{"id":5746,"date":"2010-10-26T05:55:42","date_gmt":"2010-10-25T20:55:42","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=5746"},"modified":"2010-10-26T05:52:20","modified_gmt":"2010-10-25T20:52:20","slug":"how-to-optimize-above-the-fold-by-in-page-analytics","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/how-to-optimize-above-the-fold-by-in-page-analytics\/","title":{"rendered":"Google Analytics\u300c\u30da\u30fc\u30b8\u89e3\u6790\u300d\u3067\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3092\u6700\u9069\u5316"},"content":{"rendered":"

\u65b0\u305f\u306b\u8ffd\u52a0\u3055\u308c\u305fGoogle Analytics\u306e\u300c\u30da\u30fc\u30b8\u89e3\u6790\u300d<\/a>\u6a5f\u80fd\u306f\u597d\u610f\u7684\u306b\u53d7\u3051\u5165\u308c\u3089\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n

\u3067\u3082\u4f55\u3068\u306a\u304f\u773a\u3081\u3066\u300c\u307b\u3049\uff5e\u3001\u306a\u308b\u307b\u3069\u300d\u3068\u95a2\u5fc3\u3057\u305f\u3060\u3051\u3067\u306f\u5b9d\u306e\u6301\u3061\u8150\u308c\u3067\u3059\u3002<\/p>\n

\u305d\u3053\u3067\u4eca\u65e5\u306f\u300c\u30da\u30fc\u30b8\u89e3\u6790\u300d\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3063\u305fTIPS\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u30da\u30fc\u30b8\u89e3\u6790\u3067\u30d5\u30ec\u30fc\u30e0\u5185\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u306e\u4e0b\u90e8\u306b\u201c\u30aa\u30ec\u30f3\u30b8\u8272\u306e\u5e2f\u201d<\/span>\u304c\u3042\u308b\u3053\u3068\u306b\u6c17\u3065\u3044\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\"Google<\/a><\/p>\n

\u300c\u25cb%\u307e\u3067\u306e\u7bc4\u56f2\u3067\u30af\u30ea\u30c3\u30af\u304c\u4e0b\u56de\u308b\u2193\u300d\u3068\u3044\u3046\u3001\u65e5\u672c\u8a9e\u3060\u3051\u308c\u3069\u65e5\u672c\u8a9e\u3068\u3057\u3066\u610f\u5473\u304c\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u8aac\u660e\u304c\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\uff08GA\u306e\u65e5\u672c\u8a9e\u8a33\u306f\u610f\u5473\u4e0d\u660e\u304c\u591a\u3059\u304e\u3002\u82f1\u8a9e\u306e”\uff5e\u25cb% Clicks Below \u2193”(\u3053\u3053\u3088\u308a\u4e0b\u306f\u25cb%\u306e\u30af\u30ea\u30c3\u30af)\u3092\u660e\u3089\u304b\u306b\u9593\u9055\u3063\u3066\u8a33\u3057\u3066\u307e\u3059\u3002\u7d71\u4e00\u3055\u308c\u3066\u3044\u306a\u3044\u7528\u8a9e\u3082\u76ee\u7acb\u3061\u307e\u3059\u306d\u3002\u7121\u6599\u306a\u306e\u3067\u6587\u53e5\u306f\u8a00\u3048\u307e\u305b\u3093\u304c\u30c1\u30a7\u30c3\u30af\u4e0d\u8db3\u3002\uff09\u3002<\/p>\n

