{"id":6490,"date":"2012-05-21T06:05:22","date_gmt":"2012-05-20T21:05:22","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=6490"},"modified":"2012-07-04T17:13:00","modified_gmt":"2012-07-04T08:13:00","slug":"keynote-with-google-amit-singhal-at-smx-london-2012","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/keynote-with-google-amit-singhal-at-smx-london-2012\/","title":{"rendered":"\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u65e5\u672c\u5c0e\u5165\u306f\u672a\u5b9a \u301c Google\u526f\u793e\u9577\u3001\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30ac\u30eb\u304c\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\u3001Search Plus Your World\u3001\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u8a9e\u308b at #SMX London 2012"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u5bfe\u8c61: \u5168\u54e1]<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/blog\/photo-garally-of-smx-london-2012\/\">SMX London 2012<\/a>\u306e\u30ec\u30dd\u30fc\u30c8\u7b2c\u4e00\u5f3e\u306f\u3001Google\u306eAmit Singhal\uff08\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30ac\u30eb\uff09\u6c0f\u304c\u767b\u5834\u3057\u305f\u30ad\u30fc\u30ce\u30fc\u30c8\u30b9\u30d4\u30fc\u30c1\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/\u30a2\u30df\u30c3\u30c8-\u30b7\u30f3\u30ab\u3099\u30eb3.jpg\" alt=\"Google Amit Sihgal\" \/><\/p>\n<p>\u30b7\u30f3\u30ac\u30eb\u6c0f\u306f\u30a4\u30f3\u30c9\u51fa\u8eab\u3067AT&amp;T\u3092\u7d4c\u30662000\u5e74\u306bGoogle\u306b\u52a0\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u73fe\u5728\u306f\u7c73Google\u306eSenior Vice President\uff08\u4e0a\u7d1a\u526f\u793e\u9577\uff09\u3067\u3001Google Fellow\uff08\u30b0\u30fc\u30b0\u30eb\u30fb\u30d5\u30a7\u30ed\u30fc\uff09\u3068\u3044\u3046\u79f0\u53f7\u3092\u4e0e\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u691c\u7d22\u5168\u4f53\u3092\u7387\u3044\u3066\u3044\u308b\u30c8\u30c3\u30d7\u306b\u5f53\u305f\u308b\u306e\u304c\u30b7\u30f3\u30ac\u30eb\u6c0f\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30b8\u30cb\u30a2\u3068\u3057\u3066\u8d85\u4e00\u6d41\u3067\u3001Google\u306e\u5275\u696d\u8005\u306e1\u4eba\u3001Sergey Brin\uff08\u30bb\u30eb\u30b2\u30a4\u30fb\u30d6\u30ea\u30f3\uff09\u304c\u66f8\u3044\u305fGoogle\u691c\u7d22\u306e\u30b3\u30fc\u30c9\u3092\u3001\u3059\u3070\u3089\u3057\u3044\u304c\u3082\u3063\u3068\u3088\u304f\u306a\u308b\u3068\u8a00\u3063\u3066\u3059\u3079\u3066\u66f8\u304d\u63db\u3048\u305f\u3068\u3044\u3046\u9038\u8a71\u3092\u6301\u3063\u3066\u3044\u308b\u307b\u3069\u3067\u3059\u3002<\/p>\n<p>\u305d\u3093\u306a\u30b7\u30f3\u30ac\u30eb\u6c0f\u304cGoogle\u304c\u9032\u3080\u65b9\u5411\u306b\u3064\u3044\u3066\u8a9e\u308a\u307e\u3057\u305f\u3002<br \/>\n\u6ce8\u76ee\u3057\u305f\u3044\u30cf\u30a4\u30e9\u30a4\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/\u30a2\u30df\u30c3\u30c8-\u30b7\u30f3\u30ab\u3099\u30eb1.jpg\" alt=\"Amit Sihgal, Danny Sallivan and Chris Sherman at SMX London 2012 Keynote Speech\" \/><br \/>\n<span class=\"purple\">\u203b\u53f3\u304c\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30ac\u30eb\u6c0f\u3001\u771f\u3093\u4e2d\u304cSearch Engine