{"id":16505,"date":"2026-08-27T07:15:17","date_gmt":"2026-08-26T22:15:17","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=16505"},"modified":"2026-08-27T07:11:28","modified_gmt":"2026-08-26T22:11:28","slug":"how-generative-ai-is-transforming-search-and-discovery-2026-usage-trends","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/how-generative-ai-is-transforming-search-and-discovery-2026-usage-trends\/","title":{"rendered":"\u751f\u6210AI\u304c\u5909\u3048\u308b\u691c\u7d22\u3068\u60c5\u5831\u767a\u898b\u2015\u20152026\u5e74AI\u5229\u7528\u52d5\u5411\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>Similarweb \u304c\u30012024 \u5e74 6 \u6708\u304b\u3089 2026 \u5e74 6 \u6708\u306b\u304b\u3051\u3066\u3001\u4e16\u754c\u304a\u3088\u3073\u7c73\u56fd\u306e<a href=\"https:\/\/www.similarweb.com\/corp\/reports\/2026-generative-ai-landscape\/\">\u751f\u6210 AI \u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u72b6\u6cc1\u3092\u8abf\u67fb<\/a>\u3057\u307e\u3057\u305f\u3002<br \/>\u30a6\u30a7\u30d6\u8a2a\u554f\u6570\u3084\u30a2\u30d7\u30ea\u5229\u7528\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3001\u30d7\u30ed\u30f3\u30d7\u30c8\u884c\u52d5\u3001AI \u304b\u3089\u306e\u9001\u5ba2\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a00\u53ca\u30fb\u5f15\u7528\u3001\u5e83\u544a\u8868\u793a\u306a\u3069\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p60-b\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u8abf\u67fb\u7d50\u679c\u306e\u4e3b\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u7c21\u6f54\u306b\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h2>\u691c\u7d22\u3068\u60c5\u5831\u767a\u898b\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u751f\u6210 AI<\/h2>\n<ul>\n<li><strong>\u5168\u4f53\u6210\u9577\uff1a<\/strong>\u751f\u6210 AI \u30b5\u30a4\u30c8\u306e\u6708\u9593\u8a2a\u554f\u6570\u306f\u30012025 \u5e74 6 \u6708\u304b\u3089 2026 \u5e74 5 \u6708\u306e\u5e73\u5747\u3067 95 \u5104\u56de\u3068\u306a\u308a\u3001\u524d\u5e74\u6bd4 70% \u5897\u52a0\u3057\u305f\uff08\u4e16\u754c\u5168\u4f53\uff09\u3002\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3082 44 \u5104\u4ef6\u3067\u300158% \u5897\u52a0\u3057\u3066\u3044\u308b\u3002<\/li>\n<li class=\"p20-t p20-b\"><strong>\u5e02\u5834\u306e\u5206\u6563\uff1a<\/strong>ChatGPT \u306f\u5358\u72ec\u578b AI \u30b5\u30a4\u30c8\u306e\u6700\u5927\u624b\u3060\u304c\u3001Gemini\u3001Claude\u3001Perplexity\u3001DeepSeek \u306a\u3069\u3082\u6210\u9577\u3057\u3066\u304a\u308a\u3001\u5e02\u5834\u306f\u5206\u6563\u3057\u3064\u3064\u3042\u308b\uff08\u4e16\u754c\u5168\u4f53\uff09\u3002<\/li>\n<li><strong>AI \u306e\u7d44\u307f\u8fbc\u307f\uff1a<\/strong>AI \u306f\u691c\u7d22\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001EC \u306a\u3069\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u3002Google \u306f AI Overviews \u3068 AI Mode\u3001Amazon \u306f Alexa for