{"id":16154,"date":"2026-05-29T07:20:55","date_gmt":"2026-05-28T22:20:55","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=16154"},"modified":"2026-05-29T07:17:06","modified_gmt":"2026-05-28T22:17:06","slug":"google-said-that-schemes-to-manipulate-brand-mentions-for-geo-are-spam-just-like-unnatural-links","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-said-that-schemes-to-manipulate-brand-mentions-for-geo-are-spam-just-like-unnatural-links\/","title":{"rendered":"Google\u3001GEO\u306e\u305f\u3081\u306e\u81ea\u4f5c\u81ea\u6f14\u306e\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u7372\u5f97\u306b\u8b66\u544a\u3002\u6709\u6599\u30ea\u30f3\u30af\u3068\u540c\u3058"},"content":{"rendered":"

[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n

GEO \u3084 AEO \u3068\u3082\u547c\u3070\u308c\u308b\u65bd\u7b56\u306e\u624b\u6bb5\u3068\u3057\u3066\u3001\u30a6\u30a7\u30d6\u4e0a\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u3092\u4f5c\u70ba\u7684\u306b\u7372\u5f97\u3057\u3088\u3046\u3068\u3059\u308b\u884c\u70ba\u306f\u3001\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u3068\u540c\u69d8\u306b\u30b9\u30d1\u30e0\u3067\u3042\u308b<\/p><\/blockquote>\n

2026 \u5e74 5 \u6708 22 \u65e5\u306b\u8c6a\u30fb\u30b7\u30c9\u30cb\u30fc\u3067\u958b\u50ac\u3055\u308c\u305f Search Central Live Sydney 2026<\/a> \u306e Q&A \u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u3001Gary Illyes \u6c0f\u3068 Cherry Prommawin \u6c0f\u306f\u3053\u306e\u3088\u3046\u306b\u6ce8\u610f\u559a\u8d77\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"Q&A\n<\/picture><\/div>\n

Inauthentic Mentions \u306f\u5f79\u306b\u7acb\u305f\u306a\u3044<\/h2>\n

Google \u304c\u5148\u65e5\u516c\u958b\u3057\u305f\u751f\u6210 AI \u691c\u7d22\u306e\u6700\u9069\u5316\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a>\u306e\u300c\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u306e\u306a\u3044\u8aa4\u89e3<\/a>\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u6b21\u306e\u9805\u76ee\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\n\u4e0d\u6b63\u78ba\u306a\u300c\u8a00\u53ca\u300d\u306e\u691c\u7d22:<\/strong> Google \u691c\u7d22\u306e\u4ed6\u306e\u6a5f\u80fd\u3068\u540c\u69d8\u306b\u3001Google \u306e\u751f\u6210 AI \u6a5f\u80fd\u3067\u306f\u3001\u30d6\u30ed\u30b0\u3001\u52d5\u753b\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u4f55\u304c\u8a9e\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30a6\u30a7\u30d6\u5168\u4f53\u3067\u4e0d\u6b63\u78ba\u306a\u300c\u8a00\u53ca\u300d\u3092\u63a2\u3059\u3053\u3068\u306f\u3001\u4e00\u898b\u3059\u308b\u3068\u5f79\u7acb\u3061\u305d\u3046\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u305d\u308c\u307b\u3069\u5f79\u306b\u7acb\u3061\u307e\u305b\u3093\u3002Google \u306e\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306f\u9ad8\u54c1\u8cea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4 \u306b\u91cd\u70b9\u3092\u7f6e\u304d\u3001\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u30b9\u30d1\u30e0\u3092\u30d6\u30ed\u30c3\u30af\u3057\u307e\u3059\u3002Google \u306e\u751f\u6210 AI \u6a5f\u80fd\u306f\u4e21\u65b9\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p><\/blockquote>\n

\u307e\u305a\u3001\u65e5\u672c\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u8aa4\u8a33\u3092\u6307\u6458\u3057\u307e\u3059\u3002
\u539f\u6587\uff08\u82f1\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\uff09\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n

Seeking inauthentic “mentions”:<\/strong> Just like the rest of Google Search, our generative AI features can show what’s being said about products and services across the web, including in blogs, videos, and forum discussions. However, seeking inauthentic “mentions” across the web isn’t as helpful as it might seem. Our core ranking systems focus on high-quality content while other systems block spam; our generative AI features depend on both.<\/p><\/blockquote>\n

