{"id":6279,"date":"2011-12-26T06:10:53","date_gmt":"2011-12-25T21:10:53","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=6279"},"modified":"2011-12-26T11:04:51","modified_gmt":"2011-12-26T02:04:51","slug":"tips-and-advice-to-user-testing-from-google","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/tips-and-advice-to-user-testing-from-google\/","title":{"rendered":"Google\u304c\u6559\u3048\u308b\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3068\u304d\u306e\u30b3\u30c4"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb\uff1a\u4e2d\u301c\u4e0a\u7d1a]<\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306a\u3069\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3068\u304d\u306e\u30b3\u30c4\u3084\u30a2\u30c9\u30d0\u30a4\u30b9\u3092<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2011\/12\/website-user-research-and-testing-on.html\">\u7c73\u56fd\u7248Google\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u516c\u5f0f\u30d6\u30ed\u30b0\u304c\u516c\u958b<\/a>\u3057\u307e\u3057\u305f\u3002<br \/>\n\u5f7c\u3089\u306e\u5c02\u9580\u30c1\u30fc\u30e0\u306e\u3053\u308c\u307e\u3067\u306e\u7d4c\u9a13\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3068\u3066\u3082\u5f79\u306b\u7acb\u3064\u5185\u5bb9\u306a\u306e\u3067\u3001<a href=\"http:\/\/googlewebmastercentral-ja.blogspot.com\/\">\u65e5\u672c\u7248\u516c\u5f0f\u30d6\u30ed\u30b0<\/a>\u3067\u7ffb\u8a33\u8a18\u4e8b\u304c\u8fd1\u3044\u3046\u3061\u306b\u516c\u958b\u3055\u308c\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3064\u3064\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u50d5\u306e\u30d6\u30ed\u30b0\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30c6\u30b9\u30c8\u306f\u30b7\u30f3\u30d7\u30eb\u306b<\/h2>\n<ul>\n<li class=\"p20-b\"><strong>\u8a66\u9a13\u8005\u306e\u4eba\u6570:<\/strong> \u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u822c\u7684\u306a\u554f\u984c\u3092\u8abf\u3079\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30c6\u30b9\u30c8\u306b\u53c2\u52a0\u3057\u3066\u3082\u3089\u3046\u4eba\u306e\u4eba\u6570\u306f5\u4eba\u3067\u9593\u306b\u5408\u3046(<a href=\"http:\/\/www.useit.com\/alertbox\/20000319.html\">\u30e4\u30b3\u30d6\u30fb\u30cb\u30fc\u30eb\u30bb\u30f3\u306e\u8a18\u4e8b\u3092\u53c2\u7167<\/a>\uff09\u3002<\/li>\n<li class=\"p20-b\"><strong>\u8a66\u9a13\u8005\u306e\u9078\u3073\u65b9:<\/strong> \u6280\u8853\u7684\u306a\u30b9\u30ad\u30eb\u306e\u7570\u306a\u3063\u305f\u4eba\u3092\u96c6\u3081\u308b\u3002\u305f\u3060\u3057\u500b\u3005\u304c\u51fa\u304f\u308f\u3057\u305f\u554f\u984c\u3088\u308a\u3082\u5168\u4f53\u7684\u306a\u6d41\u308c\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3002\u305f\u3068\u3048\u3070\u300150%\u4ee5\u4e0a\u306e\u8a66\u9a13\u8005\u304c\u7d4c\u9a13\u3057\u305f\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u554f\u984c\u306f\u672c\u5f53\u306b\u554f\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/li>\n<li