{"id":16374,"date":"2026-07-28T07:00:34","date_gmt":"2026-07-27T22:00:34","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=16374"},"modified":"2026-07-28T06:55:14","modified_gmt":"2026-07-27T21:55:14","slug":"google-adds-guidance-against-fake-and-undisclosed-incentivized-reviews-to-review-structured-data-documentation","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-adds-guidance-against-fake-and-undisclosed-incentivized-reviews-to-review-structured-data-documentation\/","title":{"rendered":"Google\u3001\u30ec\u30d3\u30e5\u30fc\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u507d\u30ec\u30d3\u30e5\u30fc\u30fb\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u975e\u958b\u793a\u306e\u7981\u6b62\u3092\u8ffd\u8a18"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<p>Google \u306f\u3001\u507d\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u53d7\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u958b\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u30ec\u30d3\u30e5\u30fc\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/review-snippet\">\u30ec\u30d3\u30e5\u30fc\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u306b\u8ffd\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u306e\u900f\u660e\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<br \/>\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u305d\u306e\u3082\u306e\u3092\u5909\u66f4\u3057\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u507d\u306e\u30ec\u30d3\u30e5\u30fc\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u975e\u958b\u793a\u306e\u30ec\u30d3\u30e5\u30fc\u306f\u7981\u6b62<\/h2>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/review-snippet#technical-guidelines\">\u6280\u8853\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u306b\u6b21\u306e\u9805\u76ee\u304c\u52a0\u308f\u308a\u307e\u3057\u305f\u3002<br \/><span class=\"small\">&#x26a0;&#xfe0f; \u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306f\u65e5\u672c\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306f\u672a\u66f4\u65b0<\/span><\/p>\n<blockquote>\n<ul>\n<li>Don&#8217;t include fake or undisclosed incentivized reviews on your page or in your structured data markup. Examples include:\n<ul>\n<li>Reviews that aren&#8217;t based on a genuine experience of a product or service<\/li>\n<li>Reviews written in exchange for a benefit (such as money, discounts, vouchers, or free products) that don&#8217;t clearly and prominently disclose the incentivization<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/blockquote>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/added-a-new-review-snippet-guideline.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/added-a-new-review-snippet-guideline.webp\" alt=\"Don't include fake or undisclosed incentivized reviews on your page or in your structured data markup\" width=\"732\" height=\"294\" \/>\n<\/picture>\n<p>\u65e5\u672c\u8a9e\u306b\u8a33\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>\u30da\u30fc\u30b8\u3084\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u3001\u507d\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u53d7\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u958b\u793a\u3057\u3066\u3044\u306a\u3044\u30ec\u30d3\u30e5\u30fc\u3092\u542b\u3081\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u4f8b\uff1a<\/p>\n<ul>\n<li>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u305f\u3053\u3068\u306b\u57fa\u3065\u3044\u3066\u3044\u306a\u3044\u30ec\u30d3\u30e5\u30fc<\/li>\n<li>\u91d1\u92ad\u3001\u5272\u5f15\u3001\u30af\u30fc\u30dd\u30f3\u3001\u7121\u6599\u88fd\u54c1\u306a\u3069\u306e\u5229\u76ca\u3068\u5f15\u304d\u63db\u3048\u306b\u66f8\u304b\u308c\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u63d0\u4f9b\u3055\u308c\u305f\u3053\u3068\u3092\u660e\u78ba\u304b\u3064\u76ee\u7acb\u3064\u5f62\u3067\u958b\u793a\u3057\u3066\u3044\u306a\u3044\u30ec\u30d3\u30e5\u30fc<\/li>\n<\/ul>\n<\/blockquote>\n<p class=\"p30-t\">\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u3066\u3044\u306a\u3044\u3082\u306e\u306b\u5bfe\u3059\u308b\u201c\u30b5\u30af\u30e9\u201d\u30ec\u30d3\u30e5\u30fc\u306f\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u554f\u984c\u3042\u308a\u3067\u3059\u306d\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30af\u30fc\u30dd\u30f3\u3084\u7c97\u54c1\u306a\u3069\u306e\u7279\u5178\u306e\u898b\u8fd4\u308a\u3068\u3057\u3066\u306e\u30ec\u30d3\u30e5\u30fc\u306f\u3001<strong>\u660e\u78ba\u306b\u958b\u793a\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u304c\u554f\u984c\u3067<\/strong>\u3042\u308a\u3001<strong>\u306f\u3063\u304d\u308a\u3068\u4f1d\u3048\u3066\u3044\u3055\u3048\u3059\u308c\u3070\u8a31\u5bb9<\/strong>\u3055\u308c\u307e\u3059\u3002<br \/><a href=\"https:\/\/support.google.com\/contributionpolicy\/answer\/7400114\">Google \u30de\u30c3\u30d7\u306e\u30dd\u30ea\u30b7\u30fc<\/a>\u3067\u306f\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3068\u5f15\u304d\u63db\u3048\u306e\u30ec\u30d3\u30e5\u30fc\u306f\u5b8c\u5168\u306b\u7981\u6b62\u3067\u3059\u3002<br \/>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u6761\u4ef6\u3055\u3048\u6e80\u305f\u305b\u3070\u8a31\u3055\u308c\u308b\u70b9\u3067\u3001\u5c11\u3057\u7de9\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u865a\u507d\u306e\u30ec\u30d3\u30e5\u30fc\u304a\u3088\u3073\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u975e\u958b\u793a\u306e\u30ec\u30d3\u30e5\u30fc\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd\u3067\u3059\u3002<br \/>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u60aa\u8cea\u306a\u5834\u5408\u306f\u624b\u52d5\u5bfe\u7b56\u3082\u3042\u308a\u3046\u308b\u306e\u3067\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306f\u3001\u507d\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u53d7\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u958b\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u30ec\u30d3\u30e5\u30fc\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u30ec\u30d3\u30e5\u30fc\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u8ffd\u52a0\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":16375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1180],"tags":[947],"class_list":["post-16374","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-semantic-search","tag-review"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=16374"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/16375"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=16374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=16374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=16374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}