{"id":6297,"date":"2012-01-13T06:15:41","date_gmt":"2012-01-12T21:15:41","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=6297"},"modified":"2012-01-13T09:28:37","modified_gmt":"2012-01-13T00:28:37","slug":"why-does-google-modify-title-tag","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/why-does-google-modify-title-tag\/","title":{"rendered":"Google\u304ctitle\u30bf\u30b0\u3092\u4fee\u6b63\u3059\u308b\u539f\u56e0\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u5bfe\u8c61: \u5168\u54e1]<\/p>\n<p>\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u304c\u3001HTML\u306b\u8a18\u8ff0\u3057\u305ftitle\u30bf\u30b0\u3068\u306f\u7570\u306a\u308aGoogle\u306b\u3088\u3063\u3066\u52dd\u624b\u306b\u5909\u66f4\u3055\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u3067\u3082Google\u306b\u3088\u308btitle\u30bf\u30b0\u66f8\u304d\u63db\u3048\u306b\u3064\u3044\u3066\u4f55\u5ea6\u304b\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li><a href=\"\/\/www.suzukikenichi.com\/blog\/google-is-rewriting-title-heavily\/\">\u691c\u7d22\u7d50\u679c\u306e\u30bf\u30a4\u30c8\u30eb\u3092Google\u304c\u6fc0\u3057\u304f\u66f8\u304d\u63db\u3048\u308b\u7406\u7531<\/a><\/li>\n<li><a href=\"\/\/www.suzukikenichi.com\/blog\/how-to-prevent-title-tag-from-being-rewritten-by-google\/\">Google\u306b\u3088\u308btitle\u30bf\u30b0\u66f8\u304d\u63db\u3048\u3092\u9632\u3050\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"\/\/www.suzukikenichi.com\/blog\/i-asked-googler-four-questions\/\">Google\u793e\u54e1\u306b4\u3064\u8cea\u554f\u3057\u3066\u307f\u305f \u301c rel=prev\/next\u3001title\u30bf\u30b0\u66f8\u304d\u63db\u3048\u3001\u4e0d\u81ea\u7136\u30ea\u30f3\u30af\u3078\u306e\u8b66\u544a\u3001\u30c4\u30a4\u30c3\u30bf\u30fc\u306e\u5f71\u97ff<\/a><\/li>\n<li><a href=\"\/\/www.suzukikenichi.com\/blog\/google-improves-title-rewrting\/\">Google\u3001title\u30bf\u30b0\u66f8\u304d\u63db\u3048\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6539\u5584\u304b\uff1f<\/a><\/li>\n<\/ul>\n<p>title\u30bf\u30b0\u304c\u4fee\u6b63\u3055\u308c\u3066\u3057\u307e\u3046\u539f\u56e0\u306f\u591a\u5c11\u306f\u5206\u304b\u3063\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u5408\u70b9\u304c\u3044\u304b\u306a\u3044\u3053\u3068\u3082\u591a\u304f\u5bfe\u51e6\u304c\u96e3\u3057\u3044\u306e\u304c\u5b9f\u60c5\u3067\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u30af\u30ec\u30fc\u30e0\u304c\u591a\u3044\u306e\u304b\u3001<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2012\/01\/better-page-titles-in-search-results.html\">\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u516c\u5f0f\u30d6\u30ed\u30b0\u3067<\/a>\u3064\u3044\u306btitle\u30bf\u30b0\u306e\u66f8\u304d\u63db\u3048\u306b\u3064\u3044\u3066\u8aac\u660e\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\"><a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&#038;answer=35624\">\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/a>\u304c\u66f4\u65b0\u3055\u308c\u3066\u3044\u3066\u30bf\u30a4\u30c8\u30eb\u306e\u4f5c\u3089\u308c\u65b9\u306b\u95a2\u3057\u3066\u3088\u308a\u8a73\u7d30\u306a\u8aac\u660e\u304c\u306a\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3053\u3061\u3089\u3092\u5143\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u305a\u89e3\u8aac\u3057\u307e\u3059\u3002<br \/>\n\u203b\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306f<a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=ja&#038;answer=35624\">\u65e5\u672c\u8a9e\u30d8\u30eb\u30d7<\/a>\u306f\u53e4\u3044\u307e\u307e\u3067\u3059\u3002<\/p>\n<ul>\n<li class=\"p30-b\"><strong>\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306btitle\u30bf\u30b0\u3092\u8a18\u8ff0\u3059\u308b<\/strong><br \/>\n\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u306e\u3082\u3063\u3068\u3082\u4e3b\u8981\u306a\u30bd\u30fc\u30b9\u306ftitle\u30bf\u30b0\u3002\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u5fc5\u305atitle\u30bf\u30b0\u3092\u8a18\u8ff0\u3059\u308b\u3002\n<\/li>\n<li class=\"p30-b\"><strong>title\u30bf\u30b0\u306e\u8a18\u8ff0\u306f\u5177\u4f53\u7684\u3067\u7c21\u6f54\u306b\u3059\u308b<\/strong><br \/>\n\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306etitle\u30bf\u30b0\u304c\u300c\u30db\u30fc\u30e0\u300d\u306e\u3088\u3046\u306b\u66d6\u6627\u306a\u306e\u306f\u3088\u304f\u306a\u3044\u3002\u4e0d\u5fc5\u8981\u306b\u9577\u304b\u3063\u305f\u308a\u304f\u3069\u304f\u3069\u3068\u5197\u9577\u3060\u3063\u305f\u308a\u3059\u308b\u306e\u3082\u3088\u304f\u306a\u304f\u3066\u7701\u7565\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/li>\n<li class=\"p30-b\"><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3064\u3081\u8fbc\u307e\u306a\u3044<\/strong><br \/>\n\u540c\u3058\u5358\u8a9e\u3084\u8a9e\u53e5\u3092\u4f55\u5ea6\u3082\u7e70\u308a\u8fd4\u3057\u3066\u306f\u3044\u3051\u306a\u3044\u3002\u300cFoobar, foo bar, foobars, foo bars\u300d\u306e\u3088\u3046\u306a\u30bf\u30a4\u30c8\u30eb\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u4e0d\u89aa\u5207\u3060\u3057\u30ad\u30fc\u30ef\u30fc\u30c9\u30b9\u30bf\u30c3\u30d5\u30a3\u30f3\u30b0\u3068\u3057\u3066Google\u306b\u306f\u30b9\u30d1\u30e0\u306b\u898b\u3048\u308b<br \/>\n\u203b\u300c\u5f15\u8d8a\u3057\u3001\u5f15\u8d8a \u3001\u5f15\u3063\u8d8a\u3057\u3001\u3072\u3063\u3053\u3057\u300d\u307f\u305f\u3044\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/li>\n<li class=\"p30-b\"><strong>\u7e70\u308a\u8fd4\u3057\u306e\u5b9a\u5f62\u306etitle\u30bf\u30b0\u3092\u907f\u3051\u308b<\/strong><br \/>\n\u5177\u4f53\u7684\u3067\u4ed6\u3068\u533a\u5225\u3067\u304d\u308btitle\u30bf\u30b0\u3092\u8a18\u8ff0\u3059\u308b\u3002\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u304c\u300c\u6fc0\u5b89\u30bb\u30fc\u30eb\u5b9f\u65bd\u4e2d\u300d\u306e\u3088\u3046\u3060\u3068\u30e6\u30fc\u30b6\u30fc\u306f\u533a\u5225\u304c\u3064\u304b\u306a\u3044\u3002<br \/>\n\u307b\u3093\u306e\u4e00\u90e8\u5206\u3060\u3051\u304c\u9055\u3046\u9577\u3044title\u30bf\u30b0\u3082\u3088\u304f\u306a\u3044\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u201c\u30d0\u30f3\u30c9\u306e\u540d\u524d\u201d &#8211; \u30d3\u30c7\u30aa\u30fb\u6b4c\u8a5e\u30fb\u30dd\u30b9\u30bf\u30fc\u30fb\u30a2\u30eb\u30d0\u30e0\u30fb\u30ec\u30d3\u30e5\u30fc\u30fb\u30b3\u30f3\u30b5\u30fc\u30c8\u300d\u306e\u3088\u3046\u306b\u30d0\u30f3\u30c9\u306e\u540d\u524d\u306e\u90e8\u5206\u3060\u3051\u3092\u5165\u308c\u66ff\u3048\u3066\u3042\u3068\u306f\u5f79\u306b\u7acb\u305f\u306a\u3044\u60c5\u5831\u3070\u304b\u308a\u306a\u306e\u306f\u3088\u304f\u306a\u3044\u3002\u89e3\u6c7a\u7b56\u306e1\u3064\u306f\u3001\u30d3\u30c7\u30aa\u3084\u6b4c\u8a5e\u306a\u3069\u306e\u30ef\u30fc\u30c9\u304c\u305d\u306e\u30da\u30fc\u30b8\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u3068\u304d\u3060\u3051\u305d\u308c\u3089\u3092\u542b\u3081\u3066\u3001\u30da\u30fc\u30b8\u306b\u5b9f\u969b\u306b\u66f8\u3044\u3066\u3042\u308b\u5185\u5bb9\u3092\u52d5\u7684\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3002\u307e\u305f\u306f\u7c21\u6f54\u306a\u300c\u30d0\u30f3\u30c9\u540d\u300d\u3060\u3051\u306b\u3057\u3066\u3001meta