{"id":16295,"date":"2026-07-06T07:15:54","date_gmt":"2026-07-05T22:15:54","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=16295"},"modified":"2026-07-06T07:11:40","modified_gmt":"2026-07-05T22:11:40","slug":"attention-doesnt-equal-clicks-eye-tracking-reveals-the-gap-in-google-search-results","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/attention-doesnt-equal-clicks-eye-tracking-reveals-the-gap-in-google-search-results\/","title":{"rendered":"\u691c\u7d22\u7d50\u679c\u3067\u300c\u898b\u3089\u308c\u308b\u300d\u3068\u300c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u300d\u306f\u9055\u3046\u3002\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb\u304c\u793a\u3059\u6ce8\u76ee\u3068\u884c\u52d5\u306e\u30ae\u30e3\u30c3\u30d7"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>\u30b9\u30da\u30a4\u30f3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u95a2 <a href=\"https:\/\/laikateam.com\/l\/en\/studies\/ai-overviews-eye-tracking-attention-gap\/\">Laika\uff08\u30e9\u30a4\u30ab\uff09\u304c Google \u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306e\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb<\/a>\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<br \/>\u305d\u306e\u7d50\u679c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\uff08\u8996\u7dda\u304c\u6ce8\u76ee\u3059\u308b\u30a8\u30ea\u30a2\uff09\u300d\u3068\u300c\u30af\u30ea\u30c3\u30af\u300d\u304c\u73fe\u4ee3\u306e Google \u691c\u7d22\u7d50\u679c\u3067\u3069\u306e\u3088\u3046\u306b\u4e56\u96e2\u3057\u3066\u3044\u308b\u304b\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<div class=\"p60-b p30-t\"><picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/heat-map-1024x576.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/heat-map-1024x576.webp\" alt=\"\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\" width=\"1024\" height=\"576\" \/>\n<\/picture><\/div>\n<h2>\u8abf\u67fb\u6982\u8981<\/h2>\n<p>\u30af\u30ea\u30c3\u30af\u7387\u3060\u3051\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001 22 \u4eba\u306e\u53c2\u52a0\u8005\u304c\u300c\u3069\u3053\u3092\u898b\u305f\u304b\u300d\u3068\u300c\u3069\u3053\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u300d\u306e\u4e21\u65b9\u3092\u7814\u7a76\u8005\u306f\u8ffd\u8de1\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u691c\u7d22\u7d50\u679c\u306e\u5404\u8981\u7d20\u306b\u3064\u3044\u3066\u300cAttention-Action Gap\uff08\u6ce8\u76ee\u3068\u884c\u52d5\u306e\u30ae\u30e3\u30c3\u30d7\uff09\u300d\u3092\u7b97\u51fa\u3057\u307e\u3057\u305f\u3002<br \/>\u3053\u308c\u306f\u3001\u305d\u306e\u8981\u7d20\u3092\u898b\u305f\u4eba\u306e\u5272\u5408\u3068\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306e\u5272\u5408\u3068\u306e\u5dee\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<br \/>\u30ae\u30e3\u30c3\u30d7\u304c\u5927\u304d\u3044\u307b\u3069\u3001\u305d\u306e\u8981\u7d20\u306f\u8996\u7dda\u3092\u96c6\u3081\u3066\u3082\u884c\u52d5\u306b\u306f\u7d50\u3073\u4ed8\u304d\u306b\u304f\u304f\u3001\u30ae\u30e3\u30c3\u30d7\u304c\u5c0f\u3055\u3044\u307b\u3069\u3001\u6ce8\u76ee\u304c\u9ad8\u3044\u78ba\u7387\u3067\u8a2a\u554f\u3078\u3068\u8ee2\u63db\u3055\u308c\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3053\u306e\u8abf\u67fb\u7d50\u679c\u306f\u3001\u300cSEO \u3067\u306f\u9732\u51fa\u305d\u306e\u3082\u306e\u304c\u76ee\u7684\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u4e00\u822c\u7684\u306a\u524d\u63d0\u306b\u7591\u554f\u3092\u6295\u3052\u304b\u3051\u308b\u3082\u306e\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\u753b\u50cf\u3001\u5546\u54c1\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3001AI Overviews \u306e\u4ed8\u968f\u8981\u7d20\u306a\u3069\u3001\u9732\u51fa\u5ea6\u306e\u9ad8\u3044\u8907\u6570\u306e\u8981\u7d20\u306f\u3001\u307b\u307c\u3059\u3079\u3066\u306e\u8abf\u67fb\u53c2\u52a0\u8005\u306e\u76ee\u306b\u7559\u307e\u3063\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u305d\u306e\u6ce8\u76ee\u306e\u307b\u3068\u3093\u3069\u304c\u30af\u30ea\u30c3\u30af\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u306f\u4f9d\u7136\u3068\u3057\u3066\u6700\u3082\u9ad8\u3044\u8ee2\u63db\u529b\u3092\u793a\u3059<\/h2>\n<p>\u5f93\u6765\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u306f\u3001\u30da\u30fc\u30b8\u5168\u4f53\u3067\u6700\u3082\u5c0f\u3055\u306a\u30ae\u30e3\u30c3\u30d7\u3092\u793a\u3057\u307e\u3057\u305f\u3002<br \/>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u3092\u898b\u305f\u53c2\u52a0\u8005\u306e 100% \u306e\u3046\u3061\u300195.5% \u304c\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u3064\u307e\u308a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u3067\u8996\u7dda\u3092\u96c6\u3081\u308b\u8981\u7d20\u306f\u305d\u306e\u307e\u307e\u30af\u30ea\u30c3\u30af\u306b\u7e4b\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u8abf\u67fb\u306e\u8457\u8005\u3089\u306f\u3001\u3053\u308c\u306f\u8aad\u307f\u8fbc\u307f\u306e\u6df1\u3055\u306b\u8d77\u56e0\u3057\u3066\u3044\u308b\u3068\u898b\u3066\u3044\u307e\u3059\u3002<br \/>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u306b\u5bfe\u3059\u308b\u5e73\u5747\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u6642\u9593\u306f\u3001\u5358\u306a\u308b\u30b9\u30ad\u30e3\u30f3\uff08\u62fe\u3044\u8aad\u307f\uff09\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u5185\u5bb9\u3092\u8aad\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u7bc4\u56f2\u306b\u53ce\u307e\u3063\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u524d\u306b\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u614e\u91cd\u306b\u8aad\u307f\u53d6\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u5506\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<h2>AI Overview \u306f\u300c\u8ee2\u63db\u3092\u4fc3\u3059\u30b3\u30a2\u300d\u3068\u300c\u53d7\u52d5\u7684\u306a\u5468\u8fba\u8981\u7d20\u300d\u306b\u5206\u304b\u308c\u308b<\/h2>\n<p>AI Overviews\uff08AIO\uff09\u306f\u3001\u5168\u4f53\u3068\u3057\u3066\u4e00\u69d8\u306a\u6210\u679c\u3092\u793a\u3057\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<br \/>\u30e1\u30a4\u30f3\u306e\u56de\u7b54\u30d6\u30ed\u30c3\u30af\u306f\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092 86.4% \u306e\u5272\u5408\u3067\u30af\u30ea\u30c3\u30af\u3078\u8ee2\u63db\u3057\u3066\u304a\u308a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u306b\u8feb\u308b\u6c34\u6e96\u3067\u3057\u305f\u3002<br \/>\u307e\u305f\u3001\u305d\u306e\u6ce8\u8996\u6642\u9593\u3082\u7a4d\u6975\u7684\u306a\u8aad\u89e3\u3092\u793a\u3059\u50be\u5411\u3068\u4e00\u81f4\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u305d\u306e\u5468\u56f2\u306e\u8981\u7d20\u306f\u7570\u306a\u308b\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br \/>AIO \u5185\u3067\u5f15\u7528\u3055\u308c\u305f\u30bd\u30fc\u30b9\u30ea\u30f3\u30af\u306f\u3001\u53c2\u52a0\u8005\u306e\u304a\u3088\u305d 82% \u304c\u76ee\u306b\u3057\u305f\u3082\u306e\u306e\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f\u308f\u305a\u304b 13.6% \u306b\u3068\u3069\u307e\u308a\u307e\u3057\u305f\u3002<br \/>\u3055\u3089\u306b\u3001\u300cExplore Further with AI\uff08AI \u3067\u3055\u3089\u306b\u8a73\u3057\u304f\u8abf\u3079\u308b\uff09\u300d\u30dc\u30bf\u30f3\u306e\u6210\u7e3e\u306f\u305d\u308c\u4ee5\u4e0a\u306b\u4f4e\u3044\u6570\u5024\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30dc\u30bf\u30f3\u3092\u898b\u305f\u53c2\u52a0\u8005\u306f 83% \u306b\u9054\u3057\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306f 1 \u4eba\u3082\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002<br \/>\u8abf\u67fb\u3067\u6700\u5927\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">\u305f\u3060\u3057\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306f Google \u304c\u300cshow more\uff08\u3082\u3063\u3068\u898b\u308b\uff09\u300d\u306e\u9077\u79fb\u5148\u3092 AI Mode \u306b\u5909\u66f4\u3059\u308b\u4ee5\u524d\u306b\u53d6\u5f97\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u306e\u30dc\u30bf\u30f3\u7279\u6709\u306e\u6319\u52d5\u306f\u73fe\u5728\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u53cd\u6620\u3057\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8457\u8005\u305f\u3061\u306f\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u305d\u308c\u3067\u3082\u3001\u300c\u691c\u7d22\u7d50\u679c\u304b\u3089\u610f\u56f3\u7684\u306b AI Mode \u3078\u79fb\u884c\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u5c11\u306a\u3044\u300d\u3068\u3044\u3046\u3088\u308a\u5927\u304d\u306a\u50be\u5411\u306b\u3064\u3044\u3066\u306f\u3001\u73fe\u5728\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u63a8\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u753b\u50cf\u3001\u5546\u54c1\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3001\u52d5\u753b\u3001PAS \u306f\u9ad8\u3044\u53ef\u8996\u6027\u3001\u4f4e\u3044\u6210\u679c<\/h2>\n<p>\u3044\u304f\u3064\u304b\u306e\u8981\u7d20\u306f\u3001\u307b\u307c\u3059\u3079\u3066\u306e\u8abf\u67fb\u53c2\u52a0\u8005\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u96c6\u3081\u306a\u304c\u3089\u3082\u3001\u6709\u610f\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<br \/>\u753b\u50cf\u3068\u5546\u54c1\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u53c2\u52a0\u8005\u306e 100% \u304c\u95b2\u89a7\u3057\u305f\u3082\u306e\u306e\u3001\u3053\u306e\u30b5\u30f3\u30d7\u30eb\u3067\u306f\u30af\u30ea\u30c3\u30af\u306f 1 \u4ef6\u3082\u767a\u751f\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u3002<br \/>\u305f\u3060\u3057\u3001\u753b\u50cf\u306b\u95a2\u3059\u308b\u7d50\u679c\u306f\u53c2\u52a0\u8005\u304c\u308f\u305a\u304b 6 \u4eba\u3067\u3042\u308a\u3001\u78ba\u5b9a\u7684\u306a\u7d50\u8ad6\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u65b9\u5411\u6027\u3092\u793a\u3059\u3082\u306e\u3068\u3057\u3066\u53d7\u3051\u6b62\u3081\u308b\u3079\u304d\u3060\u3068\u8457\u8005\u306f\u6ce8\u91c8\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u52d5\u753b\u3068 PAS\uff08\u300cPeople Also Search for\u300d\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u4ed6\u306e\u4eba\u306f\u3053\u3061\u3089\u3082\u691c\u7d22\u300d\u3002\u30da\u30fc\u30b8\u4e0b\u90e8\u4ed8\u8fd1\u306b\u8868\u793a\u3055\u308c\u308b\u95a2\u9023\u691c\u7d22\u5019\u88dc\uff09\u3082\u540c\u69d8\u306e\u50be\u5411\u3092\u793a\u3057\u307e\u3057\u305f\u3002<br \/>\u3069\u3061\u3089\u3082\u53c2\u52a0\u8005\u306e\u7d04 90\uff5e95% \u304c\u76ee\u306b\u3057\u305f\u4e00\u65b9\u3067\u3001\u305d\u306e\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3078\u8ee2\u63db\u3055\u308c\u305f\u5272\u5408\u306f 10\uff5e20% \u306b\u3059\u304e\u307e\u305b\u3093\u3067\u3057\u305f\u3002<br \/>\u3053\u308c\u306b\u5bfe\u3057\u3001\u300cRelated\u300d\u306e\u691c\u7d22\u30c1\u30c3\u30d7\u306f\u3084\u3084\u826f\u597d\u306a\u6210\u679c\u3092\u793a\u3057\u3001\u4e2d\u7a0b\u5ea6\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u307e\u3057\u305f\u3002<br \/><span class=\"small\">&#x26a0;&#xfe0f;\u3059\u305a\u304d\u6ce8\uff1a\u300cRelated \u306e\u691c\u7d22\u30c1\u30c3\u30d7 (chips)\u300d\u304c\u4f55\u3092\u6307\u3057\u3066\u3044\u308b\u304b\u308f\u304b\u3089\u306a\u3044\u3002\u753b\u50cf\u691c\u7d22\u7d50\u679c\u306e\u691c\u7d22\u30d0\u30fc\u306e\u4e0b\u306b\u8868\u793a\u3055\u308c\u308b\u95a2\u9023\u691c\u7d22\u30bf\u30b0\u306e\u3088\u3046\u306a\u3082\u306e\u3060\u3068\u601d\u308f\u308c\u308b\u304c\u3001\u3053\u308c\u306f\u30a6\u30a7\u30d6\u691c\u7d22\u7d50\u679c\u306e\u8abf\u67fb\u3067\u3042\u308a\u3001\u30a6\u30a7\u30d6\u691c\u7d22\u7d50\u679c\u3067\u305d\u3046\u3044\u3063\u305f\u30bf\u30b0\u3092\u898b\u305f\u3053\u3068\u304c\u306a\u3044<\/span><\/p>\n<p class=\"p40-b\">\u3053\u3046\u3057\u305f\u6210\u679c\u306e\u4f4e\u3044\u8981\u7d20\u306b\u5bfe\u3059\u308b\u5e73\u5747\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u6642\u9593\u306f\u77ed\u304f\u3001\u591a\u304f\u304c 600 \u30df\u30ea\u79d2\u672a\u6e80\u3067\u3057\u305f\u3002<br \/>\u3053\u306e\u6642\u9593\u5e2f\u306f\u5b9f\u969b\u306b\u8aad\u3080\u306e\u3067\u306f\u306a\u304f\u3001\u7d20\u65e9\u304f\u8996\u899a\u7684\u306b\u30b9\u30ad\u30e3\u30f3\u3057\u3066\u3044\u308b\u72b6\u614b\u306b\u76f8\u5f53\u3059\u308b\u3068\u7814\u7a76\u8005\u3089\u306f\u89e3\u91c8\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u3064\u307e\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3053\u308c\u3089\u306e\u30d6\u30ed\u30c3\u30af\u3092\u30c1\u30e9\u30c3\u3068\u898b\u308b\u3060\u3051\u3067\u3001\u5341\u5206\u306b\u5185\u5bb9\u3092\u51e6\u7406\u3059\u308b\u3053\u3068\u306a\u304f\u6b21\u3078\u9032\u3093\u3067\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2>\u7121\u610f\u8b58\u306e\u30af\u30ea\u30c3\u30af\u304c\u5206\u6790\u3092\u8907\u96d1\u306b\u3059\u308b<\/h2>\n<p>\u3059\u3079\u3066\u306e\u30af\u30ea\u30c3\u30af\u304c\u672c\u5f53\u306e\u95a2\u5fc3\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>AIO 