{"id":16699,"date":"2026-11-06T07:05:43","date_gmt":"2026-11-05T22:05:43","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=16699"},"modified":"2026-11-06T07:02:12","modified_gmt":"2026-11-05T22:02:12","slug":"ctr-for-ai-overviews-and-ai-mode-estimated-at-more-than-double-the-site-wide-search-ctr-in-a-28-day-opt-out-experiment","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/ctr-for-ai-overviews-and-ai-mode-estimated-at-more-than-double-the-site-wide-search-ctr-in-a-28-day-opt-out-experiment\/","title":{"rendered":"AI Overviews\u30fbAI Mode\u306eCTR\u306f\u691c\u7d22\u5168\u4f53\u306e2\u500d\u4ee5\u4e0a\u300128\u65e5\u9593\u306e\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u5b9f\u9a13\u3067\u63a8\u5b9a"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p class=\"p60-b\">\u7c73\u56fd\u306e SEO \u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e Cyrus Shepard\uff08\u30b5\u30a4\u30e9\u30b9\u30fb\u30b7\u30a7\u30d1\u30fc\u30c9\uff09\u6c0f\u306f\u3001\u81ea\u8eab\u306e\u30b5\u30a4\u30c8\u3092 Google \u306e AI \u691c\u7d22\u6a5f\u80fd\u304b\u3089 28 \u65e5\u9593\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3057\u3001\u305d\u306e\u5f8c\u30aa\u30d7\u30c8\u30a4\u30f3\u3057\u76f4\u3057\u3066 <a href=\"https:\/\/signal.zyppy.com\/p\/we-opted-out-of-google-ai-search\">2 \u3064\u306e\u671f\u9593\u3092\u6bd4\u3079<\/a>\u307e\u3057\u305f\u3002<br \/>\u305d\u306e\u7d50\u679c\u3001<strong>AI Overviews \u3068 AI Mode \u306f\u3001\u9593\u63a5\u7684\u306a\u52b9\u679c\u3082\u542b\u3081\u3066\u691c\u7d22\u30af\u30ea\u30c3\u30af\u5168\u4f53\u306e\u7d04 23% \u306b\u5bc4\u4e0e\u3057\u3066\u3044\u305f\u3068\u63a8\u5b9a<\/strong>\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<h2>\u5b9f\u9a13\u306e\u8a73\u7d30<\/h2>\n<p>\u5b9f\u9a13\u306b\u4f7f\u3063\u305f\u306e\u306f\u30012026 \u5e74 8 \u6708\u306b\u5168\u4e16\u754c\u3067\u63d0\u4f9b\u304c\u59cb\u307e\u3063\u305f<a href=\"https:\/\/support.google.com\/webmasters\/answer\/16908024\">\u751f\u6210 AI \u691c\u7d22\u304b\u3089\u306e\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u6a5f\u80fd<\/a>\u3067\u3059\u3002<br \/>\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3059\u308b\u3068\u3001\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5f15\u7528\u30ea\u30f3\u30af\u3082\u542b\u3081\u3066 AI Overviews \u3068 AI Mode \u306b\u8868\u793a\u3055\u308c\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/optout-ai-search.avif\" type=\"image\/avif\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"eager\" src=\"https:\/\/www.suzukikenichi.com\/images\/optout-ai-search.webp\" alt=\"\u691c\u7d22\u306e\u751f\u6210 AI \u8a2d\u5b9a\" width=\"876\" height=\"684\" \/>\n<\/picture>\n<p>\u8a18\u4e8b\u3067\u7d39\u4ecb\u3055\u308c\u305f\u4f8b\u3067\u306f\u3001\u901a\u5e38\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e 1 \u4f4d\u306f\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u5f8c\u3082\u305d\u306e\u307e\u307e\u7dad\u6301\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001AI \u691c\u7d22\u3067\u306e\u52b9\u679c\u306f\u3059\u3050\u306b\u8868\u308c\u307e\u3057\u305f\u3002<br \/>\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u304b\u3089 1 \u6642\u9593\u4ee5\u5185\u306b\u30011 \u65e5 500\u301c1,000 \u56de\u3042\u3063\u305f AI \u6a5f\u80fd\u3067\u306e\u8868\u793a\u56de\u6570\u304c\u30bc\u30ed\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<br \/>\u3053\u308c\u306f\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u691c\u7d22\u8868\u793a\u56de\u6570\u306e\u7d04 10% \u306b\u3042\u305f\u308a\u307e\u3059\u3002<br \/>28 \u65e5\u5f8c\u306b\u30aa\u30d7\u30c8\u30a4\u30f3\u3057\u76f4\u3059\u3068\u3001\u8868\u793a\u56de\u6570\u306f\u307b\u307c\u540c\u3058\u901f\u3055\u3067\u623b\u308a\u307e\u3057\u305f\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/optout-ai-search2.