[\u5bfe\u8c61: \u5168\u54e1]<\/p>\n
Google\u306e\u30b5\u30fc\u30c1\u30af\u30aa\u30ea\u30c6\u30a3 \u30c1\u30fc\u30e0\u306e\u30c8\u30c3\u30d7\u3001Amit Singhal (\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30ac\u30eb)<\/a>\u6c0f\u306bState of Search\u304c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/a>\u3057\u305d\u306e\u5185\u5bb9\u304c\u8a18\u4e8b\u3068\u3057\u3066\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n \u65e5\u672c\u8a9e\u306b\u8a33\u3057\u305f\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n Q:<\/span> \u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u30ea\u30ea\u30fc\u30b9\u304b\u30891\u5e74\u304c\u305f\u3064\u304c\u3069\u3046\u611f\u3058\u3066\u3044\u308b\u304b\u3002\u540c\u69d8\u306e\u66f4\u65b0\u304c\u4eca\u5f8c\u3082\u3042\u308b\u304b\u3002<\/p>\n A:<\/span> \u300c\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u3082\u3063\u3068\u3082\u95a2\u9023\u6027\u304c\u9ad8\u3044\u56de\u7b54\u3092\u53ef\u80fd\u306a\u9650\u308a\u901f\u304f\u30e6\u30fc\u30b6\u30fc\u306b\u4e0e\u3048\u308b\u3053\u3068\u300d\u304c\u79c1\u305f\u3061\u304c\u76ee\u6307\u3059\u691c\u7d22\u306e\u30b4\u30fc\u30eb\u3060\u3002\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u767b\u5834\u3059\u308b\u306a\u304b\u3067\u826f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u3042\u308c\u3070\u3055\u307b\u3069\u826f\u304f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u3042\u308b\u3002\u305f\u3048\u305a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\uff08\u305f\u3068\u3048\u3070\u3001520\u4ee5\u4e0a\u306e\u6539\u826f\u3092\u6628\u5e74\u306f\u52a0\u3048\u305f\uff09\u3002<\/p>\n \u8cea\u306e\u4f4e\u3044\u7d50\u679c\u3092\u691c\u7d22\u7d50\u679c\u3067\u898b\u305f\u304f\u306a\u3044\u3068\u3044\u3046\u8981\u671b\u3092\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u805e\u3044\u3066\u3044\u305f\u3002\u691c\u7d22\u7d50\u679c\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u3082\u3063\u3068\u3082\u610f\u7fa9\u6df1\u3044\u66f4\u65b0\u306e1\u3064\u304c\u30d1\u30f3\u30c0\u3060\u3002\uff08\u30d1\u30f3\u30c0\u306b\u5bfe\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304b\u3089\uff09\u5f97\u305f\u53cd\u5fdc\u306b\u306f\u6e80\u8db3\u3057\u3066\u3044\u308b\u3002<\/p>\n \n\u5b9f\u969b\u306b\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u3092\u30e6\u30fc\u30b6\u30fc\u306f\u691c\u7d22\u7d50\u679c\u3067\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u8005\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u4e0a\u306bGoogle\u306e\u6210\u529f\u306f\u6210\u308a\u7acb\u3064\u3002\u3057\u305f\u304c\u3063\u3066\u3053\u308c\u3089\u306e\u5909\u66f4\u306b\u3088\u3063\u3066\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u8005\u304c\u691c\u7d22\u3067\u3055\u3089\u306b\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f97\u3089\u308c\u308b\u306e\u306f\u559c\u3070\u3057\u3044\u3053\u3068\u3060\u3002<\/p>\n Q:<\/span> SPYW<\/a>\u304c\u7c73\u56fd\u3067\u59cb\u307e\u3063\u3066\u304b\u3089\u6570\u30f6\u6708\u305f\u3064\u3002\u5c0e\u5165\u306e\u3084\u308a\u65b9\u306b\u306f\u4eca\u306e\u3068\u3053\u308d\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3002<\/p>\n A:<\/span> Search plus Your World\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u306f\u672c\u5f53\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u3060\u3002\u3044\u308d\u3044\u308d\u306a\u5f62\u3067\u62e1\u5927\u3067\u304d\u308b\u3088\u3046\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3002<\/p>\n Q:<\/span> \u7c73\u56fd\u4ee5\u5916\u306e\u56fd\u3067\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306b\u3064\u3044\u3066\u4f55\u304b\u6559\u3048\u3066\u307b\u3057\u3044\u3002<\/p>\n