{"id":5682,"date":"2010-08-26T05:55:36","date_gmt":"2010-08-25T20:55:36","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=5682"},"modified":"2010-08-27T05:17:15","modified_gmt":"2010-08-26T20:17:15","slug":"eyetracking-shows-snippet-attracts-higher-number-of-fixations-than-title","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/eyetracking-shows-snippet-attracts-higher-number-of-fixations-than-title\/","title":{"rendered":"title\u30bf\u30b0\u3088\u308a\u3082meta description\u30bf\u30b0\u304c\u91cd\u8981!?"},"content":{"rendered":"

\u201c\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u4e0a\u4f4d\u8868\u793a\u306f\u610f\u5473\u304c\u306a\u3044\u201d<\/span><\/p>\n

\u3053\u308c\u306f\u3001SEO\u30bb\u30df\u30ca\u30fc\u3067title\u30bf\u30b0\u306e\u8aac\u660e\u3092\u3059\u308b\u3068\u304d\u306b\u50d5\u304c\u6700\u521d\u306b\u5fc5\u305a\u8a00\u3046\u30d5\u30ec\u30fc\u30ba\u3067\u3059\u3002<\/p>\n

\u610f\u5473\u3059\u308b\u3068\u3053\u308d\u306f\u3001\u691c\u7d22\u7d50\u679c\u30671\u30012\u4f4d\u3092\u52dd\u3061\u3068\u3063\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u3044\u3068\u601d\u308f\u306a\u3044\u3088\u3046\u306a\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3067\u306f\u30a2\u30af\u30bb\u30b9\u3092\u547c\u3079\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u540c\u3058\u3053\u3068\u304c\u30b9\u30cb\u30da\u30c3\u30c8<\/a>\u306b\u5229\u7528\u3055\u308c\u308bmeta description\u30bf\u30b0\u306b\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u691c\u7d22\u7d50\u679c\u3067\u306e\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3084\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u3082\u3063\u3068\u3082\u6ce8\u8996\u3059\u308b\u3068\u3053\u308d\u3067\u3059\u3002
\n\u30bf\u30a4\u30c8\u30eb\u3084\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u898b\u3066\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u305d\u306e\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u304b\u3069\u3046\u304b\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u306f\u305a\u3067\u3059\u3002
\n\u30af\u30ea\u30c3\u30af\u3092\u547c\u3076title\u30bf\u30b0\u3084meta description\u30bf\u30b0\u3092\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3084\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u542b\u3081\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306e\u3069\u306e\u90e8\u5206\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u898b\u3066\u3044\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u8208\u5473\u6df1\u3044\u8abf\u67fb\u7d50\u679c\u304c\u516c\u958b\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

\u3082\u3068\u3082\u3068\u30b9\u30da\u30a4\u30f3\u8a9e\u3067\u516c\u958b\u3055\u308c\u305f\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u7814\u7a76\u30c7\u30fc\u30bf<\/a>\uff08\u300c\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u300d\u306f\u4eba\u9593\u306e\u8996\u7dda\u306e\u52d5\u304d\u3092\u5206\u6790\u3059\u308b\u8abf\u67fb\uff09\u3067\u3001Dynamical.biz\u304c\u82f1\u8a9e\u306b\u7ffb\u8a33<\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u8abf\u67fb\u7d50\u679c\u306e\u4e2d\u3067\u7279\u306b\u76ee\u3092\u5f15\u304f\u306e\u304c\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u91cd\u8981\u6027\u3060\u3068\u3001WebmasterWorld\u3067\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3<\/a>\u304c\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4e0b\u306f\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306e\u30a8\u30ea\u30a2\u3054\u3068\u306e\u8996\u7dda\u306e\u201c\u3068\u3069\u307e\u308a\u5177\u5408\u201d\u3092\u307e\u3068\u3081\u305f\u8868\u3067\u3059\u3002<\/p>\n

