{"id":383,"date":"2008-04-15T05:54:40","date_gmt":"2008-04-14T20:54:40","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=383"},"modified":"2010-05-28T05:15:10","modified_gmt":"2010-05-27T20:15:10","slug":"universal-search-vs-seo","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/universal-search-vs-seo\/","title":{"rendered":"\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30b5\u30fc\u30c1(\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u691c\u7d22) vs. SEO"},"content":{"rendered":"<p>\u3042\u306a\u305f\u306eSEO\u30e9\u30a4\u30d0\u30eb\u306f\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u753b\u50cf\u30fb\u30d3\u30c7\u30aa\u30fb\u30cb\u30e5\u30fc\u30b9\u306a\u3069\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u3055\u307e\u3056\u307e\u306a\u30ab\u30c6\u30b4\u30ea\u306b\u5b58\u5728\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u3001\u610f\u8b58\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/p>\n<p>\u4e00\u822c\u30b5\u30a4\u30c8\u306b\u52a0\u3048\u3066\u3001\u7d50\u679c\u30da\u30fc\u30b8\u306b\u300c\u753b\u50cf\u30fb\u30d3\u30c7\u30aa\u30fb\u30cb\u30e5\u30fc\u30b9\u300d\u306a\u3069\u3082\u542b\u3081\u3066\u8868\u793a\u3059\u308b\u691c\u7d22\u306e\u3053\u3068\u3092\u3001<span style=\"font-weight:bold;\">\u300cBlended Search\uff08\u30d6\u30ec\u30f3\u30c7\u30c3\u30c9\u30fb\u30b5\u30fc\u30c1\uff09\u300d<\/span>\u3068\u3044\u3044\u3001Google\u306f<span style=\"font-weight:bold;\">\u300cUniversal Search\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30fb\u30b5\u30fc\u30c1\uff09\u300d<\/span>\u3068\u540d\u3065\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/blendedsearch.jpg\" alt=\"\u5016\u7530\u4f86\u672a\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30b5\u30fc\u30c1\u7d50\u679c\" \/><\/p>\n<p>\u4e0a\u306e\u30ad\u30e3\u30d7\u30c1\u30e3\u306f\u3001\u6628\u65e5\u6d3b\u52d5\u518d\u958b\u3057\u305f\u300c<a href=\"http:\/\/www.google.co.jp\/search?sourceid=navclient&#038;hl=ja&#038;ie=UTF-8&#038;rls=GFRD,GFRD:2007-31,GFRD:ja&#038;q=%e5%80%96%e7%94%b0%e4%be%86%e6%9c%aa\" rel=\"nofollow\">\u5016\u7530\u4f86\u672a<\/a>\u300d\u306eGoogle\u3067\u306e\u691c\u7d22\u7d50\u679c\u3067\u3059\u3002<br \/>\n\uff08\u5225\u306b\u30d5\u30a1\u30f3\u3067\u306f\u306a\u3044\u3067\u3059\uff57\uff09<\/p>\n<p>\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u691c\u7d22\u7d50\u679c\u306b<span style=\"text-decoration:underline;\">\u6df7\u3056\u3063\u3066<\/span>\uff08\uff1d&#8221;blended&#8221;\uff09\u3001\u30cb\u30e5\u30fc\u30b9\u691c\u7d22\u306e\u7d50\u679c\u3068\u30d3\u30c7\u30aa\u691c\u7d22\u306e\u7d50\u679c\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001Google\u306f\u3001\u5404\u30ab\u30c6\u30b4\u30ea\u306b\u7d5e\u3063\u305f\u691c\u7d22\u6a5f\u80fd\u3082\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u3061\u3089\u306f\u3001<span style=\"font-weight:bold;\">\u300cVertical Search\uff08\u30d0\u30fc\u30c6\u30a3\u30ab\u30eb\u30fb\u30b5\u30fc\u30c1\uff09\u300d<\/span>\u3068\u547c\u3070\u308c\u308b\u6a5f\u80fd\u3067\u3059\u3002<br \/>\n\u691c\u7d22\u30da\u30fc\u30b8\u306e\u6700\u4e0a\u90e8\u306b\u3001\u5bfe\u8c61\u3092\u9650\u5b9a\u3057\u3066\u691c\u7d22\u3067\u304d\u308b\u30ea\u30f3\u30af\u304c\u898b\u3048\u307e\u3059\u3002<\/p>\n<p>Google\u306f\u3001Universal Search\u3068\u3057\u3066Blended Search\u30922007\u5e745\u6708\u306b\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002<br \/>\n\u7d9a\u3044\u3066\u3001MSN Live Search\u306f\u540c\u5e747\u6708\u3001Yahoo\u306f\u540c\u5e7410\u6708\u306bBlended Search\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306eBlended