{"id":15790,"date":"2026-01-30T07:15:18","date_gmt":"2026-01-29T22:15:18","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=15790"},"modified":"2026-01-30T07:10:10","modified_gmt":"2026-01-29T22:10:10","slug":"ai-tracking-tools-are-inconsistent-and-unreliable","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/ai-tracking-tools-are-inconsistent-and-unreliable\/","title":{"rendered":"AI\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30c4\u30fc\u30eb\u306f\u4e00\u8cab\u6027\u306b\u6b20\u3051\u4fe1\u7528\u3067\u304d\u306a\u3044\uff1f ChatGPT\u3084Google AI\u304c\u540c\u4e00\u30d6\u30e9\u30f3\u30c9\u30922\u56de\u63a8\u85a6\u3059\u308b\u78ba\u7387\u306f100\u5206\u306e1\u672a\u6e80"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p class=\"p30-b\"><a href=\"https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/\">SparkToro \u3068 Gumshoe.ai \u304c\u5b9f\u65bd\u3057\u305f\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001ChatGPT \u3084 Claude\u3001Google AI \u306a\u3069\u4e3b\u8981\u306a AI \u30c4\u30fc\u30eb\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u63a8\u85a6\u3059\u308b\u969b\u306b\u3001\u672c\u8cea\u7684\u306b\u4e00\u8cab\u6027\u3092\u6b20\u3044\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/AIs_are__inconsistent.avif\" type=\"image\/avif\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"eager\" src=\"https:\/\/www.suzukikenichi.com\/images\/AIs_are__inconsistent.webp\" alt=\"1 in 124: Ask Google's Al the same question 124 times, and you're likely to get only 2 answers with the same brands\" width=\"1208\" height=\"906\" \/>\n<\/picture>\n<div class=\"small p60-b\">[124 \u5206\u306e 1\uff1aGoogle \u306e AI \u306b\u540c\u3058\u8cea\u554f\u3092 124 \u56de\u6295\u3052\u304b\u3051\u308b\u3068\u3001\u540c\u3058\u30d6\u30e9\u30f3\u30c9\u304c\uff08\u9806\u4e0d\u540c\u3067\uff09\u542b\u307e\u308c\u308b\u56de\u7b54\u304c\u5f97\u3089\u308c\u308b\u78ba\u7387\u306f\u3001\u308f\u305a\u304b 2 \u56de\u5206\u306b\u7559\u307e\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b]<\/div>\n<h2>\u8abf\u67fb\u6982\u8981<\/h2>\n<p>\u3053\u3046\u3057\u305f AI \u30c4\u30fc\u30eb\u306f\u6c7a\u5b9a\u8ad6\u7684\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306f\u306a\u304f\u78ba\u7387\u7684\u30a8\u30f3\u30b8\u30f3 (probabilistic engines) \u3067\u3042\u308b\u305f\u3081\u3001\u540c\u3058\u7d50\u679c\u30ea\u30b9\u30c8\u3084\u9806\u5e8f\u3092 2 \u56de\u9023\u7d9a\u3067\u51fa\u529b\u3059\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u305d\u306e\u7d50\u679c\u3001\u6b63\u78ba\u306a AI \u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u8ffd\u8de1\u3067\u304d\u308b\u3068\u4e3b\u5f35\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306f\u3001\u7d71\u8a08\u7684\u306b\u8aa4\u89e3\u3092\u62db\u304f\u3082\u306e\u3060\u3068\u3001\u8abf\u67fb\u7d50\u679c\u3092\u516c\u8868\u3057\u305f SparkToro \u306e Rand Fiskin\uff08\u30e9\u30f3\u30c9\u30fb\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\uff09\u6c0f\u306f\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u53ef\u8996\u6027\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8 (visibility