class=\"p20-b\"><strong>\u30c6\u30b9\u30c8\u5834\u6240:<\/strong> \u53ef\u80fd\u306a\u3089\u8a66\u9a13\u8005\u306e\u304a\u5b85\u306b\u304a\u3058\u3083\u307e\u3057\u3066\u30b5\u30a4\u30c8\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u3063\u3066\u3044\u308b\u304b\u3092\u89b3\u5bdf\u3059\u308b\u3002\u666e\u6bb5\u306e\u74b0\u5883\u3067\u843d\u3061\u7740\u3044\u305f\u72b6\u614b\u306e\u3068\u304d\u306b\u3001\u666e\u901a\u306f\u3069\u3046\u3084\u3063\u3066\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u89b3\u5bdf\u3059\u308b\u3002\u76f4\u63a5\u4f1a\u3046\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u306a\u3089\u3001\u96e2\u308c\u305f\u5834\u6240\u304b\u3089\u306e\u30c6\u30b9\u30c8\u3082\u9078\u629e\u80a2\u306e1\u3064\uff08<a href=\"http:\/\/support.google.com\/plus\/bin\/static.py?hl=ja&#038;guide=1257349&#038;page=guide.cs&#038;answer=1215273\">Google+\u306e\u30cf\u30f3\u30b0\u30a2\u30a6\u30c8<\/a>\u304c\u4f7f\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\uff09\u3002<\/li>\n<li class=\"p20-b\"><strong>\u30c6\u30b9\u30c8\u65b9\u6cd5:<\/strong> \u30b5\u30a4\u30c8\u306e\u76ee\u7684\u306b\u57fa\u3065\u3044\u3066\u3001\u30b5\u30a4\u30c8\u3067\u3084\u308b\u3079\u304d\u30b7\u30f3\u30d7\u30eb\u306a\u30bf\u30b9\u30af\u30924\u30015\u500b\u5b9a\u7fa9\u3057\u3001\u305d\u306e\u30bf\u30b9\u30af\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u5b8c\u4e86\u3057\u3066\u3082\u3089\u3046\u3002\u4f53\u9a13\u3057\u3044\u3066\u308b\u3053\u3068\u3084\u601d\u8003\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u5341\u5206\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u8a66\u9a13\u8005\u306b\u58f0\u3092\u51fa\u3057\u3066\u8a71\u3057\u3066\u3082\u3089\u3046\u3088\u3046\u306b\u983c\u3080\u3002<\/li>\n<li class=\"p20-b\"><strong>\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068:<\/strong> \u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30c6\u30b9\u30c8\u3092\u884c\u308f\u306a\u304f\u3066\u3082\u3001\u30af\u30ea\u30c3\u30af\u53ef\u80fd\u306a\u753b\u50cf\u3001PDF\u306a\u3069\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u3059\u308b\u304bHTML\u306b\u3059\u308b\u304b\u3068\u3044\u3063\u305f\u6700\u5c0f\u9650\u306e\u8a66\u4f5c\u30c7\u30b6\u30a4\u30f3\u304c\u57fa\u672c\u7684\u306a\u76f8\u4e92\u4f5c\u7528\u3092\u30c6\u30b9\u30c8\u3059\u308b\u306e\u306b\u5229\u7528\u3067\u304d\u308b\u3002\u3053\u3046\u3059\u308c\u3070\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3084\u30ec\u30a4\u30a2\u30a6\u30c8\u306e\u3044\u308d\u3044\u308d\u306a\u9078\u629e\u80a2\u3092\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u3069\u3093\u306a\u3075\u3046\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u5c0e\u5165\u3059\u308b\u524d\u306b\u78ba\u304b\u3081\u3089\u308c\u308b\u3002<\/li>\n<li class=\"p40-b\"><strong>\u30c6\u30b9\u30c8\u3057\u3066\u306f\u3044\u3051\u306a\u3044\u3053\u3068:<\/strong> \u898b\u65b9\u3068\u3044\u3046\u3082\u306e\u306f\u4e3b\u89b3\u7684\u306a\u5834\u5408\u304c\u591a\u3044\u305f\u3081\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30f3\u8981\u7d20\u3088\u308a\u3082\u6a5f\u80fd\u6027\u306b\u6ce8\u8996\u3059\u308b\u3002\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u3057\u3066\u4fa1\u5024\u306e\u3042\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