\/microdata\/1.html\">schema.org\u306b\u3088\u308b\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306f\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u306a\u3044\uff1f &#8211; Black or White<\/a><\/li>\n<\/ul>\n<p>schema.org\u3092\u7528\u3044\u305f\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306b\u50d5\u81ea\u8eab\u304c\u95a2\u308f\u3063\u305f\u3053\u3068\u304c\u306a\u304f\u3001\u307e\u305f\u4f7f\u3063\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u63a2\u3057\u305f\u306e\u3067\u3059\u304c\u898b\u3064\u3051\u3089\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>\u4e0a\u3067\u7d39\u4ecb\u3057\u305f\u8a18\u4e8b\u3067\u66f8\u304b\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3092\u51fa\u3059\u306a\u3089<a href=\"http:\/\/web-tan.forum.impressrd.jp\/e\/2011\/07\/19\/10709\">Data-Vocabulary<\/a>\u3092\u4f7f\u3063\u305f\u307b\u3046\u304c\u78ba\u5b9f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3067\u3082\u305d\u3046\u306f\u8a00\u3063\u3066\u3082\u3001schema.org\u306f\u30e1\u30b8\u30e3\u30fc\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4f1a\u793e\u304c\u5171\u540c\u3067\u7b56\u5b9a\u3057\u305f\u4ed5\u69d8\u3067\u3059\u3002<br \/>\nEC\u30b5\u30a4\u30c8\u5411\u3051\u306e\u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3067\u3042\u308b<a href=\"\/\/www.suzukikenichi.com\/blog\/schema-org-integrates-goodrelations\/\">GoodRelations<\/a>\u3092\u7d44\u307f\u8fbc\u3093\u3060\u3053\u3068\u304b\u3089\u3082\u5206\u304b\u308b\u3088\u3046\u306b\u30b5\u30dd\u30fc\u30c8\u7bc4\u56f2\u3092\u3069\u3093\u3069\u3093\u62e1\u5f35\u3057\u3066\u3044\u307e\u3059\u3002<br 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