A:<\/span> \u4e16\u754c\u4e2d\u3067\u3053\u306e\u6a5f\u80fd\u3092\u5c55\u958b\u3059\u308b\u3064\u3082\u308a\u3060\u304c\u306f\u3063\u304d\u308a\u3068\u3057\u305f\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306f\u4eca\u306e\u6642\u70b9\u3067\u306f\u8a00\u3048\u306a\u3044\u3002<\/p>\n Q:<\/span> Google\u304c\u691c\u7d22\u7d50\u679c\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3059\u308b\u3068\u201c\u6a19\u6e96\u201d\u306e\u691c\u7d22\u7d50\u679c\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3068\u611f\u3058\u308b\u4eba\u305f\u3061\u304c\u3044\u308b\u3002\u3044\u308f\u3086\u308b\u201cfilter bubble\uff08\u30d5\u30a3\u30eb\u30bf\u30fc\u30fb\u30d0\u30d6\u30eb\uff09\u201d\u3060\u3002\u30cb\u30fc\u30ba\u3060\u3051\u306b\u691c\u7d22\u7d50\u679c\u304c\u30d5\u30a9\u30fc\u30ab\u30b9\u3055\u308c\u308b\u3068\u3001\u305f\u304f\u3055\u3093\u306e\u3044\u3044\u60c5\u5831\u3092\u898b\u9003\u3057\u3066\u3057\u307e\u3046\u3068\u611f\u3058\u3066\u3044\u308b\u3002\u305d\u3046\u3044\u3046\u4eba\u305f\u3061\u306b\u5bfe\u3057\u3066\u306f\u4f55\u3068\u8aac\u660e\u3059\u308b\u304b\uff1f<\/p>\n A:<\/span> \u300c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u300d\uff08context\uff09\u3068\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u300d\uff08personalization\uff09\u306f\u3057\u3070\u3057\u3070\u6df7\u540c\u3055\u308c\u308b\u304c\u5225\u3082\u306e\u3060\u3002\u8a00\u8a9e\u3084\u5834\u6240\u30011\u5e74\u306e\u306a\u304b\u306e\u6642\u306a\u3069\u306e\u8981\u56e0\u304c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u306f\u542b\u307e\u308c\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308c\u3070\u3002\u3059\u3050\u8fd1\u304f\u306e\u901a\u308a\u306b\u3042\u308b\u30ec\u30b9\u30c8\u30e9\u30f3\u3060\u3063\u305f\u308a\u81ea\u5206\u306e\u8a00\u8a9e\u3067\u306e\u691c\u7d22\u7d50\u679c\u3060\u3063\u305f\u308a\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u751f\u6d3b\u3084\u5fc5\u8981\u6027\u306b\u5408\u308f\u305b\u305f\u56de\u7b54\u3092\u898b\u3064\u3051\u51fa\u3059\u624b\u52a9\u3051\u306b\u306a\u308b\u3002<\/p>\n \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u306b\u95a2\u3057\u3066\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u30bb\u30ec\u30f3\u30c7\u30a3\u30d4\u30c6\u30a3\uff08serendipity\u3001\u5225\u306e\u3082\u306e\u3092\u63a2\u3057\u3066\u3044\u308b\u3068\u304d\u306b\u5076\u7136\u306b\u3059\u3070\u3089\u3057\u3044\u7269\u30fb\u4e8b\u3092\u767a\u898b\u3059\u308b\u3053\u3068\uff09\u306b\u3082\u30e6\u30fc\u30b6\u30fc\u304c\u4fa1\u5024\u3092\u611f\u3058\u3066\u3044\u308b\u3002\u3088\u3063\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u306b\u660e\u78ba\u306b\u5236\u9650\u3092\u304b\u3051\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u591a\u69d8\u6027\u3092\u6301\u305f\u305b\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3082\u5b9f\u969b\u306b\u6574\u3048\u3066\u3044\u308b\u3002<\/p>\n \u691c\u7d22\u53f2\u4e0a\u304b\u3064\u3066\u306a\u3044\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u3053\u306e\u524d\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\uff08SPYW\u306e\u3053\u3068\uff09\u3067\u306f\u63d0\u4f9b\u3057\u305f\u3002\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306e\u53f3\u4e0a\u306b\u3042\u308b\u30dc\u30bf\u30f3\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u7d50\u679c\u306b1\u30af\u30ea\u30c3\u30af\u3067\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u53ef\u80fd\u3060\u3002\u691c\u7d22\u8a2d\u5b9a\u3067\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n Q:<\/span> \u6570\u5e74\u524d\u306b\u6bd4\u3079\u308b\u3068Google\u306f\u304b\u306a\u308a\u30aa\u30fc\u30d7\u30f3\u306b\u306a\u3063\u305f\u3088\u3046\u306b\u898b\u3048\u308b\u3002\u6bce\u6708\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u60c5\u5831<\/a>\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u3057\u3001\u30b5\u30fc\u30c1\u30af\u30aa\u30ea\u30c6\u30a3 \u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u30d3\u30c7\u30aa<\/a>\u307e\u3067\u3082\u516c\u958b\u3057\u305f\u3002\u958b\u793a\u6027\u306e\u88cf\u5074\u306b\u3042\u308b\u3082\u306e\u306f\uff1f<\/p>\n A:<\/span> Google\u306b\u306f\u4f55\u304b\u3089\u4f55\u307e\u3067\u900f\u660e\u6027\u304c\u306a\u3044\u3068\u3044\u3046\u306e\u306f\u5c11\u3005\u8aa4\u89e3\u3060\u3068\u8003\u3048\u3066\u3044\u308b\u3002\u30b5\u30a4\u30c8\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b\u65b9\u6cd5\u3084\u7406\u7531\u306b\u3064\u3044\u3066\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u3068\u30e6\u30fc\u30b6\u30fc\u3068\u306f\u5e38\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u3066\u304d\u305f\u3002<\/p>\n \u691c\u7d22\u306b\u95a2\u3059\u308b\u7814\u7a76\u8ad6\u6587\u3092\u4f55\u767e\u3082\u516c\u958b\u3057\u3066\u3044\u308b\u3057\u3001\u79d8\u4f1d\u306ePageRank\u3067\u3055\u3048\u3001\u5b9f\u969b\u306b\u306f\u79d8\u4f1d\u3067\u306a\u304f\u3053\u3053\u3067<\/a>\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30d3\u30c7\u30aa\u306b\u3057\u305f\u30b5\u30fc\u30c1\u30af\u30aa\u30ea\u30c6\u30a3\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u305d\u308c\u3092\u898b\u305f\u4eba\u305f\u3061\u304c\u3069\u3046\u601d\u3046\u304b\u3092\u78ba\u304b\u3081\u308b\u305f\u3081\u306e\u5b9f\u9a13\u3067\u3082\u3042\u3063\u305f\u304c\u3001\u975e\u5e38\u306b\u3046\u307e\u304f\u3044\u3063\u305f\u3088\u3046\u306b\u601d\u3048\u308b\u3002<\/p>\n \u691c\u7d22\u306b\u304a\u3051\u308b\u554f\u984c\u306b\u3069\u306e\u304f\u3089\u3044\u6c17\u3092\u304b\u3051\u3066\u3044\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3069\u3093\u306a\u3053\u3068\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u65b0\u3057\u3044\u624b\u6bb5\u3092\u6a21\u7d22\u3057\u7d9a\u3051\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u3002\u3053\u3046\u3044\u3063\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u3082\u3063\u3068\u591a\u304f\u3084\u308b\u3053\u3068\u3067\u5c06\u6765\u7684\u306b\u3055\u3089\u306b\u900f\u660e\u6027\u304c\u5897\u3059\u3068\u78ba\u4fe1\u3057\u3066\u3044\u308b\u3002<\/p>\n \u4ee5\u4e0a\u3001\u300c\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u300d\u3068\u300cSearch plus Your World\u300d\u3001\u300c\u900f\u660e\u6027\u300d\u306b\u3064\u3044\u3066\u306eAmit Singhal\u6c0f\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u767a\u8a00\u3067\u3057\u305f\u3002 \u30d1\u30f3\u30c0\u3082SPYW\u3082\u65e5\u672c\u306b\u306f\u6765\u3066\u3044\u307e\u305b\u3093\u306d\u3002 \u30b7\u30f3\u30ac\u30eb\u6c0f\u306fMatt Cutts (\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4)\u306e\u4e0a\u53f8\u3067\u3082\u3042\u308a\u3001\u6628\u5e7411\u6708\u306ePubCon Las Vegas\u3067\u306f2\u4eba\u306e\u30bb\u30c3\u30b7\u30e7\u30f3<\/a>\u3092\u76ee\u306e\u524d\u3067\u8074\u3044\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n \u6765\u6708\u3001\u82f1\u30ed\u30f3\u30c9\u30f3\u3067\u958b\u50ac\u3055\u308c\u308bSMX<\/a>\u306b\u53c2\u52a0\u3057\u307e\u3059\u3002 \u306a\u304a\u3001SPYW\u306e\u3068\u3053\u308d\u3067\u51fa\u3066\u304d\u305f\u300c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u300d\u3068\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u300d\u306b\u9055\u3044\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002 Google\u306e\u691c\u7d22\u30c1\u30fc\u30e0\u306e\u30c8\u30c3\u30d7\u3001\u30a2\u30df\u30c3\u30c8\u30fb\u30b7\u30f3\u30ac\u30eb\u6c0f\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3002\u300c\u30d1\u30f3\u30c0\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u300d\u3068\u300cSearch plus Your 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Google\u306e\u60c5\u5831\u516c\u958b\u306b\u3064\u3044\u3066<\/h2>\n
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