{"id":16363,"date":"2026-07-24T07:00:22","date_gmt":"2026-07-23T22:00:22","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=16363"},"modified":"2026-07-24T05:37:43","modified_gmt":"2026-07-23T20:37:43","slug":"how-ai-is-reshaping-google-search-insights-from-alphabets-q2-2026-earnings","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/how-ai-is-reshaping-google-search-insights-from-alphabets-q2-2026-earnings\/","title":{"rendered":"AI\u3067Google\u691c\u7d22\u306f\u3069\u3046\u5909\u308f\u3063\u305f\uff1f Alphabet 2026\u5e74Q2\u6c7a\u7b97\u3092\u8aad\u307f\u89e3\u304f"},"content":{"rendered":"

[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n

Google \u306e\u89aa\u4f1a\u793e\u3067\u3042\u308b Alphabet \u306f 2026 \u5e74 7 \u6708 22 \u65e5\uff08\u592a\u5e73\u6d0b\u6642\u9593\uff09\u30012026 \u5e74\u7b2c 2 \u56db\u534a\u671f\u306e\u6c7a\u7b97\u3092\u767a\u8868<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u300cAI Overviews \u3084 AI Mode \u304c\u5e83\u304c\u308b\u3068\u691c\u7d22\u306f\u7e2e\u5c0f\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u300d\u3068\u3044\u3046\u61f8\u5ff5\u306b\u5bfe\u3057\u3066\u3001\u4eca\u56de\u306e\u6c7a\u7b97\u306f\u3072\u3068\u3064\u306e\u53cd\u8a3c\u30c7\u30fc\u30bf\u3092\u793a\u3059\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002
\u691c\u7d22\u3068\u305d\u306e\u4ed6 (\u203b) \u306e\u53ce\u76ca\u306f\u524d\u5e74\u540c\u671f\u6bd4 17% \u5897\u306e 632.7 \u5104\u30c9\u30eb\u3068\u306a\u308a\u3001\u691c\u7d22\u56de\u6570\u30fb\u5e83\u544a\u53ce\u76ca\u3068\u3082\u306b\u4f38\u3073\u3066\u3044\u308b\u3068\u3044\u3046\u306e\u304c Google \u5074\u306e\u8aac\u660e\u3067\u3059\u3002
\u203b\u300c\u305d\u306e\u4ed6 (other)\u300d\u306f\u3001Google \u304c\u6240\u6709\u30fb\u904b\u55b6\u3059\u308b\u691c\u7d22\u4ee5\u5916\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u63b2\u8f09\u3055\u308c\u305f\u5e83\u544a\u53ce\u76ca\uff08\u4f8b\uff1aGmail\u3001Google \u30de\u30c3\u30d7\u3001Google Play\uff09\u3002\u307e\u305f\u3001Google \u691c\u7d22\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30a6\u30b6\u306a\u3069\u3067 Google \u3092\u30c7\u30d5\u30a9\u30eb\u30c8\u691c\u7d22\u306b\u8a2d\u5b9a\u3059\u308b\u691c\u7d22\u914d\u4fe1\u30d1\u30fc\u30c8\u30ca\u30fc\u7d4c\u7531\u306e\u5e83\u544a\u53ce\u76ca\u3082\u542b\u307e\u308c\u308b\u3002YouTube \u5e83\u544a\u3068\u3001AdSense \u3084 AdMob \u306a\u3069\u5916\u90e8\u30b5\u30a4\u30c8\u30fb\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u53ce\u76ca\u306f\u5225\u9805\u76ee\u3068\u3057\u3066\u8a08\u4e0a\u3055\u308c\u308b\u3002<\/span><\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u6c7a\u7b97\u8cc7\u6599<\/a>\u3068\u6c7a\u7b97\u8aac\u660e\u4f1a<\/a>\u3067\u306e\u767a\u8a00\u3092\u3082\u3068\u306b\u3001\u691c\u7d22\u3068\u5e83\u544a\u306b\u95a2\u308f\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n

