{"id":15721,"date":"2026-01-09T07:00:41","date_gmt":"2026-01-08T22:00:41","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=15721"},"modified":"2026-01-09T06:56:51","modified_gmt":"2026-01-08T21:56:51","slug":"ai-search-same-rules-what-google-actually-says-about-essential-seo","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/ai-search-same-rules-what-google-actually-says-about-essential-seo\/","title":{"rendered":"AI\u691c\u7d22\u3067\u3082\u30eb\u30fc\u30eb\u306f\u540c\u3058\u3001Google\u304c\u8a9e\u308bSEO\u306e\u4e0d\u5909\u7684\u306a\u672c\u8cea"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>Search Off the Record \u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e<a href=\"https:\/\/search-off-the-record.libsyn.com\/seo-aio-geo-your-site-third-party-support-to-optimize-for-llms\">\u30a8\u30d4\u30bd\u30fc\u30c9 102<\/a> \u3067\u306f\u3001Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u3068 Danny Sullivan\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30f4\u30a1\u30f3\uff09\u6c0f\u304c\u5bfe\u8ac7\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u524d\u56de\u306e<a href=\"https:\/\/www.suzukikenichi.com\/blog\/ai-search-and-seo-what-changes-and-what-stays-the-same\/\">\u30a8\u30d4\u30bd\u30fc\u30c9 101<\/a> \u306b\u7d9a\u3044\u3066\u3001AEO \u3084 GEO \u3068\u3044\u3063\u305f\u65b0\u305f\u306a\u7565\u8a9e\u306f\u65b0\u3057\u3044\u6700\u9069\u5316\u30d1\u30e9\u30c0\u30a4\u30e0\u3092\u793a\u3059\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u5f93\u6765\u306e SEO \u306e\u4e00\u90e8\u306b\u904e\u304e\u306a\u3044\u3053\u3068\u3092\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u305f\u3061\u306f\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<br \/>\u305d\u306e\u3046\u3048\u3067\u3001Google \u691c\u7d22\u3067\u306e\u9577\u671f\u7684\u306a\u6210\u529f\u306f\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3084 LLM \u306e\u6319\u52d5\u3092\u653b\u7565\u3059\u308b\u305f\u3081\u306e\u6226\u8853\u3067\u306f\u306a\u304f\u3001\u4eba\u9593\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4f9d\u5b58\u3059\u308b\u3068\u3044\u3046\u70b9\u3092\u518d\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"p60-b p30-t\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/i4jDc58ofH4?si=CvJyry0tlGdOkW-Y\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2>\u65b0\u3057\u3044 AI SEO \u7528\u8a9e\u3078\u306e\u5bfe\u5fdc<\/h2>\n<p>\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u306f\u3001AEO \u3084 GEO \u306a\u3069\u306e\u65b0\u3057\u3044\u7565\u8a9e\u306e\u5897\u52a0\u306b\u3064\u3044\u3066\u76f4\u63a5\u8a00\u53ca\u3057\u3001\u3053\u308c\u3089\u306f\u65b0\u3057\u3044\u5206\u91ce\u3067\u306f\u306a\u304f SEO \u306e\u4e00\u90e8\u3067\u3042\u308b\u3068\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u30e9\u30d9\u30eb\u306f\u3001AI \u642d\u8f09\u306e\u691c\u7d22\u7d50\u679c\u3068\u3044\u3063\u305f\u65b0\u3057\u3044\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u5411\u3051\u306b\u3001\u9577\u5e74\u306e SEO \u6982\u5ff5\u3092\u8a00\u3044\u63db\u3048\u3066\u3044\u308b\u306b\u904e\u304e\u307e\u305b\u3093\u3002<br \/>\u6210\u529f\u306e\u79d8\u8a23\u306f\u4f9d\u7136\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u771f\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3044\u3046\u540c\u3058\u57fa\u76e4\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u91cd\u8981\u306a\u70b9\u3068\u3057\u3066\u3001\u591a\u304f\u306e\u6210\u529f\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f