Land\u306eDanny Sallivan\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\uff09\u6c0f\u3001\u5de6\u304c\u540c\u3058\u304fSearch Engine Land\u306eChris Sherman\uff08\u30af\u30ea\u30b9\u30fb\u30b7\u30e3\u30fc\u30de\u30f3\uff09\u6c0f<\/span><\/p>\n<p class=\"p40-b\">&nbsp;<\/p>\n<h2>\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af<\/h2>\n<p class=\"p30-b\">\u300c<a href=\"\/\/www.suzukikenichi.com\/blog\/what-is-entity\/\">Semantic\uff08\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\uff09<\/a>\u300d\u3068\u3044\u3046\u7528\u8a9e\u3053\u305d\u4f7f\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u300c\u7269\u4e8b\u306e\u610f\u5473\u300d\u3092\u7406\u89e3\u3067\u304d\u308b\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u8ffd\u6c42\u3057\u3066\u3044\u308b\u5922\u306b\u3064\u3044\u3066\u306e\u8a71\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u2212 \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u300c\u6587\u5b57\u5217\u300d\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u3042\u3063\u3066\u3001\u305d\u306e\u300c\u610f\u5473\u300d\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306a\u3044<br \/>\n\u2212 \u300cApple\u300d\uff08\u30a2\u30c3\u30d7\u30eb\u793e\uff09\u3068\u300capple\u300d\uff08\u30ea\u30f3\u30b4\uff09\u304c\u4f55\u306a\u306e\u304b\u3001\u305d\u306e\u5b58\u5728\u3092\u7406\u89e3\u3057\u3066\u306f\u3044\u306a\u3044<br \/>\n\u2212 \u300cMount Everest\u300d\uff08\u30a8\u30d9\u30ec\u30b9\u30c8\u5c71\uff09 \u304c\u5c71\u3060\u3068\u7406\u89e3\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u30012\u3064\u306e\u5358\u8a9e\u304b\u3089\u6210\u308b\u6587\u5b57\u3068\u3057\u3066\u306e\u8a00\u8449\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3060\u3051\u3002\u6a19\u9ad8\u3084\u5834\u6240\u306a\u3069\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u5206\u304b\u3089\u306a\u3044\u3002<\/p>\n<p>\u2212 \u30b7\u30f3\u30ac\u30eb\u6c0f\u306e\u5922\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u7269\u4e8b\u306e\u610f\u5473\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068<br \/>\n\u2212 \u30a2\u30c3\u30d7\u30eb\u793e\u3068\u30ea\u30f3\u30b4\u306e\u9055\u3044\u3092\u533a\u5225\u3067\u304d\u305f\u308a\u300c\u4e16\u754c\u4e2d\u3067\u3082\u3063\u3068\u3082\u9ad8\u3044\u5c71\u306e\u30c8\u30c3\u30d710\u306f\uff1f\u300d\u306e\u3088\u3046\u306a\u8cea\u554f\u306b\u7b54\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u305f\u308a\u3057\u305f\u3044\u3002<\/p>\n<p class=\"p40-b\">\u2212 \u3084\u308b\u3079\u304d\u3053\u3068\u307e\u3060\u305f\u304f\u3055\u3093\u3042\u308b\u304c\u3001Google\u306f\u3053\u306e\u5922\u306b\u5411\u304b\u3063\u3066\u9032\u3093\u3067\u3044\u308b<br \/>\n\u2212 \u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u533a\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306b\u6559\u3048\u8fbc\u307f\u3001\u5c11\u3057\u305a\u3064\u305d\u308c\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b<\/p>\n<h2>Search Plus Your World \/ \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u691c\u7d22<\/h2>\n<p class=\"p30-b\"><a