\u691c\u7d22\u53ce\u76ca\u306f 17% \u5897\u306e 632.7 \u5104\u30c9\u30eb<\/h2>\n

Google \u691c\u7d22\u3068\u305d\u306e\u4ed6\u306e\u53ce\u76ca\u306f\u3001\u524d\u5e74\u540c\u671f\u306e 541.9 \u5104\u30c9\u30eb\u304b\u3089 632.7 \u5104\u30c9\u30eb\u3078\u5897\u52a0\u3057\u307e\u3057\u305f\uff08\u7d04 8.8 \u5146\u5186\u304b\u3089\u7d04 10.3 \u5146\u5186\u3078\u5897\u52a0\uff09\u3002
\u4f38\u3073\u3092\u727d\u5f15\u3057\u305f\u306e\u306f\u5c0f\u58f2\u3068\u91d1\u878d\u3067\u3001\u3053\u306e 2 \u696d\u7a2e\u304c\u6700\u5927\u306e\u8ca2\u732e\u3092\u3057\u305f\u3068 Google \u306f\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

AI Mode \u306f\u6708\u9593 10 \u5104\u30e6\u30fc\u30b6\u30fc\u8d85\u3048\u3001\u691c\u7d22\u30af\u30a8\u30ea\u3082\u7d14\u5897<\/h2>\n

AI Mode \u306f 2025 \u5e74 10 \u6708\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3092\u59cb\u3081\u3066\u4ee5\u964d\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c 10 \u5104\u4eba\u3092\u8d85\u3048\u307e\u3057\u305f\u3002
Google \u306b\u3088\u308c\u3070\u3001AI Overviews \u3068\u540c\u69d8\u306b AI Mode \u3082\u691c\u7d22\u30af\u30a8\u30ea\u5168\u4f53\u3092\u62bc\u3057\u4e0a\u3052\u308b\u300c\u7d14\u5897\u300d\u52b9\u679c\u3092\u751f\u3093\u3067\u3044\u308b\u3068\u3044\u3044\u307e\u3059\u3002
\u307e\u305f\u30012026 \u5e74\u306e FIFA \u30ef\u30fc\u30eb\u30c9\u30ab\u30c3\u30d7\u671f\u9593\u4e2d\u306b\u306f\u3001\u691c\u7d22\u5229\u7528\u304c\u904e\u53bb\u6700\u9ad8\u3092\u8a18\u9332<\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6bce\u9031\u6570\u5341\u5104\u4ef6\u306e\u30af\u30ea\u30c3\u30af\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u9001\u3063\u3066\u3044\u308b\u3001\u3068 Google \u306f\u8aac\u660e<\/h2>\n

AI Overviews \u3084 AI Mode \u3068\u3044\u3063\u305f AI \u6a5f\u80fd\u7d4c\u7531\u3067\u3001\u6bce\u9031\u6570\u5341\u5104\u4ef6\u306e\u30af\u30ea\u30c3\u30af\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u9001\u3063\u3066\u3044\u308b<\/a>\u3068Google \u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002
\u305f\u3060\u3057\u3001\u30af\u30ea\u30c3\u30af\u6570\u306e\u5177\u4f53\u7684\u306a\u5185\u8a33\u3084\u3001AI \u6a5f\u80fd\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u901a\u5e38\u306e\u691c\u7d22\u7d50\u679c\u3068\u306e\u6bd4\u8f03\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u306f\u516c\u8868\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002
\u3053\u306e\u70b9\u306f\u3001AI \u691c\u7d22\u304c\u30b5\u30a4\u30c8\u6d41\u5165\u306b\u3069\u3046\u5f71\u97ff\u3057\u3066\u3044\u308b\u304b\u3092\u5916\u90e8\u304b\u3089\u691c\u8a3c\u3059\u308b\u6750\u6599\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n

AI Overviews \u3068 AI Mode \u306f\u300c\u3072\u3068\u3064\u306e\u691c\u7d22\u4f53\u9a13\u300d\u3078\u7d71\u5408\u304c\u9032\u3080<\/h2>\n

