{"id":16337,"date":"2026-07-16T07:00:58","date_gmt":"2026-07-15T22:00:58","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=16337"},"modified":"2026-07-16T06:48:34","modified_gmt":"2026-07-15T21:48:34","slug":"new-ai-performance-insights-feature-debuts-in-google-merchant-center","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/new-ai-performance-insights-feature-debuts-in-google-merchant-center\/","title":{"rendered":"Google Merchant Center\u306b\u65b0\u6a5f\u80fd\u300cAI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u300d\u304c\u767b\u5834\u3001AI\u691c\u7d22\u306e\u30af\u30a8\u30ea\u50be\u5411\u3092\u53ef\u8996\u5316"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>Google Merchant Center \u306b\u300c<a href=\"https:\/\/support.google.com\/merchants\/answer\/17200695\">AI Performance Insights\uff08AI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\uff09<\/a>\u300d\u30ec\u30dd\u30fc\u30c8\u304c\u5c0e\u5165\u3055\u308c\u307e\u3057\u305f\u3002<br \/>AI Mode \u3084 AI Overviews \u306b\u304a\u3044\u3066\u81ea\u793e\u306e\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u7af6\u5408\u3068\u6bd4\u3079\u3066\u3069\u306e\u7a0b\u5ea6\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u73fe\u5728\u306f\u7c73\u56fd\u306e\u4e00\u90e8\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u8a66\u9a13\u63d0\u4f9b\u4e2d\u3067\u3059\u3002<\/p>\n<h2>GMC AI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u304c\u3067\u304d\u308b\u3053\u3068<\/h2>\n<p>AI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306f\u3001\u300cAnalytics\uff08\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u300d\u2192\u300cProducts\uff08\u5546\u54c1\uff09\u300d\u2192\u300cAI Performance\uff08AI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\uff09\u300d\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u304b\u3089\u4f1a\u8a71\u578b\u306e\u8907\u96d1\u306a\u691c\u7d22\u7d4c\u8def\u3078\u306e\u79fb\u884c\u3092\u8aad\u307f\u89e3\u304d\u3001\u8cb7\u3044\u7269\u306e\u691c\u8a0e\u6bb5\u968e\uff08\u767a\u898b\u30fb\u8a55\u4fa1\u30fb\u8cfc\u5165\uff09\u3054\u3068\u306e\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u30bf\u30a4\u30c8\u30eb\u3084\u8aac\u660e\u6587\u3001\u69cb\u9020\u5316\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u6700\u9069\u5316\u3059\u308b\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p30-t\">\u5bfe\u8c61\u3068\u306a\u308b\u306e\u306f\u3001\u8cb7\u3044\u7269\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u610f\u56f3\u3092\u542b\u3080\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u6d41\u5165\u3068\u7121\u6599\u63b2\u8f09\u306e\u4f1a\u8a71\u5f62\u5f0f\u306e\u691c\u7d22\u3060\u3051\u3067\u3059\u3002<br \/>\u6709\u6599\u5e83\u544a\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u542b\u307e\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u78ba\u8a8d\u3067\u304d\u308b\u4e3b\u306a\u6307\u6a19\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u81ea\u793e\u306e\u8868\u793a\u30b7\u30a7\u30a2\uff1a<\/strong>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30d6\u30e9\u30f3\u30c9\u304c\u7af6\u5408\u3068\u6bd4\u3079\u3066\u3069\u306e\u7a0b\u5ea6\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u5272\u5408<\/li>\n<li><strong>\u7af6\u5408\u306e\u5e73\u5747\u8868\u793a\u30b7\u30a7\u30a2\uff1a<\/strong>\u6bd4\u8f03\u5bfe\u8c61\u3068\u306a\u308b\u7af6\u5408\u5168\u4f53\u306e\u8868\u793a\u30b7\u30a7\u30a2<\/li>\n<li><strong>\u30af\u30a8\u30ea\u306e\u983b\u5ea6\uff08\u4eba\u6c17\u5ea6\uff09\uff1a<\/strong>\u691c\u7d22\u30af\u30a8\u30ea\u304c\u3069\u306e\u7a0b\u5ea6\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3059<\/li>\n<li><strong>\u30af\u30a8\u30ea\u306e\u30bf\u30a4\u30d7\uff1a<\/strong>\u30ab\u30c6\u30b4\u30ea\u691c\u7d22\u3001\u4ed5\u69d8\u8abf\u67fb\u3001\u30ec\u30d3\u30e5\u30fc\u691c\u7d22\u306a\u3069\u3001\u30af\u30a8\u30ea\u306e\u7a2e\u985e\u3092\u793a\u3059<\/li>\n<\/ul>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u4f7f\u7528\u3057\u305f\u30af\u30a8\u30ea\u306f\u30ec\u30dd\u30fc\u30c8\u3055\u308c\u307e\u305b\u3093\u304c\u3001AI \u6a5f\u80fd\u5185\u3067\u81ea\u793e\u5546\u54c1\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30af\u30a8\u30ea\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<br \/>\u30af\u30a8\u30ea\u60c5\u5831\u304c\u307e\u3063\u305f\u304f\u63d0\u4f9b\u3055\u308c\u306a\u3044 <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-releases-ai-perfomance-reports-in-search-console\/\">Search Console \u306e AI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/a>\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u3067\u3059\u3002<\/p>\n<p class=\"p30-t\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306f 3 \u6bb5\u968e\u306b\u5206\u3051\u3066\u5206\u6790\u3055\u308c\u307e\u3059\u3002<\/p>\n<ol>\n<li>Discovery\uff08\u767a\u898b\uff09<\/li>\n<li>Evaluation\uff08\u8a55\u4fa1\uff09<\/li>\n<li>Purchase\uff08\u8cfc\u5165\uff09<\/li>\n<\/ol>\n<p>\u8907\u96d1\u306a\u8cea\u554f\u306e\u30af\u30a8\u30ea\u306f\u8907\u6570\u306e\u6bb5\u968e\u306b\u307e\u305f\u304c\u3063\u3066\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p class=\"p30-t\">\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3067\u91cd\u8996\u3057\u3066\u3044\u308b\u5546\u54c1\u306e\u6a5f\u80fd\u7684\u5229\u70b9\u3084\u3001\u691c\u7d22\u9700\u8981\u304c\u9ad8\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u81ea\u793e\u30c7\u30fc\u30bf\u3067\u6b20\u843d\u3057\u3066\u3044\u308b\u69cb\u9020\u5316\u5c5e\u6027\uff08\u30b5\u30a4\u30ba\u3001\u8272\u3001\u7d20\u6750\u306a\u3069\uff09\u3092\u7279\u5b9a\u3067\u304d\u308b\u70b9\u304c AI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306e\u5927\u304d\u306a\u5f37\u307f\u3067\u3059\u3002<\/p>\n<p class=\"p30-t p30-b\">\u73fe\u72b6\u3001Merchant Center \u306e AI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306f\u7c73\u56fd\u306e\u4e00\u90e8\u306e\u30b5\u30a4\u30c8\u3067\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002<br \/>\u4eca\u5f8c\u6570\u304b\u6708\u4ee5\u5185\u306b\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30ab\u30ca\u30c0\u3001\u30a4\u30f3\u30c9\u3001\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u3078\u306e\u63d0\u4f9b\u62e1\u5927\u304c\u4e88\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Brodie Clark\uff08\u30d6\u30ed\u30c7\u30a3\u30fb\u30af\u30e9\u30fc\u30af\uff09\u6c0f\u304c\u7ba1\u7406\u3059\u308b Merchant Center \u30a2\u30ab\u30a6\u30f3\u30c8\u3067 AI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u304c\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<br \/>\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3068\u6240\u611f\u3092 <a href=\"https:\/\/x.com\/brodieseo\/status\/2077027856345874894\">X \u3067\u5171\u6709<\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">Ecommerce SEO News: Google Merchant Center is (surprisingly) the first Google product to give query data for AI Overviews and AI Mode.<\/p>\n<p>I now have access to the new AI performance insights for one of my sub-accounts for a client. Here&#39;s what you need to know about this rollout:\u2026 <a href=\"https:\/\/t.co\/nfPSSAYFfq\">pic.twitter.com\/nfPSSAYFfq<\/a><\/p>\n<p>&mdash; Brodie Clark (@brodieseo) <a href=\"https:\/\/x.com\/brodieseo\/status\/2077027856345874894?ref_src=twsrc%5Etfw\">July 14, 2026<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p60-t\">\u25c7 \u25c7 \u25c7<\/p>\n<p>Google Merchant Center \u306e\u65b0\u6a5f\u80fd\u300cAI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u300d\u306f\u3001AI Overviews \u3068 AI Mode \u306b\u304a\u3051\u308b\u81ea\u793e\u5546\u54c1\u306e\u8868\u793a\u30b7\u30a7\u30a2\u3084\u30af\u30a8\u30ea\u50be\u5411\u3092\u628a\u63e1\u3067\u304d\u308b\u753b\u671f\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u5177\u4f53\u7684\u306a\u691c\u7d22\u30a4\u30f3\u30c6\u30f3\u30c8\uff08\u767a\u898b\u30fb\u8a55\u4fa1\u30fb\u8cfc\u5165\uff09\u306b\u57fa\u3065\u3044\u305f\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u5546\u54c1\u30bf\u30a4\u30c8\u30eb\u3084\u8aac\u660e\u6587\u3001\u69cb\u9020\u5316\u5c5e\u6027\u30c7\u30fc\u30bf\u306e\u6700\u9069\u5316\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u5f37\u529b\u306a\u63a8\u9032\u529b\u3068\u306a\u308a\u305d\u3046\u3067\u3059\u3002<br \/>\u7279\u306b\u3001Search Console \u3067\u306f\u958b\u793a\u3055\u308c\u306a\u3044\u30af\u30a8\u30ea\u30b0\u30eb\u30fc\u30d7\u306e\u60c5\u5831\u304c\u542b\u307e\u308c\u308b\u70b9\u306f\u3001\u4eca\u5f8c\u306e EC \u30b5\u30a4\u30c8\u5411\u3051 SEO \u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u898b\u9003\u305b\u306a\u3044\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u306e\u65e9\u671f\u516c\u958b\u306b\u671f\u5f85\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Merchant Center \u306b \u300cAI Perfromance Insights\uff08AI \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\uff09\u300d\u30ec\u30dd\u30fc\u30c8\u304c\u5c0e\u5165\u3055\u308c\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":16339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[855,1874],"class_list":{"0":"post-16337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-seo","8":"tag-google-merchant-center","9":"tag-ai-perfomance"},"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=16337"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/16339"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=16337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=16337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=16337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}