{"id":6226,"date":"2011-11-17T06:00:21","date_gmt":"2011-11-16T21:00:21","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=6226"},"modified":"2012-02-06T04:31:04","modified_gmt":"2012-02-05T19:31:04","slug":"ten-recent-algorithm-changes-of-google","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/ten-recent-algorithm-changes-of-google\/","title":{"rendered":"\u6700\u8fd1\u306eGoogle\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u66f4\u00d710"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb\uff1a\u5168\u54e1]<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/blog\/photo-garally-of-pubcon-las-vegas-2011\/\">PubCon<\/a>\u3067\u53c2\u52a0\u3057\u305f<a href=\"\/\/www.suzukikenichi.com\/blog\/matt-cutts-talks-about-future-of-google-and-seo-at-pubcon-2011\/\">\u30bb\u30c3\u30b7\u30e7\u30f3<\/a>\u306e<a href=\"\/\/www.suzukikenichi.com\/blog\/2-googlers-answer-to-10-plus-2-questons-at-pubcon-las-vegas-2011\/\">\u30ec\u30dd\u30fc\u30c8<\/a>\u306f\u304a\u4f11\u307f\u3057\u3066\u3001\u4eca\u65e5\u306e\u6295\u7a3f\u306fSEO\u95a2\u9023\u306e\u6700\u65b0\u30cb\u30e5\u30fc\u30b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Google\u306f\u3001<strong>\u76f4\u8fd1\u306b\u5b9f\u884c\u3057\u305f10\u500b\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u66f4<\/strong>\u306b\u3064\u3044\u3066<a href=\"http:\/\/insidesearch.blogspot.com\/2011\/11\/ten-recent-algorithm-changes.html\">\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u6982\u8981\u3092\u7d39\u4ecb<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">\u5185\u5bb9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u3001\u30da\u30fc\u30b8\u5185\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u3088\u308a\u591a\u304f\u5f15\u7528\u3057\u30d8\u30c3\u30c0\u30fc\uff0f\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u3088\u308a\u5c11\u306a\u304f\u5f15\u7528<\/h2>\n<p>\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u5229\u7528\u3059\u308b\u30c6\u30ad\u30b9\u30c8\u306b\u4eca\u307e\u3067\u3088\u308a\u3082\u305f\u304f\u3055\u3093\u30da\u30fc\u30b8\u5185\u306e\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5229\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30d8\u30c3\u30c0\u30fc\u3084\u30e1\u30cb\u30e5\u30fc\u306b\u3042\u308b\u30c6\u30ad\u30b9\u30c8\u304c\u5229\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u6e1b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">\u3053\u308c\u306f\u826f\u3044\u50be\u5411\u3067\u3059\u306d\u3002<\/p>\n<h2>\u30dc\u30a4\u30e9\u30fc\u30d7\u30ec\u30fc\u30c8\u3067\u7e70\u308a\u8fd4\u3055\u308c\u3066\u3044\u308b\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308b\u691c\u7d22\u7d50\u679c\u3067\u306e\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u6539\u5584<\/h2>\n<p>\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u304c\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3092\u6c7a\u3081\u308b\u8981\u7d20\u306e1\u3064\u306b\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u201cboilerplate\u201d\uff08\u30dc\u30a4\u30e9\u30fc\u30d7\u30ec\u30fc\u30c8\uff1a \u201c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u201d\u306e\u3053\u3068\uff09\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u91cd\u8996\u3057\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u307f\u3093\u306a\u304c\u56f0\u3063\u3066\u3044\u308b\uff08\u4e0d\u5e73\u3092\u8a00\u3063\u3066\u3044\u308b\uff09<a href=\"\/\/www.suzukikenichi.com\/blog\/google-is-rewriting-title-heavily\/\">title\u30bf\u30b0\u66f8\u304d\u63db\u3048<\/a>\u306b\u95a2\u308f\u308b\u5909\u66f4\u3067\u3059\u3002<br \/>\n\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306b\u3082\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u308b\u306e\u3092\u50d5\u305f\u3061\u3082\u77e5\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u4eca\u5f8c\u306f\u30d8\u30c3\u30c0\u30fc\u3084\u30b5\u30a4\u30c9\u30d0\u30fc\u306a\u3069\u3067\u30b5\u30a4\u30c8\u4e2d\u3067\u7e70\u308a\u8fd4\u3055\u308c\u308b\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u304b\u3089\u306e\u5f71\u97ff\u3092\u6e1b\u3089\u3057\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5373\u3057\u305f\u7279\u5b9a\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u8868\u793a\u3055\u305b\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u305f\u3060\u300ctitle\u30bf\u30b0\u306b\u4f9d\u5b58\u305b\u305a\u30e6\u30fc\u30b6\u30fc\u306b\u5206\u304b\u308a\u3084\u3059\u3044\u30bf\u30a4\u30c8\u30eb\u3092\u300d\u3068\u3044\u3046\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u7406\u89e3\u3067\u304d\u308b\u306e\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u305d\u3046\u306a\u3063\u3066\u3044\u306a\u3044\u306e\u3067\u30db\u30f3\u30c8\u3084\u3081\u3066\u307b\u3057\u3044\u3067\u3059\u3001\u3053\u308c\u3002<br \/>\n\u2193\u3001\u610f\u5473\u4e0d\u660e\u3002<br \/>\n<img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/wrongtitle.png\" alt=\"\u4e0d\u9069\u5207\u306b\u66f8\u304d\u63db\u3048\u3089\u308c\u305f\u30bf\u30a4\u30c8\u30eb\" \/><\/p>\n<h2>\n\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u62e1\u5f35<\/h2>\n<p>App Store\u3084Android\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30bd\u30d5\u30c8\u306b<a href=\"\/\/www.suzukikenichi.com\/blog\/usage-of-rich-snippet-is-growing\/\">\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8<\/a>\u304c\u9069\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3082\u3046<a href=\"http:\/\/insidesearch.blogspot.com\/2011\/11\/ten-recent-algorithm-changes.html\">2\u30f6\u6708\u3082\u524d<\/a>\u304b\u3089\u3067\u3059\u3051\u3069\u6c17\u4ed8\u3044\u3066\u307e\u3057\u305f\uff1f<\/p>\n<p class=\"p40-b\"><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/angrybirtds.png\" alt=\"Angry Birds\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\" \/><\/p>\n<h2>\u753b\u50cf\u691c\u7d22\u306e\u6307\u6a19\u306e1\u3064\u3092\u5ec3\u6b62<\/h2>\n<p>\u753b\u50cf\u691c\u7d22\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6c7a\u3081\u308b\u6307\u6a19\u306e1\u3064\u3092\u5ec3\u6b62\u3057\u307e\u3057\u305f\u3002\u30a6\u30a7\u30d6\u4e0a\u306e\u8907\u6570\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u53c2\u7167\u3055\u308c\u3066\u3044\u308b\u753b\u50cf\u306b\u95a2\u4fc2\u3059\u308b\u6307\u6a19\u3092\u4f7f\u308f\u306a\u3044\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">\u3069\u3093\u306a\u5909\u66f4\u304b\u3088\u304f\u7406\u89e3\u3067\u304d\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u6c17\u306b\u3057\u306a\u304f\u3066\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u3088\u308a\u65b0\u3057\u3044\u691c\u7d22\u7d50\u679c\u3092<\/h2>\n<p>\u9069\u5207\u3068\u5224\u65ad\u3057\u305f\u691c\u7d22\u30af\u30a8\u30ea\u3067\u306f\u3088\u308a\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u306b\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\n\u5148\u65e5\u5c0e\u5165\u3055\u308c\u305f<a href=\"\/\/www.suzukikenichi.com\/blog\/google-algorithm-change-for-freshness\/\">\u30d5\u30ec\u30c3\u30b7\u30e5\u30cd\u30b9\u30fb\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2>\n\u516c\u5f0f\u30da\u30fc\u30b8\u691c\u51fa\u306e\u6539\u5584<\/h2>\n<p>\u30aa\u30d5\u30a3\u30b7\u30e3\u30eb\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5224\u65ad\u3059\u308b\u80fd\u529b\u3092\u6539\u5584\u3057\u307e\u3057\u305f\u3002\u516c\u5f0f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304c\u3088\u308a\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3053\u306e\u524d<a href=\"\/\/www.suzukikenichi.com\/blog\/confidential-rating-guidelins-of-google\/\">\u5916\u90e8\u306b\u6f0f\u308c\u3066\u3057\u307e\u3063\u305f\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3067\u306f\u3001\u516c\u5f0f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u63a2\u3059\u30af\u30a8\u30ea\u3092\u300c<strong>Go<\/strong>\u300d\u30af\u30a8\u30ea\u3068\u540d\u4ed8\u3051\u3066\u3044\u307e\u3057\u305f<a href=\"\/\/www.suzukikenichi.com\/blog\/review-of-google-rating-manual-1\/\">\u300cNavigational\u300d\uff08\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\uff09\u3068\u547c\u3070\u308c\u308b\u30bf\u30a4\u30d7\u306e\u30af\u30a8\u30ea<\/a>\u3067\u3059\u306d\u3002<br \/>\n\u300cGo\u300d\u30af\u30a8\u30ea\u306e\u691c\u7d22\u306e\u3068\u304d\u306b\u306f\u5f79\u306b\u7acb\u3064\u6539\u5584\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<h2>\u671f\u9593\u6307\u5b9a\u691c\u7d22\u306e\u6539\u826f<\/h2>\n<p>\u671f\u9593\u3092\u6307\u5b9a\u3059\u308b\u691c\u7d22\u304c\u6539\u826f\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">\u691c\u7d22\u7d50\u679c\u306e\u5de6\u30da\u30a4\u30f3\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u671f\u9593\u3092\u6307\u5b9a\u3057\u3066\u7d50\u679c\u3092\u7d5e\u308a\u8fbc\u3081\u307e\u3059\u3002<br \/>\n\u300c\u201c\u3053\u306e\u524d\u201d\u898b\u305f\u3042\u308c\u4f55\u3060\u3063\u305f\u3051\uff1f\u300d\u3068\u3001\u53e4\u3044\u7d50\u679c\u3092\u6392\u9664\u3057\u305f\u3044\u3068\u304d\u306b\u50d5\u306f\u3088\u304f\u4f7f\u3044\u307e\u3059\u3002<\/p>\n<h2>IME\u5229\u7528\u6642\u306e\u691c\u7d22\u306e\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u4fee\u6b63<\/h2>\n<p>\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u306eIME\u306e\u51e6\u7406\u3092\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\nIME(Input Method Editor)\u3068\u306f\u3001\u300cMicrosoft IME\u300d\u3084\u300c\u3053\u3068\u3048\u308a\u300d\u3001\u300cATOK\u300d\u3001\u300cGoogle \u65e5\u672c\u8a9e\u5165\u529b\u300d\u306e\u3088\u3046\u306a\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\uff08\u30e9\u30c6\u30f3\u7cfb\u8a00\u8a9e\uff09\u4ee5\u5916\u306e\u8a00\u8a9e\u3092\u5165\u529b\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u3067\u306f\u3001IME\u3092\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u4e00\u90e8\u306e\u8a00\u8a9e\u3067\u6587\u5b57\u5316\u3051\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u304c\u3042\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u3053\u308c\u304c\u4fee\u6b63\u3055\u308c\u305f\u305d\u3046\u3067\u3059\u3002<br \/>\n\u65e5\u672c\u8a9e\u306b\u306f\u304a\u305d\u3089\u304f\u95a2\u4fc2\u3057\u3066\u3044\u306a\u3055\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u6b8b\u308a2\u3064\u3082\u65e5\u672c\uff08\u8a9e\uff09\u306b\u306f\u95a2\u4fc2\u3057\u306a\u3055\u305d\u3046\u306a\u5909\u66f4\u306a\u306e\u3067\u9805\u76ee\u3060\u3051\u3092\u5217\u6319\u3057\u307e\u3059\u3002<br \/>\n\u81ea\u5206\u306b\u95a2\u4fc2\u3057\u305d\u3046\u306a\u3089\u516c\u5f0f\u30a2\u30ca\u30a6\u30f3\u30b9\u3067\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>Cross-language information retrieval updates<\/li>\n<li>Length-based autocomplete predictions in Russian<\/li>\n<\/ul>\n<p class=\"p60-t\">\u900f\u660e\u6027\u3092\u5897\u3059\u305f\u3081\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u66f4\u3092\u5b9f\u884c\u3057\u305f\u6642\u306f\u4f1d\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u3068Google\u306eMatt Cutts(\u30de\u30c3\u30c8\u30fb\u30ab\u30c3\u30c4)\u6c0f\u306fPubCon\u3067\u8a71\u3057\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u4eca\u56de\u306e\u516c\u5f0f\u30a2\u30ca\u30a6\u30f3\u30b9\u306f\u305d\u306e\u4e00\u74b0\u3067\u3057\u3087\u3046\u3002<br \/>\n\u50d5\u305f\u3061\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u66f4\u306e\u60c5\u5831\u3092\u4e0e\u3048\u3066\u3082\u3089\u3048\u308b\u306e\u306f\u5b09\u3057\u3044\u3053\u3068\u3067\u3059\u306d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u76f4\u8fd1\u3067\u884c\u308f\u308c\u305f10\u500b\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u66f4\u3092Google\u306f\u691c\u7d22\u5411\u3051\u306e\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u30a2\u30ca\u30a6\u30f3\u30b9\u3057\u305f\u3002\u30b9\u30cb\u30da\u30c3\u30c8\u6539\u5584\u3001\u30bf\u30a4\u30c8\u30eb\u8868\u793a\u6539\u826f\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3 \u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3001\u30d5\u30ec\u30c3\u30b7\u30e5\u30cd\u30b9 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306a\u3069\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[670,980],"class_list":["post-6226","post","type-post","status-publish","format-standard","category-google-seo","tag-algorithm-update","tag-search-quality-highlight"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/6226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=6226"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/6226\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=6226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=6226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=6226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}