u3088\u3046\u3068\u601d\u3063\u305f\u3089\u3001\u5927\u4eba\u6570\uff08200\u4eba\u4ee5\u4e0a\uff09\u306e\u5b9a\u91cf\u30c6\u30b9\u30c8\u304c\u5fc5\u8981\u306b\u306a\u308b\u3002\u30c7\u30b6\u30a4\u30f3\u306b\u3064\u3044\u3066\u4fa1\u5024\u306e\u3042\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3089\u3046\u306e\u306b\u3044\u3044\u5f62\u5f0f\u306e1\u3064\u306f\u3001\u305d\u308c\u3092\u8aac\u660e\u3059\u308b\u8a00\u8449\u30925\u30016\u500b\u30e6\u30fc\u30b6\u30fc\u306b\u4e0e\u3048\u3066\u3069\u308c\u304c\u3044\u3061\u3070\u3093\u5f53\u3066\u306f\u307e\u308b\u304b\u3092\u9078\u3093\u3067\u3082\u3089\u3046\u3053\u3068\u3060\u3002<\/li>\n<\/ul>\n<h2>\u30c6\u30b9\u30c8\u304b\u3089\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3053\u3068<\/h2>\n<p>\u7d9a\u3051\u3066\u3001Google\u304c\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3057\u3066\u521d\u3081\u3066\u5206\u304b\u3063\u305f\u4f8b\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li class=\"p20-b\"><strong>\u300c\u96a0\u3059\u30fb\u8868\u793a\u3059\u308b\u300d\u306e\u30ec\u30a4\u30a2\u30a6\u30c8<\/strong><br \/>\n\u9577\u3044\u6bb5\u843d\u3092\u5c55\u958b\u3057\u305f\u308a\u6298\u308a\u305f\u305f\u3093\u3060\u308a\u3057\u3066\u8868\u793a\u30fb\u975e\u8868\u793a\u3092\u5207\u308a\u66ff\u3048\u308b\u6a5f\u80fd\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u6c17\u4ed8\u304b\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002<br \/>\n<img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/hideshow.png\" alt=\"\u96a0\u3059\u30fb\u8868\u793a\u3059\u308b\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\" \/><br \/>\n\u203b\u9234\u6728\u88dc\u8db3: Google\u306e\u30d8\u30eb\u30d7\u306b\u3082\u4ee5\u524d\u306f\u300c+\u300d\u3067\u5c55\u958b\u3059\u308b\u30e1\u30cb\u30e5\u30fc\u304c\u591a\u304b\u3063\u305f\u3088\u3046\u306b\u601d\u3046\u306e\u3067\u3059\u304c\u4eca\u306f\u5c11\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u307e\u3057\u305f\u3002\u4e0a\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3082\u3084\u3063\u3068\u898b\u3064\u3051\u3066\u30ad\u30e3\u30d7\u30c1\u30e3\u3057\u307e\u3057\u305f\u3002<\/li>\n<li class=\"p20-b\"><strong>\u4f7f\u3046\u8a00\u8449<\/strong><br \/>\n\u201cLearn more\u2026\u201d\u306e\u30ea\u30f3\u30af\u306f\u4f55\u304b\u3092\u5b66\u3076\u3053\u3068\u3092\u60f3\u8d77\u3055\u305b\u308b\u306e\u3067\u30e6\u30fc\u30b6\u30fc\u306f\u975e\u5e38\u306b\u5acc\u3063\u3066\u3044\u308b\u3088\u3046\u3060\u3063\u305f\u3002\u30ea\u30f3\u30af\u5148\u30da\u30fc\u30b8\u306b\u4f55\u304c\u3042\u308b\u304b\u304c\u5206\u304b\u308b\u6587\u5b57\u3069\u304a\u308a\u306e\u8a18\u8ff0\u306b\u3059\u308b\u3002\u30b6\u30c3\u898b\u3055\u308c\u308b\u3053\u3068\u3082\u591a\u3044\u306e\u3067\u30ea\u30f3\u30af\u306e\u30c6\u30ad\u30b9\u30c8\u306f\u610f\u5473\u3092\u306a\u3057\u3066\u3044\u3066\u524d\u5f8c\u306e\u6587\u8108\u304b\u3089\u7406\u89e3\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3002\u8a00\u8449\u306b\u306f\u6ce8\u610f\u3057\u3066\u3001\u30dc\u30bf\u30f3\u306e\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u5185\u5bb9\u3092\u8868\u3057\u3066\u3044\u3066\u30ea\u30f3\u30af\u5148\u306b\u8a98\u3046\u3088\u3046\u306a\u8208\u5473\u304c\u6301\u3066\u308b\u3088\u3046\u306a\u3082\u306e\u306b\u3057\u3066\u304a\u304f\u3002<br \/>\n\u203b\u9234\u6728\u88dc\u8db3: \u201cLearn more\u2026\u201d\u306f\u82f1\u8a9e\u3067\u3059\u304c\u3001\u8a72\u5f53\u3059\u308b\u3088\u3046\u306a\u65e5\u672c\u8a9e\u3063\u3066\u3042\u308a\u307e\u3059\u304b\u306d\uff1f\u300c\u8a73\u7d30\u3092\u898b\u308b\u300d\u3084\u300c\u7d9a\u304d\u3092\u8aad\u3080\u300d\u306f\u554f\u984c\u306a\u3055\u305d\u3046\u306a\u6c17\u304c\u3057\u307e\u3059\u304c\u30c6\u30b9\u30c8\u3057\u3066\u307f\u305f\u3044\u3067\u3059\u306d\u3002 \u5c11\u306a\u304f\u3068\u3082\u65e5\u672c\u8a9e\u306e\u30b5\u30a4\u30c8\u3067\u201cLearn more\u2026\u201d\u306f\u4f7f\u308f\u306a\u3044\u307b\u3046\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/li>\n<li class=\"p20-b\"><strong>\u9045\u3044\u56de\u7dda\u3067\u306e\u30c6\u30b9\u30c8<\/strong><br \/>\n\u7570\u306a\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u56de\u7dda\u3092\u5229\u7528\u3057\u3066\u30c6\u30b9\u30c8\u3057\u3066\u307f\u308b\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u5b85\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u306a\u3089\u7279\u306b\u6ce8\u610f\u3059\u308b\u3002\u30b9\u30af\u30ea\u30d7\u30c8\u5316\u3057\u305f\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u304b\u306a\u308a\u7c21\u7d20\u5316\u30fb\u9ad8\u901f\u5316\u3057\u305f\u3089CTR\u3068\u6ede\u5728\u6642\u9593\u304c\u5927\u5e45\u306b\u6539\u5584\u3057\u305f\u30b1\u30fc\u30b9\u304c\u3042\u3063\u305f\u3002<br \/>\n\u203b\u9234\u6728\u88dc\u8db3: 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\/>\n5\u4eba\u304f\u3089\u3044\u3067\u7d50\u679c\u3092\u5224\u65ad\u3067\u304d\u308b\u30b7\u30f3\u30d7\u30eb\u30c6\u30b9\u30c8\u306a\u3089\u77e5\u308a\u5408\u3044\u306b\u5354\u529b\u3057\u3066\u3082\u3089\u3063\u3066\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u304c\u6b20\u304b\u305b\u306a\u3044\u3002\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3068\u805e\u304f\u3068\u8907\u96d1\u305d\u3046\u306b\u611f\u3058\u308b\u304c\u30b7\u30f3\u30d7\u30eb\u306b\u3067\u304d\u308b\u30c6\u30b9\u30c8\u3082\u591a\u3044\u3002\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306b\u304a\u3044\u3066\u5927\u5207\u306a\u30dd\u30a4\u30f3\u30c8\u3092Google\u304c\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u89e3\u8aac\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[758],"tags":[124,946],"class_list":["post-6279","post","type-post","status-publish","format-standard","category-site-design-and-conversion","tag-124","tag-information-architecture"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/6279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=6279"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/6279\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=6279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=6279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=6279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}