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/optout-ai-search2.webp\" alt=\"\u691c\u7d22\u306e\u751f\u6210 AI \u8a2d\u5b9a\" width=\"920\" height=\"522\" \/>\n<\/picture>\n<p>Search Console \u306f AI \u7d4c\u7531\u306e\u30af\u30ea\u30c3\u30af\u3092\u5206\u3051\u3066\u8868\u793a\u3057\u307e\u305b\u3093\u3002<br \/>\u305d\u3053\u3067\u30b7\u30a7\u30d1\u30fc\u30c9\u6c0f\u306f\u30012 \u3064\u306e\u671f\u9593\u306e\u7dcf\u30af\u30ea\u30c3\u30af\u6570\u3092\u6bd4\u3079\u3066\u30af\u30ea\u30c3\u30af\u6570\u3092\u63a8\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p30-b\"><mark>\u63a8\u5b9a\u3055\u308c\u305f AI \u6a5f\u80fd\u306e\u30af\u30ea\u30c3\u30af\u7387 (CTR) \u306f\u7d04 0.9% (\u63a8\u5b9a\u5e45\u306f 0.7%\u301c1.1%)<\/mark> \u3067\u3059\u3002<br \/><mark>\u30b5\u30a4\u30c8\u5168\u4f53\u306e Google \u691c\u7d22\u3067\u306e CTR \u306f\u7d04 0.4% \u306a\u306e\u3067\u3001\u305d\u306e 2 \u500d\u4ee5\u4e0a<\/mark>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c<a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%8F%E3%83%AD%E3%83%BC%E5%8A%B9%E6%9E%9C\">\u30cf\u30ed\u30fc\u52b9\u679c<\/a>\u300d\u3068\u601d\u308f\u308c\u308b\u3088\u3046\u306a\u73fe\u8c61\u3082\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><mark>AI Overviews \u306b\u30b5\u30a4\u30c8\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u3068\u304d\u306f\u3001\u901a\u5e38\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u7d50\u679c\u306e CTR \u3082\u7d04 2.3% \u6539\u5584<\/mark>\u3057\u3066\u3044\u305f\u305d\u3046\u3067\u3059\u3002<br \/>\u3053\u306e\u52b9\u679c\u306f\u3001AI \u3067\u306e\u9732\u51fa\u304c\u591a\u3044 URL \u307b\u3069\u5f37\u304f\u51fa\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u540c\u3058\u691c\u7d22\u7d50\u679c\u306b\u30d6\u30e9\u30f3\u30c9\u304c\u4f55\u5ea6\u3082\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3067\u4fe1\u983c\u304c\u9ad8\u307e\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u30b7\u30a7\u30d1\u30fc\u30c9\u6c0f\u306f\u898b\u3066\u3044\u307e\u3059\u3002<br \/>\u305f\u3060\u3057\u3001\u7406\u7531\u306f\u306f\u3063\u304d\u308a\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u30b7\u30a7\u30d1\u30fc\u30c9\u6c0f\u306e\u63a8\u5b9a\u3067\u306f\u3001<mark>AI \u6a5f\u80fd\u304b\u3089\u306e\u76f4\u63a5\u30af\u30ea\u30c3\u30af\u306f\u691c\u7d22\u30af\u30ea\u30c3\u30af\u5168\u4f53\u306e\u7d04 21%<\/mark> \u3092\u5360\u3081\u3066\u3044\u307e\u3057\u305f\u3002<br \/><mark>\u30cf\u30ed\u30fc\u52b9\u679c\u3092\u52a0\u3048\u308b\u3068\u7d04 23%\u3001\u3064\u307e\u308a\u304a\u3088\u305d 4 \u5206\u306e 1 \u306b\u76f8\u5f53<\/mark>\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p30-t\">\u4e00\u65b9\u3067\u3001\u3053\u308c\u306f 1 \u30b5\u30a4\u30c8\u3067 1 \u56de\u884c\u3063\u305f\u3060\u3051\u306e\u5b9f\u9a13\u3067\u3059\u3002<br \/>\u3057\u304b\u3082 Zyppy \u306e\u30b5\u30a4\u30c8\u306f\u3001AI \u306b\u5f15\u7528\u3055\u308c\u308b\u305f\u3081\u306e\u6700\u9069\u5316\u3092\u3059\u3067\u306b\u9032\u3081\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\u30b7\u30a7\u30d1\u30fc\u30c9\u6c0f\u81ea\u8eab\u3082\u3001\u6570\u5b57\u306f\u3042\u304f\u307e\u3067\u65b9\u5411\u6027\u306e\u76ee\u5b89\u3068\u3057\u3066\u6271\u3063\u3066\u307b\u3057\u3044\u3068\u547c\u3073\u304b\u3051\u3066\u3044\u307e\u3059\u3002<br \/>\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u306e\u7d50\u679c\u3092\u4ed6\u306e\u30b5\u30a4\u30c8\u306b\u305d\u306e\u307e\u307e\u5f53\u3066\u306f\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u30b7\u30a7\u30d1\u30fc\u30c9\u6c0f\u306f\u3001AI \u691c\u7d22\u3078\u306e\u63b2\u8f09\u3092\u7d9a\u3051\u3001\u63a8\u85a6\u3084\u5f15\u7528\u3092\u5f97\u308b\u305f\u3081\u306e\u6700\u9069\u5316\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u552f\u4e00\u306e\u5408\u7406\u7684\u306a\u9078\u629e\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\u5f53\u9762\u306f\u30aa\u30d7\u30c8\u30a4\u30f3\u3092\u7d9a\u3051\u308b\u65b9\u91dd\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p class=\"p60-t\">\u25c7 \u25c7 \u25c7<\/p>\n<p>\u30b7\u30a7\u30d1\u30fc\u30c9\u6c0f\u306b\u3088\u308b\u5b9f\u9a13\u7d50\u679c\u304b\u3089\u6ce8\u76ee\u306b\u5024\u3059\u308b\u6570\u5024\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<ul>\n<li>AI \u6a5f\u80fd\u3067\u306e\u8868\u793a\u56de\u6570\u304c\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u691c\u7d22\u8868\u793a\u56de\u6570\u306b\u5360\u3081\u308b\u5272\u5408\u306f \u7d04 10%<\/li>\n<li>AI \u691c\u7d22\u6a5f\u80fd\u306e CTR \u306f \u7d04 0.9% (\u63a8\u5b9a\u5e45 0.7%\u301c1.1%)\n<ul>\n<li>\u30b5\u30a4\u30c8\u5168\u4f53\u306e Google \u691c\u7d22\u3067\u306e CTR \u306f\u7d04 0.4% \u306a\u306e\u3067 AI \u691c\u7d22\u306e CTR \u306f\u305d\u306e 2 \u500d\u4ee5\u4e0a<\/li>\n<\/ul>\n<\/li>\n<li>\u30cf\u30ed\u30fc\u52b9\u679c\u306b\u3088\u308b\u901a\u5e38\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u7d50\u679c\u306e CTR \u6539\u5584\u306f \u7d04 2.3%<\/li>\n<li>AI \u691c\u7d22\u304b\u3089\u306e\u76f4\u63a5\u30af\u30ea\u30c3\u30af\u304c\u691c\u7d22\u30af\u30ea\u30c3\u30af\u5168\u4f53\u306b\u5360\u3081\u308b\u5272\u5408\u306f \u7d04 21%<\/li>\n<li>\u30cf\u30ed\u30fc\u52b9\u679c\u3092\u542b\u3081\u305f AI \u6a5f\u80fd\u306e\u5bc4\u4e0e \u306f \u7d04 23%\uff08\u691c\u7d22\u30af\u30ea\u30c3\u30af\u306e\u304a\u3088\u305d 4 \u5206\u306e 1\uff09<\/li>\n<\/ul>\n<p>\u30b7\u30a7\u30d1\u30fc\u30c9\u6c0f\u3082\u65ad\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u3042\u304f\u307e\u3067\u3082 1 \u30b5\u30a4\u30c8\u3060\u3051\u306e\u691c\u8a3c\u7d50\u679c\u3067\u3059\u3002<br \/>\u307b\u304b\u306e\u30b5\u30a4\u30c8\u3067\u3082\u540c\u3058\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u8208\u5473\u6df1\u3044\u30c7\u30fc\u30bf\u3067\u306f\u3042\u308a\u307e\u3059\u3002<br \/>AI Overviews \u3084 AI Mode \u306f\u305f\u3068\u3048\u30af\u30ea\u30c3\u30af\u3092\u751f\u307f\u51fa\u3055\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u306b\u9593\u63a5\u7684\u306b\u5f79\u7acb\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b5\u30a4\u30e9\u30b9\u30fb\u30b7\u30a7\u30d1\u30fc\u30c9\u6c0f\u306f\u3001\u81ea\u8eab\u306e\u30b5\u30a4\u30c8\u3092 Google \u306e AI \u691c\u7d22\u6a5f\u80fd\u304b\u3089 28 \u65e5\u9593\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3057\u3001\u305d\u306e\u5f8c\u30aa\u30d7\u30c8\u30a4\u30f3\u3057\u76f4\u3057\u3066 2 \u3064\u306e\u671f\u9593\u3092\u6bd4\u3079\u305f\u3002\u305d\u306e\u7d50\u679c\u3001AI Overviews \u3068 AI Mode \u306f\u3001\u9593\u63a5\u7684\u306a\u52b9\u679c\u3082\u542b\u3081\u3066\u691c\u7d22\u30af\u30ea\u30c3\u30af\u5168\u4f53\u306e\u7d04 23% \u306b\u5bc4\u4e0e\u3057\u3066\u3044\u305f\u3068\u63a8\u5b9a\u3055\u308c\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":16700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1728],"tags":[],"class_list":["post-16699","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-ai-chat"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=16699"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/16700"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=16699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=16699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=16699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}