href=\"\/\/www.suzukikenichi.com\/blog\/debanking-personalization-of-google\/\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u691c\u7d22\u3068<\/a>\u305d\u308c\u3092\u3055\u3089\u306b\u767a\u5c55\u3055\u305b\u305f<a href=\"\/\/www.suzukikenichi.com\/blog\/search-plus-your-world\/\">Search Plus Your World<\/a>\u306b\u3064\u3044\u3066\u8a9e\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u2212 SPYW\u306f\u3001\u307e\u3060\u201c\u8d64\u3061\u3083\u3093\u201d\u3068\u3057\u3066\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30b9\u30c6\u30c3\u30d7\u306b\u3059\u304e\u306a\u3044<\/p>\n<p>\u2212 \u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u691c\u7d22\u306f\u3001\u30d3\u30c7\u30aa\u3084\u753b\u50cf\u306a\u3069\u3059\u3079\u3066\u3092\u4e00\u30ab\u6240\u3067\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u305f<br \/>\n\u2212 \u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u691c\u7d22\u306fSPYW\u306a\u3057\u3067\u306f\u4e0d\u5b8c\u5168<\/p>\n<p>\u2212 \u30c7\u30fc\u30bf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304cSPYW\u3092\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b<\/p>\n<p>\u2212 1\u30af\u30ea\u30c3\u30af\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u691c\u7d22\u3092\u30aa\u30d5\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/p>\n<p>\u2212 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u4eca\u5f8c\u3082\u9032\u3081\u3066\u3044\u304f<\/p>\n<p>\u2212 \u8981\u70b9\u306fGoogle+\u3068\u306e\u7d71\u5408\u3067\u306f\u306a\u304f\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u5b89\u5168\u306b\u691c\u7d22\u3059\u308b\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068<\/p>\n<p>\u2212 \u516c\u958b\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3068\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u3082\u306e\u306e\u4e21\u65b9\u3092\u63a2\u305b\u308b\u3088\u3046\u306b\u3059\u308b<\/p>\n<p>\u2212 \u30e8\u30fc\u30ed\u30c3\u30d1\u3067\u306eSPYW\u5c0e\u5165\u306f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3068\u306b\u3057\u3066\u6c7a\u3081\u308b\u3002\u307e\u305a\u6539\u826f\u304c\u5148\u3002<\/p>\n<p>\u2212 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u691c\u7d22\u306b\u3088\u3063\u3066\u3001\u30bb\u30ec\u30f3\u30c7\u30a3\u30d4\u30c6\u30a3\uff08serendipity: \u63a2\u3057\u3066\u3044\u308b\u3082\u306e\u3068\u306f\u5225\u306e\u7d20\u6674\u3089\u3057\u3044\u7269\u4e8b\u3092\u5076\u7136\u306b\u767a\u898b\u3059\u308b\u3053\u3068\uff09\u304c\u5931\u308f\u308c\u308b\u3053\u3068\u306f\u306a\u3044<br \/>\n\u2212 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3082\u306e\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u3044\u306a\u3044\u3082\u306e\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308a\u305f\u3044<\/p>\n<p>\u2212 \uff08\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u691c\u7d22\u306eCTR\u306f\u3069\u306e\u304f\u3089\u3044\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\uff09\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u7d50\u679c\u306e\u307b\u3046\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u308b\u3057\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u7387\u3082\u4e0a\u304c\u3063\u3066\u3044\u308b<\/p>\n<p>\u2212 