{"id":249,"date":"2007-12-24T05:09:51","date_gmt":"2007-12-23T20:09:51","guid":{"rendered":"http:\/\/www.suzukikenichi.com\/blog\/google%e3%81%8c%e6%a4%9c%e7%b4%a2%e7%b5%90%e6%9e%9c%e3%82%92%e4%ba%ba%e3%81%ae%e7%9b%ae%e3%81%a7%e3%83%81%e3%82%a7%e3%83%83%e3%82%af\/"},"modified":"2007-12-24T05:10:56","modified_gmt":"2007-12-23T20:10:56","slug":"google%e3%81%8c%e6%a4%9c%e7%b4%a2%e7%b5%90%e6%9e%9c%e3%82%92%e4%ba%ba%e3%81%ae%e7%9b%ae%e3%81%a7%e3%83%81%e3%82%a7%e3%83%83%e3%82%af","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google%e3%81%8c%e6%a4%9c%e7%b4%a2%e7%b5%90%e6%9e%9c%e3%82%92%e4%ba%ba%e3%81%ae%e7%9b%ae%e3%81%a7%e3%83%81%e3%82%a7%e3%83%83%e3%82%af\/","title":{"rendered":"Google\u304c\u691c\u7d22\u7d50\u679c\u3092\u4eba\u306e\u76ee\u3067\u30c1\u30a7\u30c3\u30af"},"content":{"rendered":"<p>Google\u306f\u3001\u3069\u3046\u3084\u3063\u3066\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/p>\n<p><a href=\"http:\/\/www.technologyreview.com\/Infotech\/19868\/\">Google\u306eDirector of Research\u3001Peter Norvig\u6c0f\u304c\u3001Technology Review\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u4e2d\u3067\u3001\u56de\u7b54<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>We test it in lots of ways. At the grossest level, we track what users are clicking on. If they click on the number-one result, and then they&#8217;re done, that probably means they got what they wanted. If they&#8217;re scrolling down, page after page, and reformulating the query, then we know the results aren&#8217;t what they wanted. Another way we do it is to randomly select specific queries and hire people to say how good our results are. These are just contractors that we hire who give their judgment. We train them on how to identify spam and other bad sites, and then we record their judgments and track against that. It&#8217;s more of a gold standard because it&#8217;s someone giving a real opinion, but of course, since there&#8217;s a human in the loop, we can&#8217;t afford to do as much of it. We also invite people into the labs, or sometimes we go into homes and observe them as they do searches. It provides insight into what people are having difficulty with. <\/p><\/blockquote>\n<p>\u8981\u70b9\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<ul>\n<li><span style=\"font-weight:bold;\">\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u3092\u8ffd\u8de1<\/span><br \/>\n\u691c\u7d22\u7d50\u679c\u3067\u306e\u30c8\u30c3\u30d7\u8868\u793a\u306e\u30b5\u30a4\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u305d\u3053\u3067\u691c\u7d22\u304c\u5b8c\u7d50\u3059\u308c\u3070\u30e6\u30fc\u30b6\u30fc\u306f\u6c42\u3081\u3066\u3044\u305f\u60c5\u5831\u304c\u624b\u306b\u5165\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u691c\u7d22\u7d50\u679c\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u306b\u306f\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u3092\u3081\u304f\u3063\u3066\u3044\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u6b32\u3057\u3044\u60c5\u5831\u304c\u624b\u306b\u5165\u3089\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u518d\u8003\u616e\u3057\u307e\u3059\u3002<\/li>\n<li><span style=\"font-weight:bold;\">\u30e9\u30f3\u30c0\u30e0\u306b\u9078\u3093\u3060\u691c\u7d22\u3067\u3001\u691c\u7d22\u7d50\u679c\u304c\u59a5\u5f53\u304b\u3069\u3046\u304b\u3092\u4eba\u306e\u76ee\u3067\u30c1\u30a7\u30c3\u30af<\/span><br \/>\n\u691c\u7d22\u7d50\u679c\u30c1\u30a7\u30c3\u30af\u306e\u305f\u3081\u306e\u5951\u7d04\u793e\u54e1\u3092\u96c7\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306b\u306f\u3001\u30b9\u30d1\u30e0\u30b5\u30a4\u30c8\u3084\u60aa\u8cea\u306a\u30b5\u30a4\u30c8\u3068\u3001\u305d\u3046\u3067\u306a\u3044\u30b5\u30a4\u30c8\u306e\u8b58\u5225\u65b9\u6cd5\u3092\u6559\u3048\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><span style=\"font-weight:bold;\">\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u69d8\u5f0f\u3092\u89b3\u5bdf<\/span><br \/>\n\u4e00\u822c\u306e\u30e6\u30fc\u30b6\u30fc\u3092Google\u306e\u30e9\u30dc\u306b\u547c\u3093\u3060\u308a\u3001\u5b9f\u969b\u306b\u81ea\u5b85\u3092\u8a2a\u308c\u305f\u308a\u3057\u3066\u3001\u3069\u3093\u306a\u3075\u3046\u306b\u691c\u7d22\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u89b3\u5bdf\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u4e0b\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u306f\u3001\uff12\u3064\u306e\u691c\u7d22\u7d50\u679c\u3092\u6bd4\u8f03\u3057\u3066\u3069\u3061\u3089\u304c\u9069\u5207\u304b\u3092\u8a55\u4fa1\u3059\u308b\u753b\u9762\u3067\u3059\u3002<\/p>\n<p><a href=\"\/\/www.suzukikenichi.com\/images\/google-results-evaluation.jpg\"><img decoding=\"async\" src=\"\/\/www.suzukikenichi.com\/images\/google-results-evaluation_s.jpg\" alt=\"Google\u691c\u7d22\u7d50\u679c\u3092\u6bd4\u8f03\u3057\u3066\u8a55\u4fa1\" \/><\/a><\/p>\n<p>Google\u306f\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306b\u3088\u308b\u81ea\u52d5\u5316\u3055\u308c\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4eba\u306e\u624b\u3082\u501f\u308a\u3066\u691c\u7d22\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u524d\u306b\u3001<a href=\"\/\/www.suzukikenichi.com\/blog\/google%e3%81%ab10000%e4%ba%ba%e3%81%ae%e3%82%b5%e3%82%a4%e3%83%88%e8%a9%95%e4%be%a1%e8%80%85\/\">Google\u306f10,000\u4eba\u306e\u30b5\u30a4\u30c8\u8a55\u4fa1\u8005\u3092\u63a1\u7528\u3057\u3066\u3044\u308b<\/a>\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u5f8c\u306f\u3001\u307e\u3059\u307e\u3059\u5c0f\u624b\u5148\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3060\u3051\u3067\u306f\u901a\u7528\u3057\u306a\u304f\u306a\u3063\u3066\u304d\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u304c\u554f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304f\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u306d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u306f\u3001\u3069\u3046\u3084\u3063\u3066\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u308b\u306e\u304b\uff1f Google\u306eDirector of Research\u3001Peter Norvig\u6c0f\u304c\u3001Technology Review\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u4e2d\u3067\u3001\u56de\u7b54\u3057\u307e\u3057\u305f\u3002 We test \u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[21,23,122,258],"class_list":["post-249","post","type-post","status-publish","format-standard","category-google-seo","tag-21","tag-google","tag-serps","tag-manual-review"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}