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\/>\u3053\u306e\u3088\u3046\u306a\u7121\u610f\u8b58\u3067\u81ea\u52d5\u7684\u306a\u30af\u30ea\u30c3\u30af\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u3001CTR \u3060\u3051\u3067\u306f\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u904e\u5927\u8a55\u4fa1\u3059\u308b\u6050\u308c\u304c\u3042\u308b\u3068\u6ce8\u610f\u3092\u4fc3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>SEO \u306b\u3068\u3063\u3066\u306e\u610f\u5473<\/h2>\n<p>\u691c\u7d22\u7d50\u679c\u306e\u3042\u3089\u3086\u308b\u6a5f\u80fd\u3067\u9732\u51fa\u3092\u8ffd\u3044\u6c42\u3081\u308b\u3053\u3068\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3068\u540c\u7fa9\u3067\u306f\u306a\u3044\u3068\u3001\u8abf\u67fb\u306e\u8457\u8005\u3089\u306f SEO \u62c5\u5f53\u8005\u306b\u5bfe\u3057\u3066\u7d50\u8ad6\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u9806\u4f4d\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066\u6ce8\u76ee\u3092\u8a2a\u554f\u3078\u6700\u3082\u78ba\u5b9f\u306b\u8ee2\u63db\u3059\u308b\u624b\u6bb5\u3067\u3059\u3002<br \/>AIO \u306e\u30e1\u30a4\u30f3\u56de\u7b54\u30d6\u30ed\u30c3\u30af\u5185\u3067\u5f15\u7528\u3055\u308c\u308b\u3053\u3068\u306f\u3001\u5468\u8fba\u306e AIO \u30ea\u30f3\u30af\u3068\u3057\u3066\u63b2\u8f09\u3055\u308c\u308b\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u4e00\u65b9\u3067\u3001\u753b\u50cf\u3001\u5546\u54c1\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3001\u52d5\u753b\u3001PAS \u3068\u3044\u3063\u305f\u6a5f\u80fd\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3068\u3044\u3046\u89b3\u70b9\u3067\u306f\u4f9d\u7136\u3068\u3057\u3066\u4fa1\u5024\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u610f\u5473\u306e\u3042\u308b\u30af\u30ea\u30c3\u30af\u6d41\u5165\u3092\u671f\u5f85\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u7559\u610f\u3059\u3079\u304d\u70b9<\/h2>\n<p>\u3053\u306e\u8abf\u67fb\u306f\u3001\u30b9\u30da\u30a4\u30f3\u3067\u5b9f\u65bd\u3055\u308c\u305f PC \u691c\u7d22\u7248 Google \u3092\u7528\u3044\u3001\u30b9\u30da\u30a4\u30f3\u8a9e\u3067 9 \u4ef6\u306e\u691c\u7d22\u3092\u884c\u3063\u305f 22 \u4eba\u306e\u53c2\u52a0\u8005\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u307e\u305f\u3001\u753b\u50cf\u306e 6 \u4eba \u3084 PAS \u306e 10 \u4eba \u306a\u3069\u3001\u4e00\u90e8\u306e\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u306f\u7279\u306b\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u5c11\u306a\u3044\u3068\u3044\u3046\u70b9\u306b\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8457\u8005\u3089\u306f\u3001\u3053\u306e\u7814\u7a76\u306f\u5b9f\u9a13\u3067\u306f\u306a\u304f\u89b3\u5bdf\u7814\u7a76\u3067\u3042\u308b\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u305d\u306e\u305f\u3081\u3001\u5f97\u3089\u308c\u305f\u7d50\u679c\u306f\u300c\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u300d\u3068\u300c\u30af\u30ea\u30c3\u30af\u300d\u306e\u95a2\u9023\u6027\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