SPWY\u306b\u8ab2\u984c\u304c\u6b8b\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u4e8b\u5b9f<\/p>\n<p class=\"p40-b\">\uff08Bing\u306fFacebook\u3084Twitter\u306e\u7d71\u5408\u3092\u9032\u3081\u3066\u3044\u308b\u304cGoogle\u306f\u3069\u3046\u306a\u306e\u304b\uff1f\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\uff09<br \/>\n\u2212 <a href=\"\/\/www.suzukikenichi.com\/blog\/real-reason-google-real-time-search-is-gone\/\">\u30c4\u30a4\u30c3\u30bf\u30fc\u3068\u306e\u5951\u7d04\u306f\u7d42\u308f\u3063\u3066<\/a>\u3044\u308b<br \/>\n\u2212 \u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u306e\u60c5\u5831\u306f\u201c\u30a6\u30a9\u30fc\u30eb\u201d\u306e\u5411\u3053\u3046\u306b\u96a0\u308c\u3066\u3044\u308b<br \/>\n\u2212 Twitter\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u767a\u751f\u304c\u591a\u3059\u304e\u3066\u30af\u30ed\u30fc\u30eb\u3057\u304d\u308c\u306a\u3044\u3002\u3067\u304d\u305f\u3068\u3057\u3066\u3082Twitter\u306e\u30b5\u30fc\u30d0\u30fc\u3092\u30c0\u30a6\u30f3\u3055\u305b\u3066\u3057\u307e\u3046\u3060\u308d\u3046\u3002<br \/>\n\u2212 \u7d71\u5408\u306f\u96e3\u3057\u3044<\/p>\n<h2>\u691c\u7d22\u306e\u5909\u66f4\u30fb\u6539\u826f\u304c\u5c0e\u5165\u3055\u308c\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9<\/h2>\n<p class=\"p30-b\">Google\u691c\u7d22\u306f\u5e74\u959320,000\u4ee5\u4e0a\u306e\u30c6\u30b9\u30c8\u3092\u884c\u3044\u30012011\u5e74\u306b\u306f\u691c\u7d22\u54c1\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b500\u4ee5\u4e0a\u306e\u5909\u66f4\u30fb\u6539\u826f\u3092\u52a0\u3048\u307e\u3057\u305f\u3002<br \/>\n\u3053\u308c\u3089\u306e\u5909\u66f4\u3084\u6539\u826f\u304c\u3069\u3093\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u30c6\u30b9\u30c8\u3055\u308c\u5c0e\u5165\u3055\u308c\u308b\u306e\u304b\u3092\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u2212 \u30a8\u30f3\u30b8\u30cb\u30a2\u304c\u691c\u7d22\u54c1\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u3084\u6539\u826f\u3092\u601d\u3044\u3064\u304f<br \/>\n\u2212 \u30b5\u30f3\u30d7\u30eb\u306e\u30c7\u30fc\u30bf\u3067\u30c6\u30b9\u30c8\u3057\u3066\u307f\u308b<\/p>\n<p>\u2212 \u7d50\u679c\u304c\u826f\u3044\u3088\u3046\u306a\u3089\u3001\u4eba\u9593\u306e\u8a55\u4fa1\u8005\u306b\u3088\u308bA\/B\u30c6\u30b9\u30c8\u3092\u884c\u3046<br \/>\n\u2212 A\/B\u30c6\u30b9\u30c8\u3067\u306f\u3001\u73fe\u5728\u306e\u691c\u7d22\u7d50\u679c\u3068\u6539\u826f\u3057\u305f\u691c\u7d22\u7d50\u679c\u3092\u4e26\u3079\u3066\u3069\u3061\u3089\u304c\u826f\u3044\u304b\u3092\u5224\u65ad\u3057\u3066\u3082\u3089\u3046<br \/>\n\u2212 \u8a55\u4fa1\u8005\u306b\u306f\u3001\u3069\u3061\u3089\u304c\u901a\u5e38\u306e\u691c\u7d22\u7d50\u679c\u3067\u3069\u3061\u3089\u304c\u65b0\u3057\u3044\u691c\u7d22\u7d50\u679c\u304b\u306f\u6559\u3048\u3089\u308c\u3066\u3044\u306a\u3044<\/p>\n<p>\u2212 \u3069\u306e\u304f\u3089\u3044\u306e\u5272\u5408\u3067\u826f\u304f\u306a\u3063\u305f\u304b\u3001\u60aa\u304f\u306a\u3063\u305f\u304b\u3092\u8a55\u4fa1\u3059\u308b<\/p>\n<p>\u2212 \u4ee5\u524d\u3088\u308a\u3082\u60aa\u3044\u7d50\u679c\u304c\u306a\u304f\u306a\u308b\u307e\u3067\u3053\u3053\u307e\u3067\u306eA\/B\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3059<\/p>\n<p>\u2212 \u5168\u4f53\u7684\u306b\u554f\u984c\u70b9\u304c\u306a\u304f\u306a\u308a\u6539\u5584\u304c\u8a8d\u3081\u3089\u308c\u305f\u306e\u3061\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u969b\u306e\u691c\u7d22\u3067\u65b0\u3057\u3044\u691c\u7d22\u7d50\u679c\u3092\u8868\u793a\u3059\u308b\u30c6\u30b9\u30c8\u304c\u884c\u308f\u308c\u308b<br \/>\n\u2212 \u3054\u304f\u9650\u3089\u308c\u305f\u5c11\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u88ab\u9a13\u8005\u306b\u5272\u308a\u5f53\u3066\u3089\u308c\u308b \u203b\u3044\u308f\u3086\u308b<a href=\"\/\/www.suzukikenichi.com\/blog\/are-google-serps-the-same-on-all-browsers\/\">\u30d0\u30b1\u30c3\u30c8\u30c6\u30b9\u30c8<\/a><\/p>\n<p>\u2212 \u826f\u304f\u306a\u3063\u305f\u304b\u3069\u3046\u304b\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u3067\u5224\u65ad\u3059\u308b<br \/>\n\u2212 \u691c\u7d22\u7d50\u679c\u304c\u826f\u304f\u306a\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3088\u308a\u4e0a\u4f4d\u306e\u7d50\u679c\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3088\u308a\u591a\u304f\u691c\u7d22\u3059\u308b\u50be\u5411\u306b\u3042\u308b<\/p>\n<p>\u2212 \u30c6\u30b9\u30c8\u306e\u7d50\u679c\u304c\u72ec\u7acb\u3057\u305f\u30a2\u30ca\u30ea\u30b9\u30c8\u306b\u3088\u3063\u3066\u307e\u3068\u3081\u3089\u308c\u308b<\/p>\n<p>\u2212 \u6bce\u9031\u706b\u66dc\u65e5\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/google-search-quality-meeting\/\">\u30b5\u30fc\u30c1 \u30af\u30aa\u30ea\u30c6\u30a3 \u30df\u30fc\u30c6\u30a3\u30f3\u30b0<\/a>\u3067\u30c6\u30b9\u30c8\u7d50\u679c\u306e\u30c7\u30fc\u30bf\u3068\u3068\u3082\u306b\u5c0e\u5165\u3059\u3079\u304d\u304b\u3069\u3046\u304b\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u304c\u884c\u308f\u308c\u308b<\/p>\n<p>\u2212 \u30b5\u30fc\u30c1\u30af\u30aa\u30ea\u30c6\u30a3\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u627f\u8a8d\u3055\u308c\u308b\u3068\u672c\u756a\u306e\u691c\u7d22\u306b\u5c0e\u5165\u3055\u308c\u308b<\/p>\n<p class=\"p40-b\">\u2212 \u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u691c\u7d22\u7d50\u679c\u304c\u7570\u306a\u308b\u305f\u3081\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u691c\u7d22\u306f\u30c6\u30b9\u30c8\u306b\u3088\u308b\u691c\u8a3c\u304c\u96e3\u3057\u3044<br \/>\n\u2212 \u95a2\u9023\u6027\u304c\u4e0a\u304c\u3063\u305f\u304b\u3067\u306f\u306a\u304f\u3001\u30af\u30ea\u30c3\u30af\u52d5\u5411\u3067\u5224\u65ad\u3059\u308b\u3057\u304b\u306a\u3044<br \/>\n\u2212 \u3055\u307e\u3056\u307e\u306a\u30b9\u30af\u30ea\u30fc\u30f3\u30b5\u30a4\u30ba\u306b\u3088\u3063\u3066\u3055\u3089\u306b\u8907\u96d1\u306b\u306a\u3063\u3066\u3044\u308b<br \/>\n\u2212 \u30b9\u30af\u30ea\u30fc\u30f3\u30b5\u30a4\u30ba\u304c\u5c0f\u3055\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u306e\u3067\u30c7\u30b6\u30a4\u30f3\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b<\/p>\n<h2>\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/h2>\n<p class=\"p30-b\">\u5c0e\u5165\u3055\u308c\u305f\u3070\u304b\u308a\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/google-webspam-algorithm-update\/\">\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u306b\u3064\u3044\u3066\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\u6c0f\u304b\u3089\u306e\u8cea\u554f\u306b\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">\u2212 \u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u3063\u3066\u30cf\u30a4\u30af\u30aa\u30ea\u30c6\u30a3\u306a\u30b5\u30a4\u30c8\u304c\u3088\u308a\u591a\u304f\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304f\u308b\u3088\u3046\u306b\u306a\u3063\u305f<br \/>\n\u2212 \uff08\u30ea\u30f3\u30af\u306e\u554f\u984c\u304b\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\u306f\u7159\u306b\u5dfb\u3044\u305f\u3046\u3048\u3067\uff09\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30b0\u30ca\u30eb\u3067\u3042\u308d\u3046\u304c\u4f55\u3067\u3042\u308d\u3046\u304c\u5229\u7528\u3067\u304d\u308b\u3082\u306e\u306f\u4f55\u3067\u3082\u5229\u7528\u3059\u308b<br \/>\n\u2212 \u30da\u30f3\u30ae\u30f3\u306b\u3088\u3063\u3066\u95a2\u9023\u6027\u304c\u5897\u3057\u305f<br \/>\n\u2212 \u201cRelivancy is a king.\u201d\uff08\u95a2\u9023\u6027\u304c\u738b\u69d8\uff09\u203b\u201cContent is a king.\u201d\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u738b\u69d8\uff09\u306b\u304b\u3051\u3066\u3044\u308b<\/p>\n<h2>\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u65e5\u672c\u5c0e\u5165\u307b\u304b<\/h2>\n<p class=\"p30-b\">\u53c2\u52a0\u8005\u304b\u3089\u306e\u8cea\u554f\u306a\u3069\u305d\u306e\u4ed6\u306b\u3064\u3044\u3066\u3067\u3059\u3002<\/p>\n<p>\u2212 \u3088\u308a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u7d50\u679c\u3092\u51fa\u3059\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b \u203b<a href=\"\/\/www.suzukikenichi.com\/blog\/40-search-quality-improvements-february-2012\/\">2012\u5e742\u6708\u306b\u5c0e\u5165<\/a>\u3057\u305f\u300c\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306e\u6539\u5584\u300d\uff08\u30b3\u30fc\u30c9\u30cd\u30fc\u30e0:Venice\u3001\u901a\u79f0\u30f4\u30a7\u30cb\u30b9\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff09\u306b\u3064\u3044\u3066\u306e\u8cea\u554f\u3078\u306e\u56de\u7b54<\/p>\n<p>\u2212 Google\u306e\u7121\u6599\u691c\u7d22\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\uff09\u306f\u53ce\u76ca\u3068\u306f\u307e\u3063\u305f\u304f\u7121\u95a2\u4fc2\u3002\u95a2\u9023\u6027\u306e\u307f\u304c\u554f\u984c\u306b\u306a\u308b\u3002<\/p>\n<p>\u2212 \uff08\u300cGoogle\u306b\u306f\u3059\u3079\u3066\u3092\u77e5\u3063\u3066\u3044\u308b\u4eba\u9593\u306f\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\uff09\u691c\u7d22\u3084\u5e83\u544a\u3068\u3044\u3063\u305f\u500b\u3005\u306e\u5b58\u5728\u306b\u3064\u3044\u3066\u628a\u63e1\u3057\u3066\u3044\u308b\u4eba\u9593\u306f\u3044\u308b\u304c\u3059\u3079\u3066\u3092\u77e5\u3063\u3066\u3044\u308b\u8005\u306f\u3044\u306a\u3044<\/p>\n<p class=\"p20-t\">\u305d\u3057\u3066\u3001\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u65e5\u672c\u5c0e\u5165\u306b\u3064\u3044\u3066\u30b7\u30f3\u30ac\u30eb\u6c0f\u672c\u4eba\u304b\u3089\u30b3\u30e1\u30f3\u30c8\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3059\u304c\u306e\u50d5\u3082\u30b7\u30f3\u30ac\u30eb\u6c0f\u306b\u7a81\u6483\u3059\u308b\u52c7\u6c17\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u305d\u3053\u3067\u4e8b\u524d\u306b\u30c0\u30cb\u30fc\u306b\u3001\u96d1\u8ac7\u3057\u3066\u3044\u308b\u3068\u304d\u3067\u3044\u3044\u304b\u3089\u65e5\u672c\u306e\u30d1\u30f3\u30c0\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u805e\u3044\u3066\u307b\u3057\u3044\u3068\u983c\u3093\u3067\u304a\u304d\u307e\u3057\u305f\u3002<br \/>\n\u3059\u308b\u3068\u30ad\u30fc\u30ce\u30fc\u30c8\u30b9\u30d4\u30fc\u30c1\u4e2d\u306b\u3001\u300c\u65e5\u672c\u306b\u3044\u308b\u30b1\u30f3\u30a4\u30c1\u304c\u805e\u304d\u305f\u304c\u3063\u3066\u3044\u308b\u3093\u3060\u3051\u3069\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u8cea\u554f\u3057\u3066\u304f\u308c\u305f\u306e\u3067\u3057\u305f\u3002<br \/>\n\u306a\u3093\u3068\u307e\u3041\uff01<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/\u30a2\u30df\u30c3\u30c8-\u30b7\u30f3\u30ab\u3099\u30eb2.jpg\" alt=\"\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\u3068\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30ac\u30eb\" \/><\/p>\n<p>\u3057\u304b\u3057\u56de\u7b54\u306f\u671f\u5f85\u3057\u305f\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u826f\u3044\u3082\u306e\u306f\u5c0e\u5165\u3057\u3066\u3044\u304d\u305f\u3044\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u5177\u4f53\u7684\u306a\u6642\u671f\u3069\u3053\u308d\u304b\u5c0e\u5165\u306e\u4e88\u5b9a\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3059\u3089\u306f\u3063\u304d\u308a\u3057\u306a\u3044\u3042\u3084\u3075\u3084\u306a\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n<p>\u3042\u3068\u3067\u30c0\u30cb\u30fc\u306e\u3068\u3053\u308d\u306b\u304a\u793c\u3092\u8a00\u3044\u306b\u884c\u3063\u305f\u3089\u3001\u201cRead between the line.\u201d\uff08\u884c\u9593\u3092\u8aad\u3081\uff09\u3068\u8a00\u308f\u308c\u3001\u300c<span class=\"red\"><strong>\u8fd1\u3044\u3046\u3061\u306e\u3059\u3050\u306e\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5c0e\u5165\u306f\u306a\u3044<\/strong><\/span>\u3088\u3046\u306a\u8a00\u3044\u65b9\u3060\u3063\u305f\u300d\u3068\u306e\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<p>\u30d1\u30f3\u30c0\u304c\u3044\u3064\u6765\u308b\u304b\u306f\u672a\u5b9a\u3068\u3068\u3089\u3048\u3066\u3088\u3055\u305d\u3046\u3067\u3059\u3002<\/p>\n<p class=\"p60-t\">\u30b7\u30f3\u30ac\u30eb\u6c0f\u306b\u3088\u308b\u30ad\u30fc\u30ce\u30fc\u30c8\u30b9\u30d4\u30fc\u30c1\u306e\u30cf\u30a4\u30e9\u30a4\u30c8\u306f\u4ee5\u4e0a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u8a71\u3068\u3044\u3046\u3088\u308a\u3082\u3080\u3057\u308dGoogle\u304c\u76ee\u6307\u3059\u30d3\u30b8\u30e7\u30f3\u3092\u62bd\u8c61\u7684\u306b\u8a9e\u3063\u3066\u3044\u305f\u5370\u8c61\u3067\u3059\u3002<br \/>\nSPWY\u306b\u5bfe\u3057\u3066\u6279\u5224\u304c\u3042\u308b\u3053\u3068\u3084\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u30ea\u30f3\u30af\u3092\u898b\u3066\u3044\u308b\u306e\u304b\u306e\u3088\u3046\u306a\u7d30\u304b\u306a\u30c8\u30d4\u30c3\u30af\u306b\u3075\u3089\u308c\u308b\u3068\u3001\u5de7\u307f\u306b\u304b\u308f\u3057\u3066\u8ad6\u4e89\u3092\u5f15\u304d\u8d77\u3053\u3057\u305d\u3046\u306a\u65b9\u5411\u306b\u306f\u7d76\u5bfe\u306b\u5411\u304b\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<br \/>\n\u201c\u8d85\u201d\u30b9\u30de\u30fc\u30c8\u306a\u8a3c\u62e0\u3067\u3059\u306d\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082Google\u304c\u63cf\u3044\u3066\u3044\u308b\u691c\u7d22\u3092Google\u30c8\u30c3\u30d7\u304b\u3089\u76f4\u63a5\u805e\u304f\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u306f\u8cb4\u91cd\u306a\u7d4c\u9a13\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u30ad\u30fc\u30ce\u30fc\u30c8\u30b9\u30d4\u30fc\u30c1\u306e\u7fcc\u65e5\u306b\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\u3078\u306e\u672c\u683c\u7684\u306a\u59cb\u52d5\u3068\u3082\u3044\u3046\u3079\u304d\u300c<a href=\"http:\/\/www.google.com\/insidesearch\/features\/search\/knowledge.html\">Knowledge Graph<\/a>\u300d\u306e\u5c0e\u5165\u304c<a href=\"http:\/\/insidesearch.blogspot.jp\/2012\/05\/introducing-knowledge-graph-things-not.html\">\u767a\u8868<\/a>\u3055\u308c\u305f\u306e\u3082\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u3069\u3093\u3074\u3057\u3083\u308a\u3067\u3059\u306d\u3002<\/p>\n<p>\u305f\u3060\u3001\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3057\u3066\u3082Search Plus Your World\u306b\u3057\u3066\u3082Knowledge Graph\u306b\u3057\u3066\u3082\u65e5\u672c\u306b\u306f\u3044\u3064\u304f\u308b\u304b\u304c\u307e\u3063\u305f\u304f\u4e0d\u900f\u660e\u3067\u65e5\u7c73\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u6fc0\u3057\u3044\u306e\u304c\u3082\u3069\u304b\u3057\u304f\u611f\u3058\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30da\u30f3\u30ae\u30f3\u3092\u76f8\u624b\u306b\u3067\u304d\u308b\u3060\u3051\u3067\u3082\u3088\u3057\u3068\u3059\u3079\u304d\u304b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u526f\u793e\u9577\u306e\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30ac\u30eb\u6c0f\u306b\u3088\u308bSMX London 2012\u3067\u306e\u57fa\u8abf\u8b1b\u6f14\u306e\u30cf\u30a4\u30e9\u30a4\u30c8\u3092\u7d39\u4ecb\u3059\u308b\u3002\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\u3084Search Plus Your World\/\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u691c\u7d22\u3001\u30da\u30f3\u30ae\u30f3\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u66f4\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306a\u3069\u3002\u307e\u305f\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u65e5\u672c\u5c0e\u5165\u306e\u6642\u671f\u306b\u3064\u3044\u3066\u3082\u805e\u304f\u3053\u3068\u304c\u3067\u304d\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,930],"tags":[385,426,437,1006],"class_list":["post-6490","post","type-post","status-publish","format-standard","category-google-seo","category-conferences","tag-semantic","tag-smx","tag-amit-singhal","tag-smx-london-2012"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/6490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=6490"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/6490\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=6490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=6490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=6490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}