{"id":16353,"date":"2026-07-21T07:10:21","date_gmt":"2026-07-20T22:10:21","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=16353"},"modified":"2026-07-21T07:04:21","modified_gmt":"2026-07-20T22:04:21","slug":"is-ai-search-really-taking-traffic-away-google-claims-it-sends-billions-of-clicks-every-week","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/is-ai-search-really-taking-traffic-away-google-claims-it-sends-billions-of-clicks-every-week\/","title":{"rendered":"AI\u691c\u7d22\u306f\u30b5\u30a4\u30c8\u6d41\u5165\u3092\u596a\u3063\u3066\u3044\u306a\u3044\uff1f \u300c\u6bce\u9031\u6570\u5341\u5104\u30af\u30ea\u30c3\u30af\u3092\u9001\u3063\u3066\u3044\u308b\u300d\u3068Google\u304c\u4e3b\u5f35"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<blockquote><p>Google \u306f\u73fe\u5728\u3001\u691c\u7d22\u306b\u304a\u3051\u308b AI \u6a5f\u80fd\u3060\u3051\u3067\u3001\u6bce\u9031\u6570\u5341\u5104\u3082\u306e\u30af\u30ea\u30c3\u30af\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u9001\u308a\u8fbc\u3093\u3067\u3044\u308b\u3002<\/p><\/blockquote>\n<p class=\"p60-b\">Google \u306e\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3&amp;\u30ca\u30ec\u30c3\u30b8\u90e8\u9580\u306e SVP\uff08\u30b7\u30cb\u30a2 \u30f4\u30a1\u30a4\u30b9 \u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\uff09\u3067\u3042\u308b\u3001Nick Fox\uff08\u30cb\u30c3\u30af\u30fb\u30d5\u30a9\u30c3\u30af\u30b9\uff09\u6c0f\u304c\u3001\u3053\u3093\u306a\u767a\u8a00\u3092 <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7483916000103583744\/\">LinkedIn \u306b\u6295\u7a3f<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>AI \u691c\u7d22\u304c\u691c\u7d22\u5229\u7528\u3068\u30b5\u30a4\u30c8\u8a2a\u554f\u3092\u4fc3\u3057\u3066\u3044\u308b<\/h2>\n<p>\u30d5\u30a9\u30c3\u30af\u30b9\u6c0f\u306b\u3088\u308b\u6295\u7a3f\u306e\u5168\u6587\u3067\u3059\u3002<\/p>\n<blockquote><p>It\u2019s been fascinating to see how people are actually using AI in Search.<\/p>\n<p>When we first started rolling out these features, there were a lot of questions. Many thought AI would make searching obsolete &#8212; because why search if AI can just give you a quick answer?<\/p>\n<p>But we\u2019re actually seeing the opposite. Turns out, when people can ask whatever questions are on their minds, they use Google Search more than ever.<\/p>\n<p>People also asked if AI in Search would mean that people never click through to websites anymore.<\/p>\n<p>Actually, as we\u2019ve shared before, we continue to send billions of clicks to the web every day through Search. And we\u2019ve designed our AI features in Search to connect people to websites. In fact, we\u2019re now sending billions of clicks to websites every week through AI features in Search alone \u2013 and we\u2019re just getting started.<\/p>\n<p>We\u2019re continuously improving and iterating to make it easier to dive deeper and connect with the sites you love.<\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7483915999440867328\" height=\"450\" width=\"600\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n<p class=\"p30-t\">\u65e5\u672c\u8a9e\u306b\u8a33\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>\u691c\u7d22\u306b\u304a\u3044\u3066 AI \u304c\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u308b\u306e\u306f\u3001\u3068\u3066\u3082\u8208\u5473\u6df1\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u6700\u521d\u306b\u5c55\u958b\u3057\u59cb\u3081\u305f\u9803\u306f\u3001\u591a\u304f\u306e\u7591\u554f\u304c\u5bc4\u305b\u3089\u308c\u307e\u3057\u305f\u3002AI \u304c\u3042\u308c\u3070\u3059\u3050\u306b\u7b54\u3048\u3092\u5f97\u3089\u308c\u308b\u306e\u306b\u3001\u306a\u305c\u691c\u7d22\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3068\u3044\u3046\u7406\u7531\u304b\u3089\u3001AI \u306b\u3088\u3063\u3066\u691c\u7d22\u306f\u6642\u4ee3\u9045\u308c\u306b\u306a\u308b\u3068\u8003\u3048\u308b\u4eba\u3082\u591a\u304f\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u305d\u306e\u9006\u306e\u3053\u3068\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\u3002\u4eba\u3005\u306f\u3001\u982d\u306b\u6d6e\u304b\u3093\u3060\u3053\u3068\u3092\u4f55\u3067\u3082\u8cea\u554f\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b Google \u691c\u7d22\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u691c\u7d22\u306b AI \u304c\u5c0e\u5165\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u4eba\u3005\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a2a\u308c\u308b\u3053\u3068\u304c\u306a\u304f\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3001\u3068\u3044\u3046\u58f0\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u306f\u3001\u3053\u308c\u307e\u3067\u306b\u3082\u304a\u4f1d\u3048\u3057\u3066\u304d\u305f\u3088\u3046\u306b\u3001\u691c\u7d22\u3092\u901a\u3058\u3066\u6bce\u65e5\u4f55\u5341\u5104\u4ef6\u3082\u306e\u30af\u30ea\u30c3\u30af\u3092\u30a6\u30a7\u30d6\u3078\u9001\u308a\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001<strong>\u691c\u7d22\u306e AI \u6a5f\u80fd\u306f\u3001\u4eba\u3005\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3064\u306a\u3050\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u73fe\u5728\u3067\u306f\u691c\u7d22\u306e AI \u6a5f\u80fd\u3060\u3051\u3067\u3001\u6bce\u9031\u4f55\u5341\u5104\u4ef6\u3082\u306e\u30af\u30ea\u30c3\u30af\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u9001\u3063\u3066\u3044\u307e\u3059\u3002<\/strong>\u305d\u3057\u3066\u3001\u3053\u308c\u306f\u307e\u3060\u59cb\u307e\u308a\u306b\u3059\u304e\u307e\u305b\u3093\u3002<\/p>\n<p>\u3088\u308a\u6df1\u304f\u60c5\u5831\u3092\u6398\u308a\u4e0b\u3052\u3001\u304a\u6c17\u306b\u5165\u308a\u306e\u30b5\u30a4\u30c8\u3078\u7c21\u5358\u306b\u3064\u306a\u304c\u308c\u308b\u3088\u3046\u3001\u79c1\u305f\u3061\u306f\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3068\u6539\u826f\u3092\u91cd\u306d\u3066\u3044\u307e\u3059\u3002<\/p><\/blockquote>\n<div class=\"small\">&#x1f4ac;\u5f37\u8abf\u306f\u50d5\u306b\u3088\u308b<\/div>\n<p>\u8981\u70b9\u306f\u3053\u3046\u3067\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>AI \u306b\u3088\u3063\u3066\u6c17\u8efd\u306b\u8cea\u554f\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001Google \u691c\u7d22\u5168\u4f53\u306e\u5229\u7528\u56de\u6570\u304c\u5897\u3048\u3066\u3044\u308b\u3002<\/li>\n<li>Google \u306f\u3001\u691c\u7d22\u5168\u4f53\u304b\u3089\u6bce\u65e5\u6570\u5341\u5104\u4ef6\u3001\u3055\u3089\u306b AI \u691c\u7d22\u6a5f\u80fd\uff08AI Overviews \u3084 AI Mode\uff09\u5358\u4f53\u304b\u3089\u3067\u3082\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u6bce\u9031\u6570\u5341\u5104\u4ef6\u306e\u30af\u30ea\u30c3\u30af\u3092\u9001\u3063\u3066\u3044\u308b\u3002<\/li>\n<li>AI \u691c\u7d22\u306f\u3001\u5229\u7528\u8005\u304c\u60c5\u5831\u6e90\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u3088\u308a\u6df1\u304f\u8abf\u3079\u3089\u308c\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3082\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u3002<\/li>\n<\/ul>\n<h2>NYT \u8a18\u4e8b\u3078\u306e\u53cd\u8ad6\u304b\uff1f<\/h2>\n<p>\u30d5\u30a9\u30c3\u30af\u30b9\u6c0f\u304c\u6295\u7a3f\u3057\u305f\u6570\u65e5\u5f8c\u306b\u3001New York Times \u304c\u6b21\u306e\u3088\u3046\u306a\u8da3\u65e8\u306e<a