308a\u3001\u4e00\u65b9\u304c\u4ed6\u65b9\u306e\u539f\u56e0\u3067\u3042\u308b\u3053\u3068\u3092\u8a3c\u660e\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u306e\u8abf\u67fb\u7d50\u679c\u306f\u6709\u7528\u306a\u65b9\u5411\u6027\u3092\u793a\u3059\u30b7\u30b0\u30ca\u30eb\u3067\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u666e\u904d\u7684\u306b\u4e00\u822c\u5316\u3067\u304d\u308b\u6c7a\u5b9a\u7684\u306a\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u6349\u3048\u308b\u3079\u304d\u3067\u306f\u306a\u3044\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u8abf\u67fb\u65b9\u6cd5 \u6982\u8981<\/h3>\n<ul>\n<li><strong>\u4e3b\u6307\u6a19\uff1a<\/strong>Attention-Action Gap\uff08\u6ce8\u76ee\u3068\u884c\u52d5\u306e\u30ae\u30e3\u30c3\u30d7\uff09\u3092\u63a1\u7528\u3002\u3053\u306e\u6307\u6a19\u306f \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u95b2\u89a7\u8005\u306e\u5272\u5408\uff09\u2212 CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09 \u306b\u3088\u3063\u3066\u7b97\u51fa\u3055\u308c\u308b\u3002\u30ae\u30e3\u30c3\u30d7\u304c\u5927\u304d\u3044\u307b\u3069\u3001\u305d\u306e\u8981\u7d20\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u95b2\u89a7\u3055\u308c\u3066\u3082\u30af\u30ea\u30c3\u30af\u3055\u308c\u306b\u304f\u304f\u3001\u30ae\u30e3\u30c3\u30d7\u304c\u5c0f\u3055\u3044\u307b\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u304c\u52b9\u7387\u3088\u304f\u30af\u30ea\u30c3\u30af\u3078\u3068\u7d50\u3073\u4ed8\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002<\/li>\n<li><strong>\u4f7f\u7528\u3057\u305f\u6a5f\u5668\uff1a<\/strong>\u30c6\u30b9\u30c8\u306b\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u8a2d\u7f6e\u578b\u306e Tobii Pro \u30a2\u30a4\u30c8\u30e9\u30c3\u30ab\u30fc \u3092\u4f7f\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u7dda\u306e\u52d5\u304d\u3001\u6ce8\u8996\u4f4d\u7f6e\u3001\u6ce8\u8996\u6642\u9593\u3092\u8a18\u9332\u3057\u305f\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u898f\u6a21\uff1a<\/strong>\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306f\u300122 \u4eba \u306e\u53c2\u52a0\u8005\u304c 9 \u4ef6 \u306e\u691c\u7d22\u3092 4 \u7a2e\u985e \u306e\u691c\u7d22\u610f\u56f3\u306b\u308f\u305f\u3063\u3066\u5b9f\u65bd\u3057\u305f\u969b\u306b\u53ce\u96c6\u3055\u308c\u305f 1,556 \u4ef6 \u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u5b9f\u65bd\u74b0\u5883\uff1a<\/strong>\u89b3\u5bdf\u7814\u7a76\u306f\u30012025 \u5e74 12 \u6708\u304b\u3089 2026 \u5e74 2 \u6708 \u306b\u304b\u3051\u3066\u30b9\u30da\u30a4\u30f3\u3067\u5b9f\u65bd\u3055\u308c\u305f\u3002\u691c\u7d22\u306b\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u7248\u306e Google.com \u3092\u4f7f\u7528\u3057\u3001\u3059\u3079\u3066\u30b9\u30da\u30a4\u30f3\u8a9e\u3067\u691c\u7d22\u304c\u884c\u308f\u308c\u305f\u3002<\/li>\n<li><strong>\u60c5\u5831\u51e6\u7406\u306e\u6df1\u3055\uff1a<\/strong>\u7814\u7a76\u8005\u3089\u306f\u3001\u5e73\u5747\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u6642\u9593\u3092\u60c5\u5831\u51e6\u7406\u306e\u6df1\u3055\u3092\u793a\u3059\u6307\u6a19\u3068\u3057\u3066\u5206\u6790\u3057\u305f\u3002\u305d\u306e\u89e3\u91c8\u3067\u306f\u3001\u7d04 