AI Overviews \u3068 AI Mode \u3092\u3001\u30d5\u30ed\u30f3\u30c6\u30a3\u30a2\u30e2\u30c7\u30eb\u306e\u80fd\u529b\u3068\u30a6\u30a7\u30d6\u306e\u60c5\u5831\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3001\u3072\u3068\u3064\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u691c\u7d22\u4f53\u9a13\u3068\u3057\u3066\u7d71\u5408\u3057\u3064\u3064\u3042\u308b\u3068 Google \u306f\u307f\u306a\u3057\u3066\u3044\u307e\u3059\u3002
\u4eca\u5f8c\u306f\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u6a5f\u80fd\u3001\u30d1\u30fc\u30bd\u30ca\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3001\u30ce\u30fc\u30c8\u30d6\u30c3\u30af\u6a5f\u80fd\u306a\u3069\u3082\u691c\u7d22\u306b\u7d44\u307f\u8fbc\u3093\u3067\u3044\u304f\u65b9\u91dd\u3067\u3059\u3002<\/p>\n

\u5e83\u544a\u53ce\u76ca\u5316\u306f\u5f15\u304d\u7d9a\u304d\u597d\u8abf\u3001AI Mode \u3067\u306f\u65b0\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3082\u5c55\u958b<\/h2>\n

AI Overviews \u304c\u8868\u793a\u3055\u308c\u308b\u691c\u7d22\u306e\u53ce\u76ca\u5316\u306b\u3064\u3044\u3066\u306f\u3001\u5f15\u304d\u7d9a\u304d\u826f\u597d\u306a\u72b6\u6cc1\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002
AI Overviews \u306f\u5546\u696d\u7684\u306a\u691c\u7d22\u30af\u30a8\u30ea\u306b\u3082\u5bfe\u8c61\u3092\u5e83\u3052\u3066\u304a\u308a\u3001AI Mode \u3067\u306f\u6b21\u306e\u3088\u3046\u306a\u65b0\u3057\u3044\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u30c6\u30b9\u30c8\u30fb\u5c55\u958b\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n

    \n
  • \u4f1a\u8a71\u306e\u6587\u8108\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\uff08\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u5411\u3051\uff09<\/li>\n
  • \u5bbf\u6cca\u4e88\u7d04\u306a\u3069\u5411\u3051\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3092\u8868\u793a\u3059\u308b Direct Offers<\/li>\n
  • \u30ea\u30b9\u30c8\u5f62\u5f0f\u306e\u56de\u7b54\u5185\u306b\u30b9\u30dd\u30f3\u30b5\u30fc\u30ea\u30f3\u30af\u3092\u8868\u793a\u3059\u308b Highlighted Answers<\/li>\n<\/ul>\n

    \u9577\u304f\u5177\u4f53\u7684\u306a\u691c\u7d22\u307b\u3069\u3001\u5e83\u544a\u304c\u51fa\u3057\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u308b<\/h2>\n

    Gemini \u304c\u8a73\u7d30\u306a\u8cea\u554f\u306e\u610f\u56f3\u3092\u8aad\u307f\u53d6\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u5e83\u544a\u3092\u5408\u308f\u305b\u306b\u304f\u304b\u3063\u305f\u9577\u3044\u30af\u30a8\u30ea\u306b\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002
    \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u3067\u306f\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u7cbe\u5ea6\u304c 20% \u6539\u5584\u3057\u305f\u305d\u3046\u3067\u3059\u3002
    \u5e83\u544a\u4e3b\u5411\u3051\u88fd\u54c1\u306e AI Max \u306f\u30d9\u30fc\u30bf\u7248\u3092\u7d42\u4e86\u3057\u3001\u3059\u3067\u306b 50 \u4e07\u3092\u8d85\u3048\u308b\u5e83\u544a\u4e3b\u304c\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u30ad\u30fc\u30ef\u30fc\u30c9\u4e00\u81f4\u304b\u3089\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u3078\u3001AI Max \u304c\u4e2d\u5fc3\u306b<\/h2>\n

