{"id":15718,"date":"2026-01-08T07:10:48","date_gmt":"2026-01-07T22:10:48","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=15718"},"modified":"2026-01-08T07:07:47","modified_gmt":"2026-01-07T22:07:47","slug":"how-ai-is-changing-google-search-behavior-and-query-structure","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/how-ai-is-changing-google-search-behavior-and-query-structure\/","title":{"rendered":"AI\u306fGoogle\u691c\u7d22\u884c\u52d5\u3068\u30af\u30a8\u30ea\u69cb\u9020\u3092\u3069\u3046\u5909\u3048\u3066\u3044\u308b\u306e\u304b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>Google \u691c\u7d22\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u8cac\u4efb\u8005\u3067\u3042\u308b Robby Stein\uff08\u30ed\u30d3\u30fc\u30fb\u30b9\u30bf\u30a4\u30f3\uff09\u6c0f\u304c CNN \u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u5fdc\u3058\u307e\u3057\u305f\u3002<br \/>Google \u691c\u7d22\u306b\u304a\u3051\u308b AI Mode \u306e\u5f79\u5272\u3084\u4fe1\u983c\u6027\u306b\u3064\u3044\u3066\u8a9e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4WgxWlcf1Xw?si=HoE8IBuumBv5OcUh\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"p60-b p30-t\">\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h2>\u5909\u5316\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u691c\u7d22\u884c\u52d5<\/h2>\n<p>\u691c\u7d22\u884c\u52d5\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30d9\u30fc\u30b9\u306e\u5165\u529b\u304b\u3089\u3001\u73fe\u5b9f\u4e16\u754c\u306e\u8907\u96d1\u3055\u3092\u53cd\u6620\u3057\u305f\u81ea\u7136\u8a00\u8a9e\u306e\u8cea\u554f\u3078\u3068\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u597d\u307f\u3001\u6761\u4ef6\u3001\u72b6\u6cc1\u7684\u306a\u6587\u8108\u306a\u3069\u3001\u8907\u6570\u306e\u5236\u7d04\u3092 1 \u3064\u306e\u30af\u30a8\u30ea\u306b\u542b\u3081\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u3044\u308b\u3002<\/li>\n<li>\u691c\u7d22\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3088\u308a\u53cd\u5fa9\u7684\u306b\u306a\u308a\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u8cea\u554f\u306b\u3088\u3063\u3066\u5143\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u6d17\u7df4\u30fb\u62e1\u5f35\u3055\u308c\u308b\u3002<\/li>\n<li>\u3053\u306e\u4f1a\u8a71\u7684\u306a\u30d1\u30bf\u30fc\u30f3\u306f\u3001AI \u30c1\u30e3\u30c3\u30c8\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3068\u306e\u3084\u308a\u53d6\u308a\u306b\u8fd1\u304f\u3001\u691c\u7d22\u306b\u5bfe\u3059\u308b\u671f\u5f85\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h2>Google \u691c\u7d22\u306b\u304a\u3051\u308b AI Mode<\/h2>\n<p>AI Mode \u306f\u3001Google \u691c\u7d22\u5185\u306b\u4f1a\u8a71\u7684\u306a\u30ec\u30a4\u30e4\u30fc\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>\u30c8\u30d4\u30c3\u30af\u306e\u7406\u89e3\u3001\u60c5\u5831\u306e\u6574\u7406\u3001\u6b21\u306e\u63a2\u7d22\u30b9\u30c6\u30c3\u30d7\u306e\u7279\u5b9a\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u3092 AI Mode \u306f\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>AI Mode \u306f\u30ea\u30f3\u30af\u3092\u6392\u9664\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u30a6\u30a7\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u3088\u308a\u6df1\u3044\u95a2\u4e0e\u3092\u4fc3\u3059\u3082\u306e\u3067\u3042\u308b\u3002<\/li>\n<li>\u30b7\u30b9\u30c6\u30e0\u306f\u610f\u56f3\u3057\u3066\u9078\u629e\u7684\u3067\u3042\u308a\u3001AI \u306e\u652f\u63f4\u304c\u4fa1\u5024\u3092\u52a0\u3048\u308b\u3068\u5224\u65ad\u3055\u308c\u305f\u5834\u5408\u306b\u306e\u307f\u8868\u793a\u3055\u308c\u308b\u3002<\/li>\n<\/ul>\n<h2>AI \u6a5f\u80fd\u3092\u8868\u793a\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u5224\u65ad<\/h2>\n<p>\u3059\u3079\u3066\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066 