{"id":5127,"date":"2009-07-23T05:55:04","date_gmt":"2009-07-22T20:55:04","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=5127"},"modified":"2009-07-23T07:18:48","modified_gmt":"2009-07-22T22:18:48","slug":"its-time-to-stop-trying-to-control-anchor-text-in-backlinks","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/its-time-to-stop-trying-to-control-anchor-text-in-backlinks\/","title":{"rendered":"\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308b\u30d0\u30c3\u30af\u30ea\u30f3\u30afSEO\u304c\u7d42\u308f\u308b?"},"content":{"rendered":"

\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3093\u3060\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3067\u30ea\u30f3\u30af\u3092\u5f35\u308b\u300d\u3001SEO\u3001\u7279\u306bGoogle\u306eSEO\u306b\u304a\u3044\u3066\u306f\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3001\u304b\u3064\u4e0a\u4f4d\u8868\u793a\u306b\u3082\u3063\u3068\u3082\u5f71\u97ff\u529b\u306e\u3042\u308b\u8981\u56e0\u3067\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u6700\u8fd1\u50be\u5411\u304c\u5909\u308f\u3063\u3066\u304d\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n

\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3088\u308a\u3082\u3001\u30ea\u30f3\u30af\u5143\u3068\u306e\u30c6\u30fc\u30de\u306e\u95a2\u9023\u6027\u3092\u3088\u308a\u91cd\u8981\u8996<\/span>\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3089\u3057\u3044\u306e\u3067\u3059\u3002<\/p>\n

WebmasterWorld\u3067\u306f\u3001\u76f4\u8fd1\u306eGoogle\u306eSERP\u306e\u5909\u5316\u3092\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3057\u3042\u3046\u30b9\u30ec\u30c3\u30c9<\/a>\u304c\u3001\u6708\u3054\u3068\u306b\u7acb\u3061\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u307e\u305a\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u30a2\u30c9\u30df\u30cb\u30b9\u30c8\u30ec\u30fc\u30bf\u306etedster\u306e\u30b3\u30e1\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

1. Different analysis of the backlinks, weighted more by the topic of the linking page (or page segment) rather than going so heavily with anchor text.<\/p><\/blockquote>\n

\u7d9a\u3044\u3066\u3001tedster\u306b\u8cdb\u540c\u3059\u308b\u30d5\u30a9\u30fc\u30e9\u30e0\u30e2\u30c7\u30ec\u30fc\u30bf\u306eRobert Charlton\u306e\u30b3\u30e1\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

This is in line with what I’m seeing, based on several competitive searches I watch in different market areas.<\/p>\n

It appears that less weight is now being given for links with relevant anchor text but which come from less relevant pages. I’m also seeing that these rankings are currently fairly volatile. I’ve seen these pages drop from mid first page down to as far as the third page, then move up to the second page and then up to the first page. Now they appear to be fluctuating between page one and page two.<\/p>\n

Pages on the same sites with more solid backlinks have remained rock solid. <\/p><\/blockquote>\n

\u3082\u3046\uff11\u3064\u3001tedster\u306e\u30b3\u30e1\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

One market where I “think” I’m seeing this “semantic theme” backlink phenomenon is the travel SERPs – those with [very specific location] in the query phrase. Sites with backlinks predominantly from other [very specific location] pages are now doing better than those that have more of a scattershot collection of backlinks. This is a change from just a few weeks ago, when backlink quantity seemed to rule all on its own.<\/p>\n

One thing I’m becoming quite convinced of (and this has been a growing impression) is it’s time to stop trying to control anchor text in backlinks. Instead, just attract backlinks from good, on-theme, pages and let the anchor text be naturally randomized as the webmaster chooses – external anchor text should naturally include a high occurrence of [domain name] or [business name].<\/p><\/blockquote>\n

\u82f1\u8a9e\u3067\u8aad\u3081\u308b\u4eba\u306f\u3001\u81ea\u5206\u3067\u8aad\u3093\u3067\u3082\u3089\u3046\u3068\u3057\u3066\u3001\u30dd\u30a4\u30f3\u30c8\u306f\u5192\u982d\u3067\u66f8\u3044\u305f\u3053\u3068\u3068\u540c\u3058\u3067\u3059\u3002<\/p>\n