SEO \u3092\u610f\u8b58\u7684\u306b\u5b9f\u8df5\u3057\u306a\u304f\u3066\u3082\u691c\u7d22\u3067\u6210\u679c\u3092\u3042\u3052\u3066\u304a\u308a\u3001SEO \u306f\u5fc5\u9808\u306e\u6d3b\u52d5\u3067\u306f\u306a\u304f\u652f\u63f4\u7684\u306a\u5206\u91ce\u3067\u3042\u308b\u3053\u3068\u3082\u6539\u3081\u3066\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>SEO \u5c02\u9580\u5bb6\u306e\u9078\u5b9a\u3068\u4ed8\u304d\u5408\u3044\u65b9<\/h2>\n<p>SEO \u63d0\u4f9b\u8005\u306e\u9078\u629e\u304c\u96e3\u3057\u3044\u4e3b\u306a\u7406\u7531\u306f\u3001\u8aa4\u60c5\u5831\u3084\u8a87\u5f35\u3055\u308c\u305f\u4e3b\u5f35\u306b\u3042\u308b\u3068\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u306f\u8a00\u3044\u307e\u3059\u3002<br \/>\u6b21\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"p40-b\">\n<blockquote>\n<ul>\n<li><strong>\u57fa\u790e\u3092\u6700\u512a\u5148\uff1a<\/strong>\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306f\u3001\u307e\u305a Google \u81ea\u8eab\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3084\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u308b\u3002\u3053\u306e\u57fa\u790e\u77e5\u8b58\u304c\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u63d0\u6848\u3092\u3088\u308a\u9069\u5207\u306b\u8a55\u4fa1\u3059\u308b\u52a9\u3051\u3068\u306a\u308b\u3002<\/li>\n<li><strong>\u30c4\u30fc\u30eb\u306e\u5f79\u5272\uff1a<\/strong>\u30c4\u30fc\u30eb\u3084\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306f\u5fc5\u9808\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u88dc\u52a9\u7684\u306a\u5b58\u5728\u3068\u4f4d\u7f6e\u4ed8\u3051\u3067\u3042\u308b\u3002\u6700\u5927\u306e\u4fa1\u5024\u306f\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3084\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4fdd\u8a3c\u3067\u306f\u306a\u304f\u3001\u6280\u8853\u7684\u306a\u554f\u984c\u89e3\u6c7a\u306b\u3042\u308b\u3002<\/li>\n<li><strong>\u4e3b\u5f35\u306e\u691c\u8a3c\uff1a<\/strong>\u300cGoogle \u306f\u3053\u3046\u8a00\u3063\u3066\u3044\u308b\u300d\u3068\u7279\u5b9a\u306e\u5bfe\u5fdc\u3092 SEO \u63d0\u4f9b\u8005\u304c\u8981\u6c42\u3059\u308b\u5834\u5408\u3001Google \u306e\u516c\u5f0f\u30bd\u30fc\u30b9\u304b\u3089\u306e\u76f4\u63a5\u7684\u306a\u5f15\u7528\u3092\u8981\u6c42\u3059\u308b\u3002\u30ac\u30a4\u30c0\u30f3\u30b9\u306e\u8aa4\u89e3\u91c8\u306f\u4e00\u822c\u7684\u306a\u554f\u984c\u3068\u3057\u3066\u6307\u6458\u3055\u308c\u308b\u3002<\/li>\n<\/ul>\n<\/blockquote>\n<\/div>\n<h2>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u904e\u5270\u6700\u9069\u5316\u306e\u30ea\u30b9\u30af<\/h2>\n<p>\u6570\u5f0f\u3084\u60f3\u5b9a\u3055\u308c\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u30d1\u30bf\u30fc\u30f3\u3092\u8ffd\u3044\u304b\u3051\u308b\u3053\u3068\u3078\u306e\u8b66\u544a\u3092\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u306f\u7e70\u308a\u8fd4\u3057\u6307\u6458\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li><strong>\u5e73\u5747\u5024\u3068\u72ec\u81ea\u6027\uff1a<\/strong>\u5e73\u5747\u306b\u57fa\u3065\u3044\u3066\u7279\u5b9a\u306e\u6587\u5b57\u6570\u3001\u898b\u51fa\u3057\u306e\u9577\u3055\u3001\u69cb\u9020\u3092\u63a8\u5968\u3059\u308b\u30c4\u30fc\u30eb\u306f\u4fe1\u983c\u6027\u306b\u4e4f\u3057\u3044\u3002\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\u306f\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u5f93\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u306f\u306a\u304f\u3001\u4ed6\u3068\u9055\u3046\u304b\u3089\u6210\u529f\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3002<\/li>\n<li><strong>LLM \u5411\u3051\u306e\u7d30\u5207\u308c\u30b3\u30f3\u30c6\u30f3\u30c4\uff1a<\/strong>LLM \u306b\u8a34\u6c42\u3059\u308b\u76ee\u7684\u3060\u3051\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u300c\u30c1\u30e3\u30f3\u30af\uff08\u5c0f\u3055\u306a\u65ad\u7247\uff09\u300d\u306b\u518d\u69cb\u6210\u3059\u308b\u3053\u3068\u306b\u5bfe\u3057\u3001\u660e\u78ba\u304b\u3064\u5f37\u304f\u8b66\u544a\u3059\u308b\u3002\u3053\u308c\u306f\u77ed\u671f\u7684\u306a\u601d\u8003\u3067\u3042\u308a\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u9032\u5316\u3068\u3068\u3082\u306b\u901a\u7528\u3057\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u6307\u6a19\u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong>Google \u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u305f\u3081\u306b\u30b5\u30a4\u30c8\u3092\u5358\u4e00\u306e\u6570\u5024\u6307\u6a19\u306b\u9084\u5143\u3057\u3066\u3044\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u300c\u30c9\u30e1\u30a4\u30f3\u30b9\u30b3\u30a2\u300d\u3084\u300c\u30b9\u30d1\u30e0\u30b0\u30ec\u30fc\u30c9\u300d\u306e\u3088\u3046\u306a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30b9\u30b3\u30a2\u6539\u5584\u306b\u57f7\u7740\u3057\u3066\u3057\u307e\u3046\u5fc3\u7406\u7684\u306a\u7f60\u304c\u5b58\u5728\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>\u6226\u7565\u7684\u306a\u9577\u671f\u5b89\u5b9a\u6027<\/h2>\n<p>\u4e2d\u5c0f\u4f01\u696d\u306b\u5bfe\u3057\u3066\u306f\u3001\u6295\u6a5f\u7684\u306a SEO \u6226\u8853\u306b\u904e\u5ea6\u306b\u6295\u8cc7\u3057\u306a\u3044\u3088\u3046\u6ce8\u610f\u3092\u4fc3\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5730\u5143\u306e\u914d\u7ba1\u696d\u8005\u306e\u4f8b\u3092\u6319\u3052\u3066\u3001\u6c4e\u7528\u7684\u3067\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u6280\u8853\u7684\u306a\u6d41\u884c\u3092\u8ffd\u3046\u3088\u308a\u3082\u3001\u9867\u5ba2\u6e80\u8db3\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5c02\u9580\u6027\u4e3b\u5c0e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3044\u3063\u305f\u5b9f\u8df5\u7684\u306a\u884c\u52d5\u306e\u65b9\u304c\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u5168\u4f53\u3068\u3057\u3066\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001SEO 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\u306e\u30b5\u30d6\u30bb\u30c3\u30c8\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306f\u65b0\u3057\u3044\u6700\u9069\u5316\u30eb\u30fc\u30eb\u3084\u8981\u4ef6\u3067\u306f\u306a\u304f\u3001\u7570\u306a\u308b\u691c\u7d22\u5f62\u5f0f\u3092\u8868\u3057\u3066\u3044\u308b\u306b\u904e\u304e\u306a\u3044\u3002<\/li>\n<li><strong>\u4eba\u9593\u4e2d\u5fc3\u306e\u512a\u5148\u4e8b\u9805\uff1a<\/strong>Google \u306f\u4e00\u8cab\u3057\u3066\u3001\u4eba\u306e\u305f\u3081\u306b\u66f8\u304b\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3002LLM \u3084 AI \u30b7\u30b9\u30c6\u30e0\u5411\u3051\u306b\u7279\u5316\u3057\u3066\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u63a8\u5968\u3055\u308c\u305a\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u8106\u5f31\u306b\u306a\u308a\u3046\u308b\u3002<\/li>\n<li><strong>SEO \u30b5\u30fc\u30d3\u30b9\u306e\u6279\u5224\u7684\u8a55\u4fa1\uff1a<\/strong>SEO 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