\u3053\u308c\u306f\u3001\u3053\u306e\u30aa\u30ec\u30f3\u30b8\u8272\u306e\u30e9\u30a4\u30f3\u3088\u308a\u4e0b\u306e\u30a8\u30ea\u30a2\u3067\u4f55%\u306e\u30af\u30ea\u30c3\u30af\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4e0a\u306e\u30ad\u30e3\u30d7\u30c1\u30e3\u306e\u5834\u5408\u306a\u3089\u3001\u30aa\u30ec\u30f3\u30b8\u8272\u306e\u30e9\u30a4\u30f3\u3088\u308a\u4e0b\u3067\u5168\u4f53\u306e30%\u306e\u30af\u30ea\u30c3\u30af\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002
\n\u30da\u30fc\u30b8\u3092\u4e0b\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u3044\u304f\u3068\u6570\u5024\u306f\u6e1b\u3063\u3066\u3044\u304d\u307e\u3059\u3002
\n\u4e0b\u306b\u9032\u3080\u306b\u3064\u308c\u3066\u6b8b\u308a\u306e\u30ea\u30f3\u30af\u306e\u6570\u304c\u5c11\u306a\u304f\u306a\u3063\u3066\u3044\u304f\u306e\u3067\u5f53\u7136\u3067\u3059\u306d\u3002<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u307b\u3057\u3044\u30d1\u30fc\u30c4\u3001\u305f\u3068\u3048\u3070\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u3084\u30d0\u30ca\u30fc\u304c\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306b\u306f\u8a2d\u7f6e\u3057\u3066\u3042\u308a\u307e\u3059\u304b\uff1f<\/p>\n

\u57fa\u672c\u7684\u306b”Call To Action”(\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u3001\u767b\u9332\u306a\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u8d77\u3053\u3055\u305b\u308b\u3053\u3068\u3002\u4ee5\u4e0b\u3001CTA)\u306e\u8981\u7d20\u306f\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u306a\u304f\u3066\u3082\u898b\u3048\u308b\u7bc4\u56f2\u3001\u3044\u308f\u3086\u308bAbove the Fold<\/a>\u306b\u914d\u7f6e\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n

\u6700\u8fd1\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u884c\u52d5\u306b\u3082\u5909\u5316\u304c\u3042\u308a\u3001Below the Fold\u3082\u898b\u308b<\/a>\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u304c\u3001Above the Fold\u306bCTA\u3092\u914d\u7f6e\u3059\u308b\u3068\u3044\u3046\u539f\u5247\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u30da\u30fc\u30b8\u89e3\u6790\u3092\u5229\u7528\u3059\u308b\u3068\u3001Above the Fold\u5185\u3067\u3069\u306e\u30ea\u30f3\u30af\u304c\u3069\u306e\u304f\u3089\u3044\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b\u3084\u5168\u4f53\u3068\u3057\u3066\u4f55%\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u5bb9\u6613\u306b\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30d5\u30ec\u30fc\u30e0\u5185\u306b\u8868\u793a\u3055\u308c\u305f\u5bfe\u8c61\u30da\u30fc\u30b8\u3092Above the Fold\u304e\u308a\u304e\u308a\u306e\u30e9\u30a4\u30f3\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u3001\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u89b3\u5bdf\u3057\u3066\u307f\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002
\n\u60f3\u5b9a\u3057\u305f\u3068\u304a\u308a\u306bCTA\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

Above the Fold\u306e\u7bc4\u56f2\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u3063\u3066\u3044\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u89e3\u50cf\u5ea6\u3067\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n

\u30da\u30fc\u30b8\u89e3\u6790\u306b\u306f\u30d5\u30a3\u30eb\u30bf\u6a5f\u80fd\u304c\u3042\u308b\u306e\u3067\u3001\u89e3\u50cf\u5ea6\u3067\u7d5e\u308a\u8fbc\u3080\u3068\u305d\u306e\u89e3\u50cf\u5ea6\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3092\u4f7f\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u306e\u30c7\u30fc\u30bf\u3060\u3051\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u4e0a\u3067\u898b\u305b\u305f\u30ad\u30e3\u30d7\u30c1\u30e3\u306f\u300c\u753b\u9762\u306e\u89e3\u50cf\u5ea6\u300d\u3092\u300c1280×1024\u300d\u3067\u30d5\u30a3\u30eb\u30bf\u3057\u305f\u7d50\u679c\u3067\u3059\u3002<\/p>\n