percentage) \u304c\u6709\u610f\u7fa9\u306a\u6307\u6a19\u3067\u3042\u308b\u3053\u3068\u3092\u3053\u306e\u8abf\u67fb\u306f\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u6570\u5341\u56de\u304b\u3089\u6570\u767e\u56de\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u6a2a\u65ad\u7684\u306b\u96c6\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30d6\u30e9\u30f3\u30c9\u304c AI \u306e\u300c\u691c\u8a0e\u96c6\u5408\u300d\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u73fe\u308c\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<br \/>\u500b\u3005\u306e\u56de\u7b54\u306b\u304a\u3051\u308b\u9806\u5e8f\u306f\u30e9\u30f3\u30c0\u30e0\u3067\u3042\u308b\u3082\u306e\u306e\u3001\u51fa\u73fe\u983b\u5ea6\u306f AI \u306e\u5b66\u7fd2\u30b3\u30fc\u30d1\u30b9\u5185\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u611f\u3092\u793a\u3059\u3001\u7d71\u8a08\u7684\u306b\u59a5\u5f53\u306a\u4ee3\u7406\u6307\u6a19\u3068\u306a\u308a\u3048\u307e\u3059\u3002<\/p>\n<h2>\u8abf\u67fb\u7d50\u679c\u306e\u4e3b\u8981\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u8abf\u67fb\u7d50\u679c\u306e\u4e3b\u8981\u70b9\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h3>\u6975\u7aef\u306a\u56de\u7b54\u306e\u4e0d\u4e00\u81f4<\/h3>\n<ul>\n<li><strong>\u540c\u4e00\u30ea\u30b9\u30c8\u306f\u7a00\uff1a<\/strong>ChatGPT \u3084 Google AI \u304c\u3001\u540c\u3058\u30d7\u30ed\u30f3\u30d7\u30c8\u306b\u5bfe\u3057\u3066\u540c\u4e00\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30c8\u3092 2 \u56de\u63d0\u4f9b\u3059\u308b\u78ba\u7387\u306f 100 \u5206\u306e 1 \u672a\u6e80\u3067\u3042\u308b\u3002<\/li>\n<li><strong>\u9806\u5e8f\u306f\u30e9\u30f3\u30c0\u30e0\uff1a<\/strong>\u540c\u3058\u30ea\u30b9\u30c8\u304c\u540c\u3058\u9806\u5e8f\u3067\u8868\u793a\u3055\u308c\u308b\u78ba\u7387\u306f 1,000 \u5206\u306e 1 \u672a\u6e80\u3067\u3042\u308b\u3002<\/li>\n<li><strong>\u51fa\u529b\u306e\u3070\u3089\u3064\u304d\uff1a<\/strong>\u4e0d\u4e00\u81f4\u306f\u3001\u9078\u3070\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u3001\u9806\u4f4d\u306e\u4e26\u3073\u3001\u30ea\u30b9\u30c8\u306b\u542b\u307e\u308c\u308b\u9805\u76ee\u6570\u3068\u3044\u3046 3 \u3064\u306e\u5074\u9762\u3067\u73fe\u308c\u308b\u3002<\/li>\n<\/ul>\n<h3>AI \u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u8aa4\u8a8d<\/h3>\n<ul>\n<li><strong>\u300c\u552f\u4e00\u306e\u6b63\u89e3\u300d\u306f\u5b58\u5728\u3057\u306a\u3044\uff1a<\/strong>AI \u30c4\u30fc\u30eb\u306f \u201c\u30b9\u30d1\u30a4\u30b7\u30fc\u306a\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u201d<span class=\"small\">\uff08\u203b\u9ad8\u5ea6\u306a\u4e88\u6e2c\u80fd\u529b\u3092\u63f6\u63c4\u3057\u305f\u8868\u73fe\uff09<\/span>\u3067\u3042\u308a\u3001\u56fa\u5b9a\u3055\u308c\u305f\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u88fd\u54c1\u3092\u63a8\u5968\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6b21\u306b\u6765\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30c8\u30fc\u30af\u30f3\u3092\u4e88\u6e2c\u3057\u3066\u3044\u308b\u306b\u904e\u304e\u306a\u3044\u3002<\/li>\n<li><strong>\u7121\u610f\u5473\u306a\u9806\u4f4d\u4ed8\u3051\uff1a<\/strong>\u5358\u4e00\u306e AI \u5fdc\u7b54\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u9806\u4f4d\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u306f\u3001\u307b\u307c\u6bce\u56de\u9806\u5e8f\u304c\u5909\u308f\u308b\u305f\u3081\u5f92\u52b4\u306b\u7d42\u308f\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30d7\u30ed\u30f3\u30d7\u30c8\u306e\u591a\u69d8\u6027\u3068\u4e2d\u5fc3\u7684\u306a\u610f\u56f3<\/h3>\n<ul>\n<li><strong>\u4eba\u9593\u306e\u5275\u9020\u6027\uff1a<\/strong>\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u307b\u3068\u3093\u3069\u4f7f\u308f\u306a\u3044\u3002\u4eba\u9593\u304c\u4f5c\u6210\u3057\u305f\u30d7\u30ed\u30f3\u30d7\u30c8\u306e \u610f\u5473\u7684\u985e\u4f3c\u5ea6\u306f 0.08 \u306b\u904e\u304e\u305a\u3001\u3053\u308c\u306f\u300c\u5bae\u4fdd\u9d8f\u4e01\uff08\u30af\u30f3\u30d1\u30aa\u30c1\u30ad\u30f3\uff09\u300d\u3068\u30d4\u30fc\u30ca\u30c3\u30c4\u30d0\u30bf\u30fc\u306e\u985e\u4f3c\u5ea6\u306b\u5339\u6575\u3059\u308b\u3002<\/li>\n<li><strong>\u610f\u56f3\u306e\u4e00\u8cab\u3057\u305f\u691c\u51fa\uff1a<\/strong>\u8868\u73fe\u304c\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u3044\u3066\u3082\u3001AI \u30c4\u30fc\u30eb\u306f\u6839\u5e95\u306b\u3042\u308b\u610f\u56f3\u3092\u8b58\u5225\u3059\u308b\u80fd\u529b\u306b\u512a\u308c\u3066\u304a\u308a\u3001\u6bd4\u8f03\u7684\u5b89\u5b9a\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u63a8\u85a6\u30bb\u30c3\u30c8\u3092\u8fd4\u3059\u3002<\/li>\n<\/ul>\n<h3>\u53ef\u8996\u6027 %\uff1a\u5b9f\u7528\u7684\u306a\u6307\u6a19<\/h3>\n<ul class=\"p40-b\">\n<li><strong>\u96c6\u8a08\u306b\u3088\u308b\u4fa1\u5024\uff1a<\/strong>60\u301c100 \u56de\u4ee5\u4e0a \u306e\u5b9f\u884c\u7d50\u679c\u306b\u304a\u3044\u3066\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u308c\u3060\u3051\u983b\u7e41\u306b\u73fe\u308c\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7d71\u8a08\u7684\u306b\u6709\u52b9\u306a\u300c\u53ef\u8996\u6027\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8 (visibility percentage)\u300d\u3092\u7b97\u51fa\u3067\u304d\u308b\u3002<\/li>\n<li><strong>\u696d\u754c\u306b\u3088\u308b\u5f71\u97ff\uff1a<\/strong>\u9078\u629e\u80a2\u304c\u5c11\u306a\u3044\u72ed\u3044\u5206\u91ce\uff08\u4f8b\uff1a\u30ed\u30b5\u30f3\u30bc\u30eb\u30b9\u306e\u30dc\u30eb\u30dc \u30c7\u30a3\u30fc\u30e9\u30fc\uff09\u3067\u306f\u53ef\u8996\u6027\u306f\u5b89\u5b9a\u3057\u3084\u3059\u304f\u3001\u9078\u629e\u80a2\u304c\u591a\u3044\u5e83\u7bc4\u306a\u5206\u91ce\uff08\u4f8b\uff1aSF \u5c0f\u8aac\uff09\u3067\u306f\u5909\u52d5\u304c\u5927\u304d\u304f\u306a\u308b\u3002<\/li>\n<li><strong>\u30c4\u30fc\u30eb\u9593\u306e\u4e00\u8cab\u6027\uff1a<\/strong>\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5177\u4f53\u7684\u306a\u9806\u4f4d\u304c\u5927\u304d\u304f\u5909\u52d5\u3057\u3066\u3082\u3001\u30e2\u30c7\u30eb\u5168\u4f53\u3067 60\u301c75% \u306e\u53ef\u8996\u6027 \u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/li>\n<\/ul>\n<h2>\u30de\u30fc\u30b1\u30bf\u30fc\u3078\u306e\u63d0\u8a00<\/h2>\n<p>\u8abf\u67fb\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u3001\u6b21\u306e\u3088\u3046\u306b\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u6c0f\u306f\u63d0\u8a00\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u900f\u660e\u6027\u3068\u516c\u958b\u30ec\u30d3\u30e5\u30fc\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u3092\u6b20\u304f\u300cAI SEO\u300d\u3084\u300c\u30e9\u30f3\u30ad\u30f3\u30b0\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u300d\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u30c4\u30fc\u30eb\u3092\u8ca9\u58f2\u3059\u308b\u30d9\u30f3\u30c0\u30fc\u306f\u907f\u3051\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/p><\/blockquote>\n<p