Google \u306f AI \u6a5f\u80fd\u3092\u8868\u793a\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<ul class=\"p40-b\">\n<li>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u3001AI Mode \u306e\u6709\u7528\u6027\u5224\u65ad\u306b\u6d3b\u7528\u3055\u308c\u308b\u3002<\/li>\n<li>\u7279\u5b9a\u306e\u691c\u7d22\u30bf\u30a4\u30d7\u3067\u5f93\u6765\u306e\u7d50\u679c\u304c\u597d\u307e\u308c\u308b\u5834\u5408\u3001Google \u306f\u305d\u308c\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3059\u308b\u3002<\/li>\n<li>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001AI \u306e\u4e00\u5f8b\u5c0e\u5165\u3067\u306f\u306a\u304f\u3001\u6709\u7528\u6027\u3092\u91cd\u8996\u3059\u308b\u59ff\u52e2\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h2>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8<\/h2>\n<p>AI Mode \u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u614e\u91cd\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>\u30b7\u30b9\u30c6\u30e0\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u5185\u306e\u4f1a\u8a71\u6587\u8108\u3092\u4fdd\u6301\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4ee5\u524d\u306e\u5236\u7d04\u3092\u7e70\u308a\u8fd4\u3057\u5165\u529b\u3059\u308b\u5fc5\u8981\u3092\u6e1b\u3089\u3059\u3002<\/li>\n<li>\u3088\u308a\u5e83\u7bc4\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u3001\u7d50\u679c\u306e\u4e00\u8cab\u6027\u3084\u516c\u5e73\u6027\u3092\u640d\u306a\u308f\u306a\u3044\u3088\u3046\u3001\u6bb5\u968e\u7684\u306b\u9069\u7528\u3055\u308c\u308b\u3002<\/li>\n<li>Google \u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u691c\u7d22\u7d50\u679c\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u88dc\u52a9\u7684\u306a\u3082\u306e\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h2>\u30d3\u30b8\u30e5\u30a2\u30eb\u304a\u3088\u3073\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u691c\u7d22<\/h2>\n<p>\u30d3\u30b8\u30e5\u30a2\u30eb\u691c\u7d22\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u63a2\u3059\u65b9\u6cd5\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>Google \u30ec\u30f3\u30ba\u3084 Circle to Search\uff08\u304b\u3053\u3063\u3066\u691c\u7d22\uff09\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306b\u3088\u308a\u3001\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u753b\u50cf\u3092\u4f7f\u3063\u305f\u691c\u7d22\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/li>\n<li>\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306f\u3001\u7269\u4f53\u3001\u88fd\u54c1\u3001\u5834\u6240\u3001\u672a\u77e5\u306e\u6982\u5ff5\u3092\u7279\u5b9a\u3059\u308b\u969b\u306b\u7279\u306b\u6709\u7528\u3067\u3042\u308b\u3002<\/li>\n<li>\u30d3\u30b8\u30e5\u30a2\u30eb\u5165\u529b\u306f\u3001\u4eba\u3005\u304c\u4e16\u754c\u3068\u95a2\u308f\u308b\u81ea\u7136\u306a\u65b9\u6cd5\u306e\u5ef6\u9577\u3068\u3057\u3066\u63d0\u793a\u3055\u308c\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h2>\u6b63\u78ba\u6027\u30fb\u4fe1\u983c\u6027\u30fbAI \u306e\u9650\u754c<\/h2>\n<p>\u751f\u6210 AI \u304c\u8aa4\u308a\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u30b9\u30bf\u30a4\u30f3\u6c0f\u306f\u7387\u76f4\u306b\u8a8d\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>\u4fe1\u983c\u306e\u7dad\u6301\u306f\u3001AI \u3092\u691c\u7d22\u306b\u7d71\u5408\u3059\u308b\u4e0a\u3067\u306e\u4e2d\u6838\u7684\u8981\u4ef6\u3068\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u3002<\/li>\n<li>Google \u306f\u3001\u4e0d\u6b63\u78ba\u3055\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u3001\u691c\u7d22\u30b7\u30b0\u30ca\u30eb\u3001\u60c5\u5831\u6e90\u306e\u660e\u793a\u3001\u30e2\u30c7\u30eb\u306e\u6539\u826f\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u7279\u306b\u91cd\u8981\u6027\u3084\u5f71\u97ff\u306e\u5927\u304d\u3044\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u691c\u8a3c\u3057\u3001\u5143\u306e\u60c5\u5831\u6e90\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u4e3b\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u7c21\u6f54\u306b\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<ul