\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u89e3\u50cf\u5ea6\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u306f\u3001[\u30e6\u30fc\u30b6\u30fc] > [PC\u74b0\u5883] > [\u753b\u9762\u306e\u89e3\u50cf\u5ea6] \u3067\u8abf\u3079\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u3082\u3063\u3068\u3082\u4f7f\u7528\u7387\u306e\u9ad8\u3044\u89e3\u50cf\u5ea6\u306b\u5408\u308f\u305b\u3066\u3001Above the Fold\u306eCTA\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002
\n\u203b\u8907\u6570\u306e\u89e3\u50cf\u5ea6\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5206\u304b\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u4e2d\u3067\u3044\u3061\u3070\u3093\u5c0f\u3055\u3044\u89e3\u50cf\u5ea6\u306b\u5408\u308f\u305b\u3066\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u8a2d\u8a08\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u307e\u305f\u3001CTA\u304cAbove the Fold\u3088\u308a\u4e0b\u3001Below the Fold\u306b\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u7d0d\u5f97\u306e\u3044\u304f\u30af\u30ea\u30c3\u30af\u3092\u7a3c\u3044\u3067\u3044\u308b\u306a\u3089\u554f\u984c\u306a\u3044<\/span>\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u305d\u308c\u306f\u3001\u4e0b\u306b\u3082\u307e\u3060\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u308b\u3053\u3068\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4e0a\u624b\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u308b\u8a3c\u62e0\u3067\u3059\u3002<\/p>\n

\u300c\u30da\u30fc\u30b8\u89e3\u6790\u300d\u306e\u30ec\u30dd\u30fc\u30c8\u3092 Above the Fold & Below the Fold \u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3066\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

P.S.
\n\u30da\u30fc\u30b8\u89e3\u6790\u306f\u3001\u540c\u3058\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u304c\u30da\u30fc\u30b8\u5185\u306b\u8907\u6570\u5b58\u5728\u3059\u308b\u5834\u5408\u306f\u5408\u7b97\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002
\n%\u304c\u8868\u793a\u3055\u308c\u308b\u8d64\u67a0\u306e\u5439\u304d\u51fa\u3057\u304c\u5b9f\u7dda\u306e\u3068\u304d\u306f\u30ea\u30f3\u30af\u304c1\u3064<\/span>\u3060\u3051\u3001\u70b9\u7dda\u306e\u3068\u304d\u306f\u30ea\u30f3\u30af\u304c\u8907\u6570<\/span>\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\uff08\u9055\u3063\u3066\u3044\u308b\u306e\u3082\u591a\u5c11\u3042\u308b\u3088\u3046\u306a\u611f\u3058\u3082\u3057\u307e\u3059\uff09\u3002<\/p>\n

\u500b\u3005\u306e\u30ea\u30f3\u30af\u3092\u5206\u3051\u305f\u3044\u6642\u306f\u3001page1.html?top \u306e\u3088\u3046\u306b\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u3068\u3044\u3046\u624b\u304c\u3042\u308a\u307e\u3059\u3002
\n\u305f\u3060\u3053\u3046\u3059\u308b\u3068\u91cd\u8907URL<\/a>\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3001rel=”canonical”\u30bf\u30b0<\/a>\u3068\u4f75\u7528\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u3067\u3082\u30af\u30ea\u30c3\u30af\u3092\u6b63\u78ba\u306b\u6e2c\u308a\u305f\u3044\u306a\u3089\u3001\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/a>\u3092\u4f7f\u3046\u306e\u304c\u9069\u5207\u3067\u3059\u3002
\n\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306a\u3089\u500b\u3005\u306e\u30ea\u30f3\u30af\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u5916\u90e8\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3082\u8a08\u6e2c\u3067\u304d\u307e\u3059\u3002
\n\u30da\u30fc\u30b8\u89e3\u6790\u306f\u8ffd\u52a0\u8a2d\u5b9a\u304c\u4e0d\u8981\u306a\u6a19\u6e96\u6a5f\u80fd\u306a\u306e\u3067\u3001\u3060\u3044\u305f\u3044\u306e\u50be\u5411\u3092\u3064\u304b\u3080\u306e\u306b\u4fbf\u5229\u3068\u8a00\u3048\u305d\u3046\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics\u306e\u300c\u30da\u30fc\u30b8\u89e3\u6790\u300d\u3067\u306f\u8868\u793a\u7bc4\u56f2\u3088\u308a\u4e0b\u306e\u30a8\u30ea\u30a2\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u30ec\u30dd\u30fc\u30c8\u3092Above the Fold\u3001\u3064\u307e\u308a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3066\u305f\u3044\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[68,288,852],"class_list":["post-5746","post","type-post","status-publish","format-standard","category-web-analytics","tag-google-analytics","tag-above-the-fold","tag-in-page-analytics"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/5746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=5746"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/5746\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=5746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=5746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=5746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}