Shopping\u3001Meta \u306f Instagram \u3084 WhatsApp \u306a\u3069\u5404\u7a2e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5185\u306e Meta AI \u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u3002<\/li>\n<li class=\"p20-t p20-b\"><strong>\u691c\u7d22\u3068\u306e\u4f75\u7528\uff1a<\/strong>ChatGPT \u5229\u7528\u8005\u306e 95% \u306f Google \u3082\u5229\u7528\u3057\u3066\u3044\u308b\uff08\u4e16\u754c\u5168\u4f53\u30012026 \u5e74 3\u301c5 \u6708\uff09\u3002AI \u691c\u7d22\u306f\u5f93\u6765\u306e\u691c\u7d22\u3092\u7f6e\u304d\u63db\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u65b0\u305f\u306a\u60c5\u5831\u767a\u898b\u306e\u7d4c\u8def\u3068\u3057\u3066\u52a0\u308f\u3063\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u5229\u7528\u8005\u5c64\u306e\u62e1\u5927\uff1a<\/strong>AI \u5229\u7528\u8005\u306e\u5e74\u9f62\u69cb\u6210\u306f\u5e83\u304c\u308a\u300118\u301c34 \u6b73\u3068 35 \u6b73\u4ee5\u4e0a\u304c\u305d\u308c\u305e\u308c\u7d04 50% \u306b\u306a\u3063\u305f\u3002\u82e5\u8005\u3060\u3051\u306e\u6280\u8853\u3067\u306f\u306a\u304f\u306a\u308a\u3064\u3064\u3042\u308b\u3002<\/li>\n<li class=\"p20-t p20-b\"><strong>\u5229\u7528\u8005\u306e\u5c5e\u6027\u306e\u9055\u3044\uff1a<\/strong>ChatGPT \u306f\u4e00\u822c\u6d88\u8cbb\u8005\u5411\u3051\u3001Claude \u306f\u5c02\u9580\u8077\u30fb\u5927\u5b66\u95a2\u4fc2\u8005\u5411\u3051\u3001Gemini \u306f\u30c6\u30c3\u30af\u5c64\u5411\u3051\u3068\u3001\u5229\u7528\u8005\u306e\u5c5e\u6027\u50be\u5411\u304c\u5206\u304b\u308c\u3066\u304d\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u30b5\u30fc\u30d3\u30b9\u3054\u3068\u306e\u5f79\u5272\u5206\u62c5\uff1a<\/strong>AI \u306e\u4f7f\u308f\u308c\u65b9\u306f\u30b5\u30fc\u30d3\u30b9\u3054\u3068\u306b\u7570\u306a\u308b\uff08\u7c73\u56fd\u30c7\u30fc\u30bf\uff09\u3002Claude \u3068 ChatGPT \u306f\u9577\u3044\u4f1a\u8a71\u3084\u8907\u96d1\u306a\u4f5c\u696d\u3001Gemini \u3068 Copilot \u306f\u77ed\u3044\u8cea\u554f\u3084\u7d20\u65e9\u3044\u56de\u7b54\u306b\u4f7f\u308f\u308c\u308b\u50be\u5411\u304c\u3042\u308b\u3002<\/li>\n<li class=\"p20-t p20-b\"><strong>AI \u63a8\u5968\u306e\u5f71\u97ff\u529b\uff1a<\/strong>\u7c73\u56fd\u3067\u306f\u3001AI \u306b\u3059\u3059\u3081\u3089\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306f\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u3001\u305d\u306e\u5f8c\u306e\u30b5\u30a4\u30c8\u8a2a\u554f\u304c 2\u301c4 \u500d\u591a\u304b\u3063\u305f\uff082025 \u5e74 7\u301c12 \u6708\uff09\u3002AI \u56de\u7b54\u3078\u306e\u9732\u51fa\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5019\u88dc\u9078\u3073\u3092\u5de6\u53f3\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u5f15\u7528\u7387\u306e\u4e0a\u6607\uff1a<\/strong>\u7c73\u56fd\u3067\u306f\u3001ChatGPT \u304c\u30a6\u30a7\u30d6\u4e0a\u306e\u60c5\u5831\u3092\u5f15\u7528\u3059\u308b\u5272\u5408\u306f\u30012026 \u5e74 5 \u6708\u306b 