\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3067\u306f\u306a\u304f\u3001\u30ea\u30f3\u30af\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u3068\u95a2\u9023\u6027\u304c\u9ad8\u3044\u3053\u3068\u3001\u30c8\u30d4\u30c3\u30af\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u3001\u3088\u308a\u30a6\u30a7\u30a4\u30c8\u304c\u7f6e\u304b\u308c\u308b<\/span>\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3068\u3044\u3046\u5206\u6790\u3067\u3059\u3002<\/p>\n

\u9006\u306b\u3001\u95a2\u9023\u6027\u304c\u8584\u3044\u3068\u3001\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u8a55\u4fa1\u304c\u4f4e\u304f\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n

tedster\u304c\u7279\u306b\u3053\u306e\u50be\u5411\u304c\u9855\u8457\u3060\u3068\u8003\u3048\u3066\u3044\u308b\u306e\u306f\u3001\u5834\u6240\u3092\u7279\u5b9a\u3057\u305f\u691c\u7d22\u3067\u3059\u3002
\n\u3042\u3061\u3053\u3061\u304b\u3089\u30ea\u30f3\u30af\u3092\u96c6\u3081\u305f\u30da\u30fc\u30b8\u3088\u308a\u3082\u3001\u540c\u3058\u5834\u6240\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u66f8\u304b\u308c\u305f\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3092\u96c6\u3081\u305f\u30da\u30fc\u30b8\u306e\u65b9\u304c\u3001\u3088\u308a\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\uff12\uff0c\uff13\u9031\u9593\u524d\u304b\u3089\u8d77\u3053\u3063\u3066\u3044\u308b\u5909\u5316\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u3001\u6b21\u306e\u3088\u3046\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u201c\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3088\u3046\u3068\u3059\u308b\u306e\u3092\u3001\u3084\u3081\u308b\u3068\u304d\u304c\u6765\u305f\u3002\u305d\u306e\u4ee3\u308f\u308a\u306b\u3001\u3057\u3063\u304b\u308a\u3068\u30c6\u30fc\u30de\u306b\u5408\u3063\u305f\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3092\u96c6\u3081\u3001\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u304c\u81ea\u3089\u9078\u3093\u3060\u3088\u3046\u306b\u3001\u81ea\u7136\u306b\u3070\u3089\u3051\u3055\u305b\u3066\u304a\u304f\u3093\u3060\u3002\u5916\u90e8\u304b\u3089\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u81ea\u7136\u306b\u306a\u308b\u3088\u3046\u306b\u30c9\u30e1\u30a4\u30f3\u540d\u3084\u30d3\u30b8\u30cd\u30b9\u30cd\u30fc\u30e0\u3092\u9ad8\u3044\u5272\u5408\u3067\u542b\u3093\u3067\u3044\u308b\u3079\u304d\u3060\u3002\u201d<\/span><\/p>\n

\u300c\u30d3\u30b8\u30cd\u30b9\u30cd\u30fc\u30e0\u300d\u3068\u3044\u3046\u306e\u306f\u3001\u4f1a\u793e\u3084\u5e97\u8217\u306e\u540d\u524d\u3060\u3063\u305f\u308a\u3001\u30b5\u30a4\u30c8\u306e\u540d\u524d\u3060\u3063\u305f\u308a\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u30ea\u30f3\u30af\u3092\u8cbc\u308b\u3068\u304d\u306f\u3001\u540d\u524d\u3067\u8cbc\u308b\u306e\u304c\u81ea\u7136\u3067\u666e\u901a\u3067\u3059\u3088\u306d\u3002
\n\u300c\u308f\u3051\u3042\u308a\u30bf\u30e9\u30d0\u30ac\u30cb\u300d\u3092\u901a\u8ca9\u3067\u58f2\u3063\u3066\u3044\u308b\u300c\u3044\u308d\u306f\u6c34\u7523\u300d\u3068\u3044\u3046\u304a\u5e97\u304c\u3042\u3063\u305f\u3068\u3057\u307e\u3059\u3002
\nSEO\u306e\u3053\u3068\u306a\u3069\u77e5\u3089\u306a\u3044\u4e00\u822c\u306e\u5584\u826f\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u300c\u308f\u3051\u3042\u308a\u30bf\u30e9\u30d0\u30ac\u30cb\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3044\u308d\u306f\u6c34\u7523\u300d\u3067\u30ea\u30f3\u30af\u3059\u308b\u306f\u305a\u3067\u3059\u3002\uff57<\/p>\n