Search\u304c\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306b\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u8abf\u67fb\u304c<a href=\"http:\/\/www.iprospect.com\/about\/researchstudy_2008_blendedsearchresults.htm\">iProspect<\/a>\u306e\u5143\u3067\u884c\u308f\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305a\u3001Blended Search\u306b\u5148\u7acb\u3063\u3066\u5c0e\u5165\u3055\u308c\u305fVertical Search\u306f\u3001\u307b\u3068\u3093\u3069\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<br \/>\n\u8abf\u67fb\u5bfe\u8c61\u8005\u306e35%\u306f\u4f7f\u3063\u305f\u3053\u3068\u304c\u306a\u304f\u300125%\u306f\u4f7f\u3063\u305f\u304b\u3069\u3046\u304b\u899a\u3048\u3066\u3044\u306a\u3044\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3042\u308f\u305b\u308b\u3068\u300160%\u304cVertical Search\u3092\u5b9f\u8cea\u7684\u306b\u306f\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305d\u3046\u8a00\u308f\u308c\u308b\u3068\u3001\u50d5\u81ea\u8eab\u3082\u307b\u3068\u3093\u3069\u4f7f\u3063\u3066\u306a\u3044\u3067\u3059\u306d\u3002<br \/>\n\u753b\u50cf\u3092\u691c\u7d22\u3059\u308b\u3068\u304d\u306b\u5229\u7528\u3059\u308b\u304f\u3089\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u753b\u50cf\u691c\u7d22\u304c\u3001Vertical Search\u306e\u4e2d\u3067\u5229\u7528\u7387\u304c\u6700\u3082\u9ad8\u3044\u3068\u3044\u3046\u306e\u306f\u8abf\u67fb\u7d50\u679c\u306b\u3082\u66f8\u304b\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u3089\u30ab\u30c6\u30b4\u30ea\u3092\u7d5e\u3063\u305fVertical Search\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306f\u7a00\u306a\u306e\u3067\u3059\u304c\u3001\u4ed6\u306e\u30ab\u30c6\u30b4\u30ea\u304b\u3089\u306e\u7d50\u679c\u304cBlended Search\u3068\u3057\u3066\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u691c\u7d22\u306e\u4e2d\u306b\u6df7\u3056\u308b\u3068\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u5272\u5408\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p>Blended Search\u3067\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5272\u5408\u304c\u3082\u3063\u3068\u3082\u9ad8\u3044\u306e\u306f\u3001\u300c\u30cb\u30e5\u30fc\u30b9\u7d50\u679c\u300d\u3067\u3059\u3002<br \/>\n\u56de\u7b54\u8005\u306e<span style=\"text-decoration:underline;\">36%<\/span>\u304cBlendes Search\u306e\u30cb\u30e5\u30fc\u30b9\u7d50\u679c\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\nVertical Search\u3092\u306e\u30cb\u30e5\u30fc\u30b9\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u306e\u306f\u3001\u305d\u306e\u534a\u5206\u306e<span style=\"text-decoration:underline;\">17%<\/span>\u3067\u3059\u3002<\/p>\n<p>Blended Search\u306e\u753b\u50cf\u7d50\u679c\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u306e\u306f<span style=\"text-decoration:underline;\">31%<\/span>\u3001\u4e00\u65b9Vertical Search\u306e\u753b\u50cf\u691c\u7d22\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u306e\u306f<span style=\"text-decoration:underline;\">26%<\/span>\u3001<br \/>\nBlended Search\u306e\u30d3\u30c7\u30aa\u7d50\u679c\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u306e\u306f<span style=\"text-decoration:underline;\">17%<\/span>\u3001\u4e00\u65b9Vertical Search\u306e\u30d3\u30c7\u30aa\u691c\u7d22\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u306e\u306f<span style=\"text-decoration:underline;\">10%<\/span>\u3068\u3044\u3046\u8abf\u67fb\u5831\u544a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3059\u3079\u3066\u3001Blended