class=\"p60-b\">\u540c\u6642\u306b\u3001AI \u306e\u56de\u7b54\u306b\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u304c\u8868\u793a\u3055\u308c\u306a\u304b\u3063\u305f\u5834\u5408\u3067\u3082\u3001\u6700\u7d42\u7684\u306b\u8868\u793a\u3055\u308c\u308b\u307e\u3067\u4f55\u5ea6\u304b\u805e\u3044\u3066\u307f\u308b\u3053\u3068\u3082\u91cd\u8981\u3060\u3068\u52a9\u8a00\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&#8212;<\/p>\n<p>LLM \u306b\u3088\u308b\u56de\u7b54\u306e\u9806\u4f4d\u3084\u5f15\u7528\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u3053\u3068\u81ea\u4f53\u304c\u7121\u610f\u5473\u306a\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3057\u304b\u3057\u3001LLM \u306e\u672c\u8cea\u306f\u3001\u4e8b\u5b9f\u3092\u6b63\u78ba\u306b\u62bd\u51fa\u3059\u308b\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u306f\u306a\u304f\u3001\u78ba\u7387\u306b\u57fa\u3065\u3044\u305f\u300c\u4e88\u6e2c\u30e2\u30c7\u30eb\u300d\u3067\u3042\u308b\u3068\u3044\u3046\u524d\u63d0\u3092\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u56de\u7b54\u306e\u975e\u4e00\u8cab\u6027\u306b\u52a0\u3048\u3001\u4eca\u5f8c\u306f Google \u306e <a href=\"https:\/\/www.suzukikenichi.com\/blog\/personal-intelligence-in-ai-mode\/\">Personal Intelligence<\/a> \u306b\u4ee3\u8868\u3055\u308c\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u304c\u52a0\u901f\u3059\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<br \/>\u3053\u308c\u306b\u3088\u308a\u3001\u8a08\u6e2c\u30c4\u30fc\u30eb\u304c\u53d6\u5f97\u3059\u308b\u300c\u6a19\u6e96\u7684\u306a\u56de\u7b54\u300d\u3068\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u624b\u306b\u3059\u308b\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u56de\u7b54\u300d\u306e\u4e56\u96e2\u306f\u3055\u3089\u306b\u62e1\u5927\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u9806\u4f4d\u3068\u3044\u3046\u4e0d\u5b89\u5b9a\u306a\u6307\u6a19\u306b\u56fa\u57f7\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u304c AI \u306e\u56de\u7b54\uff08\u691c\u8a0e\u30bb\u30c3\u30c8\uff09\u306e\u4e2d\u306b\u3069\u306e\u7a0b\u5ea6\u306e\u983b\u5ea6\u3067\u51fa\u73fe\u3059\u308b\u304b\u3092\u6e2c\u308b\u300c\u53ef\u8996\u6027\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\uff08Visibility %\uff09\u300d\u304c\u3001\u5b9f\u52d9\u306b\u304a\u3044\u3066\u4fe1\u983c\u306b\u8db3\u308b KPI \u306b\u306a\u308b\u3068\u3044\u3046\u306e\u306f\u305d\u306e\u3068\u304a\u308a\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SparkToro \u3068 Gumshoe.ai \u304c\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4e3b\u8981\u306a AI \u30c4\u30fc\u30eb\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u63a8\u85a6\u3059\u308b\u969b\u306b\u3001\u672c\u8cea\u7684\u306b\u4e00\u8cab\u6027\u3092\u6b20\u3044\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":15791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1728],"tags":[],"class_list":["post-15790","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-chat"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=15790"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/15791"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=15790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=15790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=15790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}