{"id":15609,"date":"2025-11-26T07:00:13","date_gmt":"2025-11-25T22:00:13","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=15609"},"modified":"2025-11-26T07:02:58","modified_gmt":"2025-11-25T22:02:58","slug":"microsoft-bing-explains-how-ai-search-is-changing-the-way-conversions-are-measured","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/microsoft-bing-explains-how-ai-search-is-changing-the-way-conversions-are-measured\/","title":{"rendered":"AI\u691c\u7d22\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u65b9\u6cd5\u3092\u3069\u306e\u3088\u3046\u306b\u5909\u3048\u3066\u3044\u308b\u306e\u304b\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<blockquote><p>AI \u691c\u7d22\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u65b9\u6cd5\u3092\u3069\u306e\u3088\u3046\u306b\u5909\u3048\u3066\u3044\u308b\u306e\u304b\uff1f<\/p><\/blockquote>\n<p>\u3053\u306e\u554f\u3044\u306b\u5bfe\u3059\u308b\u898b\u89e3\u3092 <a href=\"https:\/\/blogs.bing.com\/webmaster\/November-2025\/How-AI-Search-Is-Changing%E2%80%AFthe%E2%80%AFWay%E2%80%AFConversions%E2%80%AFare-Measured\">Microsoft Bing \u306e\u516c\u5f0f\u30d6\u30ed\u30b0<\/a>\u304c\u8a18\u4e8b\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\u4e3b\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h2>\u6700\u5927\u306e\u5909\u5316\uff1a\u30af\u30ea\u30c3\u30af\u304b\u3089\u5bfe\u8a71\u3078<\/h2>\n<p>\u8a18\u4e8b\u306f\u3001AI \u691c\u7d22\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6839\u672c\u7684\u306b\u5909\u3048\u3066\u3044\u308b\u3053\u3068\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u9752\u3044\u30ea\u30f3\u30af\u300d\u306e\u30ea\u30b9\u30c8\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001AI \u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u5185\u3067\u306e\u5bfe\u8a71\u7684\u306a\u56de\u7b54\u3092\u901a\u3058\u3066\u30c8\u30d4\u30c3\u30af\u3092\u63a2\u7d22\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li><strong>\u3088\u308a\u77ed\u304f\u3001\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u30b8\u30e3\u30fc\u30cb\u30fc\uff1a<\/strong> \u30e6\u30fc\u30b6\u30fc\u306fAI\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u5185\u3067\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u8cea\u554f\u3092\u901a\u3058\u3066\u30cb\u30fc\u30ba\u3092\u5177\u4f53\u5316\u3059\u308b\u3002\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u6642\u70b9\u3067\u306f\u3001\u3059\u3067\u306b\u9ad8\u3044\u76ee\u7684\u610f\u8b58\u3068\u78ba\u4fe1\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u7d4c\u8def\u304c\u77ed\u7e2e\u3055\u308c\u3066\u3044\u308b\uff08<mark>\u5e73\u5747 33% \u77ed\u7e2e<\/mark>\uff09\u3002<\/li>\n<li><strong>\u300c\u30a2\u30c3\u30d7\u30b9\u30c8\u30ea\u30fc\u30e0\uff08\u4e0a\u6d41\uff09\u300d\u3067\u306e\u610f\u601d\u6c7a\u5b9a\uff1a<\/strong> \u8abf\u67fb\u3084\u610f\u601d\u6c7a\u5b9a\u306e\u5927\u90e8\u5206\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u524d\u306b\u3001AI \u304c\u751f\u6210\u3057\u305f\u8981\u7d04\u3084\u6bd4\u8f03\u8868\u306e\u4e2d\u3067\u76f4\u63a5\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h2>\u6210\u529f\u3092\u6e2c\u308b\u65b0\u305f\u306a\u6307\u6a19<\/h2>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u305d\u306e\u3082\u306e\uff08\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u30fb\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\uff09\u306b\u79fb\u884c\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u300c\u30af\u30ea\u30c3\u30af\u6570\u300d\u306e\u3088\u3046\u306a\u5f93\u6765\u306e\u6307\u6a19\u3060\u3051\u3067\u306f\u3001\u3082\u306f\u3084\u6210\u529f\u306e\u552f\u4e00\u306e\u6307\u6a19\u3068\u306f\u306a\u308a\u3048\u306a\u3044\u3068\u8a18\u4e8b\u306f\u4e3b\u5f35\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li><strong>\u53ef\u8996\u6027 (Visibility) \u304c\u901a\u8ca8\u306b\u306a\u308b\uff1a<\/strong> AI \u306e\u56de\u7b54\u306b\u304a\u3051\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u5f15\u7528\u3001\u914d\u7f6e\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3002AI \u306b\u3088\u308b\u8981\u7d04\u306e\u4e2d\u3067\u5f15\u7528\u3055\u308c\u308b\u3053\u3068\u306f\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u521d\u671f\u6bb5\u968e\u3067\u30d6\u30e9\u30f3\u30c9\u9078\u597d\u3092\u5f62\u6210\u3059\u308b\u3002<\/li>\n<li><strong>\u91cf\u3088\u308a\u8cea\uff1a<\/strong> AI \u691c\u7d22\u304c\u3082\u305f\u3089\u3059\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u7dcf\u91cf\u306f\u5f93\u6765\u306e\u691c\u7d22\u3088\u308a\u5c11\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u304c\u3001\u305d\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4fa1\u5024\u306f\u306f\u308b\u304b\u306b\u9ad8\u3044\u3002\u6b21\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u3067\u3066\u3044\u308b\u3002\n<ul>\n<li>Microsoft Clarity \u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001AI\u7d4c \u7531\u306e\u6d41\u5165\u306f\u5f93\u6765\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066<mark>\u6700\u5927 3 \u500d<\/mark>\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>AI \u3092\u6d3b\u7528\u3057\u305f\u4f53\u9a13\u306b\u304a\u3051\u308b\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\uff08\u30cf\u30a4 \u30a4\u30f3\u30c6\u30f3\u30c8\u306a\uff09\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001<mark>76% \u9ad8\u304f<\/mark>\u306a\u3063\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u305f\u3081\u306e\u6226\u7565<\/h2>\n<p>\u3053\u3046\u3057\u305f\u5909\u5316\u306b\u9069\u5fdc\u3059\u308b\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6240\u6709\u8005\u306f\u6a5f\u68b0\u53ef\u8aad\u6027 (Machine Readability) \u3068\u30a4\u30f3\u30c6\u30f3\u30c8\uff08\u610f\u56f3\uff09\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3059\u3079\u304d\u3060\u3068\u8a18\u4e8b\u306f\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u69cb\u9020\u5316\u304c\u91cd\u8981\uff1a<\/strong> \u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\uff08\u69cb\u9020\u5316\u30c7\u30fc\u30bf\uff09\u3001FAQ\u3001\u660e\u78ba\u306a\u6bd4\u8f03\u8868\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001LLM \u304c\u56de\u7b54\u5185\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u89e3\u91c8\u3057\u3001\u5f15\u7528\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/li>\n<li><strong>\u65b0\u305f\u306a\u30b7\u30b0\u30ca\u30eb\uff1a<\/strong> \u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001AI \u306e\u8981\u7d04\u306b\u81ea\u793e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u306e\u7a0b\u5ea6\u8868\u793a\u3055\u308c\u308b\u304b\u3068\u3044\u3063\u305f\u300c\u30a2\u30c3\u30d7\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u6ce8\u76ee\u3057\u3001\u305d\u306e\u53ef\u8996\u6027\u3092\u4e0b\u6d41\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8cfc\u5165\u3001\u767b\u9332\uff09\u3068\u7d50\u3073\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u7126\u70b9\uff1a<\/strong> \u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u76ee\u6a19\u306f\u5373\u6642\u306e\u30af\u30ea\u30c3\u30af\u7372\u5f97\u304b\u3089\u3001AI \u306e\u56de\u7b54\u3067\u78ba\u7acb\u3055\u308c\u305f\u6a29\u5a01\u6027\u306b\u3088\u3063\u3066\u4fc3\u9032\u3055\u308c\u308b\u6df1\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08\u8aad\u4e86\u7387\u3001\u518d\u8a2a\u554f\uff09\u3078\u3068\u79fb\u884c\u3059\u308b\u3002<\/li>\n<\/ul>\n<p class=\"p60-t\">AI \u691c\u7d22\u306e\u6642\u4ee3\u306b\u304a\u3051\u308b\u6210\u529f\u306b\u306f\u3001\u300c\u30af\u30ea\u30c3\u30af\u3092\u8ffd\u3044\u304b\u3051\u308b\u300d\u3053\u3068\u304b\u3089\u3001\u53ef\u8996\u6027\u3068\u5f71\u97ff\u529b\u306e\u305f\u3081\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3078\u306e\u79fb\u884c\u304c\u9375\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<br \/>\u30d6\u30e9\u30f3\u30c9\u306f\u3001AI \u304c\u30e6\u30fc\u30b6\u30fc\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u969b\u306b\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u300c\u81ea\u7136\u306a\u9078\u629e\u300d\u3068\u306a\u308b\u3088\u3046\u3001\u6a29\u5a01\u6027\u3092\u6301\u3061\u3001\u9069\u5207\u306b\u69cb\u9020\u5316\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p60-b\">\u3053\u3053\u3067\u306f\u3001\u4e3b\u8981\u70b9\u3060\u3051\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<br \/><a href=\"https:\/\/blogs.bing.com\/webmaster\/November-2025\/How-AI-Search-Is-Changing%E2%80%AFthe%E2%80%AFWay%E2%80%AFConversions%E2%80%AFare-Measured\">\u5143\u8a18\u4e8b<\/a>\u306b\u306f\u3001\u3082\u3063\u3068\u591a\u304f\u306e\u60c5\u5831\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u5168\u6587\u3082\u8aad\u3080\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>Google \u30b2\u30a4\u30ea\u30fc\u306e\u53cd\u5fdc<\/h2>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u305f Bing \u691c\u7d22\u306e\u30d7\u30ea\u30f3\u30b7\u30d1\u30eb \u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u3067\u3042\u308b\u3000Fabrice Canal\uff08\u30d5\u30a1\u30d6\u30ea\u30b9\u30fb\u30ad\u30e3\u30cd\u30eb\uff09\u306b\u3001Google \u691c\u7d22\u306e Gary Illyes\uff08\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30fc\u30b9\uff09\u304c <a href=\"https:\/\/www.linkedin.com\/in\/garyillyes\/recent-activity\/comments\/\">LinkedIn \u3067\u6b21\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8<\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>Lycos \u3084 Altavista \u3092\u4f7f\u3063\u3066\u3044\u305f\u4e16\u4ee3\u3068\u3057\u3066\u3001\u4eca\u306e\u691c\u7d22\u74b0\u5883\u306f\u6b63\u76f4\u3064\u304b\u307f\u3069\u3053\u308d\u304c\u306a\u3044\u3068\u611f\u3058\u3066\u3044\u308b\u3002\u7406\u5c48\u3067\u306f\u7406\u89e3\u3057\u3066\u3044\u308b\u2500\u2500\u691c\u7d22\u306f\u3001\u81ea\u5206\u3068\u306f\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u884c\u52d5\u69d8\u5f0f\u3068\u30cb\u30fc\u30ba\u3092\u6301\u3064\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u4e16\u4ee3\u306b\u5408\u308f\u305b\u3066\u9032\u5316\u3057\u3066\u3044\u308b\u3002\u3067\u3082\u3001\u305d\u308c\u3067\u3082\u3053\u306e\u5909\u5316\u3092\u53d7\u3051\u5165\u308c\u308b\u306e\u306f\u7c21\u5358\u3067\u306f\u306a\u3044\u3002\uff08<a href=\"https:\/\/business.google.com\/us\/think\/search-and-video\/google-search-innovations\/\">https:\/\/lnkd.in\/e7c4qTBc<\/a>\uff09<br \/>\n\u305f\u3060 1 \u3064\u78ba\u4fe1\u3057\u3066\u3044\u308b\u306e\u306f\u3001SEM \u3068 SEO \u306f\u3053\u308c\u307e\u3067 30 \u5e74\u9593\u305d\u3046\u3057\u3066\u304d\u305f\u3088\u3046\u306b\u3001\u691c\u7d22\u3068\u3068\u3082\u306b\u5171\u9032\u5316\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\uff08SEO \u306f\u6b7b\u3093\u3067\u3044\u306a\u3044\u304b\u3089\u306d <a href=\"https:\/\/web.archive.org\/web\/19981206132343\/https:\/\/www.o-a.com\/archive\/1997\/November\/0024.html\">https:\/\/lnkd.in\/edgv72xY<\/a>\uff09\u3002<\/p>\n<blockquote><p>\u9752\u3044\u30ea\u30f3\u30af\u306e\u4e00\u89a7\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u4eba\u3005\u306f\u4eca\u3084 \u201c\u4f1a\u8a71\u201d 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title=\"Embedded post\"><\/iframe><\/p>\n<p>Google \u691c\u7d22\u306e\u307e\u3055\u3057\u304f\u4e2d\u67a2\u306b\u3044\u308b\u30b2\u30a4\u30ea\u30fc\u3067\u3055\u3048\u3001AI \u306e\u767a\u5c55\u304c\u62cd\u8eca\u3092\u304b\u3051\u3066\u3044\u308b\u5287\u7684\u306a\u5909\u5316\u306f\u3001\u982d\u3067\u306f\u7406\u89e3\u3057\u3066\u3044\u3066\u3082\u53d7\u3051\u5165\u308c\u304c\u305f\u3044\u306e\u3060\u305d\u3046\u3067\u3059\u3002<br \/>\u305d\u308c\u3067\u3082\u3001\u5909\u5316\u3078\u306e\u5bfe\u5fdc\u306f\u907f\u3051\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300cAI \u691c\u7d22\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u65b9\u6cd5\u3092\u3069\u306e\u3088\u3046\u306b\u5909\u3048\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3053\u306e\u554f\u3044\u306b\u5bfe\u3059\u308b\u898b\u89e3\u3092 Microsoft Bing 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