href=\"https:\/\/www.nytimes.com\/2026\/07\/20\/technology\/google-ai-open-web.html\">\u8ad6\u8a55<\/a>\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>Google \u304c\u691c\u7d22\u6a5f\u80fd\u306b\u751f\u6210 AI (AI Mode) \u3092\u672c\u683c\u5c0e\u5165\u3057\u305f\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5916\u90e8\u30b5\u30a4\u30c8\u306b\u9077\u79fb\u305b\u305a Google \u5185\u3067\u5b8c\u7d50\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u4f01\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6fc0\u6e1b\u3057\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u4ed5\u7d44\u307f\u304c\u8105\u304b\u3055\u308c\u3066\u3044\u308b\u3002<\/p><\/blockquote>\n<p>\u30d5\u30a9\u30c3\u30af\u30b9\u6c0f\u306f\u3001\u3053\u306e\u8a18\u4e8b\u304c\u516c\u958b\u3055\u308c\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u3066\u3001\u6279\u5224\u306b\u5bfe\u3059\u308b\u4e8b\u524d\u306e\u9632\u5fa1\u7b56\u3068\u3057\u3066\u6295\u7a3f\u3057\u305f\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u4e8b\u5b9f\u3001\u30d5\u30a9\u30c3\u30af\u30b9\u6c0f\u306e\u6295\u7a3f\u3068\u307b\u307c\u540c\u3058\u5185\u5bb9\u306e\u53cd\u8ad6\u304c\u3001Google \u306e\u5e83\u5831\u62c5\u5f53\u304b\u3089\u306e\u30b3\u30e1\u30f3\u30c8\u3068\u3057\u3066 NYT \u306e\u8a18\u4e8b\u5185\u3067\u5f15\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u201cGoogle\u2019s AI Search features send billions of clicks to the web every week, meeting people\u2019s evolving preferences for how they want to find information while driving significant traffic to websites,\u201d a Google spokesman said in a statement, adding that the company\u2019s A.I. features highlight links to the web.<\/p><\/blockquote>\n<div class=\"p40-b\">\n<blockquote><p>\u300cGoogle \u306e AI \u691c\u7d22\u6a5f\u80fd\u306f\u3001\u60c5\u5831\u306e\u63a2\u3057\u65b9\u306b\u5bfe\u3059\u308b\u4eba\u3005\u306e\u5909\u5316\u3059\u308b\u597d\u307f\u306b\u5fdc\u3048\u306a\u304c\u3089\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u591a\u5927\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3082\u305f\u3089\u3057\u3001\u6bce\u9031\u6570\u5341\u5104\u4ef6\u306e\u30af\u30ea\u30c3\u30af\u3092\u30a6\u30a7\u30d6\u3078\u9001\u308a\u51fa\u3057\u3066\u3044\u307e\u3059\u300d\u3068 Google \u306e\u5e83\u5831\u62c5\u5f53\u8005\u306f\u58f0\u660e\u3067\u8ff0\u3079\u3001\u540c\u793e\u306e AI \u6a5f\u80fd\u306f\u30a6\u30a7\u30d6\u3078\u306e\u30ea\u30f3\u30af\u3092\u76ee\u7acb\u305f\u305b\u3066\u3044\u308b\u3068\u4ed8\u3051\u52a0\u3048\u305f\u3002<\/p><\/blockquote>\n<\/div>\n<h2>\u30c7\u30fc\u30bf\u306e\u4e0d\u900f\u660e\u6027\u3078\u306e\u4e0d\u6e80\u306f\u6b8b\u308b<\/h2>\n<p>\u751f\u6210 AI \u691c\u7d22\u6a5f\u80fd\u306f\u691c\u7d22\u6570\u3082\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3082\u6e1b\u3089\u3057\u3066\u3044\u306a\u3044\u3001\u3080\u3057\u308d\u5897\u3084\u3057\u3066\u3044\u308b\u3068 Google \u304c\u3044\u304f\u3089\u4e3b\u5f35\u3057\u3066\u3082\u3001AI \u691c\u7d22\u7d4c\u7531\u306e\u30af\u30ea\u30c3\u30af\u6570\u304c\u691c\u7d22\u5168\u4f53\u306b\u5360\u3081\u308b\u5272\u5408\u3084\u3001\u5c0e\u5165\u524d\u5f8c\u306e\u63a8\u79fb\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u793a\u3059\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Google \u691c\u7d22\u5168\u4f53\u3068\u3057\u3066\u4fef\u77b0\u3059\u308c\u3070\u305d\u3046\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u50d5\u305f\u3061\u304c\u77e5\u308a\u305f\u3044\u306e\u306f\u81ea\u5206\u304c\u7ba1\u7406\u3059\u308b\u30b5\u30a4\u30c8\u3078\u306e\u5f71\u97ff\u3067\u3059\u3002<\/p>\n<p>\u300cAI 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