class=\"p60-b\">\n<li><strong>\u691c\u7d22\u30af\u30a8\u30ea\u306f\u3088\u308a\u4f1a\u8a71\u7684\u306b\u306a\u3063\u3066\u3044\u308b\uff1a<\/strong>\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u77ed\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u5217\u3067\u306f\u306a\u304f\u3001\u6587\u8108\u60c5\u5831\u304c\u8c4a\u5bcc\u306a\u5b8c\u5168\u306a\u8cea\u554f\u3092\u3059\u308b\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u308b\u3002<\/li>\n<li><strong>AI Mode \u306f\u5f93\u6765\u306e\u691c\u7d22\u3092\u88dc\u5b8c\u3059\u308b\u5b58\u5728\uff1a<\/strong>\u30ea\u30f3\u30af\u3084\u60c5\u5831\u6e90\u306e\u63a2\u7d22\u306f\u3001\u5f15\u304d\u7d9a\u304d\u4f53\u9a13\u306e\u4e2d\u5fc3\u306b\u3042\u308b\u3002<\/li>\n<li><strong>AI \u6a5f\u80fd\u306f\u9078\u629e\u7684\u306b\u8868\u793a\u3055\u308c\u308b\uff1a<\/strong>\u5f79\u7acb\u3064\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u5834\u5408\u306b\u306e\u307f AI \u6a5f\u80fd\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3092 Google \u306f\u91cd\u8996\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u614e\u91cd\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff1a<\/strong>\u691c\u7d22\u7d50\u679c\u306e\u5206\u65ad\u3084\u4fe1\u983c\u4f4e\u4e0b\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u6bb5\u968e\u7684\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u30d3\u30b8\u30e5\u30a2\u30eb\u304a\u3088\u3073\u30de\u30eb\u30c1\u30e2\u30fc\u30c0\u30eb\u691c\u7d22\u306e\u6210\u9577\uff1a<\/strong>Google \u30ec\u30f3\u30ba\u306a\u3069\u306e\u30c4\u30fc\u30eb\u304c\u3001\u65b0\u3057\u3044\u691c\u7d22\u610f\u56f3\u306e\u8868\u73fe\u65b9\u6cd5\u3092\u652f\u3048\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;<br \/>\n\u30b9\u30bf\u30a4\u30f3\u6c0f\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u3053\u306e\u30d6\u30ed\u30b0\u3067\u5e7e\u5ea6\u3068\u306a\u304f\u53d6\u308a\u4e0a\u3052\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\u3069\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u8074\u3044\u3066\u3082\u8a00\u3048\u308b\u3053\u3068\u306f\u540c\u3058\u3067\u3059\u3002<\/p>\n<p>AI \u691c\u7d22\u6642\u4ee3\u306b\u50d5\u305f\u3061\u304c\u6ce8\u529b\u3059\u3079\u304d\u306f\u6b21\u306e\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u4fe1\u983c\u6027\u3001\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3092\u8a3c\u660e\u3059\u308b\uff1a<\/strong>\u3044\u308f\u3086\u308b E-E-A-T \u3092\u9ad8\u3081\u308b\u3002<\/li>\n<li><strong>\u8907\u6570\u306e\u5f62\u5f0f\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\uff1a<\/strong>\u30c6\u30ad\u30b9\u30c8\u3001\u753b\u50cf\u3001\u69cb\u9020\u5316\u60c5\u5831\u306f\u3044\u305a\u308c\u3082 AI \u56de\u7b54\u3067\u306e\u767a\u898b\u6027\u306b\u5bc4\u4e0e\u3059\u308b\u3002<\/li>\n<li><strong>\u7b54\u3048\u3060\u3051\u3067\u306a\u304f\u63a2\u7d22\u3092\u8a2d\u8a08\u3059\u308b\uff1a<\/strong>AI \u691c\u7d22\u306b\u304a\u3044\u3066\u3082\u3001\u6df1\u3044\u8abf\u67fb\u3092\u4fc3\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8a55\u4fa1\u3055\u308c\u308b\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google \u691c\u7d22\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u8cac\u4efb\u8005\u3067\u3042\u308b\u30ed\u30d3\u30fc\u30fb\u30b9\u30bf\u30a4\u30f3\u6c0f\u304c CNN \u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u5fdc\u3058\u305f\u3002Google \u691c\u7d22\u306b\u304a\u3051\u308b AI Mode 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