\u3042\u308b\u3044\u306f\u3001URL\u3067\u305d\u306e\u307e\u307e\u30ea\u30f3\u30af\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u30e2\u30c7\u30ec\u30fc\u30bf\u306eRobert Charlton\u6c0f\u306f\u3001\u4eca\u306e\u3068\u3053\u308d\u5909\u52d5\u304c\u6fc0\u3057\u3044\u3053\u3068\u3082\u89b3\u5bdf\u3057\u3066\u3044\u307e\u3059\u3002
\n\u3057\u304b\u3057\u3001\u5805\u7262\u306a\u30ea\u30f3\u30af\u304c\u5f35\u3089\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u306f\u5b89\u5b9a\u3057\u3066\u3044\u308b\u3068\u3082\u4ed8\u3051\u52a0\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u306f\u50d5\u306e\u63a8\u6e2c\u3067\u3059\u304c\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u8abf\u6574\u304c\u307e\u3060\u5b8c\u4e86\u3057\u3066\u3044\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002
\n\u9806\u4f4d\u3092\u5b89\u5b9a\u3055\u305b\u308b\u306b\u306f\u3001\u30c8\u30e9\u30b9\u30c8\u30b5\u30a4\u30c8<\/a>\u304b\u3089\u306e\u30ea\u30f3\u30af\u304c\u9375\u3092\u63e1\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

Yahoo!\u306f\u3001Google\u307b\u3069\u306b\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u30de\u30c3\u30c1\u4e00\u8fba\u5012\u3067\u306f\u306a\u304f\u3001\u30da\u30fc\u30b8\u5168\u4f53\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30c3\u30c1\u3082\u52a0\u5473\u3057\u3066\u30ea\u30f3\u30af\u3092\u8a55\u4fa1\u3059\u308b\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

Google\u3082\u3001\u540c\u3058\u65b9\u5411\u306b\u5411\u304d\u3092\u5909\u3048\u305f\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u50d5\u3082\u542b\u3081\u3066\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u30a2\u30c3\u30d7\u3092\u72d9\u3063\u3066SEO\u3092\u8a66\u307f\u308b\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u304c\u3001\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3092\u30b2\u30fc\u30e0\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u5316\u306e\u4e00\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u81ea\u7136\u304c\u3044\u3061\u3070\u3093\u3067\u3059\u306d\u3002
\n\u3082\u3063\u3068\u3082\u300c\u81ea\u7136\u306b\u3055\u305b\u3088\u3046\u300d\u3068\u305f\u304f\u3089\u3080\u6642\u70b9\u3067\u3001\u81ea\u7136\u3067\u306f\u306a\u3044\u3067\u3059\u304c\u3002\uff08\u7b11\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"

Google\u304c\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u3067\u91cd\u8981\u8996\u3059\u308b\u8981\u7d20\u306b\u5909\u5316\u304c\u3042\u3063\u305f\u3088\u3046\u3060\u3002\u5f93\u6765\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3067\u306f\u306a\u304f\u3001\u30ea\u30f3\u30af\u5143\u30da\u30fc\u30b8\u3068\u306e\u95a2\u9023\u6027\u306b\u6bd4\u91cd\u304c\u79fb\u3063\u3066\u304d\u305f\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u72d9\u3063\u305f\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3088\u308a\u3082\u30fb\u30fb\u30fb\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[160,265],"class_list":["post-5127","post","type-post","status-publish","format-standard","category-google-seo","tag-backlink","tag-anchor-text"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/5127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=5127"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/5127\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=5127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=5127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=5127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}