600 \u30df\u30ea\u79d2\u672a\u6e80 \u306e\u6ce8\u8996\u306f\u3001\u5185\u5bb9\u3092\u6ce8\u610f\u6df1\u304f\u8aad\u3080\u306e\u3067\u306f\u306a\u304f\u3001\u7d20\u65e9\u304f\u8996\u899a\u7684\u306b\u30b9\u30ad\u30e3\u30f3\u3057\u3066\u3044\u308b\u72b6\u614b\u3092\u793a\u3059\u3068\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<p class=\"p60-t\"><a href=\"https:\/\/laikateam.com\/l\/en\/studies\/ai-overviews-eye-tracking-attention-gap\/\">Criado, D., &#038; Cach\u00f3n, M. J. (2026). The Illusion of Attention: Which Elements of the SERP Catch the Eye Without Generating a Click. An eye-tracking study. The Hubble by Laika.<\/a><\/p>\n<p class=\"p60-t\">\u25c7 \u25c7 \u25c7<\/p>\n<p>\u4fe1\u983c\u6027\u304c\u5fc5\u305a\u3057\u3082\u9ad8\u3044\u3068\u306f\u8a00\u3048\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u300c\u8996\u8a8d\u6027\u300d\u3068\u300c\u5b9f\u969b\u306e\u30af\u30ea\u30c3\u30af\u300d\u306e\u9593\u306b\u5927\u304d\u306a\u4e56\u96e2\u304c\u3042\u308b\u53ef\u80fd\u6027\u3092\u793a\u3057\u305f\u975e\u5e38\u306b\u8208\u5473\u6df1\u3044\u8abf\u67fb\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3068 AI Overviews \u306e\u30e1\u30a4\u30f3\u56de\u7b54\u306f\u9ad8\u3044 CTR \u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u4e00\u65b9\u3001\u753b\u50cf\u3084\u5546\u54c1\u30ea\u30b9\u30c8\u3001AIO \u5185\u306e\u30ea\u30f3\u30af\u306f\u30af\u30ea\u30c3\u30af\u7387\u304c\u307b\u307c 0% \u3068\u3044\u3046\u300c\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u7a7a\u767d\u5730\u5e2f\u300d\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u306b\u304a\u3044\u3066\u672c\u5f53\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u306e\u306f\u5f93\u6765\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3068 AI Overviews \u306e\u30e1\u30a4\u30f3\u30c6\u30ad\u30b9\u30c8\u30d6\u30ed\u30c3\u30af\u306e\u307f\u3067\u3042\u308a\u3001SEO \u306b\u304a\u3044\u3066\u5358\u306b\u300c\u76ee\u7acb\u3064\u3053\u3068\u300d\u3060\u3051\u3092\u76ee\u6307\u3059\u306e\u306f\u3055\u307b\u3069\u4fa1\u5024\u304c\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laika \u306b\u3088\u308b\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb\u306e\u7d50\u679c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\uff08\u8996\u7dda\u304c\u6ce8\u76ee\u3059\u308b\u30a8\u30ea\u30a2\uff09\u300d\u3068\u300c\u30af\u30ea\u30c3\u30af\u300d\u304c\u73fe\u4ee3\u306e Google \u691c\u7d22\u7d50\u679c\u3067\u3069\u306e\u3088\u3046\u306b\u4e56\u96e2\u3057\u3066\u3044\u308b\u306e\u304b\u306e\u72b6\u6cc1\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":16296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[608],"class_list":["post-16295","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-eye-tracking"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=16295"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/16295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/16296"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=16295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=16295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=16295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}