Search\u3068\u3057\u3066\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u691c\u7d22\u306b\u6df7\u3056\u3063\u305f\u307b\u3046\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308b\u7387\u304c\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Blended Search\u306e\u30cb\u30e5\u30fc\u30b9\u7d50\u679c\u30fb\u753b\u50cf\u7d50\u679c\u30fb\u30d3\u30c7\u30aa\u7d50\u679c\u3092<span style=\"text-decoration:underline;\">\u30af\u30ea\u30c3\u30af\u3057\u305f\u3053\u3068\u304c\u306a\u3044<\/span>\u306e\u306f\u300119%\u3067\u3057\u305f\u3002<br \/>\n80%\u4ee5\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001Blended Search\u306e\u7d50\u679c\u3092\u898b\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002<\/p>\n<p>\u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3\u304c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3059\u308b\u60c5\u5831\u306e\u7bc4\u56f2\u3068\u91cf\u306f\u3001\u5897\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306e\u3088\u3046\u306b\u3001\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3060\u3051\u3067\u306f\u306a\u304f\u30cb\u30e5\u30fc\u30b9\u30fb\u753b\u50cf\u30fb\u30d3\u30c7\u30aa\u306a\u3069\u4ed6\u306e\u7a2e\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306eSEO\u3082\u8996\u91ce\u306b\u5165\u308c\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u3001\u4e57\u308a\u9045\u308c\u3066\u3044\u304f\u306e\u306f\u5fc5\u81f3\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u30e9\u30a4\u30d0\u30eb\u306f\u3001\u901a\u5e38\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u30fb\u753b\u50cf\u30fb\u30d3\u30c7\u30aa\u3082\u542b\u307e\u308c\u308b\u3053\u3068\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30ed\u30b0\u30e4\u30d5\u30fc\u30b0\u30fc\u30b0\u30eb\uff33\uff25\uff2f\u5bfe\u7b56\u30c9\u30c3\u30c8\u30b3\u30e0\u3055\u3093\u304c\u3001\u300c<a href=\"http:\/\/blog.yahoogoogleseo.com\/archives\/50191000.html\">\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/a>\u300d\u3068\u3044\u3046\u7528\u8a9e\u3092\u4f7f\u3063\u3066\u3001\u3053\u308c\u304b\u3089\u306f\u6d77\u5916\u30b5\u30a4\u30c8\u3068\u3082\u4e89\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u53ef\u80fd\u6027\u3092\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u300d\u3001\u97ff\u304d\u306f\u683c\u597d\u3044\u3044\u3067\u3059\u3057\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306f\u6069\u6075\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304c\u3001SEO\u5bfe\u7b56\u3092\u3059\u308b\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u5fcc\u3005\u3057\u3044\u8a00\u8449\u3067\u3059\u3002\uff08\u7b11\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3042\u306a\u305f\u306eSEO\u30e9\u30a4\u30d0\u30eb\u306f\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u753b\u50cf\u30fb\u30d3\u30c7\u30aa\u30fb\u30cb\u30e5\u30fc\u30b9\u306a\u3069\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u3055\u307e\u3056\u307e\u306a\u30ab\u30c6\u30b4\u30ea\u306b\u5b58\u5728\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u3001\u610f\u8b58\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b\uff1f \u4e00\u822c\u30b5\u30a4\u30c8\u306b\u52a0\u3048\u3066\u3001\u7d50\u679c\u30da\u30fc\u30b8\u306b\u300c\u753b\u50cf\u30fb\u30d3\u30c7\u30aa\u30fb\u30cb\u30e5\u30fc\u30b9\u300d\u306a\u3069\u3082\u542b\u3081\u3066\u8868\u793a\u3059\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[354,355,356,23,235,236],"class_list":["post-383","post","type-post","status-publish","format-standard","category-google-seo","tag-blended-search","tag-universal-search","tag-vertical-search","tag-google","tag-googles-navigational-bar","tag-236"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}