\"\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u3088\u308b\u30d5\u30a3\u30af\u30bb\u30fc\u30b7\u30e7\u30f3\u306e\u30c7\u30fc\u30bf\"<\/p>\n

title\u306f\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3001snippet\u306f\u30b9\u30cb\u30da\u30c3\u30c8\u3001url\u306fURL\u3001image\u306f\u753b\u50cf\uff08\u52d5\u753b\u3082\u542b\u3080\u3068\u601d\u3044\u307e\u3059\uff09\u306e\u30b5\u30e0\u30cd\u30a4\u30eb\u3067\u3059\u3002
\n\u7279\u306b\u554f\u984c\u306a\u3044\u3067\u3059\u306d\u3002<\/p>\n

Informational\u30fbNavigational\u30fbTransactional\u306f\u691c\u7d22\u306e\u30bf\u30a4\u30d7\u306e\u533a\u5206\u3051\u3067\u3059\u3002
\nInformational\u306f\u300c\u60c5\u5831\u578b\u300d\u306e\u691c\u7d22\u3067\u3001\u60c5\u5831\u53ce\u96c6\u306e\u5ea6\u5408\u3044\u304c\u5f37\u3044\u691c\u7d22\u3067\u3059\u3002
\nNavigational\u306f\u300c\u6848\u5185\u578b\u300d\u306e\u691c\u7d22\u3067\u3001\u7279\u5b9a\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff09\u3092\u63a2\u3059\u691c\u7d22\u3067\u3059\u3002
\nTransactional\u306f\u300c\u53d6\u308a\u5f15\u304d\u578b\u300d\u306e\u691c\u7d22\u3067\u3001\u4f55\u304b\u3092\u8cb7\u3046\u30fb\u4f55\u304b\u306b\u7533\u3057\u8fbc\u3080\u610f\u601d\u3092\u6301\u3064\u691c\u7d22\u3067\u3059\u3002
\n\u8a73\u3057\u3044\u3053\u3068\u306f\u3001Google\u306e\u5185\u90e8\u6587\u66f8\u3092\u89e3\u8aac\u3057\u305f\u3068\u304d\u306e\u8a18\u4e8b<\/a>\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u691c\u7d22\u306e\u30bf\u30a4\u30d7\u306b\u3088\u3063\u3066\u3069\u306e\u90e8\u5206\u3092\u898b\u308b\u304b\u304c\u7570\u306a\u3063\u3066\u304f\u308b\u3068\u3044\u3046\u306e\u3082\u8208\u5473\u6df1\u3044\u306e\u3067\u3059\u304c\u3001\u4eca\u7740\u76ee\u3057\u3066\u307b\u3057\u3044\u306e\u306f\u3001title\u3068snippet\u306e\u5217\u306efixations<\/span>\u306e\u5272\u5408\u3067\u3059\u3002<\/p>\n

fixation\u306f\u8996\u7dda\u304c\u6b62\u307e\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002
\n\u3064\u307e\u308a\u300c\u3069\u308c\u3060\u3051\u3058\u3063\u3068\u898b\u308b\u304b\u300d\u3067\u3059\u306d\u3002<\/p>\n

snippet\u306e\u65b9\u304c\u9ad8\u3044\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u306f\u3069\u3046\u3044\u3046\u3053\u3068\u304b\u3068\u3044\u3046\u3068\u3001\u691c\u7d22\u7d50\u679c\u3067\u306f\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3088\u308a\u3082\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u307b\u3046\u3092\u3058\u3063\u304f\u308a\u898b\u3066\u3044\u308b<\/span>\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n

\u6587\u5b57\u304c\u5927\u304d\u304f\u3001\u4e0b\u7dda\u4ed8\u304d\u306e\u9752\u8272\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u30bf\u30a4\u30c8\u30eb\u306e\u307b\u3046\u304c\u9577\u3044\u6642\u9593\u8aad\u307e\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u308b\u306e\u304c\u81ea\u7136\u306b\u601d\u3048\u307e\u3059\u304c\u3001\u5b9f\u306f\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8aad\u3080\u306e\u306b\u3088\u308a\u9577\u3044\u6642\u9593\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u306e\u3067\u3059\uff08\u3068\u3044\u3063\u3066\u3082\u3001\u30b3\u30f3\u30de\u6570\u79d2\u306e\u8a71\u3067\u3057\u3087\u3046\u304c\uff09\u3002<\/p>\n