description\u3067\u5185\u5bb9\u3092\u8aac\u660e\u3059\u308b\u3002<\/li>\n<li class=\"p30-b\"><strong>\u30bf\u30a4\u30c8\u30eb\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u3059\u308b\u304c\u30b3\u30f3\u30d1\u30af\u30c8\u306b\u3059\u308b<\/strong><br \/>\n\u300c\u25ef\u25ef\u30bd\u30fc\u30b7\u30e3\u30eb\u30b5\u30a4\u30c8 &#8211; \u4eba\u3005\u304c\u51fa\u4f1a\u3044\u96c6\u3046\u5834\u6240\u300d\u306e\u3088\u3046\u306b\u3001\u30b5\u30a4\u30c8\u540d\u306b\u30d7\u30e9\u30b9\u3057\u3066\u30b5\u30a4\u30c8\u306e\u8aac\u660e\u3092title\u30bf\u30b0\u306b\u5165\u308c\u308b\u306e\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u304c\u500b\u3005\u306e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u5165\u308c\u308b\u3068\u8aad\u307f\u3065\u3089\u304f\u306a\u308b\u3057\u3001\u540c\u3058\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u8907\u6570\u306e\u30da\u30fc\u30b8\u304c\u51fa\u3066\u304d\u305f\u3068\u304d\u306b\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308b\u3002\u3053\u3046\u3044\u3046\u3068\u304d\u306f\u3001title\u30bf\u30b0\u306e\u6700\u521d\u307e\u305f\u306f\u7d42\u308f\u308a\u306b\u30b5\u30a4\u30c8\u540d\u3060\u3051\u3092\u5165\u308c\u308b\u3068\u3044\u3044\u3002\u305d\u3057\u3066\u300c\u2212\uff08\u30cf\u30a4\u30d5\u30f3\uff09\u300d\u3001\u300c\uff1a\uff08\u30b3\u30ed\u30f3\uff09\u300d\u3001\u300c\uff5c\uff08\u30d1\u30a4\u30d7\uff09\u300d\u306a\u3069\u3092\u4f7f\u3063\u3066title\u30bf\u30b0\u306e\u305d\u306e\u4ed6\u306e\u90e8\u5206\u3092\u533a\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3068\u3044\u3044\u3002<br \/>\n\u4f8b: &lt;title&gt;\u25ef\u25ef\u30bd\u30fc\u30b7\u30e3\u30eb\u30b5\u30a4\u30c8: \u65b0\u898f\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210&lt;\/title&gt;<br \/>\n\u203b\u8a18\u53f7\u306f\u898b\u3084\u3059\u3044\u3088\u3046\u306b\u201c\u5168\u89d2\u201d\u3067\u5909\u63db\u3057\u3066\u307e\u3059\u3002\u50d5\u306f\u201c\u534a\u89d2\u201d\u3092\u4f7f\u3046\u6d3e\u3067\u3059\u3002\n<\/li>\n<li><strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30af\u30ed\u30fc\u30eb\u3092\u62d2\u5426\u3057\u306a\u3044<\/strong><br \/>\nrobots.txt\u3067Google\u3092\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3082\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3059\u3053\u3068\u304c\u3042\u308b\uff08\u203b\u8a73\u7d30\u306f<a href=\"\/\/www.suzukikenichi.com\/blog\/why-pages-blocked-by-robots-txt-show-up-on-serps\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3067\uff09\u3002\u3053\u306e\u5834\u5408\u306f\u4ed6\u306e\u30b5\u30a4\u30c8\u304b\u3089\u5f35\u3089\u308c\u3066\u3044\u308b\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u30b5\u30a4\u30c8\u5916\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u983c\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<p 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