{"id":16310,"date":"2026-07-09T07:20:29","date_gmt":"2026-07-08T22:20:29","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=16310"},"modified":"2026-07-09T07:15:12","modified_gmt":"2026-07-08T22:15:12","slug":"google-updates-merchant-listing-structured-data-with-product-category-support","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-updates-merchant-listing-structured-data-with-product-category-support\/","title":{"rendered":"Google\u3001\u8ca9\u58f2\u8005\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u66f4\u65b0\u3001\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306b\u5bfe\u5fdc"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p class=\"p60-b\">Google \u306f\u3001\u30bb\u30fc\u30eb\u671f\u9593\u3068\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/merchant-listing\">\u8ca9\u58f2\u8005\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/a>\u304c\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30bb\u30fc\u30eb\u671f\u9593\u3078\u306e\u5bfe\u5fdc<\/h2>\n<p>\u8ca9\u58f2\u8005\u306f\u3001\u7279\u5b9a\u306e schema.org \u30d7\u30ed\u30d1\u30c6\u30a3\uff08<code>validFrom<\/code>\u3001<code>validThrough<\/code>\u3001<code>priceValidUntil<\/code>\uff09\u3092\u4f7f\u7528\u3057\u3066\u3001\u30bb\u30fc\u30eb\u4fa1\u683c\u306e\u6b63\u78ba\u306a\u671f\u9593\u3092\u5b9a\u7fa9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<pre style=\"overflow-x: auto\"><code class=\"green\">{\r\n  \"@context\": \"https:\/\/schema.org\/\",\r\n  \"@type\": \"Product\",\r\n  \"name\": \"ABC\u30e1\u30f3\u30ba\u65e5\u5098\",\r\n  \"offers\": {\r\n    \"@type\": \"Offer\",\r\n    \"url\": \"https:\/\/www.example.com\/abc-sun-umbrella\",\r\n    \"price\": 2400,\r\n    \"priceCurrency\": \"JPY\",\r\n   <strong> \"validFrom\": \"2026-07-07T08:00:00+00:00\"<\/strong>,\r\n    <strong>\"priceValidUntil\": \"2026-07-14T23:59:59+00:00\"<\/strong>,\r\n    \"priceSpecification\": {\r\n      \"@type\": \"UnitPriceSpecification\",\r\n      \"priceType\": \"https:\/\/schema.org\/StrikethroughPrice\",\r\n      \"price\": 3000,\r\n      \"priceCurrency\": \"JPY\"\r\n    }\r\n  }\r\n}<\/code><\/pre>\n<p>\u3053\u306e\u65b0\u3057\u3044\u30bb\u30fc\u30eb\u671f\u9593\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u30b5\u30dd\u30fc\u30c8\u306f\u3001Google Merchant Center \u30d5\u30a3\u30fc\u30c9\u3067\u4f7f\u7528\u3055\u308c\u308b <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324460\"><code>sale_price_effective_date<\/code><\/a>\uff08\u30bb\u30fc\u30eb\u4fa1\u683c\u6709\u52b9\u671f\u9593\uff09\u5c5e\u6027\u306b\u76f4\u63a5\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u30bb\u30fc\u30eb\u671f\u9593\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3082\u542b\u3081\u305f\u8a18\u8ff0\u65b9\u6cd5\u306e<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/merchant-listing?hl=en#sale-duration\">\u8a73\u7d30\u306f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u53c2\u7167<\/a>\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/><span class=\"small\">&#x1f1ec;&#x1f1e7;\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306f\u65e5\u672c\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306f\u672a\u66f4\u65b0\u306e\u305f\u3081\u82f1\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3078\u306e\u30ea\u30f3\u30af<\/span><\/p>\n<h2>\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306e\u66f4\u65b0<\/h2>\n<p>\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u66f4\u65b0\u3057\u3001<code>Text<\/code> \u578b\u3068 <code>CategoryCode<\/code> \u578b\u306e\u4e21\u65b9\u3092 <code>Product.category<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u4f7f\u7528\u3067\u304d\u308b\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u8a73\u7d30\u3092\u8ffd\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/Text-CategoryCode.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/Text-CategoryCode.webp\" alt=\"Text or CategoryCode\" width=\"848\" height=\"454\" \/>\n<\/picture>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001Merchant Center \u306e\u30d5\u30a3\u30fc\u30c9\u4ed5\u69d8\u306b\u304a\u3051\u308b <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324406\"><code>product_type<\/code><\/a>\uff08\u5546\u54c1\u30bf\u30a4\u30d7\uff09\u304a\u3088\u3073 <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324436\"><code>google_product_category<\/code><\/a>\uff08Google \u5546\u54c1\u30ab\u30c6\u30b4\u30ea\uff09\u5c5e\u6027\u3068\u306e\u6574\u5408\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<p>\u6574\u5408\u6027\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u3067\u3001Google \u304c\u4f01\u696d\u306e\u8ca9\u58f2\u5546\u54c1\u3092\u3088\u308a\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u95a2\u9023\u3059\u308b\u691c\u7d22\u30af\u30a8\u30ea\u3067\u8868\u793a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">\u25c7 \u25c7 \u25c7<\/p>\n<p>EC \u30b5\u30a4\u30c8\u3067\u306f\u3001\u65b0\u305f\u306b\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u305f\u30bb\u30fc\u30eb\u671f\u9593\u304a\u3088\u3073\u30ab\u30c6\u30b4\u30ea\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f7f\u7528\u3057\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4fa1\u683c\u3092\u6b63\u3057\u304f\u8868\u793a\u3057\u3001Google \u691c\u7d22\u304a\u3088\u3073\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306e\u5546\u54c1\u306e\u9732\u51fa\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Merchant Center \u306e\u30d5\u30a3\u30fc\u30c9\u3067\u3059\u3067\u306b\u767b\u9332\u3057\u3066\u3044\u308c\u3070\u5fc5\u305a\u3057\u3082\u5fc5\u8981\u306e\u306a\u3044\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u3059\u304c\u3001Merchant Center \u3068\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4e21\u65b9\u3067\u5546\u54c1\u60c5\u5831\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u3092 Google \u306f\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3060\u3051\u306e\u30b5\u30a4\u30c8\u306f\u5fc5\u9808\u3068\u3057\u3066\u3001Merchant Center \u3092\u5229\u7528\u3057\u3066\u3044\u308b EC \u30b5\u30a4\u30c8\u3082\u3001\u4f59\u529b\u304c\u3042\u308c\u3070\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u66f4\u65b0\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306f\u3001\u30bb\u30fc\u30eb\u671f\u9593\u3068\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u8ca9\u58f2\u8005\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u66f4\u65b0\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":16311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1180],"tags":[1784],"class_list":["post-16310","post","type-post","status-publish","format-standard","has-post-thumbnail","category-semantic-search","tag-merchant-listing"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=16310"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/16311"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=16310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=16310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=16310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}