\u88ab\u9a13\u8005\u306e\u5c5e\u6027\u3084\u691c\u7d22\u306e\u7fd2\u719f\u5ea6\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3088\u3063\u3066\u6570\u5b57\u306f\u5909\u5316\u3059\u308b\u3067\u3057\u3087\u3046\u3057\u3001\u65e5\u672c\u4eba\u306e\u5834\u5408\u306b\u3082\u540c\u3058\u3053\u3068\u304c\u5f53\u3066\u306f\u307e\u308b\u3068\u65ad\u5b9a\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u601d\u3063\u3066\u3044\u305f\u4ee5\u4e0a\u306b\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u898b\u3089\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u8a00\u3048\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

meta description\u30bf\u30b0\u306f\u3001\u7279\u306bGoogle\u306e\u5834\u5408<\/span>\u3001\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

meta description\u30bf\u30b0\u306f\u691c\u7d22\u9806\u4f4d\u306b\u306f\u5f71\u97ff\u3057\u307e\u305b\u3093\u304c\u3001\u30af\u30ea\u30c3\u30af\u7387\u306b\u306f\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002
\n\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3067\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3082\u3001\u5358\u306a\u308b\u30da\u30fc\u30b8\u306e\u8aac\u660e\u6587\u306b\u7d42\u59cb\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u300c\u3082\u3063\u3068\u8a73\u3057\u3044\u3053\u3068\u3092\u3053\u306e\u30da\u30fc\u30b8\u3067\u77e5\u308a\u305f\u3044\u3001\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u300d\u3068\u30e6\u30fc\u30b6\u30fc\u306b\u601d\u308f\u305b\u308b\u3088\u3046\u306a\u8a18\u8ff0\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002
\n\u624b\u3092\u629c\u304b\u305a\u306b\u5fc5\u305a\u5404\u30da\u30fc\u30b8\u56fa\u6709\u306e\u8a18\u8ff0\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u306a\u304a\u3053\u306e\u30a8\u30f3\u30c8\u30ea\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u300cmeta description\u306e\u65b9\u304c\u91cd\u8981\u300d\u3068\u3057\u307e\u3057\u305f\u304c\u3001\u3053\u308c\u306f\u6b63\u3057\u3044\u8868\u73fe\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002
\n\u300cmeta description\u3082<\/span>\u91cd\u8981\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

title\u30bf\u30b0\u306e\u91cd\u8981\u6027\u304c\u4e0b\u304c\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u6c7a\u3057\u3066\u3042\u308a\u307e\u305b\u3093\u3002
\n\u4e21\u65b9\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u3010UPDATE\u3011
\n\u65e5\u672c\u3067\u3082\u540c\u3058\u3088\u3046\u306a\u7814\u7a76\u304c\u3042\u3063\u305f\u305d\u3046\u3067\u3059\u3002
\n\u30b3\u30e1\u30f3\u30c8\u3067Gone\u3055\u3093\u304c\u4f1d\u3048\u3066\u304f\u308c\u307e\u3057\u305f\u3002
\n\u25bc\u8ad6\u6587\u306e\u6982\u8981
\n\u691c\u7d22\u7d50\u679c\u8868\u793a\u753b\u9762\uff08SERP\uff09\u3067\u30e6\u30fc\u30b6\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u610f\u5916\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb\u306e\u7d50\u679c\u306b\u3088\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u6ce8\u8996\u3059\u308b\u306e\u306f\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3088\u308a\u3082\u30b9\u30cb\u30da\u30c3\u30c8\u3060\u3063\u305f\u3002\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u30bf\u30a4\u30c8\u30eb\u3088\u308a\u3082\u30af\u30ea\u30c3\u30af\u7387\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3068\u8a00\u3048\u308b\u3002\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u5f15\u7528\u3055\u308c\u308bmeta description\u304c\u5927\u5207\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[149,151,181],"class_list":["post-5682","post","type-post","status-publish","format-standard","category-sem","tag-snippet","tag-meta-description","tag-title"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/5682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=5682"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/5682\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=5682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=5682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=5682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}