6.8% \u307e\u3067\u4e0a\u6607\u3057\u305f\u3002\u65c5\u884c\u3001\u5c0f\u58f2\u3001\u30b9\u30dd\u30fc\u30c4\u306a\u3069\u3001\u6700\u65b0\u60c5\u5831\u304c\u5fc5\u8981\u306a\u5206\u91ce\u307b\u3069\u5f15\u7528\u304c\u591a\u3044\u3002<\/li>\n<li class=\"p20-t p20-b\"><strong>\u5206\u91ce\u3054\u3068\u306e\u5f15\u7528\u5143\uff1a<\/strong>\u5f15\u7528\u3055\u308c\u308b\u60c5\u5831\u6e90\u306f\u5206\u91ce\u306b\u3088\u3063\u3066\u7570\u306a\u308b\uff08\u7c73\u56fd\u3001ChatGPT \u306e\u4f1a\u8a71\u30c7\u30fc\u30bf\uff09\u3002\u7f8e\u5bb9\u3067\u306f EC \u30b5\u30a4\u30c8\u3001\u65c5\u884c\u3067\u306f\u30ec\u30d3\u30e5\u30fc\u3084\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u3001\u91d1\u878d\u3067\u306f\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u304c\u91cd\u8996\u3055\u308c\u3066\u304a\u308a\u3001\u3059\u3079\u3066\u306e\u696d\u754c\u306b\u901a\u7528\u3059\u308b\u540c\u4e00\u306e\u5bfe\u7b56\u306f\u306a\u3044\u3002<\/li>\n<li><strong>\u5f15\u7528\u30da\u30fc\u30b8\u3068\u9001\u5ba2\u30da\u30fc\u30b8\u306e\u9055\u3044\uff1a<\/strong>\u7c73\u56fd\u3067\u306f\u3001ChatGPT \u304c\u5f15\u7528\u3059\u308b\u306e\u306f\u30b5\u30a4\u30c8\u5185\u306e\u6df1\u3044\u30da\u30fc\u30b8\u304c\u4e2d\u5fc3\u3060\u304c\u3001\u9001\u5ba2\u5148\u306e 58.8% \u306f\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3060\u3063\u305f\u3002\u5f15\u7528\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3001\u8a2a\u554f\u5f8c\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u52d5\u304b\u3059\u30da\u30fc\u30b8\u3092\u5206\u3051\u3066\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<li class=\"p20-t\"><strong>AI \u5e83\u544a\u306e\u62e1\u5927\uff1a<\/strong>ChatGPT \u5185\u306e\u5e83\u544a\u3082\u5e83\u304c\u3063\u3066\u3044\u308b\u3002\u7c73\u56fd\u3067\u306f 2026 \u5e74 6 \u6708\u306b\u4f1a\u8a71\u306e 26% \u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f\u7d04 0.50% \u3060\u3063\u305f\u3002<\/li>\n<\/ul>\n<p class=\"p30-t\">\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306f\u5206\u6790\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3001\u6b21\u306e\u3088\u3046\u306b\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"p40-b\">\n<blockquote><p>AI \u691c\u7d22\u306e\u591a\u304f\u306f RAG \u306e\u4ed5\u7d44\u307f\u3092\u4f7f\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u5f93\u6765\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001AI \u691c\u7d22\u306e\u30e9\u30a4\u30d6\u691c\u7d22\u3067\u3082\u53d6\u5f97\u3055\u308c\u306b\u304f\u3044\u3068\u3044\u3046\u69cb\u9020\u304c\u3042\u308b\u3002<br \/>SEO \u3092\u8efd\u8996\u3057\u3066 AI \u5411\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u3092\u4e71\u767a\u3057\u305f\u30b5\u30a4\u30c8\u306f\u3001\u7d50\u679c\u7684\u306b\u3001\u5f93\u6765\u306e SEO \u3068 AI \u691c\u7d22\u306e\u4e21\u65b9\u3067\u9732\u51fa\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p><\/blockquote>\n<\/div>\n<h2>\u8abf\u67fb\u65b9\u6cd5<\/h2>\n<p>\u8abf\u67fb\u65b9\u6cd5\u306e\u6982\u8981\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u4f7f\u7528\u30c7\u30fc\u30bf\uff1a<\/strong>Similarweb \u306e\u30c7\u30b8\u30bf\u30eb\u884c\u52d5\u30c7\u30fc\u30bf\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u304b\u3089\u5f97\u305f\u60c5\u5831\u3092\u57fa\u306b\u63a8\u8a08\u30fb\u88dc\u5b8c\u3057\u305f\u6570\u5024<\/li>\n<li><strong>\u4e3b\u306a\u5bfe\u8c61\u5730\u57df\uff1a<\/strong>\u4e16\u754c\u5168\u4f53\u304a\u3088\u3073\u7c73\u56fd\u3002\u4e00\u90e8\u306e\u5e83\u544a\u5206\u6790\u3067\u306f\u3001\u65e5\u672c\u3001\u82f1\u56fd\u3001\u30ab\u30ca\u30c0\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3082\u5bfe\u8c61<\/li>\n<li><strong>\u8abf\u67fb\u671f\u9593\uff1a<\/strong>\u4e3b\u306b 2024 \u5e74 6 \u6708\uff5e2026 \u5e74 6 \u6708\u3002\u6307\u6a19\u306b\u3088\u3063\u3066\u5bfe\u8c61\u671f\u9593\u306f\u7570\u306a\u308b<\/li>\n<li><strong>\u5bfe\u8c61\u74b0\u5883\uff1a<\/strong>PC\u30fb\u30e2\u30d0\u30a4\u30eb\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001iOS\u30fbAndroid \u30a2\u30d7\u30ea<\/li>\n<li><strong>\u5bfe\u8c61\u30b5\u30fc\u30d3\u30b9\uff1a<\/strong>ChatGPT\u3001Gemini\u3001Claude\u3001Perplexity\u3001Google AI Mode\u3001AI Overviews\u3001Meta AI \u306a\u3069<\/li>\n<li><strong>\u5206\u6790\u9805\u76ee\uff1a<\/strong>\u8a2a\u554f\u6570\u3001\u5229\u7528\u8005\u6570\u3001\u30a2\u30d7\u30ea\u5229\u7528\u3001\u5e74\u9f62\u69cb\u6210\u3001\u30d7\u30ed\u30f3\u30d7\u30c8\u306e\u9577\u3055\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a00\u53ca\u3001\u5f15\u7528\u5143\u3001\u5916\u90e8\u30b5\u30a4\u30c8\u3078\u306e\u9001\u5ba2\u3001\u5e83\u544a\u8868\u793a\u306a\u3069<\/li>\n<li><strong>\u5206\u6790\u65b9\u6cd5\uff1a<\/strong>\u671f\u9593\u6bd4\u8f03\u3001\u524d\u5e74\u3068\u306e\u6bd4\u8f03\u3001\u30b5\u30fc\u30d3\u30b9\u9593\u6bd4\u8f03\u3001\u30e6\u30fc\u30b6\u30fc\u5c64\u306e\u91cd\u8907\u3001AI \u56de\u7b54\u5f8c\u306e\u30b5\u30a4\u30c8\u8a2a\u554f\u884c\u52d5\u306a\u3069\u3092\u96c6\u8a08<\/li>\n<li><strong>\u5bfe\u8c61\u5916\uff1a<\/strong>API\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30a2\u30d7\u30ea\u3001\u4e00\u822c\u7684\u306a\u30a2\u30d7\u30ea\u3084\u30a6\u30a7\u30d6\u30b5\u30fc\u30d3\u30b9\u306b\u5185\u8535\u3055\u308c\u305f\u4e00\u90e8\u306e AI \u6a5f\u80fd<\/li>\n<\/ul>\n<p class=\"p60-t\">\u25c7 \u25c7 \u25c7<\/p>\n<p>\u3053\u306e\u8abf\u67fb\u304c\u793a\u3059\u6700\u5927\u306e\u793a\u5506\u306f\u3001AI \u691c\u7d22\u5bfe\u7b56\u304c\u5f93\u6765\u306e SEO \u3068\u5207\u308a\u96e2\u3055\u308c\u305f\u5225\u7269\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<br \/>ChatGPT \u306e\u5f15\u7528\u304c\u30b5\u30a4\u30c8\u306e\u6df1\u3044\u30da\u30fc\u30b8\u306b\u4f9d\u5b58\u3057\u3001\u305d\u306e\u5f15\u7528\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u898b\u3048\u65b9 (RAG) 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