    Google \u306f\u3001AI Max \u306a\u3069\u306e AI \u4e3b\u5c0e\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u4e00\u81f4\u3060\u3051\u306b\u983c\u3089\u305a\u306b\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3057\u3001\u5e83\u544a\u3092\u30de\u30c3\u30c1\u30f3\u30b0\u3055\u305b\u308b\u4ed5\u7d44\u307f\u3060\u3068\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u307e\u3059\u3002
    AI Max \u3084 PMax \u3092\u63a1\u7528\u3057\u305f\u5e83\u544a\u4e3b\u304c\u3001\u540c\u7a0b\u5ea6\u306e\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u5e73\u5747\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u307e\u305f\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5024\u3092 15% \u4f38\u3070\u3057\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002
    \u3055\u3089\u306b AI Max \u306f\u3001\u3053\u308c\u307e\u3067\u53ce\u76ca\u5316\u304c\u96e3\u3057\u304b\u3063\u305f\u6570\u5341\u5104\u4ef6\u898f\u6a21\u306e\u65b0\u898f\u691c\u7d22\u306e\u53ce\u76ca\u5316\u306b\u3082\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

    AI Mode \u306e\u904b\u7528\u30b3\u30b9\u30c8\u306f\u904e\u53bb\u6700\u4f4e\u6c34\u6e96\u306b<\/h2>\n

    \u3088\u308a\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3092\u8ffd\u52a0\u3057\u306a\u304c\u3089\u3082\u3001AI Mode \u306e\u56de\u7b54 1 \u4ef6\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u306f\u63d0\u4f9b\u958b\u59cb\u4ee5\u6765\u3067\u6700\u3082\u4f4e\u3044\u6c34\u6e96\u306b\u306a\u308a\u307e\u3057\u305f\u3002
    AI \u691c\u7d22\u3092\u5927\u898f\u6a21\u306b\u3001\u304b\u3064\u6301\u7d9a\u7684\u306b\u53ce\u76ca\u5316\u3057\u3066\u3044\u304f\u3046\u3048\u3067\u91cd\u8981\u306a\u9032\u5c55\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

    \u25c7 \u25c7 \u25c7<\/p>\n

    Google \u306e\u8aac\u660e\u3092\u305d\u306e\u307e\u307e\u53d7\u3051\u53d6\u308b\u306a\u3089\u3001AI \u691c\u7d22\u306f\u65e2\u5b58\u306e\u691c\u7d22\u30d3\u30b8\u30cd\u30b9\u3092\u4fb5\u98df\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u691c\u7d22\u56de\u6570\u30fb\u5e83\u544a\u95a2\u9023\u6027\u30fb\u691c\u7d22\u53ce\u76ca\u306e\u3044\u305a\u308c\u3082\u62bc\u3057\u4e0a\u3052\u3066\u3044\u308b<\/strong>\u3001\u3068\u3044\u3046\u306e\u304c\u4eca\u56de\u306e\u6c7a\u7b97\u306e\u9aa8\u5b50\u3067\u3059\u3002<\/p>\n

    SEO \u306e\u89b3\u70b9\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u304c\u3088\u308a\u9577\u304f\u5177\u4f53\u7684\u306b\u306a\u3063\u3066\u3044\u304f\u4ee5\u4e0a\u3001\u5358\u7d14\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u4e00\u81f4\u3092\u72d9\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u8a73\u7d30\u306a\u8cea\u554f\u3084\u76ee\u7684\u306b\u76f4\u63a5\u7b54\u3048\u3001AI \u306e\u56de\u7b54\u304b\u3089\u5f15\u7528\u30fb\u53c2\u7167\u3055\u308c\u308b\u3060\u3051\u306e\u4fa1\u5024\u3092\u6301\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u304c\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u9ad8\u307e\u3063\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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