{"id":3689,"date":"2009-02-26T05:35:36","date_gmt":"2009-02-25T20:35:36","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/?p=3689"},"modified":"2011-10-06T12:41:31","modified_gmt":"2011-10-06T03:41:31","slug":"google-algo-is-pusihing-up-brands","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-algo-is-pusihing-up-brands\/","title":{"rendered":"Google\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3001\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u3092\u5f37\u70c8\u306b\u30d7\u30c3\u30b7\u30e5\u958b\u59cb"},"content":{"rendered":"<p>\u6570\u65e5\u524d\u306b\u3001Google\u306fFortune500\u306b\u63b2\u8f09\u3055\u308c\u308b\u3088\u3046\u306a<a href=\"\/\/www.suzukikenichi.com\/blog\/does-google-liks-brand\/\">\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u3042\u308b\u8d85\u4e00\u6d41\u4f01\u696d\u3092\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3059\u308b<\/a>\u50be\u5411\u3092\u5f37\u3081\u3066\u304d\u305f\u3088\u3046\u3060\u3068\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"http:\/\/www.webmasterworld.com\/google\/3854121.htm\" rel=\"nofollow\">WebmasterWorld<\/a>\u3067\u306e\u30b9\u30ec\u30c3\u30c9\u304c\u30bd\u30fc\u30b9\u3067\u3057\u305f\u304c\u3001<a href=\"http:\/\/www.seobook.com\/\">SEO Book.com\u306eAaron Wall<\/a>\u306f\u3082\u3063\u3068\u65ad\u5b9a\u7684\u306b\u3001Google\u306e\u30d6\u30e9\u30f3\u30c9\u91cd\u8996\u3078\u306e\u504f\u5411\u3092\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><a href=\"http:\/\/www.seobook.com\/google-branding\"><span style=\"font-weight:bold;\">Google&#8217;s New Search Engine Rankings Place Heavy Emphasis on Branding<\/span><\/a><\/li>\n<\/ul>\n<blockquote><p>The January 18th Google Update Was Bigger Than Florida, but Few People Noticed it<\/p><\/blockquote>\n<p><span style=\"font-style: italic;\">\u201c1\u670818\u65e5\u306e\u30b0\u30fc\u30b0\u30eb\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u30d5\u30ed\u30ea\u30c0\u3088\u308a\u3082\u5927\u304d\u304b\u3063\u305f\u3002\u3057\u304b\u3057\u307b\u3068\u3093\u3069\u306e\u4eba\u306f\u3001\u305d\u308c\u306b\u6c17\u4ed8\u3044\u3066\u3044\u306a\u304b\u3063\u305f\u3002\u201d<\/span><br \/>\n\u203bFlorida(Update)\u306f\u3001Google\u304c2003\u5e74\u306b\u5b9f\u884c\u3057\u305f\u5927\u898f\u6a21\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0<\/p>\n<blockquote><p>brands that just started ranking.<\/p><\/blockquote>\n<p><span style=\"font-style: italic;\">\u201c\u30d6\u30e9\u30f3\u30c9\u304c\u307e\u3055\u306b\u4e0a\u4f4d\u8868\u793a\u3057\u59cb\u3081\u305f\u3002\u201d<\/span><\/p>\n<blockquote><p>the trend is clear &#8211; Google is promoting brands for big money core category keywords.<\/p><\/blockquote>\n<p><span style=\"font-style: italic;\">\u201c\u6d41\u308c\u306f\u30cf\u30c3\u30ad\u30ea\u3057\u3066\u3044\u308b\u3002Google\u306f\u3001\u5927\u304d\u306a\u91d1\u306b\u306a\u308b\u6838\u30ab\u30c6\u30b4\u30ea\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u5968\u52b1\u3057\u3066\u3044\u308b\u3002\u201d<\/span><\/p>\n<p>Aaron\u306f\u3001\u30d3\u30c3\u30b0\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u4f8b\u3092\u3044\u304f\u3064\u304b\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e0b\u306e\uff12\u3064\u306f\u3001\u305d\u308c\u305e\u308c\u300cairline tickets\u300d\u3068\u300cwatches\u300d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u6700\u8fd1\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u30a2\u30c3\u30d7\u3057\u305f\u30b5\u30a4\u30c8\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/airline-tickets.gif\"><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/airline-tickets1.gif\" alt=\"Airline ticket\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\" \/><\/a><\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/watches.gif\"><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/watches1.gif\" alt=\"Watched\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\" \/><\/a><\/p>\n<p>\u305d\u306e\u4ed6\u306e\u4f8b\u306f\u3001<a href=\"http:\/\/www.seobook.com\/google-branding\">\u5143\u8a18\u4e8b<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u6709\u540d\u306a\u4f01\u696d\u304c\u3001\u540d\u3092\u9023\u306d\u3066\u3044\u308b\u306e\u304c\u5206\u304b\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p style=\"margin-top:60px!important;\">Google\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u91cd\u8981\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u7406\u7531\u3068\u3057\u3066\u3001Google CEO\u306eEric Schmidt\uff08\u30a8\u30ea\u30c3\u30af\u30fb\u30b7\u30e5\u30df\u30c3\u30c8\uff09\u6c0f\u306e\u767a\u8a00\u3092\u5f15\u7528\u3057\u3066\u3044\u307e\u3059\u3002\n<\/p>\n<blockquote><p>\n     The internet is fast becoming a &#8220;cesspool&#8221; where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.<\/p>\n<p>    &#8220;Brands are the solution, not the problem,&#8221; Mr. Schmidt said. &#8220;Brands are how you sort out the cesspool.&#8221;<\/p>\n<p>    &#8220;Brand affinity is clearly hard wired,&#8221; he said. &#8220;It is so fundamental to human existence that it&#8217;s not going away. It must have a genetic component.