{"id":5418,"date":"2010-02-10T15:20:18","date_gmt":"2010-02-10T06:20:18","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=5418"},"modified":"2010-02-10T15:20:18","modified_gmt":"2010-02-10T06:20:18","slug":"making-the-best-use-of-broad-match-and-negative-match","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/making-the-best-use-of-broad-match-and-negative-match\/","title":{"rendered":"AdWords\u306e\u90e8\u5206\u4e00\u81f4\u3068\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3057\u3088\u3046\uff01"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001\u30a2\u30c9\u30ef\u30fc\u30ba \u30e9\u30dc\u306e\u9df2\u898b\u3067\u3059\u3002<\/p>\n<p>PPC \u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a71\u984c\u306b\u306a\u308b\u3068\u3001\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9 \/ \u30b9\u30e2\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9 \/ \u30cb\u30c3\u30c1\u30ad\u30fc\u30ef\u30fc\u30c9 \/ \u8907\u5408\u30ad\u30fc\u30ef\u30fc\u30c9 \uff08\u3069\u308c\u3082\u540c\u3058\u3088\u3046\u306a\u610f\u5473\u306a\u306e\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u8a00\u8449\u306b\u5bfe\u3059\u308b\u8a73\u3057\u3044\u8aac\u660e\u306f\u7701\u7565\u3057\u307e\u3059\uff09 \u304c\u5927\u4e8b\u3060\u3068\u3044\u3046\u8a71\u3092\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>\nGoogle \u3067\u691c\u7d22\u3055\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\uff08<a href=\"http:\/\/www.google-adwords-lab.com\/glossary\/search-query\/\">\u691c\u7d22\u30af\u30a8\u30ea<\/a>\uff09\u306e\u7d04 20% \u306f\u3001\u904e\u53bb 90 \u65e5\u9593\u306b\u691c\u7d22\u5b9f\u7e3e\u306e\u306a\u3044\u3082\u304b\u3001\u3042\u308b\u3044\u306f\u904e\u53bb\u306b\u5168\u304f\u691c\u7d22\u3055\u308c\u305f\u3053\u3068\u306e\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3042\u308b\u3002\n<\/p><\/blockquote>\n<p>\u3068\u3044\u3046 <a href=\"http:\/\/adwords-ja.blogspot.com\/2008\/12\/blog-post.html\">Google \u306e\u767a\u8868<\/a>\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u65e5\u3005\u65b0\u3057\u304f\u751f\u307e\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u90e8\u5206\u4e00\u81f4\u3092\u5229\u7528\u3059\u308b\u306e\u306f\u3001\u5927\u5909\u6709\u52b9\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u3001\u90e8\u5206\u4e00\u81f4\u306f\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u7bc4\u56f2\u304c\u5e83\u3044\u5206\u3001\u4ed6\u306e\u30de\u30c3\u30c1\u30bf\u30a4\u30d7\u306b\u6bd4\u3079\u3066\u90e8\u5206\u4e00\u81f4\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u60aa\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3057\u305f\u304c\u3063\u3066\u90e8\u5206\u4e00\u81f4\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u3068\u3044\u3046\u8a71\u3057\u3082\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u77db\u76fe\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3082\u601d\u3048\u308b\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3068\u3044\u3046\u306e\u304c\u3001\u4eca\u56de\u306e\u8a18\u4e8b\u306e\u30c6\u30fc\u30de\u3067\u3059\u3002<\/p>\n<h2>\u90e8\u5206\u4e00\u81f4\u3068\u5b8c\u5168\u4e00\u81f4\u306e\u6bd4\u8f03<\/h2>\n<p>\u90e8\u5206\u4e00\u81f4\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u305f\u3068\u304d\u306b\u306f\u3001\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u30c7\u30fc\u30bf\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u90e8\u5206\u4e00\u81f4 \/ \u30d5\u30ec\u30fc\u30ba\u4e00\u81f4 \/ \u5b8c\u5168\u4e00\u81f4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u4e00\u89a7\u3092\u8868\u793a\u3055\u305b\u305f\u4e0a\u3067\u3001\u53f3\u4e0a\u306b\u3042\u308b<\/p>\n<p>[\u30d5\u30a3\u30eb\u30bf\u3068\u8868\u793a\u306e\u8a2d\u5b9a] \u2192 [\u5206\u5272] \u2192 [\u691c\u7d22\u30af\u30a8\u30ea \u30de\u30c3\u30c1\u30bf\u30a4\u30d7]<\/p>\n<p>\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u5206\u5272\u30ec\u30dd\u30fc\u30c8\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/match-type.gif\" alt=\"\u30de\u30c3\u30c1\u30bf\u30a4\u30d7\" \/><\/p>\n<p>\u3053\u3053\u3067\u3001\u90e8\u5206\u4e00\u81f4\u3092\u4f7f\u3063\u305f\u3053\u3068\u3067\u3069\u308c\u3060\u3051\u640d\u3092\u3057\u3066\u3044\u308b\u306e\u304b\uff08\u3082\u3057\u304f\u306f\u5f97\u3092\u3057\u3066\u3044\u308b\u306e\u304b\uff09\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u691c\u7d22\u30af\u30a8\u30ea\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u3001\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u767a\u898b\u65b9\u6cd5<\/h2>\n<p>\u307e\u305fAdWords \u3067\u306f\u90e8\u5206\u4e00\u81f4\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u305f\u3068\u304d\u306b\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3093\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3063\u3066\u3042\u306a\u305f\u306e\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u306e\u304b\u3082\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/search-query-report01.gif\" alt=\"\u691c\u7d22\u30af\u30a8\u30ea\u30ec\u30dd\u30fc\u30c8\" \/><\/p>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3046\u3068\u3001\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3093\u306a\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u691c\u7d22\u30af\u30a8\u30ea\uff09\u3092\u4f7f\u3063\u3066\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u306e\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u826f\u3044\u306e\u304b\u60aa\u3044\u306e\u304b\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/search-query-report02.gif\" alt=\"\u691c\u7d22\u30af\u30a8\u30ea\u30ec\u30dd\u30fc\u30c8\" \/><\/p>\n<p>Excel \u306e\u4f7f\u3044\u65b9\u306b\u6163\u308c\u3066\u3044\u308b\u4eba\u306f\u3001\u201d\u691c\u7d22\u30af\u30a8\u30ea 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\u30d5\u30ec\u30fc\u30ba\u4e00\u81f4 \/ \u5b8c\u5168\u4e00\u81f4\u304c\u5b58\u5728\u3059\u308b\u306e\u306f\u3001\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f<\/p>\n<p>\u5b8c\u5168\u4e00\u81f4\u306e [\u30ab\u30c3\u30b3] \u306b\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4f7f\u3046\u30de\u30a4\u30ca\u30b9\u3092\u3064\u3051\u3066\u3001<\/p>\n<p>-[\u30ad\u30fc\u30ef\u30fc\u30c9] <\/p>\n<p>\u3068\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u90e8\u5206\u4e00\u81f4\u304b\u3089\u5b8c\u5168\u4e00\u81f4\u3092\u5f15\u3044\u305f\u8a2d\u5b9a\u3092\u884c\u3046\u4e8b\u304c\u51fa\u6765\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u30d5\u30ec\u30fc\u30ba\u4e00\u81f4\u306b\u30de\u30a4\u30ca\u30b9\u3092\u4ed8\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u3001\u3069\u306e\u3088\u3046\u306a\u30ea\u30fc\u30c1\u306b\u306a\u308b\u306e\u304b\u3001\u30b0\u30e9\u30d5\u306b\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/negative-phrase-exact.gif\" alt=\"\u30d5\u30ec\u30fc\u30ba\u4e00\u81f4\u30fb\u5b8c\u5168\u4e00\u81f4\u306e\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u90e8\u5206\u4e00\u81f4\u3067\u300c\u6db2\u6676 \u30c6\u30ec\u30d3\u300d\u3092\u767b\u9332\u3057\u3001\u540c\u6642\u306b\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u300c-[\u6db2\u6676 \u30c6\u30ec\u30d3]\u300d\uff08\u5b8c\u5168\u4e00\u81f4\u306e\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u3092\u767b\u9332\u3057\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u8584\u578b \u6db2\u6676\u30c6\u30ec\u30d3\u300d\u3084\u300c\u6fc0\u5b89 \u6db2\u6676\u30c6\u30ec\u30d3\u300d\u3001\u300c\u6db2\u6676\u30c6\u30ec\u30d3 \u58f2\u308c\u7b4b\u300d\u3067\u306f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u767b\u9332\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u30ba\u30d0\u30ea\u4e00\u81f4\u3057\u305f\u300c\u6db2\u6676\u30c6\u30ec\u30d3\u300d\u3067\u306f\u5e83\u544a\u306f\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f7f\u3044\u9053\u304c\u30d4\u30f3\u3068\u3053\u306a\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u3053\u308c\u306f\u3053\u308c\u3067\u6d3b\u7528\u65b9\u6cd5\u304c\u3042\u308b\u306e\u3067\u3059\uff08\u3053\u3061\u3089\u306f\u307e\u305f\u5225\u306e\u6a5f\u4f1a\u306b\uff09\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u30cb\u30c3\u30c1\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30ab\u30d0\u30fc\u3059\u308b\u305f\u3081\u306b\u3001\u90e8\u5206\u4e00\u81f4\u3092\u5229\u7528\u3059\u308b\u306e\u306f\u826f\u3044\u3053\u3068\u3067\u3059\u304c\u3001<\/p>\n<ul>\n<li>\u5b8c\u5168\u4e00\u81f4\u306b\u6bd4\u3079\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\uff1f<\/li>\n<li>\u691c\u7d22\u30af\u30a8\u30ea\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u3001\u7121\u99c4\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30af\u30ea\u30c3\u30af\u3092\u9632\u3052\u306a\u3044\u304b\uff1f<\/li>\n<li>\u691c\u7d22\u30af\u30a8\u30ea\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u826f\u3044\u65b0\u3057\u3044\u30cb\u30c3\u30c1\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u7121\u3044\u304b\uff1f<\/li>\n<li>\u30e0\u30c0\u30af\u30ea\u30c3\u30af\u306b\u5bfe\u3059\u308b\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a2d\u5b9a\u304c\u3067\u304d\u306a\u3044\u304b\uff1f<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u3092\u78ba\u5b9f\u306b\u5b9f\u884c\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p style=\"margin-top:60px!important;\"><span class=\"cmt i\">*** About Takahito Sumi ***<\/span><\/p>\n<p>\u9577\u3044\u6d77\u5916\u751f\u6d3b\u306e\u7d4c\u9a13\u304b\u3089\u3001\u6d77\u5916\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e8b\u60c5\u306b\u7cbe\u901a\u3057\u3001\u305d\u306e\u77e5\u8b58\u3092\u3082\u3068\u306b\u3001\u5e74\u5546 5000 \u4e07\u306e\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3092\u5b9f\u5bb6\u306e\u30d9\u30c3\u30c9\u30eb\u30fc\u30e0\u3067\u7acb\u3061\u4e0a\u3052\u308b\u3002<\/p>\n<p>\u73fe\u5728\u306f\u3001Google \u8a8d\u5b9a\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306e\u8cc7\u683c\u3092\u6301\u3061\u3001\u6bce\u6708 1000 \u4e07\u5186\u4ee5\u4e0a\u306e AdWords\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u508d\u3089\u3001\u30b3\u30fc\u30c1\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u50ac\u3001Google AdWords\uff0fLPO \u5bfe\u7b56\u306e\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3092\u884c\u3046\u3002<\/p>\n<p>2009 \u5e74 6 \u6708\u306b\u306f\u3001\u65e5\u672c\u3067\u521d\u3081\u3066 Google \u672c\u793e\u3088\u308aGoogle Website Optimizer \u8a8d\u5b9a\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8 \u306b\u4efb\u547d\u3055\u308c\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8003\u3048\u305f\u5e83\u544a\u6226\u7565\u3092\u3001\u65e5\u672c\u4e2d\u306b\u5e83\u3081\u308b\u305f\u3081\u306b\u6d3b\u52d5\u4e2d\u3002<\/p>\n<p>\u3010\u904b\u55b6\u30b5\u30a4\u30c8\u3011<\/p>\n<ul>\n<li><a href=\"http:\/\/www.google-adwords-lab.com\/\">\u30a2\u30c9\u30ef\u30fc\u30ba \u30e9\u30dc<\/a><\/li>\n<li><a href=\"http:\/\/www.lpo-consulting.com\/101\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u30a2\u30c3\u30d7\u30fb101\u306e\u65b9\u6cd5<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords\u306e\u90e8\u5206\u4e00\u81f4\u3068\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3044\u3053\u306a\u3059\u305f\u3081\u306eTIPS\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[733,766],"class_list":["post-5418","post","type-post","status-publish","format-standard","category-adwords","tag-sumi","tag-match-type"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/5418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=5418"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/5418\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=5418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=5418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=5418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}