\u300cinauthentic\u300d\u3092\u300c\u4e0d\u6b63\u78ba\u306a\u300d\u3068\u8a33\u3057\u3066\u3044\u307e\u3059\u3002
\u3053\u3053\u3067\u306e\u300cinauthentic\u300d\u306f\u3001\u60c5\u5831\u306e\u6b63\u8aa4\uff08\u6b63\u78ba\u30fb\u4e0d\u6b63\u78ba\uff09\u3067\u306f\u306a\u304f\u3001\u300c\u672c\u7269\u3067\u306f\u306a\u3044\uff1d\u4f5c\u70ba\u7684\u306a\u3001\u81ea\u4f5c\u81ea\u6f14\u306e\u3001\u30b5\u30af\u30e9\u306e\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\n

\u3082\u3046\u3072\u3068\u3064\u3001\u300cseeking\u300d\u3092\u300c\u691c\u7d22\u300d\u3068\u300c\u63a2\u3059\u3053\u3068\u300d\u3068\u8a33\u3057\u3066\u3044\u307e\u3059\u3002
\u3053\u306e\u6587\u8108\u3067\u306e\u300cseeking\u300d\u306f\u3001\u300c\uff08\u610f\u56f3\u7684\u306b\uff09\u8ffd\u3044\u6c42\u3081\u308b\u3001\u7372\u5f97\u3057\u3088\u3046\u3068\u8e8d\u8d77\u306b\u306a\u308b\u300d\u884c\u70ba\u3092\u6307\u3057\u307e\u3059\u3002
\u7ffb\u8a33\u30b7\u30b9\u30c6\u30e0\u304c\u300c\u60c5\u5831\u3092\u691c\u7d22\uff08seek\uff09\u3059\u308b\u300d\u3068\u8a00\u8449\u3069\u304a\u308a\u306b\u6349\u3048\u3066\u300c\u63a2\u3059\u3053\u3068\u300d\u3068\u8a33\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u30b5\u30a4\u30c8\u30aa\u30fc\u30ca\u30fc\u304c\u81ea\u793e\u3078\u306e\u8a00\u53ca\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u884c\u3046\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u7372\u5f97\u65bd\u7b56\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u672c\u6765\u306e\u6b63\u3057\u3044\u30cb\u30e5\u30a2\u30f3\u30b9\u3067\u8a33\u3059\u3068\u3053\u3046\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u81ea\u4f5c\u81ea\u6f14\u306e\u300c\u8a00\u53ca\uff08\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u3092\u96c6\u3081\u3088\u3046\u3068\u3059\u308b\u3053\u3068<\/strong>\uff1aGoogle \u306e\u751f\u6210 AI \u6a5f\u80fd\u3067\u306f\u3001\u30d6\u30ed\u30b0\u3001\u52d5\u753b\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u4f55\u304c\u8a9e\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u30a6\u30a7\u30d6\u4e0a\u3067\u81ea\u4f5c\u81ea\u6f14\u306e\u53e3\u30b3\u30df\u3084\u4e0d\u81ea\u7136\u306a\u8a00\u53ca\u3092\u5927\u91cf\u306b\u7372\u5f97\u3057\u3088\u3046\u3068\u3057\u3066\u3082\u3001\u601d\u3063\u305f\u307b\u3069\u306e\u52b9\u679c\u306f\u3042\u308a\u307e\u305b\u3093<\/mark><\/strong>\u3002Google \u306e\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306f\u9ad8\u54c1\u8cea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4 \u306b\u91cd\u70b9\u3092\u7f6e\u304d\u3001\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u30b9\u30d1\u30e0\u3092\u30d6\u30ed\u30c3\u30af\u3057\u307e\u3059\u3002Google \u306e\u751f\u6210 AI \u6a5f\u80fd\u306f\u4e21\u65b9\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p><\/blockquote>\n