&#8221;\n<\/p><\/blockquote>\n<p><span style=\"font-style: italic;\">\u201c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f\u3001\u8aa4\u3063\u305f\u60c5\u5831\u304c\u306f\u3073\u3053\u308b\u300c\u6c5a\u6c34\u6e9c\u3081\u300d\u306b\u6025\u901f\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3002\u201c<br \/>\n\u201c<del datetime=\"2009-02-27T20:46:20+00:00\">Google\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4fe1\u7528\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3059\u5408\u56f3\u3068\u3057\u3066\u3001\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u305f<\/del>\u96d1\u8a8c\u306e\u30d6\u30e9\u30f3\u30c9\u529b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fe1\u983c\u6027\u3092\u793a\u3059\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3002\u201d<br \/>\n\u201d\u30d6\u30e9\u30f3\u30c9\u306f\u89e3\u6c7a\u7b56\u3067\u3042\u3063\u3066\u3001\u554f\u984c\u70b9\u3067\u306f\u306a\u3044\u3002\u201d<br \/>\n\u201c\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6c5a\u6c34\u6e9c\u3081\u3092\u5206\u5225\u3059\u308b\u624b\u6bb5\u3060\u3002\u201d<\/span><br \/>\n<del datetime=\"2009-02-27T20:46:20+00:00\">\u203b\u6700\u5f8c\u306e\u6587\u3001\u3046\u307e\u304f\u8a33\u305b\u307e\u305b\u3093\u3002<\/del><span style=\"font-style: italic;\">\u201c\u4eba\u9593\u306e\u300c\u30d6\u30e9\u30f3\u30c9\u597d\u304d\u300d\u306f\u8133\u306e\u914d\u7dda\u304c\u305d\u3046\u306a\u3063\u3066\u308b\u304b\u3089\u3060\u3002\u4eba\u9593\u306e\u57fa\u672c\u7684\u306a\u6027\u8cea\u3067\u3042\u3063\u3066\u3001\u4eca\u5f8c\u3082\u7121\u304f\u306a\u3089\u306a\u3044\u3060\u308d\u3046\u3002\u907a\u4f1d\u7684\u8981\u56e0\u304c\u3042\u308b\u306b\u9055\u3044\u306a\u3044\u3002\u201d<\/span><\/p>\n<p style=\"margin-top:60px!important;\">Google\u304c\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u3092\u512a\u5f85\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u304c\u4e8b\u5b9f\u306a\u3089\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u3092\u3069\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3059\u308b\u306e\u304b\u304c\u6c17\u306b\u306a\u308b\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<p><a href=\"http:\/\/www.webmasterworld.com\/google\/3854121.htm\" rel=\"nofollow\">WebmasterWorld<\/a>\u3067\u306f\u3001\u3053\u306e\u70b9\u306b\u3064\u3044\u3066\u3082\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u53ef\u80fd\u6027\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u308b\u306e\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u6709\u540d\u5ea6\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u6bd4\u8f03\u30b5\u30a4\u30c8\u3067\u306e\u8a00\u53ca\u5ea6\u3001\u305d\u3057\u3066\u5f35\u3089\u308c\u305f\u30ea\u30f3\u30af\u306e\u6570\u306f\u8a00\u3046\u306b\u53ca\u3070\u305a\u3067\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u304c\u8981\u7d20\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u5e83\u544a\u306e\u9732\u51fa\u5ea6\u3082\u554f\u984c\u306b\u306a\u3063\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308a\u5f97\u307e\u3059\u3002<\/p>\n<p>Google\u304c\u30d6\u30e9\u30f3\u30c9\u512a\u5148\u4e3b\u7fa9\u306b\u8d70\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u591a\u304f\u306e\u30b5\u30a4\u30c8\u7ba1\u7406\u8005\u304b\u3089\u306f\u4e0d\u5e73\u4e0d\u6e80\u304c\u5674\u51fa\u3057\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>WMW\u306e\u30a2\u30c9\u30df\u30cb\u30b9\u30c8\u30ec\u30fc\u30bf\u3001tedster\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>They are not running a ranking contest, after all, but a service for their end users. If the end users seem happier with branded results it makes sense to me that they would look harder at this area.\n<\/p><\/blockquote>\n<p><span style=\"font-style: italic;\">\u201d\u5f7c\u3089\uff08Google\uff09\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u7d50\u5c40\u306f\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306e\u305f\u3081\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3093\u3060\u3002\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u304c\u30d6\u30e9\u30f3\u30c9\u5316\u3057\u305f\u7d50\u679c\u306b\u6e80\u8db3\u3059\u308b\u306a\u3089\u3001\u5f7c\u3089\u306f\u3082\u3063\u3068\u71b1\u5fc3\u306b\u3053\u306e\u5206\u91ce\u306b\u7740\u76ee\u3059\u308b\u3088\u3046\u306b\u601d\u3048\u308b\u3002\u201d<\/span><\/p>\n<p>\u3042\u306a\u305f\u306e\u3054\u610f\u898b\u306f\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u306f\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u3042\u308b\u30b5\u30a4\u30c8\u3092\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u3088\u3046\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5909\u66f4\u3057\u305f\u3068\u3001Aaron Wall\u306f\u5206\u6790\u3002\u30d5\u30ed\u30ea\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4ee5\u4e0a\u306e\u5927\u304d\u306a\u5909\u5316\u304b\uff1f<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[785,36,345,621],"class_list":["post-3689","post","type-post","status-publish","format-standard","category-google-seo","tag-google-update","tag-36","tag-florida-update","tag-brands"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/3689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=3689"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/3689\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=3689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=3689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=3689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}