\u3055\u3066\u3001\u672c\u984c\u306b\u5165\u308a\u307e\u3059\u3002<\/p>\n

\u300cinauthentic\u300d\u306a\u8a00\u53ca\u3001\u3064\u307e\u308a\u4f5c\u70ba\u7684\u3067\u4e0d\u81ea\u7136\u306a\u8a00\u53ca\u306f\u5f79\u306b\u7acb\u305f\u306a\u3044\u306e\u306a\u3089\u3001\u9006\u306b\u8003\u3048\u308c\u3070\u3001\u7b2c\u4e09\u8005\u306e\u81ea\u767a\u7684\u306a\u884c\u70ba\u306e\u7d50\u679c\u3068\u3057\u3066\u96c6\u307e\u3063\u305f\u81ea\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u81ea\u7136\u306a\u8a00\u53ca\u306f AI \u691c\u7d22\u306b\u304a\u3051\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30b7\u30b0\u30ca\u30eb\u3068\u306a\u308b\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u70b9\u306b\u3064\u3044\u3066 Q&A \u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u8cea\u554f\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u81ea\u7136\u306b\u96c6\u307e\u3063\u305f\u672c\u7269\u306e\u8a00\u53ca\u304c AI \u691c\u7d22\u306b\u76f4\u63a5\u7684\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3069\u3046\u304b\u306b\u3064\u3044\u3066\u306e\u660e\u78ba\u306a\u56de\u7b54\u3092\u30b2\u30a4\u30ea\u30fc\u306f\u4e0e\u3048\u3066\u304f\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u4e00\u822c\u7684\u306a\u8a00\u53ca\u304c\u5b9f\u969b\u306b\u3069\u308c\u307b\u3069\u6709\u7528\u306a\u306e\u304b\u306f\u5206\u304b\u3089\u306a\u3044\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002<\/p>\n

\u7d9a\u3044\u3066\u3001\u30c1\u30a7\u30ea\u30fc\u306f\u8003\u3048\u65b9\u3068\u3057\u3066\u306f\u30ea\u30f3\u30af\u3068\u540c\u3058<\/strong>\u3060\u3068\u4ed8\u3051\u52a0\u3048\u307e\u3057\u305f\u3002
\u8a00\u53ca\u3092\u8cfc\u5165\u3057\u305f\u308a\u64cd\u4f5c\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306b\u5bfe\u3057\u3066\u5f37\u304f\u8b66\u544a<\/strong>\u3057\u307e\u3057\u305f\u3002
\u305d\u3046\u3057\u305f\u884c\u70ba\u306f\u6709\u6599\u30ea\u30f3\u30af\u3068\u540c\u7b49\u3067\u3042\u308b\u3068\u3002<\/p>\n

self-listicle \u3068\u547c\u3070\u308c\u308b\u3001\u81ea\u793e\u88fd\u54c1\u3084\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b\u81ea\u4f5c\u81ea\u6f14\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8a18\u4e8b\u3067 AI \u5f15\u7528\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u304c\u5b9f\u969b\u306b\u5b58\u5728\u3057\u307e\u3059\uff08\u6700\u521d\u306f\u4f38\u3073\u308b\u304c\u3001\u3042\u308b\u6642\u70b9\u3067\u4e0b\u843d\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u304c\u307b\u3068\u3093\u3069\uff09\u3002
\u307e\u305f\u3001\u81ea\u793e\u904b\u55b6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u3092\u6709\u6599\u3067\u8ca9\u58f2\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092 GEO \u3068\u3057\u3066\u63d0\u4f9b\u3057\u59cb\u3081\u305f\u696d\u8005\u3082\u51fa\u3066\u304d\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n

\u30b2\u30a4\u30ea\u30fc\u3082\u30c1\u30a7\u30ea\u30fc\u3082\u660e\u78ba\u306a\u56de\u7b54\u306f\u304f\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u304b\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u306f AI \u691c\u7d22\u306b\u304a\u3051\u308b\u30b7\u30b0\u30ca\u30eb\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u50d5\u306f\u8003\u3048\u307e\u3059\u3002<\/p>\n

\u304b\u3068\u3044\u3063\u3066\u3001\u81ea\u4f5c\u3067\u6063\u610f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u306e\u7372\u5f97\u306f\u7d76\u5bfe\u306b\u907f\u3051\u308b\u3079\u304d\u3067\u3059\u3002
\u73fe\u5728\u306f\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u7d71\u5408<\/a>\u3055\u308c\u3066\u3044\u308b Penguin Update\uff08\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff09<\/a>\u306f\u3001\u5f53\u6642\u731b\u5a01\u3092\u632f\u308b\u3063\u3066\u3044\u305f\u81ea\u4f5c\u81ea\u6f14\u30ea\u30f3\u30af\u306b\u3088\u308b\u30b9\u30d1\u30e0 SEO \u306b\u5927\u6050\u614c\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u9ed2\u6b74\u53f2\u3092\u7e70\u308a\u8fd4\u3055\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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